Impossibrew
MaybeThe products selling today average only 3.5★. But the top 5 brands take 100% of clicks, so Impossibrew is a Maybe.
- Flapen Score
- 57 / 100Top 10% of 2,976 Grocery niches · +11 vs the category median of 4657
- Market size
- £508K/yr48K searches / yr
- 90-day growth
- +17.0%search demand this quarter
- Competition
- 85%top-5 click share · 4 brands · 18 sellers
Flapen Score
Impossibrew against its category
The dotted line is the Grocery average. Past it, Impossibrew is stronger. Inside it, weaker.
Market
The Impossibrew market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Impossibrew 48K times last year and spent an estimated £508K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £508K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- +17.0%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £508Ka year
- Peak month
- January4.7× the quietest month
- Top search term
- impossibrew43K searches a year
02 · Price
A sale here is worth £87.04.
Listings sell for £87.04 on average, from £9.53 to £341.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £87.04 that is £9K to £22K a year per listing.
- Average price
- £87.04inside the $15 to $100 sweet spot
- Price range
- £9.53–£341.39
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £9K–£22K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #22 within Beer, Wine & Spirits. It carries 207 reviews at 3.53 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 39.3%
- Average rank
- #22in Beer, Wine & Spirits
- Average rating
- 3.53 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 207per listing
- Listings tracked
- 9
04 · Newcomers
Amazon counts 4 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 8
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Impossibrew products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
IMPOSSIBREW Enhanced Lager | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Lager | Award-Winning Alcohol-Free Beer | 440ml x 10 Cans
- Price
- £25.09
- Rating
- 3.5/5
- Reviews
- 128
- Age
- 9mo ago

IMPOSSIBREW Enhanced Hazy Pale | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Ale | Award-Winning Alcohol-Free Beer | 440ml x 10 Cans
- Price
- £25.91
- Rating
- 3.0/5
- Reviews
- 14
- Age
- 9mo ago

IMPOSSIBREW Enhanced Hazy Pale | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Ale | Award-Winning Alcohol-Free Beer | 440ml x 12 Cans
- Price
- £29.53
- Rating
- 3.0/5
- Reviews
- 14
- Age
- 4mo ago

IMPOSSIBREW Enhanced Lager | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Lager | Award-Winning Alcohol-Free Beer | 440ml x 6 Cans
- Price
- £14.87
- Rating
- 3.5/5
- Reviews
- 128
- Age
- 4mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/Polar Gradient Graphite Lenses
- Price
- £293.26
- Rating
- 4.2/5
- Reviews
- 645
- Age
- 3mo ago
Trending
90-day click momentum
IMPOSSIBREW Enhanced Hazy Pale | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Ale | Award-Winning Alcohol-Free Beer | 440ml x 6 Cans
- Price
- £14.99
- Rating
- 3.0/5
- Reviews
- 14
- Age
- 4mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £341.39
- Rating
- 4.0/5
- Reviews
- 294
- Age
- 3mo ago

IMPOSSIBREW Enhanced Lager | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Lager | Award-Winning Alcohol-Free Beer | 440ml x 6 Cans
- Price
- £14.87
- Rating
- 3.5/5
- Reviews
- 128
- Age
- 4mo ago

IMPOSSIBREW Enhanced Lager | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Lager | Award-Winning Alcohol-Free Beer | 440ml x 12 Cans
- Price
- £28.81
- Rating
- 3.5/5
- Reviews
- 128
- Age
- 4mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/Polar Gradient Graphite Lenses
- Price
- £293.26
- Rating
- 4.2/5
- Reviews
- 645
- Age
- 3mo ago
Newest
by launch date
Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/Polar Gradient Graphite Lenses
- Price
- £293.26
- Rating
- 4.2/5
- Reviews
- 645
- Age
- 3mo ago

Ray-Ban Meta (Gen 2) Wayfarer AI Glasses for Men Women 12 MP Camera 3K Ultra HD Video Open-Ear Audio Meta AI 2X Battery Life Matte Black/from Transitions Clear to Grey Lenses
- Price
- £341.39
- Rating
- 4.0/5
- Reviews
- 294
- Age
- 3mo ago

IMPOSSIBREW Enhanced Hazy Pale | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Ale | Award-Winning Alcohol-Free Beer | 440ml x 12 Cans
- Price
- £29.53
- Rating
- 3.0/5
- Reviews
- 14
- Age
- 4mo ago

IMPOSSIBREW Enhanced Hazy Pale | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Ale | Award-Winning Alcohol-Free Beer | 440ml x 6 Cans
- Price
- £14.99
- Rating
- 3.0/5
- Reviews
- 14
- Age
- 4mo ago

IMPOSSIBREW Enhanced Lager | Blend of Nootropics & Botanical Ingredients | 0.5% ABV Premium Non-Alcoholic Beer | British Small Batch Craft Lager | Award-Winning Alcohol-Free Beer | 440ml x 12 Cans
- Price
- £28.81
- Rating
- 3.5/5
- Reviews
- 128
- Age
- 4mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.
Brands
4 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
85%
Top 20: 100%
Open market
0%
- IMPOSSIBREW67%
- Impossibrew23%
- Meta8%
- Infinite Session2%
Demand
Impossibrew search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 4.7×
Reviews and returns
What reviews say buyers love and hate about Impossibrew
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bland beer with little fizz
Placebo Beer with no taste
Completely tasteless drink
the taste is a bit flat
Tasteless rubbish
The taste is not good
there is better out there at cheaper prices
its a waste of money
Really over priced for what you get
NOT GLUTEN FREE
Unfortunately the drink contained too much wheat, barley, or gluten than was good for my health and I finished up pouring the last two cans down the drain
It's not gluten free
it barely has any flavour
Sadly, this is a huge disappointment, lacking life, body and flavour
Fruity and gross
Love
Ok alcohol free
It's drinkable
Great alcohol free product
the addition of some decent taste
Great beer
Great taste
Great product,
Quite good not bad
its superior in every respect in my opinion
Very useful
It's convenient and cool if you're bloggers
Cheap enough to take a chance on
for the price its ok
I was very impressed by this product and it's price
Return
0.0% Return rate 47% Fixable by listing
Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying
there is better out there at cheaper prices
its a waste of money
Really over priced for what you get
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Impossibrew questions
Answered from the same tracked data.









