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Indomie Noodles

Fail

The top 5 brands take 100% of clicks, so Indomie Noodles is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£342K/yr251K searches / yr
90-day growth
-11.2%search demand this quarter
Competition
80%top-5 click share · 5 brands · 47 sellers

Flapen Score

Indomie Noodles against its category

The dotted line is the Grocery average. Past it, Indomie Noodles is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indomie Noodles market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indomie Noodles 251K times last year and spent an estimated £342K. All 5 brands take every click. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -11.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £342K a year.

Searches, last 12 months
251K
Growth, 90 days vs prior 90
-11.2%
Conversion, latest week
9.7%
Market size, estimated
£342Ka year
Peak month
September1.5× the quietest month
Top search term
indomie noodles111K searches a year

02 · Price

A sale here is worth £14.10.

Listings sell for £14.10 on average, from £3.48 to £20.61. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,250 to 1,500 of them. At £14.10 that is £18K to £21K a year per listing.

Average price
£14.10under the $15 to $100 sweet spot
Price range
£3.48–£20.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
25K–30K
Units per listing a year
1,250–1,500
Revenue per listing a year
£18K–£21K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 11.3% of listings are out of stock. The average listing ranks #174 within Instant Meals & Sides. It carries 1,472 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
50%
Out of stock, average day
11.3%
Average rank
#174in Instant Meals & Sides
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,472per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Indomie Noodles products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£34K£68K£103K£137K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

47

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Indomie88%
  • VABE UK6%
  • WaNaHong3%
  • My Africa Caribbean2%
  • UrbanJungle2%
  • Open — no brand owns it (0%)

Demand

Indomie Noodles search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '25Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Indomie Noodles search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indomie noodles111K/yr
  • indomie61K/yr
  • indomie noodles 40 pack28K/yr
  • mi goreng noodles19K/yr
  • pancit canton8K/yr
  • mi goreng8K/yr
  • indomie mi goreng7K/yr
  • pancit canton lucky me filipino5K/yr
  • indomie chicken noodles4K/yr

Reviews and returns

What reviews say buyers love and hate about Indomie Noodles

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall22%+2.57

this tastes different

noodles do not taste like noodles

These are horrible tasting

Salt Content8%−0.08

Insanely salty - almost painfully so

Very Salty

Far too salty

Spiciness8%−0.02

rellay wanted spicy

not very much. I hate spicy anything

Spicy have choice to leave out if not liked good product

Ingredients-Overall8%−0.09

Ingredients changed

It does not mention in the list of ingredients that it contains E102: tartrazine

I'm a little bit skeptical about the ingredients be in fine

Value For Money6%+1.17

An absolute waste of money

Expensive for what they are

This might explain why the items seem to be reduced in price

Love

Taste-Overall40%+2.57

Lovely taste

These are really yummy with a lil bit of spice

it tasted like the real indomitable

Value For Money20%+1.17

Good value

Good value for money

Worth the money

Flavor8%−0.01

The flavor it incredible

The noodles themselves are flavorful and satisfying, with just the right amount of spice and seasoning that keeps my son coming back for more

Great quality, all flavours are as yummy as I've come to expect with Indomie

Advertised Vs Actual Product8%−0.02

Just the job

Absolutely great, as described,

Exactly what it is

Quality-Overall7%+0.37

The Noodles are good quality

The quality is lovely

Great product

FAQ

Common Indomie Noodles questions

Answered from the same tracked data.