Icing Pens

Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months

175K

Growth, 90 days vs prior 90

-36.5%

Conversion, latest week

6.0%

Market size, estimated

£76Ka year

Peak month

December9.8× the quietest month

Top search term

icing pens67K searches a year

Listings sell for £7.20 on average, from £2.23 to £19.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.20 that is £2K to £4K a year per listing.

Average price

£7.20under the $15 to $100 sweet spot

Price range

£2.23–£19.36

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

10K–13K

Units per listing a year

250–500

Revenue per listing a year

£2K–£4K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

55% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #353 within Baking Supplies. It carries 231 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

55%

Prime listings

98%

Out of stock, average day

13.5%

Average rank

#353in Baking Supplies

Average rating

4.29 starsAmazon United Kingdom average 4.36 stars

Average reviews

231per listing

Listings tracked

42

17 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

17

Successful launches

2Amazon's first-year sales bar

Average brand age

37 months