Skip to content

Indian Sweets

Fail

Shoppers spend an estimated $33K a year here, so Indian Sweets is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£33K/yr114K searches / yr
90-day growth
-30.7%search demand this quarter
Competition
48%top-5 click share · 10 brands · 22 sellers

Flapen Score

Indian Sweets against its category

The dotted line is the Grocery average. Past it, Indian Sweets is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indian Sweets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indian Sweets 114K times last year and spent an estimated £33K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.

Searches, last 12 months
114K
Growth, 90 days vs prior 90
-30.7%
Conversion, latest week
2.9%
Market size, estimated
£33Ka year
Peak month
October8.6× the quietest month
Top search term
indian sweets65K searches a year

02 · Price

A sale here is worth £10.13.

Listings sell for £10.13 on average, from £5.36 to £27.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.13 that is £0 to £1K a year per listing.

Average price
£10.13under the $15 to $100 sweet spot
Price range
£5.36–£27.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #589 within Confectionery. It carries 173 reviews at 4.19 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
48%
Out of stock, average day
10.2%
Average rank
#589in Confectionery
Average rating
4.19 starsAmazon United Kingdom average 4.36 stars
Average reviews
173per listing
Listings tracked
29

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Indian Sweets products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 48% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

22

Est. top-5 brand share

92%

Top 20: 100%

Est. top-5 click share

48%

Top 20: 90%

Open market

5%

  • Haldiram's31%
  • Saras Flavours of Asia21%
  • Dnaaz16%
  • LILYS INDIAN VEGETARIAN CUISINE13%
  • Boxed Treatz11%
  • vapewaves2%
  • Open — no brand owns it (4 brands, 5%)

Demand

Indian Sweets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Oct, Nov · busiest ÷ quietest = 8.6×

Search terms

Top Indian Sweets search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • indian sweets65K/yr
  • haldiram sweets13K/yr
  • indian sweets gift box9K/yr
  • barfi8K/yr
  • mithai5K/yr
  • ambala sweets3K/yr
  • diwali sweets11K/yr

Reviews and returns

What reviews say buyers love and hate about Indian Sweets

We read the reviews and the return reasons for every product selling here.

38%of positive reviews mention “Taste-Overall”
45%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“To expensive”
A buyer, on “Value For Money”45% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Indian Sweets questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data