Indian Sweets
FailShoppers spend only $33K a year here, so Indian Sweets is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £33K/yr114K searches / yr
- 90-day growth
- -30.7%search demand this quarter
- Competition
- 48%top-5 click share · 10 brands · 22 sellers
Flapen Score
Indian Sweets against its category
The dotted line is the Grocery average. Past it, Indian Sweets is stronger. Inside it, weaker.
Market
The Indian Sweets market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Indian Sweets 114K times last year and spent an estimated £33K. The top 5 brands take 92% of clicks. Demand peaks in Aug–Oct–Nov. Flapen scores it 45 out of 100, a Fail.
01 · Demand
2.9% of searches ended in a purchase last week.
Shoppers searched for this 114K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -30.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 114K
- Growth, 90 days vs prior 90
- -30.7%
- Conversion, latest week
- 2.9%
- Market size, estimated
- £33Ka year
- Peak month
- October8.6× the quietest month
- Top search term
- indian sweets65K searches a year
02 · Price
A sale here is worth £10.13.
Listings sell for £10.13 on average, from £5.36 to £27.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £10.13 that is £0 to £1K a year per listing.
- Average price
- £10.13under the $15 to $100 sweet spot
- Price range
- £5.36–£27.78
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
45% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #589 within Confectionery. It carries 173 reviews at 4.19 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 45%
- Prime listings
- 48%
- Out of stock, average day
- 10.2%
- Average rank
- #589in Confectionery
- Average rating
- 4.19 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 173per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Indian Sweets products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Festival Special Premium (Mixed Mithai 1Kg) Delicious Indian Traditional Sweets To Sweeten Up Your Celebration Best Gift Special For Rakhi Marriage Diwali Holi
- Price
- £14.58
- Rating
- 4.0/5
- Reviews
- 27
- Age
- 3y ago

Haldirams Sweet Delight 300g | Assorted Indian Sweets (Motichoor Ladoo Milk Cake and Kaju Katli) | Festive Treat | Authentic Taste | Ready to Eat
- Price
- £9.97
- Rating
- 4.3/5
- Reviews
- 69
- Age
- 1y ago

Haldirams Kaju Katli 300g Popular Indian Sweets on Every Occasions Rich Flavour / Dessert / Sweet Gifts / Festival / Celebrations
- Price
- £8.90
- Rating
- 4.3/5
- Reviews
- 346
- Age
- 6y ago

Mixed Indian Sweets Gift Box | Boondi Ladoo Pistachio Barfi Coconut Barfi & Motichur Ladoo Pack of 4 piece (1 Each) | Traditional Mithai (Pack of 1)
- Price
- £12.22
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago

Premium Indian Sweets Gift Box | 6 Traditional Barfi Varieties | Coconut Chocolate Pistachio & More | Perfect Festival Gift | 6 Pieces
- Price
- £17.03
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago
Trending
90-day click momentum
Haldiram Indian Sweets 300g Popular Indian Sweets For Every Occasions Rich Flavour/Dessert/Sweet Gifts/Festival/Celebrations Boxed Treatz (300g Milk Burfi)
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Sweetland London Maamoul Dates Assortment - 900 g | Handmade in London | Cookies | Gifts | Ramadan Mothers Day Easter & Eid | MaAmoul with Pistachio Almond Sesame & Mix of Dates | Tin Gift Box
- Price
- £27.78
- Rating
- 3.4/5
- Reviews
- 8
- Age
- 4y ago

Haldiram Indian Sweets Soan Papdi 250g-500g Popular Indian Sweet For Every Occasions Rich Flavour/Dessert/Sweet Gifts/Festival/Celebrations Boxed Treatz (250g Soan Papdi)
- Price
- £5.36
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago

Premium Indian Sweets Gift Box | 6 Traditional Barfi Varieties | Coconut Chocolate Pistachio & More | Perfect Festival Gift | 6 Pieces
- Price
- £17.03
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago

Haldirams Besan Ladoo 400g Popular Indian Sweets on Every Occasions Rich Flavour / Dessert / Sweet Gifts / Festival Special / Diwali Celebrations
- Price
- £7.08
- Rating
- 3.8/5
- Reviews
- 27
- Age
- 6y ago
Newest
by launch date
Mixed Indian Sweets Gift Box | Boondi Ladoo Pistachio Barfi Coconut Barfi & Motichur Ladoo Pack of 4 piece (1 Each) | Traditional Mithai (Pack of 1)
- Price
- £12.22
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 1y ago

Special Premium Festival Mithai (Mixed Mithai 500g) A Treasure Trove Of Indian Traditional Sweets A taste of home a memory in every bite Gift For All Occasions Rakhi NewYear Diwali Holi
- Price
- £10.63
- Rating
- 3.8/5
- Reviews
- 9
- Age
- 1y ago

Premium Indian Sweets Gift Box | 6 Traditional Barfi Varieties | Coconut Chocolate Pistachio & More | Perfect Festival Gift | 6 Pieces
- Price
- £17.03
- Rating
- 4.1/5
- Reviews
- 8
- Age
- 1y ago

Haldiram Indian Sweets 300g Popular Indian Sweets For Every Occasions Rich Flavour/Dessert/Sweet Gifts/Festival/Celebrations Boxed Treatz (300g Milk Burfi)
- Price
- £8.35
- Rating
- 4.7/5
- Reviews
- 4
- Age
- 1y ago

Haldiram Indian Sweets Soan Papdi 250g-500g Popular Indian Sweet For Every Occasions Rich Flavour/Dessert/Sweet Gifts/Festival/Celebrations Boxed Treatz (250g Soan Papdi)
- Price
- £5.36
- Rating
- 4.7/5
- Reviews
- 7
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 falling
Sellers
22
Top-5 brand share
92%
Top 20: 100%
Top-5 click share
48%
Top 20: 90%
Open market
5%
- Haldiram's31%
- Saras Flavours of Asia21%
- Dnaaz16%
- LILYS INDIAN VEGETARIAN CUISINE13%
- Boxed Treatz11%
- vapewaves2%
- Open — no brand owns it (4 brands, 5%)
Demand
Indian Sweets search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Aug, Oct, Nov · busiest ÷ quietest = 8.6×
Search terms
Top Indian Sweets search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- indian sweets65K/yr
- haldiram sweets13K/yr
- indian sweets gift box9K/yr
- barfi8K/yr
- mithai5K/yr
- ambala sweets3K/yr
- diwali sweets11K/yr
Reviews and returns
What reviews say buyers love and hate about Indian Sweets
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
To expensive
Too much money for this product
Very expensive
However, I didnt taste the nuts fully
It tasted horrible so had to throw the whole box away
So disappointing totally dry
The tins were not in Good Condition
Just seemed a little small
Love
perfect, a lot of syrup
It is personal taste, of course
Absolutely delicious
Excellent Quality
Very good product
okay quality
Classic Indian Sweet
Excellent Indian sweet treat
Really beautiful sweets
Great price
Worth buying
not a bad price
Wonderful freshness and taste
wonderful freshness, taste is execellent and goood quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Indian Sweets questions
Answered from the same tracked data.









