icing whitener for buttercream
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible23.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Good1,272.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Bad-6.0%90-day search growth — must beat 0% to launch
Avg price
Bad£6.80avg listing price — sweet spot $15–$100
Market size
Bad£60K£60K/yr · 38K searches
Competition
Bad90%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£2.89–£15.01cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, icing whitener for buttercream is a £60K/yr Amazon United Kingdom market (38K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
icing whitener for buttercream market data
- Units sold / yr
- 8K–10K
- avg 750–1,000/product
- Revenue / yr
- £54K–£68K
- units × avg price
- Conversion rate
- 23.3%
- Avg BSR
- #50
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 38%
- Out of stock
- 0.0%
- Avg brand age
- 47 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
14
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
90%
Top 20: 100%
Open market
0%
- Sugarflair Colours42%
- Ingenious Edibles40%
- Squires Kitchen15%
- Colour Splash3%
Demand
Weekly Amazon search volume, last 33 weeks — -6.0% search growth over the last 90 days.Top icing whitener for buttercream search terms
- buttercream whitener13K/yr
- icing whitener for buttercream12K/yr
- icing whitener6K/yr
- whitener for cakes4K/yr
- cake whitener for buttercream3K/yr
Top icing whitener for buttercream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Ingenious Edibles Icing & Frosting Whitener White Food Colouring 100g
Ingenious Edibles£5.644.5★605 rev
Colour Flex Icing Whitener 80g - White Food Colouring for Whitening Buttercream Sugarpaste Royal Icing and Frostings
Sugarflair Colours£4.724.2★157 rev
Squires Kitchen Essentials Food Colouring Icing Whitener For Whitening Buttercream Sugarpaste or Icing - 80g
Squires Kitchen£5.294.5★499 rev
Ingenious Edibles Icing & Frosting Whitener White Food Colouring (500 g (Pack of 1))
Ingenious Edibles£15.014.6★78 rev
Sugarflair Superwhite Icing Whitener Food Colouring Powder For Whitening Buttercream Sugar Paste Royal Icing Modelling Pastes Chocolate and more - 20g
Sugarflair Colours£4.924.4★971 rev
Newest
by launch dateColour Flex Icing Whitener 80g - White Food Colouring for Whitening Buttercream Sugarpaste Royal Icing and Frostings
Sugarflair Colours£4.72157 rev
Sugarflair Essentials White Food Colouring Gel 25g - Concentrated Gel Food Dye for Cake Decorating Buttercream Fondant Royal Icing - Vegan Kosher Bake-Stable
Sugarflair Colours£2.89379 rev
Colour Splash Oil Based Food Whitener | Create Bright White Buttercream Icing And Lighten Food Colours Edible Colour For Baking Colours Buttercream Cake Mix Chocolate - 100ml
Colour Splash£9.7418 rev
Squires Kitchen Essentials Food Colouring Icing Whitener For Whitening Buttercream Sugarpaste or Icing - 80g
Squires Kitchen£5.29499 rev
Ingenious Edibles Icing & Frosting Whitener White Food Colouring (500 g (Pack of 1))
Ingenious Edibles£15.0178 rev
Trending
90-day click momentumSugarflair Superwhite Icing Whitener Food Colouring Powder For Whitening Buttercream Sugar Paste Royal Icing Modelling Pastes Chocolate and more - 20g
Sugarflair Colours£4.924.4★
Squires Kitchen Essentials Food Colouring Icing Whitener For Whitening Buttercream Sugarpaste or Icing - 80g
Squires Kitchen£5.294.5★
Colour Flex Icing Whitener 80g - White Food Colouring for Whitening Buttercream Sugarpaste Royal Icing and Frostings
Sugarflair Colours£4.724.2★
Ingenious Edibles Icing & Frosting Whitener White Food Colouring 100g
Ingenious Edibles£5.644.5★
Ingenious Edibles Icing & Frosting Whitener White Food Colouring (500 g (Pack of 1))
Ingenious Edibles£15.014.6★
What buyers say about icing whitener for buttercream
What buyers praise and complain about, mined from review topics.What buyers love
“Absolutely blummin brilliant”
“Colour good”
“I always use this product for making butter cream white works really well”
“clean white without changing the taste or texture”
“Very good for your cakes and pastries”
“I have a strong sense of smell”
“Super concentrated, so one bottle lasts ages”
“It was easy to use”
“It mixes in smoothly”
What buyers complain about
“Shows still quite yellow”
“Doesn't work”
“Didn't get a proper white with both buttercream or fresh cream”
“Doesnt taste very nice”
“Not the best”
“Doesn't do what it claims”
“A little pricey”
“Waste of money”
“Not very potent”
Common questions
- Is icing whitener for buttercream profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 8 tracked products. 90-day search growth is -6.0%. Flapen's verdict: Skip it (36/100).
- How competitive is the icing whitener for buttercream niche?
- 4 brands and 14 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in icing whitener for buttercream?
- Top complaints mined from reviews: Color, Functionality-Overall, Artificial Colors. The return rate is 0.0%.
- What does it cost to enter the icing whitener for buttercream niche?
- Listings span £2.89–£15.01; the average listing price is £6.80 (sweet spot $15–$100). The average incumbent carries 1,273 reviews — the moat a new listing must climb.