Icing Pens
MaybeReturns run at only 0.1% of orders. But demand is soft, at -36.5% this quarter, so Icing Pens is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £76K/yr175K searches / yr
- 90-day growth
- -36.5%search demand this quarter
- Competition
- 37%top-5 click share · 22 brands · 60 sellers
Flapen Score
Icing Pens against its category
The dotted line is the Grocery average. Past it, Icing Pens is stronger. Inside it, weaker.
Market
The Icing Pens market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Icing Pens 175K times last year and spent an estimated £76K. The top 5 brands take 65% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 175K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -36.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.
- Searches, last 12 months
- 175K
- Growth, 90 days vs prior 90
- -36.5%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £76Ka year
- Peak month
- December9.8× the quietest month
- Top search term
- icing pens67K searches a year
02 · Price
A sale here is worth £7.20.
Listings sell for £7.20 on average, from £2.23 to £19.36. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £7.20 that is £2K to £4K a year per listing.
- Average price
- £7.20under the $15 to $100 sweet spot
- Price range
- £2.23–£19.36
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.5% of listings are out of stock. The average listing ranks #353 within Baking Supplies. It carries 231 reviews at 4.29 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 98%
- Out of stock, average day
- 13.5%
- Average rank
- #353in Baking Supplies
- Average rating
- 4.29 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 231per listing
- Listings tracked
- 42
04 · Newcomers
Amazon counts 2 of last year's 17 launches as successful.
17 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 17
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Icing Pens products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Dr. Oetker Rainbow Decorating Icing (Pack of 6 x 19 g) 114 g
- Price
- £4.27
- Rating
- 4.1/5
- Reviews
- 159
- Age
- 5y ago

JUST CUTTERS Ready to Use Writing Icing Tubes 342g Net Weight (18 x 19g) Instant Icing Pens for Cakes Biscuits & Baking (Multi Coloured - 18 pack)
- Price
- £19.36
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5mo ago

Dr. Oetker Rainbow Decorating Writing Icing 6 x coloured icing tubes 102g
- Price
- £3.20
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 11mo ago

Twisweet Food Colouring Pen 12pcs Edible Dual Tip Icing Pen Food Grade Paint Markers for Fondant DIY Writing & Drawing on Cake Cookies Frosting Donut Easter Eggs Dessert Decorating Supplies
- Price
- £11.78
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 10mo ago

DOMI PRO 10 Pieces Food Coloring Pencil for Fondant Edible Marker Fine and Thick Tip Food Grade Gourmet Pen for Fondant Cakes Cookies Pastry Decorating Drawing
- Price
- £11.62
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 5y ago
Trending
90-day click momentum
Food Colouring Pen 10pcs Edible Markers Icing Pens Double Side Food Grade Edible Pens with Fine&Thick Tip for Cakes Cookies Fondant Frosting Easter Eggs
- Price
- £8.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Food Colouring Pens - 10 Colours Dual-Sided Edible Icing Pens with Fine & Thick Tip Edible Markers & Paint for Easter Eggs Fondant Icing Cake Decorating Cookies Frosting Food Grade Easter Pens
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 1,921
- Age
- 3mo ago

JUST CUTTERS Pack of 4 x 19g Pink Yellow Blue White Writing Icing Tubes | Ready To Use | Instant Icing Pens for Writing Drawing & Personalising Cakes Biscuits & Baking
- Price
- £7.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

JUST CUTTERS Ready to Use Writing Icing Tubes 342g Net Weight (18 x 19g) Instant Icing Pens for Cakes Biscuits & Baking (Multi Coloured - 18 pack)
- Price
- £19.36
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5mo ago

Sugarflair Black Edible Food Decorating Pen - Dual Tip Food Pens for Writing Messages & Drawing On Sugar Paste Marzipan Frosting Or Any Other Dry Smooth Surface (Packaging may vary)
- Price
- £2.84
- Rating
- 4.0/5
- Reviews
- 651
- Age
- 9y ago
Newest
by launch date
Food Colouring Pens - 10 Colours Dual-Sided Edible Icing Pens with Fine & Thick Tip Edible Markers & Paint for Easter Eggs Fondant Icing Cake Decorating Cookies Frosting Food Grade Easter Pens
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 1,921
- Age
- 3mo ago

JUST CUTTERS Ready to Use Writing Icing Tubes 342g Net Weight (18 x 19g) Instant Icing Pens for Cakes Biscuits & Baking (Multi Coloured - 18 pack)
- Price
- £19.36
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5mo ago

JUST CUTTERS Pack of 4 x 19g Pink Yellow Blue White Writing Icing Tubes | Ready To Use | Instant Icing Pens for Writing Drawing & Personalising Cakes Biscuits & Baking
- Price
- £7.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago

Food Colouring Pen 10pcs Edible Markers Icing Pens Double Side Food Grade Edible Pens with Fine&Thick Tip for Cakes Cookies Fondant Frosting Easter Eggs
- Price
- £8.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago

Twisweet Food Colouring Pen 12pcs Edible Dual Tip Icing Pen Food Grade Paint Markers for Fondant DIY Writing & Drawing on Cake Cookies Frosting Donut Easter Eggs Dessert Decorating Supplies
- Price
- £11.78
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 10mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
22 rising
Sellers
60
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
37%
Top 20: 81%
Open market
29%
- Dr. Oetker22%
- Just Cutters20%
- Cake Star11%
- Twisweet7%
- DOMI PRO6%
- Morrisons5%
Demand
Icing Pens search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×
Search terms
Top Icing Pens search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- icing pens67K/yr
- icing pens for cake decorating15K/yr
- writing icing17K/yr
- icing pen9K/yr
- icing tubes14K/yr
- writing icing tubes7K/yr
- biscuit decorating kit6K/yr
- icing tubes cake decorating5K/yr
- icing pens for biscuit decorating8K/yr
- cookie decorating5K/yr
Reviews and returns
What reviews say buyers love and hate about Icing Pens
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Very weak colour
However, I found some of the colours duller and darker than I expected them to be
couldnt get any colour out of it
poor quality, although it arrived the next day, as soon i as used it, the tip snapped off
The overall quality was not as good as I had hoped
Rubbish
Doesn't work
Didn't work for the outline of a stencil
Not working
Not fit for purpose
Really small packet
Only thing is they could have been a little softer / more fluid like
Love
The colours are vibrant
Great colour choices
Excellent colours
Ease of use
Really handy these
easy to control
Great quality and arrived safely
Amazing quality
Great variety set
Fantastic value set
Good value
Excellent value
As described
Great item, as pictured
Work as intended
Return
0.1% Return rate 67% Fixable by listing
Very weak colour
However, I found some of the colours duller and darker than I expected them to be
couldnt get any colour out of it
Not fit for purpose
Really small packet
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Icing Pens questions
Answered from the same tracked data.









