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Impossibrew

Maybe

The products selling today average only 3.5★. But the top 5 brands take 100% of clicks, so Impossibrew is a Maybe.

Flapen Score
57
57 / 100
Top 10% of 2,976 Grocery niches · +11 vs the category median of 46
Market size
£508K/yr48K searches / yr
90-day growth
+17.0%search demand this quarter
Competition
85%top-5 click share · 4 brands · 18 sellers

Flapen Score

Impossibrew against its category

The dotted line is the Grocery average. Past it, Impossibrew is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Impossibrew market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Impossibrew 48K times last year and spent an estimated £508K. All 4 brands take every click. Demand peaks in Jan. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

12.3% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved +17.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £508K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+17.0%
Conversion, latest week
12.3%
Market size, estimated
£508Ka year
Peak month
January4.7× the quietest month
Top search term
impossibrew43K searches a year

02 · Price

A sale here is worth £87.04.

Listings sell for £87.04 on average, from £9.53 to £341.39. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £87.04 that is £9K to £22K a year per listing.

Average price
£87.04inside the $15 to $100 sweet spot
Price range
£9.53–£341.39
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£9K–£22K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 39.3% of listings are out of stock. The average listing ranks #22 within Beer, Wine & Spirits. It carries 207 reviews at 3.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
39.3%
Average rank
#22in Beer, Wine & Spirits
Average rating
3.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
207per listing
Listings tracked
9

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Impossibrew products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

£0£76K£152K£229K£305K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

0%

  • IMPOSSIBREW67%
  • Impossibrew23%
  • Meta8%
  • Infinite Session2%

Demand

Impossibrew search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 4.7×

Reviews and returns

What reviews say buyers love and hate about Impossibrew

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Alcohol Flavor12%+2.27

bland beer with little fizz

Placebo Beer with no taste

Completely tasteless drink

Taste-Overall12%+1.36

the taste is a bit flat

Tasteless rubbish

The taste is not good

Value For Money10%−0.20

there is better out there at cheaper prices

its a waste of money

Really over priced for what you get

Nutritional Content8%−0.04

NOT GLUTEN FREE

Unfortunately the drink contained too much wheat, barley, or gluten than was good for my health and I finished up pouring the last two cans down the drain

It's not gluten free

Flavor7%−0.11

it barely has any flavour

Sadly, this is a huge disappointment, lacking life, body and flavour

Fruity and gross

Love

Alcohol Flavor23%+2.27

Ok alcohol free

It's drinkable

Great alcohol free product

Taste-Overall14%+1.36

the addition of some decent taste

Great beer

Great taste

Quality-Overall13%−0.19

Great product,

Quite good not bad

its superior in every respect in my opinion

Ease Of Use7%+0.81

Very useful

It's convenient and cool if you're bloggers

Value For Money6%−0.20

Cheap enough to take a chance on

for the price its ok

I was very impressed by this product and it's price

Return

0.0% Return rate 47% Fixable by listing

Size-Overall30%▁▁▁█▄▃
Functionality-Overall10%▁▁▁▇▄█

Issues are the camera only records 3 minutes and if something gets in the way of the silly light it won't work which is soo annoying

Connectivity-Overall9%▁▁▁▇▆█
Color8%▁▁▁▁█▃
Value For Money7%▁▁▁▁▇█

there is better out there at cheaper prices

its a waste of money

Really over priced for what you get

FAQ

Common Impossibrew questions

Answered from the same tracked data.