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Indian Sweets

Fail

Shoppers spend only $33K a year here, so Indian Sweets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£33K/yr114K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
48%top-5 click share · 10 brands · 22 sellers

Flapen Score

Indian Sweets against its category

The dotted line is the Grocery average. Past it, Indian Sweets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indian Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indian Sweets 114K times last year and spent an estimated £33K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
2.9%
Market size, estimated
£33Ka year
Peak month
October8.6× the quietest month
Top search term
indian sweets65K searches a year

02 · Price

A sale here is worth £10.13.

Listings sell for £10.13 on average, from £5.36 to £27.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.13 that is £0 to £1K a year per listing.

Average price
£10.13under the $15 to $100 sweet spot
Price range
£5.36–£27.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #589 within Confectionery. It carries 173 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
48%
Out of stock, average day
10.2%
Average rank
#589in Confectionery
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Indian Sweets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

22

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

48%

Top 20: 90%

Open market

5%

  • Haldiram's31%
  • Saras Flavours of Asia21%
  • Dnaaz16%
  • LILYS INDIAN VEGETARIAN CUISINE13%
  • Boxed Treatz11%
  • vapewaves2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Indian Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 8.6×

Search terms

Top Indian Sweets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indian sweets65K/yr
  • haldiram sweets13K/yr
  • indian sweets gift box9K/yr
  • barfi8K/yr
  • mithai5K/yr
  • ambala sweets3K/yr
  • diwali sweets11K/yr

Reviews and returns

What reviews say buyers love and hate about Indian Sweets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money45%−0.37

To expensive

Too much money for this product

Very expensive

Taste-Overall20%+0.30

However, I didnt taste the nuts fully

It tasted horrible so had to throw the whole box away

Moist/Dry10%−0.18

So disappointing totally dry

Quality-Overall10%−0.11

The tins were not in Good Condition

Size-Overall3%+0.35

Just seemed a little small

Love

Taste-Overall38%+0.30

perfect, a lot of syrup

It is personal taste, of course

Absolutely delicious

Quality-Overall20%−0.11

Excellent Quality

Very good product

okay quality

Sweetness16%+2.32

Classic Indian Sweet

Excellent Indian sweet treat

Really beautiful sweets

Value For Money8%−0.37

Great price

Worth buying

not a bad price

Freshness6%+0.80

Wonderful freshness and taste

wonderful freshness, taste is execellent and goood quality

FAQ

Common Indian Sweets questions

Answered from the same tracked data.