indian
Skip itPrices mostly outside the sweet spot ($0.52–$9.89) — this niche doesn't clear our bar today.
Conversion
Incredible27.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good997.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£264K£264K/yr · 410K searches
Growth
Bad-9.0%90-day search growth — must beat 0% to launch
Competition
Bad75%top-5 click share — a locked-up shelf
Avg price
Bad£2.36avg listing price — sweet spot $15–$100
Brand share
Bad99%top-5 brand share — brand-locked demand
Price range
Bad£0.52–£9.89cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, indian is a £264K/yr Amazon United Kingdom market (410K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–May. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
indian market data
- Units sold / yr
- 100K–125K
- avg 6,000–8,000/product
- Revenue / yr
- £236K–£295K
- units × avg price
- Conversion rate
- 27.3%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 13%
- Out of stock
- 4.1%
- Avg brand age
- 61 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
26
Top-5 brand share
99%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- Morrisons58%
- by Amazon35%
- pronto seed3%
- GreHom2%
- Iceland1%
- Schwartz1%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.0% search growth over the last 90 days.Peak months: Jan, May · busiest ÷ quietest = 2.0×
Top indian search terms
- coriander152K/yr
- herbs115K/yr
- chives50K/yr
- herb18K/yr
- dried herbs18K/yr
- cilantro14K/yr
- corriander11K/yr
- fresh coriander8K/yr
- coriander fresh18K/yr
- chive3K/yr
Top indian products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 15 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Loose Bunched Coriander 100g
Morrisons£0.9630 rev
by Amazon Coriander 100g
by Amazon£1.24299 rev
by Amazon Chives 20g
by Amazon£0.57178 rev
Iceland Chopped Coriander 75g (Frozen)
Iceland£1.2343 rev
Pronto Seed Herb Bumper Pack Grow Your Own Kit - 24 Varieties
pronto seed£9.89596 rev
Trending
90-day click momentumby Amazon Coriander 100g
by Amazon£1.244.6★
by Amazon Chives 20g
by Amazon£0.574.4★
Pronto Seed Grow Your Own Herbs Kit - 5 Varieties
pronto seed£8.603.9★
Pronto Seed Herb Bumper Pack Grow Your Own Kit - 24 Varieties
pronto seed£9.894.3★
Morrisons Bunched Coriander 100 g(Pack of 1)
Morrisons£1.354.6★
What buyers say about indian
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent value”
“Fresh and aromatic”
“It it as advertised”
“Perfect lots of seeds”
“Big pack of quality item”
“It adds such a deep, authentic flavor to my curries, salsas, and garnishes”
“Delicious”
“East instructions and clear diagrams on setting up”
“Nice herb mix and trusted brand”
“Makes a good gift”
What buyers complain about
“Some seeds didnt grow”
“Waste of money- nothing grew”
“goes off quickly”
“Not fresh”
“Fragrance missing”
“None of these worked out after following the instructions”
“it still doesnt do a lot should have bought a small”
“Fiddly to assemble”
“hard to get out of packets”
“No quality control on seed packaging”
Top return reasons
Common questions
- Is indian profitable to sell on Amazon United Kingdom?
- The niche generates £264K/yr across 15 tracked products. 90-day search growth is -9.0%. Flapen's verdict: Skip it (42/100).
- How competitive is the indian niche?
- 6 brands and 26 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 99% of demand.
- What do buyers complain about in indian?
- Top complaints mined from reviews: Plant Growth, Value For Money, Durability. The return rate is 0.0%.
- When does demand for indian peak?
- Demand peaks in Jan–May; the busiest month runs 2.0× the quietest.
- What does it cost to enter the indian niche?
- Listings span £0.52–£9.89; the average listing price is £2.36 (sweet spot $15–$100). The average incumbent carries 998 reviews — the moat a new listing must climb.