Is indri single malt whisky profitable to sell on Amazon United Kingdom?

The niche generates £106K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (38/100).

How competitive is the indri single malt whisky niche?

4 brands and 14 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in indri single malt whisky?

Top complaints mined from reviews: Quality-Overall. The return rate is 0.7%.

When does demand for indri single malt whisky peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.0× the quietest.

What does it cost to enter the indri single malt whisky niche?

Listings span £27.42–£55.81; the average listing price is £42.65 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.

indri single malt whisky

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Avg price

Incredible£42.65

avg listing price — sweet spot $15–$100

Price range

Incredible£27.42–£55.81

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great131.89

avg incumbent reviews — the moat a new listing must climb

Conversion

Okay3.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Okay£106K

£106K/yr · 79K searches

Growth

Bad-20.7%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, indri single malt whisky is a £106K/yr Amazon United Kingdom market (79K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 38/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

indri single malt whisky market data

Units sold / yr: 2K–3K; avg 250–500/product
Revenue / yr: £85K–£107K; units × avg price
Conversion rate: 3.2%
Avg BSR: #672
Page quality: 0%
Prime: 89%
Sponsored: 78%
Out of stock: 0.0%
Avg brand age: 91 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

Brands

4 rising

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

INDRI67%
Amrut16%
Rampur13%
Paul John4%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -20.7% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Open Trend

Top indri single malt whisky search terms

indri whisky31K/yr -20.9%3.0% conv.
indian whisky17K/yr +2.7%1.9% conv.
amrut whiskey single malt7K/yr -20.8%3.9% conv.
indri single malt whisky7K/yr -44.2%3.0% conv.
indri6K/yr -38.8%2.3% conv.
rampur single malt whisky5K/yr -29.1%3.8% conv.
indian whiskey4K/yr -14.7%1.9% conv.

All search terms

Top indri single malt whisky products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 9 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

INDRI TRINI: Indian Single Malt Whisky Three Wood 70cl Gift Tube 46% ABV

INDRI£32.094.6★152 rev

INDRI DRU: Cask Strength Indian Single Malt Whisky 70cl 57.2% ABV Gift Box

INDRI£53.364.7★18 rev

Amrut£35.624.5★306 rev

Rampur - Asava - Indian Single Malt Whisky - 45% ABV - 70cl Single Bottle - Unique Smooth & Delicate - Whisky Single Malt - Premium Whisky - Complex Tasting Notes - Smokey Flavours

Rampur£55.814.7★23 rev

Amrut£44.904.4★333 rev

Newest

by launch date

Indri - Agneya Indian Single Malt Whisky 70cl 46% ABV Glass Pack

INDRI£49.370 rev

5mo ago

Rampur - Sangam World Malt Whisky - Whisky - 43% ABV - 70cl - Single Bottle - Unique Smooth & Delicate - Premium Whisky - Complex Tasting Notes

Rampur£35.5810 rev

2y ago

INDRI DRU: Cask Strength Indian Single Malt Whisky 70cl 57.2% ABV Gift Box

INDRI£53.3618 rev

2y ago

INDRI TRINI: Indian Single Malt Whisky Three Wood 70cl Gift Tube 46% ABV

INDRI£32.09152 rev

3y ago

Rampur - Asava - Indian Single Malt Whisky - 45% ABV - 70cl Single Bottle - Unique Smooth & Delicate - Whisky Single Malt - Premium Whisky - Complex Tasting Notes - Smokey Flavours

Rampur£55.8123 rev

4y ago

What buyers say about indri single malt whisky

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money36%

“Best whiskey for the price”

Gifting Purpose36%

“I gifted it to one of my work colleague from Scotland he loved it”

Alcohol Flavor14%

“One of the best single malt in this price range”

Taste-Overall14%

“taste with hint of orange”

What buyers complain about

Quality-Overall100%

“Truly disgusting story behind this brand”

Common questions

Is indri single malt whisky profitable to sell on Amazon United Kingdom?: The niche generates £106K/yr across 9 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.7%. Flapen's verdict: Skip it (38/100).
How competitive is the indri single malt whisky niche?: 4 brands and 14 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in indri single malt whisky?: Top complaints mined from reviews: Quality-Overall. The return rate is 0.7%.
When does demand for indri single malt whisky peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
What does it cost to enter the indri single malt whisky niche?: Listings span £27.42–£55.81; the average listing price is £42.65 (sweet spot $15–$100). The average incumbent carries 132 reviews — the moat a new listing must climb.