ice lollies
Worth a lookShows demand growing +386.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+386.9%90-day search growth — must beat 0% to launch
Conversion
Incredible21.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great253.75avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Brand share
Good67%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good£336K£336K/yr · 463K searches
Price range
Okay£1.00–£19.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£3.39avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ice lollies is a £336K/yr Amazon United Kingdom market (463K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 73/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ice lollies market data
- Units sold / yr
- 100K–125K
- avg 1,500–2,000/product
- Revenue / yr
- £339K–£424K
- units × avg price
- Conversion rate
- 21.4%
- Avg BSR
- #53
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 13%
- Out of stock
- 4.4%
- Avg brand age
- 42 months
- Avg seller age
- 170 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
69
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
32%
Top 20: 74%
Open market
28%
- Rowntree's27%
- Heartbrand12%
- Morrisons11%
- Iceland10%
- Nestlé7%
- Algida6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +386.9% search growth over the last 90 days.Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.0×
Top ice lollies search terms
- ice lollies340K/yr
- ice lolly44K/yr
- fab38K/yr
- calippo20K/yr
- fabs7K/yr
- ice lollys5K/yr
- calippo ice lollies5K/yr
- morrisons ice lollies3K/yr
Top ice lollies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Rowntrees Fruit Pastilles Lollies 4 x 65ml (Frozen)
Rowntree's£2.244.6★932 rev
Walls Calippo Mini Orange & Lemon-Lime Ice Lollies 5 x 80ml
Heartbrand£2.594.6★398 rev
Nestlé Fab Ice Cream Strawberry 6 x 58ml (Frozen)
Nestlé£2.234.6★497 rev
Morrisons Savers Assorted Fruit Flavour Lollies Pack of 8 (Frozen)
Morrisons£1.274.6★547 rev
Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
Rowntree's£2.375.0★5 rev
Newest
by launch date
Morrisons Cherry & Creme Lolly Limited Edition 280ml
Morrisons£2.664 rev
Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
Rowntree's£2.375 rev
Heartbrand Calippo Ice Lollies Mini Strawberry 5X 80 ml
Heartbrand£2.4228 rev
Solero Mini Exotic & Berry Bliss Ice Cream Sticks 6 x 50ml
SOLERO£2.879 rev
Vimto Eezy Freezy Squeezy 10 x 60ml
Vimto£1.6732 rev
Trending
90-day click momentumMorrisons Cherry & Creme Lolly Limited Edition 280ml
Morrisons£2.662.6★
Sun Lolly Variety Pack 32 x 60ml Freezable Fruit Ice Lollies in Assorted Flavours No Artificial Sweeteners Great for Kids Parties and Hot Summer Days
Sun Lolly£12.154.6★
Solero Mini Exotic & Berry Bliss Ice Cream Sticks 6 x 50ml
SOLERO£2.874.2★
Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
Rowntree's£2.375.0★
Rowntrees Fruit Push Up Blackcurrant & Orange 4x90ml
Rowntree's£2.534.1★
What buyers say about ice lollies
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Really nice flavour”
“Good value for money”
“They arrived frozen and in excellent condition”
“Creamy sweet flavour almost like ice-cream texture”
“Great condition Great quality Great for my money lovely reminder having them when I was a kid lovely”
“so soft in the centre”
“When I opened the package I beas applaud at their sizes”
“Nice and juicy”
“Just what i expected”
What buyers complain about
“Not much of a flavour”
“Unpleasant artificial taste”
“Waste of money”
“Melted”
“But very watery taste”
“dont want to eat too many calories”
“Gross”
“small”
“to be hard”
“lollies don't have sweeteners which seems”
Common questions
- Is ice lollies profitable to sell on Amazon United Kingdom?
- The niche generates £336K/yr across 48 tracked products. 7 of 12 products launched in the last 360 days are still selling. 90-day search growth is +386.9%. Flapen's verdict: Worth a look (73/100).
- How competitive is the ice lollies niche?
- 24 brands and 69 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 67% of demand.
- What do buyers complain about in ice lollies?
- Top complaints mined from reviews: Flavor, Taste-Overall, Value For Money. The return rate is 0.0%.
- When does demand for ice lollies peak?
- Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.0× the quietest.
- What does it cost to enter the ice lollies niche?
- Listings span £1.00–£19.85; the average listing price is £3.39 (sweet spot $15–$100). The average incumbent carries 254 reviews — the moat a new listing must climb.