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Indri Single Malt Whisky

Fail

The top 5 brands take 100% of clicks, so Indri Single Malt Whisky is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£106K/yr79K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
87%top-5 click share · 4 brands · 14 sellers

Flapen Score

Indri Single Malt Whisky against its category

The dotted line is the Grocery average. Past it, Indri Single Malt Whisky is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indri Single Malt Whisky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indri Single Malt Whisky 79K times last year and spent an estimated £106K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

3.2% of searches ended in a purchase last week.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
3.2%
Market size, estimated
£106Ka year
Peak month
December3.0× the quietest month
Top search term
indri whisky31K searches a year

02 · Price

A sale here is worth £42.65.

Listings sell for £42.65 on average, from £27.42 to £55.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £42.65 that is £11K to £21K a year per listing.

Average price
£42.65inside the $15 to $100 sweet spot
Price range
£27.42–£55.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£11K–£21K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #672 within Beer, Wine & Spirits. It carries 132 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#672in Beer, Wine & Spirits
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
132per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Indri Single Malt Whisky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 87% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

87%

Top 20: 100%

Open market

0%

  • INDRI67%
  • Amrut16%
  • Rampur13%
  • Paul John4%
  • Open — no brand owns it (0%)

Demand

Indri Single Malt Whisky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Indri Single Malt Whisky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indri whisky31K/yr
  • indian whisky17K/yr
  • amrut whiskey single malt7K/yr
  • indri single malt whisky7K/yr
  • indri6K/yr
  • rampur single malt whisky5K/yr
  • indian whiskey4K/yr

Reviews and returns

What reviews say buyers love and hate about Indri Single Malt Whisky

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall100%−0.41

Truly disgusting story behind this brand

Love

Value For Money36%+1.86

Best whiskey for the price

Very good value for money

Good value

Gifting Purpose36%+1.86

I gifted it to one of my work colleague from Scotland he loved it

Great for gifting

Present for my husband

Alcohol Flavor14%+0.59

One of the best single malt in this price range

Best whiskey for the price

Taste-Overall14%+0.59

taste with hint of orange

Very smooth and rich taste

FAQ

Common Indri Single Malt Whisky questions

Answered from the same tracked data.