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Indri Single Malt Whisky

Fail

The top 5 brands take 100% of clicks, so Indri Single Malt Whisky is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£106K/yr79K searches / yr
90-day growth
-20.7%search demand this quarter
Competition
87%top-5 click share · 4 brands · 14 sellers

Flapen Score

Indri Single Malt Whisky against its category

The dotted line is the Grocery average. Past it, Indri Single Malt Whisky is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indri Single Malt Whisky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indri Single Malt Whisky 79K times last year and spent an estimated £106K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 3.2% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.2% of those searches ended in a purchase. Searches in the last 90 days moved -20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
79K
Growth, 90 days vs prior 90
-20.7%
Conversion, latest week
3.2%
Market size, estimated
£106Ka year
Peak month
December3.0× the quietest month
Top search term
indri whisky31K searches a year

02 · Price

A sale here is worth £42.65.

Listings sell for £42.65 on average, from £27.42 to £55.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At £42.65 that is £11K to £21K a year per listing.

Average price
£42.65inside the $15 to $100 sweet spot
Price range
£27.42–£55.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
250–500
Revenue per listing a year
£11K–£21K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #672 within Beer, Wine & Spirits. It carries 132 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#672in Beer, Wine & Spirits
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
132per listing
Listings tracked
9

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Indri Single Malt Whisky products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 87% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

4 rising

Sellers

14

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

87%

Top 20: 100%

Open market

0%

  • INDRI67%
  • Amrut16%
  • Rampur13%
  • Paul John4%
  • Open — no brand owns it (0%)

Demand

Indri Single Malt Whisky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Indri Single Malt Whisky search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • indri whisky31K/yr
  • indian whisky17K/yr
  • amrut whiskey single malt7K/yr
  • indri single malt whisky7K/yr
  • indri6K/yr
  • rampur single malt whisky5K/yr
  • indian whiskey4K/yr

Reviews and returns

What reviews say buyers love and hate about Indri Single Malt Whisky

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Value For Money”
100%of negative reviews mention “Quality-Overall”
0.7%of orders come back
“Truly disgusting story behind this brand”
A buyer, on “Quality-Overall”100% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

5 topics

NegativePositive

FAQ

Common Indri Single Malt Whisky questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data