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Insect Spray

Maybe

Returns run at only 0.1% of orders. But prices span $2.52–$16.41, mostly outside the sweet spot, so Insect Spray is a Maybe.

Filters Trending
Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£51K/yr68K searches / yr
90-day growth
+165.7%search demand this quarter
Competition
53%top-5 click share · 13 brands · 187 sellers

Flapen Score

Insect Spray against its category

The dotted line is the Grocery average. Past it, Insect Spray is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Insect Spray market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Insect Spray 68K times last year and spent an estimated £51K. The top 5 brands take 83% of clicks. Demand peaks in May–Aug–Sep. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

9.5% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.5% of those searches ended in a purchase. Searches in the last 90 days moved +165.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £51K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
+165.7%
Conversion, latest week
9.5%
Market size, estimated
£51Ka year
Peak month
August15.0× the quietest month
Top search term
insect spray17K searches a year

02 · Price

A sale here is worth £8.00.

Listings sell for £8.00 on average, from £2.52 to £16.41. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £8.00 that is £800 to £2K a year per listing.

Average price
£8.00under the $15 to $100 sweet spot
Price range
£2.52–£16.41
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£800–£2K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

92% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #31 within Indoor Insect & Pest Control. It carries 3,850 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
92%
Out of stock, average day
0.0%
Average rank
#31in Indoor Insect & Pest Control
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,850per listing
Listings tracked
26

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
56 months

Products

Top Insect Spray products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

187

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

13%

  • Raid28%
  • Zero In28%
  • Rentokil10%
  • READY STEADY DEFEND9%
  • Provanto8%
  • REPELEM4%
  • Open — no brand owns it (7 brands, 13%)

Demand

Insect Spray search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Aug, Sep · busiest ÷ quietest = 15.0×

Search terms

Top Insect Spray search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • insect spray17K/yr
  • insect killer spray15K/yr
  • bug spray for house9K/yr
  • mosquito spray for room7K/yr
  • insect spray for home7K/yr
  • mosquito killer spray4K/yr
  • mosquito room spray5K/yr
  • insect killer spray indoor3K/yr

Reviews and returns

What reviews say buyers love and hate about Insect Spray

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Pest/Insect Control19%+0.95

Does not kill flies

Not killing Flies

Didnt kill any insects at all

Functionality-Overall17%−0.26

Not effective

will not work correctly

DOESNT WORK

Smell9%−0.03

Smells strong and toxic

smelled very burnt

strong smell

Spray/Flow8%−0.07

Spray doesnt work well

Doesnt spray well

One wouldnt spray at all

Value For Money8%+0.39

Over priced

Waste of money

It is expensive

Love

Pest/Insect Control25%+0.95

Kills insects

Kills most bugs

Bug killer

Advertised Vs Actual Product12%+1.53

As advertised

As described

Does what says

Quality-Overall12%+0.50

Excellent product

No complaints

Excellent seller Excellent product would recommend

Value For Money11%+0.39

Good price

reasonable price

Good value for money

Spray/Flow9%−0.07

Powerful Spray

Good spray

Easy to spray

Return

0.1% Return rate 7% Fixable by listing

Functionality-Overall24%▇▇███▇

Not effective

will not work correctly

DOESNT WORK

Spray/Flow15%▄█▃▄▄▃

Spray doesnt work well

Doesnt spray well

One wouldnt spray at all

Leak-Proof12%▅█▅▅▂▃

Broken and leaked

Leaking device

it leaked everywhere

Pest/Insect Control11%▁▁▅▃▅█

Does not kill flies

Not killing Flies

Didnt kill any insects at all

Defective Material/Parts9%▁▁▆█▆▄

FAQ

Common Insect Spray questions

Answered from the same tracked data.