Is insect spray profitable to sell on Amazon United Kingdom?

The niche generates £51K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +165.7%. Flapen's verdict: Worth a look (57/100).

How competitive is the insect spray niche?

13 brands and 187 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in insect spray?

Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.1%.

When does demand for insect spray peak?

Demand peaks in May–Aug–Sep; the busiest month runs 15.0× the quietest.

What does it cost to enter the insect spray niche?

Listings span £2.52–£16.41; the average listing price is £8.00 (sweet spot $15–$100). The average incumbent carries 3,850 reviews — the moat a new listing must climb.

insect spray

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Growth

Incredible+165.7%

90-day search growth — must beat 0% to launch

Conversion

Great9.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good53%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Review moat

Okay3,849.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£8.00

avg listing price — sweet spot $15–$100

Market size

Bad£51K

£51K/yr · 68K searches

Price range

Bad£2.52–£16.41

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Trending

According to Flapen's Amazon United Kingdom niche tracking, insect spray is a £51K/yr Amazon United Kingdom market (68K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in May–Aug–Sep. Verdict: Worth a look — 57/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

insect spray market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £48K–£64K; units × avg price
Conversion rate: 9.5%
Avg BSR: #31
Page quality: 0%
Prime: 92%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 56 months
Avg seller age: 172 days

Competition & brand share

The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 rising

Sellers

187

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

53%

Top 20: 94%

Open market

13%

Raid28%
Zero In28%
Rentokil10%
READY STEADY DEFEND9%
Provanto8%
REPELEM4%
Open — no brand owns it (7 brands, 13%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +165.7% search growth over the last 90 days.

Peak months: May, Aug, Sep · busiest ÷ quietest = 15.0×

Open Trend

Top insect spray search terms

insect spray17K/yr +188.0%5.3% conv.
insect killer spray15K/yr +192.5%9.1% conv.
bug spray for house9K/yr +93.5%7.7% conv.
mosquito spray for room7K/yr +323.0%9.8% conv.
insect spray for home7K/yr +132.2%9.6% conv.
mosquito killer spray4K/yr +225.6%10.1% conv.
mosquito room spray5K/yr +135.3%7.0% conv.
insect killer spray indoor3K/yr +59.8%7.8% conv.

All search terms

Top insect spray products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Raid Plant Based Wasp & Mosquito Killer Aerosol Fly Killer Spray For Indoor Use Made with Naturally Derived Botanical Ingredients 300 ml

Raid£4.004.3★2,198 rev

Zero In Total Indoor Insect Killer Knockdown Action for Indoor Flying & Crawling Insects Low Odour Stain-Free Bug Spray - Suitable for Home 300ml

Zero In£4.234.1★9,359 rev

Rentokil RKLPS136 Insectrol Insect Killer 250ml Aerosol

Rentokil£6.014.4★7,049 rev

Provanto Ultimate Bug Killer 1L - Fast Acting Bug Spray with Up To 2 Weeks Protection From Pests Contact Insecticide for Indoor & Outdoor Plants

Provanto£4.204.4★11,072 rev

Effective Insect Killer Spray 650ml for All Life Stages - Indoor & Outdoor Use HSE Approved Targets Ants Fleas Flies & More Provides 3-Month Protection

READY STEADY DEFEND£13.684.3★546 rev

Newest

by launch date

Raid Rapid Action Fly Wasp & Mosquito Killer Aerosol Spray Duo Pack 2x300ml

Raid£7.7645 rev

4mo ago

Gardian Defence Advanced Insect Killer Spray 500ml - Powerful Insect Spray for Home - Fast-Acting Multi-Purpose Insect Killer Sprays Indoor Use for Flies Cockroaches Spiders Fruit Flies and More

Gardian Defence£13.2144 rev

9mo ago

Mosquito Bug & Insect Repellent Spray (2-Pack) + Plug-in Insect Killer with Refill | 45 Nights Protection | Indoor & Travel Use | Long-Lasting Defense for Home Bedroom Office & Hotel

APHY ENTERPRISES£9.4166 rev

1y ago

Jungle Formula Family Protect Plug-in Mosquito Repellent - for Mosquitoes and Biting Insects Lasts up to 45 Nights

Jungle Formula£7.702,246 rev

1y ago

REPELEM Insect Killer Spray - Professional Strength Flying & Crawling Insect Treatment For The Home Effectively Targets Flies Ants Spiders Woodlice Silverfish Ticks Wasps & Dust Mites Large 1L

REPELEM£13.74140 rev

2y ago

What buyers say about insect spray

What buyers praise and complain about, mined from review topics.

What buyers love

Pest/Insect Control25%

“Kills insects”

Advertised Vs Actual Product12%

“As advertised”

Quality-Overall12%

“Excellent product”

Value For Money11%

“Good price”

Spray/Flow9%

“Powerful Spray”

Efficiency7%

“Works well”

Smell4%

“Smells great”

Ease Of Use4%

“Easy to use”

Strength2%

“It is a powerful”

Size-Overall2%

“Very effective good size”

What buyers complain about

Pest/Insect Control19%

“Does not kill flies”

Functionality-Overall17%

“Not effective”

Smell9%

“Smells strong and toxic”

Spray/Flow8%

“Spray doesnt work well”

Value For Money8%

“Over priced”

Quality-Overall7%

“cheap rubbish”

Durability4%

“The thing actually broke”

Leak-Proof2%

“Broken and leaked”

Plant Growth2%

“The plants still full of aphids”

Strength2%

“Not very effective”

Top return reasons

Functionality-Overall24%

Spray/Flow15%

Leak-Proof12%

Pest/Insect Control11%

Defective Material/Parts9%

Value For Money7%

Advertised Vs Actual Product7%

Eco Friendliness3%

Ease Of Use2%

Jamming/Clogging2%

Common questions

Is insect spray profitable to sell on Amazon United Kingdom?: The niche generates £51K/yr across 26 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +165.7%. Flapen's verdict: Worth a look (57/100).
How competitive is the insect spray niche?: 13 brands and 187 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 83% of demand.
What do buyers complain about in insect spray?: Top complaints mined from reviews: Pest/Insect Control, Functionality-Overall, Smell. The return rate is 0.1%.
When does demand for insect spray peak?: Demand peaks in May–Aug–Sep; the busiest month runs 15.0× the quietest.
What does it cost to enter the insect spray niche?: Listings span £2.52–£16.41; the average listing price is £8.00 (sweet spot $15–$100). The average incumbent carries 3,850 reviews — the moat a new listing must climb.