Indian
FailPrices span $0.52–$9.89, mostly outside the sweet spot, so Indian is a Fail.
- Flapen Score
- 42 / 100Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 4642
- Market size
- £264K/yr410K searches / yr
- 90-day growth
- -9.0%search demand this quarter
- Competition
- 75%top-5 click share · 6 brands · 26 sellers
Flapen Score
Indian against its category
The dotted line is the Grocery average. Past it, Indian is stronger. Inside it, weaker.
Market
The Indian market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Indian 410K times last year and spent an estimated £264K. The top 5 brands take 99% of clicks. Demand peaks in Jan–May. Flapen scores it 42 out of 100, a Fail.
01 · Demand
27.3% of searches ended in a purchase last week.
Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £264K a year.
- Searches, last 12 months
- 410K
- Growth, 90 days vs prior 90
- -9.0%
- Conversion, latest week
- 27.3%
- Market size, estimated
- £264Ka year
- Peak month
- January2.0× the quietest month
- Top search term
- coriander152K searches a year
02 · Price
A sale here is worth £2.36.
Listings sell for £2.36 on average, from £0.52 to £9.89. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £2.36 that is £14K to £19K a year per listing.
- Average price
- £2.36under the $15 to $100 sweet spot
- Price range
- £0.52–£9.89
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £14K–£19K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #2 within Herbs, Spices & Seasonings. It carries 998 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #2in Herbs, Spices & Seasonings
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 998per listing
- Listings tracked
- 15
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Indian products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Morrisons Fresh Coriander 30g
- Price
- £0.80
- Rating
- 4.5/5
- Reviews
- 795
- Age
- 6y ago

Morrisons Bunched Coriander 100 g(Pack of 1)
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 1,255
- Age
- 9y ago

by Amazon Coriander 30g
- Price
- £0.52
- Rating
- 4.5/5
- Reviews
- 418
- Age
- 6y ago

by Amazon Coriander 100g
- Price
- £1.24
- Rating
- 4.6/5
- Reviews
- 299
- Age
- 3y ago

Morrisons Fresh Chives 20g
- Price
- £0.92
- Rating
- 4.6/5
- Reviews
- 569
- Age
- 7y ago
Trending
90-day click momentum
by Amazon Coriander 100g
- Price
- £1.24
- Rating
- 4.6/5
- Reviews
- 299
- Age
- 3y ago

by Amazon Chives 20g
- Price
- £0.57
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 3y ago

Pronto Seed Grow Your Own Herbs Kit - 5 Varieties
- Price
- £8.60
- Rating
- 3.9/5
- Reviews
- 8,787
- Age
- 7y ago

Pronto Seed Herb Bumper Pack Grow Your Own Kit - 24 Varieties
- Price
- £9.89
- Rating
- 4.3/5
- Reviews
- 596
- Age
- 3y ago

Morrisons Bunched Coriander 100 g(Pack of 1)
- Price
- £1.35
- Rating
- 4.6/5
- Reviews
- 1,255
- Age
- 9y ago
Newest
by launch date
Loose Bunched Coriander 100g
- Price
- £0.96
- Rating
- 4.5/5
- Reviews
- 30
- Age
- 1y ago

by Amazon Coriander 100g
- Price
- £1.24
- Rating
- 4.6/5
- Reviews
- 299
- Age
- 3y ago

by Amazon Chives 20g
- Price
- £0.57
- Rating
- 4.4/5
- Reviews
- 178
- Age
- 3y ago

Iceland Chopped Coriander 75g (Frozen)
- Price
- £1.23
- Rating
- 4.6/5
- Reviews
- 43
- Age
- 3y ago

Pronto Seed Herb Bumper Pack Grow Your Own Kit - 24 Varieties
- Price
- £9.89
- Rating
- 4.3/5
- Reviews
- 596
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
26
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Morrisons58%
- by Amazon35%
- pronto seed3%
- GreHom2%
- Iceland1%
- Schwartz1%
Demand
Indian search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, May · busiest ÷ quietest = 2.0×
Search terms
Top Indian search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- coriander152K/yr
- herbs115K/yr
- chives50K/yr
- herb18K/yr
- dried herbs18K/yr
- cilantro14K/yr
- corriander11K/yr
- fresh coriander8K/yr
- coriander fresh18K/yr
- chive3K/yr
Reviews and returns
What reviews say buyers love and hate about Indian
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Some seeds didnt grow
They don't grow
Low germination
Waste of money- nothing grew
not worth the price
Really not good value
goes off quickly
died a day or 2 after
Didnt last a day
Not fresh
Rotting
not at all fresh in squashed up packets
Fragrance missing
Love
Excellent value
Fantastic price
Worth the money
Fresh and aromatic
Good fresh pack
Fresh green stuff
It it as advertised
As expected
Just what I was looking for
Perfect lots of seeds
Excellent herb growing kit
Im gonna have a great time planting
Big pack of quality item
Great variety
Good quality
Return
0.0% Return rate 50% Fixable by listing
Some seeds didnt grow
They don't grow
Low germination
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Indian questions
Answered from the same tracked data.









