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54

indian snacks

Worth a look

Shows low returns (0.0%), but prices mostly outside the sweet spot ($1.02–$8.98) keeps it on the watch list.

Market size 17Growth 18Conversion 95Competition 86Returns 100Price range 0Avg price 9Brand share 25Review moat 87Quality gap 92

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible12.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Review moat

Great254.38

avg incumbent reviews — the moat a new listing must climb

Competition

Great29%

top-5 click share — an open shelf

Brand share

Okay90%

top-5 brand share — brands hold most of the demand

Growth

Bad-14.6%

90-day search growth — must beat 0% to launch

Market size

Bad£68K

£68K/yr · 168K searches

Avg price

Bad£3.30

avg listing price — sweet spot $15–$100

Price range

Bad£1.02–£8.98

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, indian snacks is a £68K/yr Amazon United Kingdom market (168K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

indian snacks market data

Units sold / yr
20K–25K
avg 100–250/product
Revenue / yr
£66K–£83K
units × avg price
Conversion rate
12.3%
Avg BSR
#119
Page quality
0%
Prime
96%
Sponsored
7%
Out of stock
8.0%
Avg brand age
50 months
Avg seller age
202 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

13 falling

Sellers

40

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

29%

Top 20: 66%

Open market

8%

  • Booths38%
  • Morrisons37%
  • Humza8%
  • Iceland4%
  • Shana3%
  • Crown Farms3%
  • Open — no brand owns it (7 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 89 weeks — -14.6% search growth over the last 90 days.
6K4KHoliday '24Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Top indian snacks search terms

  • booths101K/yr
  • samosa43K/yr
  • samosas10K/yr
  • booth8K/yr
  • booths ready meals7K/yr
All search terms

Top indian snacks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%£1K4%£3K6%£4K8%£5K1101001K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about indian snacks

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall37%

“aromatic”

Value For Money18%

“Great value”

Flavor10%

“the spice blends are spot on—flavorful with just the right amount of kick without being overpowering”

Quality-Overall7%

“Typical good quality Booths product”

Spiciness7%

“Nice to have with either a curry or a chilli”

Crispiness5%

“crispy”

Thickness3%

“Thick tasty”

Ease Of Use2%

“this is a really convenient option”

Advertised Vs Actual Product1%

“As advertised”

Texture/Consistency-Overall1%

“Nice texture”

What buyers complain about

Taste-Overall18%

“To be edible”

Spiciness14%

“These are not at all spicy”

Flavor12%

“Not much flavour”

Value For Money9%

“Quite expensive”

Quality-Overall7%

“Ok...could easily be improved”

Texture/Consistency-Overall6%

“Grisly mince”

Size-Overall6%

“Very small”

Salt Content5%

“Too salty”

Ingredients-Overall4%

“It's ludicrous that something as supposedly high quality as Booths curry has such low quality ingredients”

Cooking Instructions3%

“Cooking instructions seem wrong if using a conventional oven, plastic and the film melts”

Common questions

Is indian snacks profitable to sell on Amazon United Kingdom?
The niche generates £68K/yr across 56 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -14.6%. Flapen's verdict: Worth a look (54/100).
How competitive is the indian snacks niche?
13 brands and 40 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in indian snacks?
Top complaints mined from reviews: Taste-Overall, Spiciness, Flavor. The return rate is 0.0%.
When does demand for indian snacks peak?
Demand peaks in Nov; the busiest month runs 1.6× the quietest.
What does it cost to enter the indian snacks niche?
Listings span £1.02–£8.98; the average listing price is £3.30 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.