indian sweets
Skip itA small market ($33K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great172.72avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good£5.36–£27.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Avg price
Okay£10.13avg listing price — sweet spot $15–$100
Brand share
Bad92%top-5 brand share — brand-locked demand
Growth
Bad-30.7%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 114K searches
According to Flapen's Amazon United Kingdom niche tracking, indian sweets is a £33K/yr Amazon United Kingdom market (114K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Aug–Oct–Nov. Verdict: Skip it — 45/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
indian sweets market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- £41K–£51K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #589
- Page quality
- 0%
- Prime
- 48%
- Sponsored
- 45%
- Out of stock
- 10.2%
- Avg brand age
- 39 months
- Avg seller age
- 192 days
Competition & brand share
The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.Brands
10 falling
Sellers
22
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
5%
- Haldiram's31%
- Saras Flavours of Asia21%
- Dnaaz16%
- LILYS INDIAN VEGETARIAN CUISINE13%
- Boxed Treatz11%
- vapewaves2%
- Open — no brand owns it (4 brands, 5%)
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -30.7% search growth over the last 90 days.Peak months: Aug, Oct, Nov · busiest ÷ quietest = 8.6×
Top indian sweets search terms
- indian sweets65K/yr
- haldiram sweets13K/yr
- indian sweets gift box9K/yr
- barfi8K/yr
- mithai5K/yr
- ambala sweets3K/yr
- diwali sweets11K/yr
Top indian sweets products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Festival Special Premium (Mixed Mithai 1Kg) Delicious Indian Traditional Sweets To Sweeten Up Your Celebration Best Gift Special For Rakhi Marriage Diwali Holi
Dnaaz£14.584.0★27 rev
Haldirams Sweet Delight 300g | Assorted Indian Sweets (Motichoor Ladoo Milk Cake and Kaju Katli) | Festive Treat | Authentic Taste | Ready to Eat
Saras Flavours of Asia£9.974.3★69 rev
Haldirams Kaju Katli 300g Popular Indian Sweets on Every Occasions Rich Flavour / Dessert / Sweet Gifts / Festival / Celebrations
Haldiram's£8.904.3★346 rev
Mixed Indian Sweets Gift Box | Boondi Ladoo Pistachio Barfi Coconut Barfi & Motichur Ladoo Pack of 4 piece (1 Each) | Traditional Mithai (Pack of 1)
LILYS INDIAN VEGETARIAN CUISINE£12.223.8★8 rev
Premium Indian Sweets Gift Box | 6 Traditional Barfi Varieties | Coconut Chocolate Pistachio & More | Perfect Festival Gift | 6 Pieces
LILYS INDIAN VEGETARIAN CUISINE£17.034.1★8 rev
Newest
by launch dateMixed Indian Sweets Gift Box | Boondi Ladoo Pistachio Barfi Coconut Barfi & Motichur Ladoo Pack of 4 piece (1 Each) | Traditional Mithai (Pack of 1)
LILYS INDIAN VEGETARIAN CUISINE£12.228 rev
Special Premium Festival Mithai (Mixed Mithai 500g) A Treasure Trove Of Indian Traditional Sweets A taste of home a memory in every bite Gift For All Occasions Rakhi NewYear Diwali Holi
Dnaaz£10.639 rev
Premium Indian Sweets Gift Box | 6 Traditional Barfi Varieties | Coconut Chocolate Pistachio & More | Perfect Festival Gift | 6 Pieces
LILYS INDIAN VEGETARIAN CUISINE£17.038 rev
Haldiram Indian Sweets 300g Popular Indian Sweets For Every Occasions Rich Flavour/Dessert/Sweet Gifts/Festival/Celebrations Boxed Treatz (300g Milk Burfi)
Boxed Treatz£8.354 rev
Haldiram Indian Sweets Soan Papdi 250g-500g Popular Indian Sweet For Every Occasions Rich Flavour/Dessert/Sweet Gifts/Festival/Celebrations Boxed Treatz (250g Soan Papdi)
Boxed Treatz£5.367 rev
Trending
90-day click momentumHaldiram Indian Sweets 300g Popular Indian Sweets For Every Occasions Rich Flavour/Dessert/Sweet Gifts/Festival/Celebrations Boxed Treatz (300g Milk Burfi)
Boxed Treatz£8.354.7★
Sweetland London Maamoul Dates Assortment - 900 g | Handmade in London | Cookies | Gifts | Ramadan Mothers Day Easter & Eid | MaAmoul with Pistachio Almond Sesame & Mix of Dates | Tin Gift Box
Sweet Land£27.783.4★
Haldiram Indian Sweets Soan Papdi 250g-500g Popular Indian Sweet For Every Occasions Rich Flavour/Dessert/Sweet Gifts/Festival/Celebrations Boxed Treatz (250g Soan Papdi)
Boxed Treatz£5.364.7★
Premium Indian Sweets Gift Box | 6 Traditional Barfi Varieties | Coconut Chocolate Pistachio & More | Perfect Festival Gift | 6 Pieces
LILYS INDIAN VEGETARIAN CUISINE£17.034.1★
Haldirams Besan Ladoo 400g Popular Indian Sweets on Every Occasions Rich Flavour / Dessert / Sweet Gifts / Festival Special / Diwali Celebrations
Saras Flavours of Asia£7.083.8★
What buyers say about indian sweets
What buyers praise and complain about, mined from review topics.What buyers love
“perfect, a lot of syrup”
“Excellent Quality”
“Classic Indian Sweet”
“Great price”
“Wonderful freshness and taste”
“Bought as a gift which went down very well”
“melt in the mouth texture with a hint of pistachio”
“Was fresh and had just the right crunch of great baklava”
“Just the right size for a small gathering of friends and associates”
“.no worries - Alternative was available for the vegan and nut allergy attendees”
What buyers complain about
“To expensive”
“However, I didnt taste the nuts fully”
“So disappointing totally dry”
“The tins were not in Good Condition”
“Just seemed a little small”
Common questions
- Is indian sweets profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 29 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -30.7%. Flapen's verdict: Skip it (45/100).
- How competitive is the indian sweets niche?
- 10 brands and 22 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 92% of demand.
- What do buyers complain about in indian sweets?
- Top complaints mined from reviews: Value For Money, Taste-Overall, Moist/Dry. The return rate is 0.0%.
- When does demand for indian sweets peak?
- Demand peaks in Aug–Oct–Nov; the busiest month runs 8.6× the quietest.
- What does it cost to enter the indian sweets niche?
- Listings span £5.36–£27.78; the average listing price is £10.13 (sweet spot $15–$100). The average incumbent carries 173 reviews — the moat a new listing must climb.