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Indian Spices

Fail

Shoppers spend only $44K a year here, so Indian Spices is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£44K/yr92K searches / yr
90-day growth
-27.1%search demand this quarter
Competition
58%top-5 click share · 11 brands · 22 sellers

Flapen Score

Indian Spices against its category

The dotted line is the Grocery average. Past it, Indian Spices is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indian Spices market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indian Spices 92K times last year and spent an estimated £44K. The top 5 brands take 85% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -27.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-27.1%
Conversion, latest week
2.7%
Market size, estimated
£44Ka year
Peak month
December2.6× the quietest month
Top search term
indian spices60K searches a year

02 · Price

A sale here is worth £18.07.

Listings sell for £18.07 on average, from £0.96 to £26.48. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £18.07 that is £0 to £2K a year per listing.

Average price
£18.07inside the $15 to $100 sweet spot
Price range
£0.96–£26.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 8.7% of listings are out of stock. The average listing ranks #58 within Herbs, Spices & Seasonings. It carries 342 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
90%
Out of stock, average day
8.7%
Average rank
#58in Herbs, Spices & Seasonings
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
342per listing
Listings tracked
20

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Indian Spices products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£7K£9K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

22

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

10%

  • Offer Shop27%
  • Pick N Save24%
  • Bub19%
  • Nature Kitchen8%
  • Spice Kitchen6%
  • Rajah5%
  • Open — no brand owns it (5 brands, 10%)

Demand

Indian Spices search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 2.6×

Search terms

Top Indian Spices search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • indian spices60K/yr
  • curry spices12K/yr
  • indian spices for cooking10K/yr
  • curry spice kit5K/yr
  • indian spices set5K/yr

Reviews and returns

What reviews say buyers love and hate about Indian Spices

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.11

Very small jars

Quite small

Small bottles

Spiciness7%+0.74

Spicy

Flavor7%−0.03

Bit disappointed not much flavor with this powder go back to tandoori paste more flavor

Quality-Overall7%+0.83

evidently no quality control in place

Poor quality

Stale/Rotten/Spoiled7%−0.04

Rubbish

Love

Spiciness19%+0.74

Nice and spicy

Brilliant spice

A great spice mix

Quality-Overall16%+0.83

Great quality and good individual container size - means you dont have to keep refilling them

Good quality

Very good selection

Taste-Overall13%+0.96

Great for a gift and tastes fab

Its simple to use yet very authentic in taste

Tastes great

Value For Money12%+0.89

Great value for money

Great value for money

Good price

Gifting Purpose9%+0.30

Interesting gift

Christmas present

Good gift

Return

0.2% Return rate 56% Fixable by listing

Size-Overall45%█▆▂▅▁▃

Very small jars

Quite small

Small bottles

Ease Of Use6%▁▁█▇▁▁
Rusts/Corrodes6%▁▁▅▁▁█
Advertised Vs Actual Product6%▁█▁▁▁▁
Scratch Resistance6%▁▁█▇▁▁

FAQ

Common Indian Spices questions

Answered from the same tracked data.