Skip to content

Icing Whitener for Buttercream

Fail

The top 5 brands take 100% of clicks, so Icing Whitener for Buttercream is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£60K/yr38K searches / yr
90-day growth
-6.0%search demand this quarter
Competition
90%top-5 click share · 4 brands · 14 sellers

Flapen Score

Icing Whitener for Buttercream against its category

The dotted line is the Grocery average. Past it, Icing Whitener for Buttercream is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Icing Whitener for Buttercream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Icing Whitener for Buttercream 38K times last year and spent an estimated £60K. All 4 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

23.3% of searches ended in a purchase last week.

Shoppers searched for this 38K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 23.3% of those searches ended in a purchase. Searches in the last 90 days moved -6.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
38K
Growth, 90 days vs prior 90
-6.0%
Conversion, latest week
23.3%
Market size, estimated
£60Ka year
Top search term
buttercream whitener13K searches a year

02 · Price

A sale here is worth £6.80.

Listings sell for £6.80 on average, from £2.89 to £15.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 750 to 1,000 of them. At £6.80 that is £5K to £7K a year per listing.

Average price
£6.80under the $15 to $100 sweet spot
Price range
£2.89–£15.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

38% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #50 within Baking Supplies. It carries 1,273 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#50in Baking Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,273per listing
Listings tracked
8

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Icing Whitener for Buttercream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 90% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

14

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

0%

  • Sugarflair Colours42%
  • Ingenious Edibles40%
  • Squires Kitchen15%
  • Colour Splash3%

Demand

Icing Whitener for Buttercream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: May · busiest ÷ quietest = 3.8× · 8 of 12 months tracked

Search terms

Top Icing Whitener for Buttercream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • buttercream whitener13K/yr
  • icing whitener for buttercream12K/yr
  • icing whitener6K/yr
  • whitener for cakes4K/yr
  • cake whitener for buttercream3K/yr

Reviews and returns

What reviews say buyers love and hate about Icing Whitener for Buttercream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color23%−0.01

Shows still quite yellow

not white or even an off white

Had to use too much to get a colour change

Functionality-Overall21%−0.24

Doesn't work

Does not work well

It doesnt do anything

Artificial Colors16%+1.16

Didn't get a proper white with both buttercream or fresh cream

Useless, didnt even tint the icing

Finding white Edible dye isn't easy nowadays

Taste-Overall11%−0.04

Doesnt taste very nice

Has a slight metallic taste

taste not so

Quality-Overall8%+2.37

Not the best

Terrible quality

Love

Quality-Overall35%+2.37

Absolutely blummin brilliant

Best quality whitener I've found

Excellent product

Color24%−0.01

Colour good

Great food dye

And is very white

Artificial Colors7%+1.16

I always use this product for making butter cream white works really well

Taste-Overall5%−0.04

clean white without changing the taste or texture

No horrible after taste like with others I have tried before

Tasted like buttercream

Baking4%+0.54

Very good for your cakes and pastries

FAQ

Common Icing Whitener for Buttercream questions

Answered from the same tracked data.