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Indian

Fail

Prices span $0.52–$9.89, mostly outside the sweet spot, so Indian is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£264K/yr410K searches / yr
90-day growth
-9.0%search demand this quarter
Competition
75%top-5 click share · 6 brands · 26 sellers

Flapen Score

Indian against its category

The dotted line is the Grocery average. Past it, Indian is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Indian market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Indian 410K times last year and spent an estimated £264K. The top 5 brands take 99% of clicks. Demand peaks in Jan–May. Flapen scores it 42 out of 100, a Fail.

01 · Demand

27.3% of searches ended in a purchase last week.

Shoppers searched for this 410K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 27.3% of those searches ended in a purchase. Searches in the last 90 days moved -9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £264K a year.

Searches, last 12 months
410K
Growth, 90 days vs prior 90
-9.0%
Conversion, latest week
27.3%
Market size, estimated
£264Ka year
Peak month
January2.0× the quietest month
Top search term
coriander152K searches a year

02 · Price

A sale here is worth £2.36.

Listings sell for £2.36 on average, from £0.52 to £9.89. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 6,000 to 8,000 of them. At £2.36 that is £14K to £19K a year per listing.

Average price
£2.36under the $15 to $100 sweet spot
Price range
£0.52–£9.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
6,000–8,000
Revenue per listing a year
£14K–£19K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #2 within Herbs, Spices & Seasonings. It carries 998 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
100%
Out of stock, average day
4.1%
Average rank
#2in Herbs, Spices & Seasonings
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
998per listing
Listings tracked
15

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

£0£26K£53K£79K£106K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

26

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Morrisons58%
  • by Amazon35%
  • pronto seed3%
  • GreHom2%
  • Iceland1%
  • Schwartz1%

Demand

Indian search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, May · busiest ÷ quietest = 2.0×

Search terms

Top Indian search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coriander152K/yr
  • herbs115K/yr
  • chives50K/yr
  • herb18K/yr
  • dried herbs18K/yr
  • cilantro14K/yr
  • corriander11K/yr
  • fresh coriander8K/yr
  • coriander fresh18K/yr
  • chive3K/yr

Reviews and returns

What reviews say buyers love and hate about Indian

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Plant Growth43%−0.43

Some seeds didnt grow

They don't grow

Low germination

Value For Money11%+0.59

Waste of money- nothing grew

not worth the price

Really not good value

Durability10%−0.12

goes off quickly

died a day or 2 after

Didnt last a day

Stale/Rotten/Spoiled7%−0.08

Not fresh

Rotting

not at all fresh in squashed up packets

Smell3%−0.03

Fragrance missing

Love

Value For Money20%+0.59

Excellent value

Fantastic price

Worth the money

Freshness18%+1.55

Fresh and aromatic

Good fresh pack

Fresh green stuff

Advertised Vs Actual Product11%+1.13

It it as advertised

As expected

Just what I was looking for

Plant Growth11%−0.43

Perfect lots of seeds

Excellent herb growing kit

Im gonna have a great time planting

Quality-Overall9%+0.34

Big pack of quality item

Great variety

Good quality

Return

0.0% Return rate 50% Fixable by listing

Plant Growth50%▁▁█▁▁▁

Some seeds didnt grow

They don't grow

Low germination

Advertised Vs Actual Product50%▁▁█▁▁▁

FAQ

Common Indian questions

Answered from the same tracked data.