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Indian

Fail

Prices span $0.52–$9.89, mostly outside the sweet spot, so Indian is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£264K/yr410K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
75%top-5 click share · 6 brands · 26 sellers

Flapen Score

Indian against its category

The dotted line is the Grocery average. Past it, Indian is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indian market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indian 410K times last year and spent an estimated £264K. The top 5 brands take 99% of clicks. Demand peaks in Jan–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 27.3% of those searches ended in a purchase.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 27.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £264K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
27.3%
Market size, estimated
£264Ka year
Peak month
January2.0× the quietest month
Top search term
coriander152K searches a year

02 · Price

A sale here is worth £2.36.

Listings sell for £2.36 on average, from £0.52 to £9.89. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £2.36 that is £14K to £19K a year per listing.

Average price
£2.36under the $15 to $100 sweet spot
Price range
£0.52–£9.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£14K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #2 within Herbs, Spices & Seasonings. It carries 998 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#2in Herbs, Spices & Seasonings
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
998per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Indian products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 75% of clicks. A locked shelf that new listings rarely crack.

£0£26K£53K£79K£106K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

26

Est. top-5 brand share

99%

Top 20: 100%

Est. top-5 click share

75%

Top 20: 100%

Open market

0%

  • Morrisons58%
  • by Amazon35%
  • pronto seed3%
  • GreHom2%
  • Iceland1%
  • Schwartz1%

Demand

Indian search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May · busiest ÷ quietest = 2.0×

Search terms

Top Indian search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coriander152K/yr
  • herbs115K/yr
  • chives50K/yr
  • herb18K/yr
  • dried herbs18K/yr
  • cilantro14K/yr
  • corriander11K/yr
  • fresh coriander8K/yr
  • coriander fresh18K/yr
  • chive3K/yr

Reviews and returns

What reviews say buyers love and hate about Indian

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Value For Money”
43%of negative reviews mention “Plant Growth”
<0.1%of orders come back, a rate Amazon rounds to zero
“Some seeds didnt grow”
A buyer, on “Plant Growth”43% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Indian questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data