Icing Pens
Icing Pens shows low returns (0.1%), but soft demand (-36.5% this quarter) keeps it on the watch list.
Flapen Score
Is Icing Pens profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Icing Pens is a £76K/yr Amazon United Kingdom market (175K searches/yr). The top 5 brands hold 65% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 53/100.
Icing Pens: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -36.5% over the last 90 days and 6.0% of searches end in a purchase.
£76K
revenue / yr
Who owns the niche?
The top 5 brands hold 65% of demand, so 35% of the market is open.
35%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 42 products
Top Icing Pens products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Dr. Oetker Rainbow Decorating Icing (Pack of 6 x 19 g) 114 g
- Price
- £4.27
- Rating
- 4.1/5
- Reviews
- 159
- Age
- 5y ago
JUST CUTTERS Ready to Use Writing Icing Tubes 342g Net Weight (18 x 19g) Instant Icing Pens for Cakes Biscuits & Baking (Multi Coloured - 18 pack)
- Price
- £19.36
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5mo ago
Dr. Oetker Rainbow Decorating Writing Icing 6 x coloured icing tubes 102g
- Price
- £3.20
- Rating
- 4.7/5
- Reviews
- 5
- Age
- 11mo ago
Twisweet Food Colouring Pen 12pcs Edible Dual Tip Icing Pen Food Grade Paint Markers for Fondant DIY Writing & Drawing on Cake Cookies Frosting Donut Easter Eggs Dessert Decorating Supplies
- Price
- £11.78
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 10mo ago
DOMI PRO 10 Pieces Food Coloring Pencil for Fondant Edible Marker Fine and Thick Tip Food Grade Gourmet Pen for Fondant Cakes Cookies Pastry Decorating Drawing
- Price
- £11.62
- Rating
- 4.4/5
- Reviews
- 189
- Age
- 5y ago
Trending
90-day click momentum
Food Colouring Pen 10pcs Edible Markers Icing Pens Double Side Food Grade Edible Pens with Fine&Thick Tip for Cakes Cookies Fondant Frosting Easter Eggs
- Price
- £8.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Food Colouring Pens - 10 Colours Dual-Sided Edible Icing Pens with Fine & Thick Tip Edible Markers & Paint for Easter Eggs Fondant Icing Cake Decorating Cookies Frosting Food Grade Easter Pens
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 1,921
- Age
- 3mo ago
JUST CUTTERS Pack of 4 x 19g Pink Yellow Blue White Writing Icing Tubes | Ready To Use | Instant Icing Pens for Writing Drawing & Personalising Cakes Biscuits & Baking
- Price
- £7.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
JUST CUTTERS Ready to Use Writing Icing Tubes 342g Net Weight (18 x 19g) Instant Icing Pens for Cakes Biscuits & Baking (Multi Coloured - 18 pack)
- Price
- £19.36
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5mo ago
Sugarflair Black Edible Food Decorating Pen - Dual Tip Food Pens for Writing Messages & Drawing On Sugar Paste Marzipan Frosting Or Any Other Dry Smooth Surface (Packaging may vary)
- Price
- £2.84
- Rating
- 4.0/5
- Reviews
- 651
- Age
- 9y ago
Newest
by launch dateFood Colouring Pens - 10 Colours Dual-Sided Edible Icing Pens with Fine & Thick Tip Edible Markers & Paint for Easter Eggs Fondant Icing Cake Decorating Cookies Frosting Food Grade Easter Pens
- Price
- £9.77
- Rating
- 4.4/5
- Reviews
- 1,921
- Age
- 3mo ago
JUST CUTTERS Ready to Use Writing Icing Tubes 342g Net Weight (18 x 19g) Instant Icing Pens for Cakes Biscuits & Baking (Multi Coloured - 18 pack)
- Price
- £19.36
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 5mo ago
JUST CUTTERS Pack of 4 x 19g Pink Yellow Blue White Writing Icing Tubes | Ready To Use | Instant Icing Pens for Writing Drawing & Personalising Cakes Biscuits & Baking
- Price
- £7.96
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 6mo ago
Food Colouring Pen 10pcs Edible Markers Icing Pens Double Side Food Grade Edible Pens with Fine&Thick Tip for Cakes Cookies Fondant Frosting Easter Eggs
- Price
- £8.52
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 7mo ago
Twisweet Food Colouring Pen 12pcs Edible Dual Tip Icing Pen Food Grade Paint Markers for Fondant DIY Writing & Drawing on Cake Cookies Frosting Donut Easter Eggs Dessert Decorating Supplies
- Price
- £11.78
- Rating
- 4.4/5
- Reviews
- 122
- Age
- 10mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.
Brands
22 rising
Sellers
60
Top-5 brand share
65%
Top 20: 99%
Top-5 click share
37%
Top 20: 81%
Open market
29%
- Dr. Oetker22%
- Just Cutters20%
- Cake Star11%
- Twisweet7%
- DOMI PRO6%
- Morrisons5%
Icing Pens demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 9.8×
Top Icing Pens search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- icing pens67K/yr
- icing pens for cake decorating15K/yr
- writing icing17K/yr
- icing pen9K/yr
- icing tubes14K/yr
- writing icing tubes7K/yr
- biscuit decorating kit6K/yr
- icing tubes cake decorating5K/yr
- icing pens for biscuit decorating8K/yr
- cookie decorating5K/yr
What reviews say buyers love and hate about Icing Pens
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“The colours are vibrant”
“Ease of use”
“Great quality and arrived safely”
“Fantastic value set”
“As described”
What buyers complain about
75% of reviews“Very weak colour”
“poor quality, although it arrived the next day, as soon i as used it, the tip snapped off”
“Doesn't work”
“Not fit for purpose”
“Only thing is they could have been a little softer / more fluid like”
Icing Pens return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
67%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Icing Pens questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
