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Icy Cups

prices mostly outside the sweet spot ($2.84–$13.25) — Icy Cups doesn't clear our bar today.

Flapen Score

40
Skip it
Market size 7Growth 14Conversion 37Competition 31Returns 100Price range 0Avg price 33Brand share 46Review moat 86Quality gap 82
This niche Category average

Is Icy Cups profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Icy Cups is a £30K/yr Amazon United Kingdom market (103K searches/yr). The top 5 brands hold 78% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 40/100.

Icy Cups: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.9% over the last 90 days and 2.9% of searches end in a purchase.

£30K

revenue / yr

Units sold / yr4K
Search volume / yr-21.9%103K
Conversion rate2.9%
Avg price£9.90

Who owns the niche?

The top 5 brands hold 78% of demand, so 22% of the market is open.

22%

open market share

Brands · sellers11 · 16
Top-5 product click share66%
Open market22%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement31%
New entrants (1y)3· 0 succeeded
Avg rating4.2★
Avg reviews279

Top Icy Cups products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • Hannahs24%
  • Berrymans19%
  • Bentley & Ackerman12%
  • Krazy Kandi12%
  • Sweet Treat Gifting Co.10%
  • Sweets and Candy www.sweetsandcandy.co.uk5%
  • Open — no brand owns it (5 brands, 18%)

Icy Cups demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume103KCVR2.9%Products13Brands11Top 5 Brands78%OOS Rate13.1%Rating4.2★Reviews279Avg BSR#809
13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top Icy Cups search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • icy cups37K/yr
  • chocolate cups25K/yr
  • chocolate icy cups10K/yr
  • chocolate cups in foil10K/yr
  • ice cups4K/yr
  • ice cups chocolate7K/yr
  • icy cups chocolate9K/yr

What reviews say buyers love and hate about Icy Cups

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Taste-Overall31%

Really tasty

Sweetness11%

creamy milk chocolate

Crispiness10%

The chocolate is soft with that satisfying slightly crunchy shell

Value For Money8%

Really good value

Quality-Overall6%

The chocolate quality is decent

What buyers complain about

52% of reviews
Taste-Overall19%

have a strange taste too them

Size-Overall10%

this falls a little short of 200

Hard Feel5%

its actually more like a chocolate truffle filling thats not very soft

Value For Money5%

Not worth the money at all

Powdered/Crumbled3%

When i received the parcel the box was crushed

Common Icy Cups questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Icy Cups 40/100 on Amazon United Kingdom — Skip it. The niche generates £30K/yr across 13 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -21.9% over the last 90 days.
Search demand for Icy Cups on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 3.7× the quietest.