How competitive is the Indian Snacks niche on Amazon United Kingdom?

13 brands and 40 sellers compete in Indian Snacks on Amazon United Kingdom. The top 5 Indian Snacks products take 29% of clicks and its top 5 brands hold 90% of demand.

What do buyers complain about in Indian Snacks?

Indian Snacks buyers on Amazon United Kingdom complain most about Taste-Overall, Spiciness, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Indian Snacks niche?

Indian Snacks sells for £3.30 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.02–£8.98. The average incumbent carries 254 reviews — the moat a new listing must climb.

Indian Snacks

Indian Snacks shows low returns (0.0%), but prices mostly outside the sweet spot ($1.02–$8.98) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Indian Snacks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Indian Snacks is a £68K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.

Indian Snacks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.6% over the last 90 days and 12.3% of searches end in a purchase.

£68K

revenue / yr

Units sold / yr25K

Search volume / yr-14.6%168K

Conversion rate12.3%

Avg price£3.30

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers13 · 40

Top-5 product click share29%

Open market10%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 56 products

Top Indian Snacks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Booths Premium Four Spicy Lamb Samosas 160g

Price: £2.65
Rating: 4.3/5
Reviews: 677
Age: 9y ago

Morrisons Market Street Deli Express Large Vegetable Samosas 200g

Price: £3.22
Rating: 4.2/5
Reviews: 8
Age: 10mo ago

Morrisons Market Street Deli Mini Chicken Tikka Samosas 12 Pack

Price: £3.15
Rating: 4.2/5
Reviews: 111
Age: 2y ago

Morrisons Market Street Deli Large Chicken Tikka Samosas 200g

Price: £3.20
Rating: 4.1/5
Reviews: 17
Age: 10mo ago

Morrisons 12 Vegetable Samosas 240g (Frozen)

Price: £1.59
Rating: 4.1/5
Reviews: 209
Age: 2y ago

Newest

by launch date

Morrisons Market Street Gazebo Cuisine Chicken Tikka Samosa 100g

Price: £1.55
Rating: 3.3/5
Reviews: 4
Age: 10mo ago

Morrisons Market Street Deli Express Large Vegetable Samosas 200g

Price: £3.22
Rating: 4.2/5
Reviews: 8
Age: 10mo ago

Morrisons Market Street Deli Large Chicken Tikka Samosas 200g

Price: £3.20
Rating: 4.1/5
Reviews: 17
Age: 10mo ago

Morrisons 4 Vegetable Samosas 200g

Price: £2.17
Rating: 3.8/5
Reviews: 33
Age: 1y ago

Morrisons 4 Chicken Tikka Samosas 200g

Price: £3.20
Rating: 4.3/5
Reviews: 11
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

29%

Top 20: 66%

Open market

Booths38%
Morrisons37%
Humza8%
Iceland4%
Shana3%
Crown Farms3%
Open — no brand owns it (7 brands, 8%)

Indian Snacks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume168KCVR12.3%Products56Brands13Top 5 Brands90%OOS Rate8.0%Rating4.0★Reviews254Avg BSR#119

Peak months: Nov · busiest ÷ quietest = 1.6×

Top Indian Snacks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

booths101K/yr -10.8%4.6% conv.
samosa43K/yr -32.1%18.0% conv.
samosas10K/yr +22.2%20.8% conv.
booth8K/yr +18.5%1.4% conv.
booths ready meals7K/yr -15.0%7.6% conv.

What reviews say buyers love and hate about Indian Snacks

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Taste-Overall37%

“aromatic”

Value For Money18%

“Great value”

Flavor10%

“the spice blends are spot on—flavorful with just the right amount of kick without being overpowering”

Quality-Overall7%

“Typical good quality Booths product”

Spiciness7%

“Nice to have with either a curry or a chilli”

What buyers complain about

83% of reviews

Taste-Overall18%

“To be edible”

Spiciness14%

“These are not at all spicy”

Flavor12%

“Not much flavour”

Value For Money9%

“Quite expensive”

Quality-Overall7%

“Ok...could easily be improved”

Common Indian Snacks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Indian Snacks 54/100 on Amazon United Kingdom — Worth a look. The niche generates £68K/yr across 56 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved -14.6% over the last 90 days.