Skip to content

Icy Cups

Fail

Prices span $2.84–$13.25, mostly outside the sweet spot, so Icy Cups is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£30K/yr103K searches / yr
90-day growth
-21.9%search demand this quarter
Competition
66%top-5 click share · 11 brands · 16 sellers

Flapen Score

Icy Cups against its category

The dotted line is the Grocery average. Past it, Icy Cups is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Icy Cups market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Icy Cups 103K times last year and spent an estimated £30K. The top 5 brands take 78% of clicks. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.9% of searches ended in a purchase last week.

Shoppers searched for this 103K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
103K
Growth, 90 days vs prior 90
-21.9%
Conversion, latest week
2.9%
Market size, estimated
£30Ka year
Peak month
December3.7× the quietest month
Top search term
icy cups37K searches a year

02 · Price

A sale here is worth £9.90.

Listings sell for £9.90 on average, from £2.84 to £13.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £9.90 that is £990 to £2K a year per listing.

Average price
£9.90under the $15 to $100 sweet spot
Price range
£2.84–£13.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£990–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

31% of listings pay for placement with sponsored ads. 46% ship with Prime. On an average day, 13.1% of listings are out of stock. The average listing ranks #809 within Chocolate Candy. It carries 279 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
31%
Prime listings
46%
Out of stock, average day
13.1%
Average rank
#809in Chocolate Candy
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
279per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Icy Cups products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

16

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

66%

Top 20: 100%

Open market

18%

  • Hannahs24%
  • Berrymans19%
  • Bentley & Ackerman12%
  • Krazy Kandi12%
  • Sweet Treat Gifting Co.10%
  • Sweets and Candy www.sweetsandcandy.co.uk5%
  • Open — no brand owns it (5 brands, 18%)

Demand

Icy Cups search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Icy Cups search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • icy cups37K/yr
  • chocolate cups25K/yr
  • chocolate icy cups10K/yr
  • chocolate cups in foil10K/yr
  • ice cups4K/yr
  • ice cups chocolate7K/yr
  • icy cups chocolate9K/yr

Reviews and returns

What reviews say buyers love and hate about Icy Cups

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall19%+2.48

have a strange taste too them

But taste very very close

After trying a couple they do not taste like hannahs iced cups

Size-Overall10%−0.18

this falls a little short of 200

Small then I thought

Very small container of sweets

Hard Feel5%−0.05

its actually more like a chocolate truffle filling thats not very soft

hard to resist

I didn't really notice a soft fondant filling

Value For Money5%−0.04

Not worth the money at all

not good value

Powdered/Crumbled3%−0.06

When i received the parcel the box was crushed

Love

Taste-Overall31%+2.48

Really tasty

They're tasty and quite filling

Taste just as remembered, lovely

Sweetness11%−0.01

creamy milk chocolate

the chocolate is a good chocolate

Very Sweet

Crispiness10%+0.09

The chocolate is soft with that satisfying slightly crunchy shell

a lovely touch of crunch

These little chocolates had a great crunch to them

Value For Money8%−0.04

Really good value

Definitely worth the purchase

Decent value for the size of bag you're getting

Quality-Overall6%+1.28

The chocolate quality is decent

This is good quality chocolate with minimum 25% cocoa solids. Cadbury has 20%

good quality

FAQ

Common Icy Cups questions

Answered from the same tracked data.