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Ice Lollies

Pass

Ice Lollies scores 73 out of 100, a Pass. Shoppers spend $336K a year here, search demand grew +386.9% this quarter, and returns run at 0.0% of orders.

Filters Trending
Flapen Score
73
73 / 100
Top 1% of 2,976 Grocery niches · +27 vs the category median of 46
Market size
£336K/yr463K searches / yr
90-day growth
+386.9%search demand this quarter
Competition
32%top-5 click share · 24 brands · 69 sellers

Flapen Score

Ice Lollies against its category

The dotted line is the Grocery average. Past it, Ice Lollies is stronger. Inside it, weaker.

73Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Lollies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Lollies 463K times last year and spent an estimated £336K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 73 out of 100, a Pass.

01 · Demand

21.4% of searches ended in a purchase last week.

Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.4% of those searches ended in a purchase. Searches in the last 90 days moved +386.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.

Searches, last 12 months
463K
Growth, 90 days vs prior 90
+386.9%
Conversion, latest week
21.4%
Market size, estimated
£336Ka year
Peak month
July7.0× the quietest month
Top search term
ice lollies340K searches a year

02 · Price

A sale here is worth £3.39.

Listings sell for £3.39 on average, from £1.00 to £19.85. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £3.39 that is £5K to £7K a year per listing.

Average price
£3.39under the $15 to $100 sweet spot
Price range
£1.00–£19.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
100K–125K
Units per listing a year
1,500–2,000
Revenue per listing a year
£5K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

13% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #53 within Frozen. It carries 254 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
13%
Prime listings
94%
Out of stock, average day
4.4%
Average rank
#53in Frozen
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
254per listing
Listings tracked
48

04 · Newcomers

Amazon counts 7 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
7Amazon's first-year sales bar
Average brand age
42 months

Products

Top Ice Lollies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£10K£20K£30K£40K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 falling

Sellers

69

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

32%

Top 20: 74%

Open market

28%

  • Rowntree's27%
  • Heartbrand12%
  • Morrisons11%
  • Iceland10%
  • Nestlé7%
  • Algida6%

Demand

Ice Lollies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

70K50KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.0×

Search terms

Top Ice Lollies search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice lollies340K/yr
  • ice lolly44K/yr
  • fab38K/yr
  • calippo20K/yr
  • fabs7K/yr
  • ice lollys5K/yr
  • calippo ice lollies5K/yr
  • morrisons ice lollies3K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Lollies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor28%+0.59

Not much of a flavour

Can not always get berry flavour

The flavours were strange to say the least

Taste-Overall20%+1.51

Unpleasant artificial taste

Not a very good taste

Tasted very artificial

Value For Money19%−0.12

Waste of money

Price could be better

Over priced

Storage Temperature5%−0.05

Melted

Dilute/Watery3%−0.03

But very watery taste

Love

Taste-Overall32%+1.51

Great taste

Great treats

Great new tastes

Flavor19%+0.59

Really nice flavour

Very nice, very tasty, very fruity flavours

it was nice to have so many flavour options

Value For Money15%−0.12

Good value for money

Good Value

Excellent value for money

Freshness7%+0.90

They arrived frozen and in excellent condition

Very refreshing

Lovely fresh taste

Sweetness5%−0.02

Creamy sweet flavour almost like ice-cream texture

Lovely treat

They have a refreshing cola flavour, the mini size is perfect for kids and adults, and they're not overly sweet

FAQ

Common Ice Lollies questions

Answered from the same tracked data.