Skip to content

Indian Snacks

Maybe

Returns run at only 0.0% of orders. But prices span $1.02–$8.98, mostly outside the sweet spot, so Indian Snacks is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£68K/yr168K searches / yr
90-day growth
-14.6%search demand this quarter
Competition
29%top-5 click share · 13 brands · 40 sellers

Flapen Score

Indian Snacks against its category

The dotted line is the Grocery average. Past it, Indian Snacks is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indian Snacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indian Snacks 168K times last year and spent an estimated £68K. The top 5 brands take 90% of clicks. Demand peaks in Nov. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 168K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -14.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
168K
Growth, 90 days vs prior 90
-14.6%
Conversion, latest week
12.3%
Market size, estimated
£68Ka year
Peak month
November1.6× the quietest month
Top search term
booths101K searches a year

02 · Price

A sale here is worth £3.30.

Listings sell for £3.30 on average, from £1.02 to £8.98. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 100 to 250 of them. At £3.30 that is £330 to £825 a year per listing.

Average price
£3.30under the $15 to $100 sweet spot
Price range
£1.02–£8.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
100–250
Revenue per listing a year
£330–£825
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

7% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #119 within Fresh & Chilled. It carries 254 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
7%
Prime listings
96%
Out of stock, average day
8.0%
Average rank
#119in Fresh & Chilled
Average rating
4.05 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
56

04 · Newcomers

Amazon counts 2 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
50 months

Products

Top Indian Snacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 29% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£5K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

40

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

29%

Top 20: 66%

Open market

8%

  • Booths38%
  • Morrisons37%
  • Humza8%
  • Iceland4%
  • Shana3%
  • Crown Farms3%
  • Open — no brand owns it (7 brands, 8%)

Demand

Indian Snacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Nov · busiest ÷ quietest = 1.6×

Search terms

Top Indian Snacks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • booths101K/yr
  • samosa43K/yr
  • samosas10K/yr
  • booth8K/yr
  • booths ready meals7K/yr

Reviews and returns

What reviews say buyers love and hate about Indian Snacks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+1.55

To be edible

was expecting a to taste lamb

No taste

Spiciness14%−0.06

These are not at all spicy

Need more more spice

very spicy

Flavor12%+0.11

Not much flavour

no heat in the flavours

Hyper chemical flavour does not equate to nice flavour

Value For Money9%+1.20

Quite expensive

Overpriced

overpriced

Quality-Overall7%+0.11

Ok...could easily be improved

It's ludicrous that something as supposedly high quality as Booths curry has such low quality ingredients

Poor quality

Love

Taste-Overall37%+1.55

aromatic

Great snack

Great taste

Value For Money18%+1.20

Great value

Good price

Excellent value for money

Flavor10%+0.11

the spice blends are spot on—flavorful with just the right amount of kick without being overpowering

Wonderful flavour

Amazing popadom full of flavour and really fresh

Quality-Overall7%+0.11

Typical good quality Booths product

Great quality also

Quality was nice taste very nice too had a nice kick of spice

Spiciness7%−0.06

Nice to have with either a curry or a chilli

Quality was nice taste very nice too had a nice kick of spice

Nice & spicy

FAQ

Common Indian Snacks questions

Answered from the same tracked data.