Is icy cups profitable to sell on Amazon United Kingdom?

The niche generates £30K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (40/100).

How competitive is the icy cups niche?

11 brands and 16 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.

What do buyers complain about in icy cups?

Top complaints mined from reviews: Taste-Overall, Size-Overall, Hard Feel. The return rate is 0.0%.

When does demand for icy cups peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the icy cups niche?

Listings span £2.84–£13.25; the average listing price is £9.90 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.

icy cups

Skip it

Prices mostly outside the sweet spot ($2.84–$13.25) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Great278.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£9.90

avg listing price — sweet spot $15–$100

Competition

Okay66%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-21.9%

90-day search growth — must beat 0% to launch

Market size

Bad£30K

£30K/yr · 103K searches

Price range

Bad£2.84–£13.25

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, icy cups is a £30K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

icy cups market data

Units sold / yr: 3K–4K; avg 100–250/product
Revenue / yr: £30K–£40K; units × avg price
Conversion rate: 2.9%
Avg BSR: #809
Page quality: 0%
Prime: 46%
Sponsored: 31%
Out of stock: 13.1%
Avg brand age: 36 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

Hannahs24%
Berrymans19%
Bentley & Ackerman12%
Krazy Kandi12%
Sweet Treat Gifting Co.10%
Sweets and Candy www.sweetsandcandy.co.uk5%
Open — no brand owns it (5 brands, 18%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -21.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top icy cups search terms

icy cups37K/yr -21.8%3.5% conv.
chocolate cups25K/yr -20.3%2.5% conv.
chocolate icy cups10K/yr -23.1%1.8% conv.
chocolate cups in foil10K/yr -13.5%3.7% conv.
ice cups4K/yr +39.5%0.7% conv.
ice cups chocolate7K/yr -28.1%4.4% conv.
icy cups chocolate9K/yr -53.6%4.3% conv.

All search terms

Top icy cups products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 13 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Original Chocolate Icy Cups Retro Sweets Gift Jar By Berrymans Sweet Shop - Classic Sweets Traditional Taste.

Berrymans£13.254.2★621 rev

Hannahs Candy Chocolate ICY Cups (tub of 200)

Hannahs£11.824.6★2,277 rev

Icy Cups Sweets - Original Retro Creamy Chocolate Treats Fun Sweets for All Occasions Party Favors Christmas Birthdays & Gifts by Bentley & Ackerman Sweet Shop.

Bentley & Ackerman£12.733.6★8 rev

Hannahs Icy Cups Chocolate Flavoured Candy Cups Retro Sweet Treats Classic British Sweets for Kids Parties & Sharing Bags

Krazy Kandi£12.424.6★22 rev

Hannahs Icy Chocolate 200 Cups

Hannahs£9.104.5★581 rev

Newest

by launch date

Icy Cups Chocolate 500g - Bite-sized Milk Chocolate Icy Cups Shells with Soft Fondant Filling Smooth Melt-in-Middle Centre - Retro Sweets

MyCandyShop£7.1741 rev

5mo ago

Chocolate Icy Cups Retro Sweet Shop Gift Jar - 450g - Old School Favourite Birthday Gift Or Party Perfect By Sweetish.

Sweetish£12.417 rev

6mo ago

Icy Milk Chocolate Cups Sweets Pick n Mix 250G

Lollypop Lane£2.844 rev

9mo ago

Icy Cups | Chocolate Candy Cup in Foil case | Mini Choc Treats | Vegetarian (200g)

Roch Sweets£6.224 rev

1y ago

Hannahs Icy Cups Chocolate Flavoured Candy Cups Retro Sweet Treats Classic British Sweets for Kids Parties & Sharing Bags

Krazy Kandi£12.4222 rev

1y ago

What buyers say about icy cups

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall31%

“Really tasty”

Sweetness11%

“creamy milk chocolate”

Crispiness10%

“The chocolate is soft with that satisfying slightly crunchy shell”

Value For Money8%

“Really good value”

Quality-Overall6%

“The chocolate quality is decent”

Flavor5%

“Really delicious, creamy chocolate cups, with a nice crunch from the smarty pieces on top”

Texture/Consistency-Overall4%

“with a smooth creamy texture”

Size-Overall4%

“Each piece is just the right size for a quick sweet fix”

Soft Feel4%

“have a soft”

Gifting Purpose2%

“Item was gifted”

What buyers complain about

Taste-Overall19%

“have a strange taste too them”

Size-Overall10%

“this falls a little short of 200”

Hard Feel5%

“its actually more like a chocolate truffle filling thats not very soft”

Value For Money5%

“Not worth the money at all”

Powdered/Crumbled3%

“When i received the parcel the box was crushed”

Flavor3%

“The chocolate flavour is more cocoa”

Sweetness3%

“insanely sweet chocolate sweets”

Quality-Overall2%

“while they aren't what I would call high quality luxury chocolate”

Thickness2%

“Ridiculously moreish”

Recycle/Reuse2%

“was not resealable”

Common questions

Is icy cups profitable to sell on Amazon United Kingdom?: The niche generates £30K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -21.9%. Flapen's verdict: Skip it (40/100).
How competitive is the icy cups niche?: 11 brands and 16 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 78% of demand.
What do buyers complain about in icy cups?: Top complaints mined from reviews: Taste-Overall, Size-Overall, Hard Feel. The return rate is 0.0%.
When does demand for icy cups peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the icy cups niche?: Listings span £2.84–£13.25; the average listing price is £9.90 (sweet spot $15–$100). The average incumbent carries 279 reviews — the moat a new listing must climb.