Ice Lollies
PassIce Lollies scores 73 out of 100, a Pass. Shoppers spend $336K a year here, search demand grew +386.9% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 73 / 100Top 1% of 2,976 Grocery niches · +27 vs the category median of 4673
- Market size
- £336K/yr463K searches / yr
- 90-day growth
- +386.9%search demand this quarter
- Competition
- 32%top-5 click share · 24 brands · 69 sellers
Flapen Score
Ice Lollies against its category
The dotted line is the Grocery average. Past it, Ice Lollies is stronger. Inside it, weaker.
Market
The Ice Lollies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ice Lollies 463K times last year and spent an estimated £336K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 73 out of 100, a Pass.
01 · Demand
21.4% of searches ended in a purchase last week.
Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.4% of those searches ended in a purchase. Searches in the last 90 days moved +386.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.
- Searches, last 12 months
- 463K
- Growth, 90 days vs prior 90
- +386.9%
- Conversion, latest week
- 21.4%
- Market size, estimated
- £336Ka year
- Peak month
- July7.0× the quietest month
- Top search term
- ice lollies340K searches a year
02 · Price
A sale here is worth £3.39.
Listings sell for £3.39 on average, from £1.00 to £19.85. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £3.39 that is £5K to £7K a year per listing.
- Average price
- £3.39under the $15 to $100 sweet spot
- Price range
- £1.00–£19.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #53 within Frozen. It carries 254 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 94%
- Out of stock, average day
- 4.4%
- Average rank
- #53in Frozen
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 254per listing
- Listings tracked
- 48
04 · Newcomers
Amazon counts 7 of last year's 12 launches as successful.
12 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Ice Lollies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Rowntrees Fruit Pastilles Lollies 4 x 65ml (Frozen)
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 932
- Age
- 10y ago

Walls Calippo Mini Orange & Lemon-Lime Ice Lollies 5 x 80ml
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 3y ago

Nestlé Fab Ice Cream Strawberry 6 x 58ml (Frozen)
- Price
- £2.23
- Rating
- 4.6/5
- Reviews
- 497
- Age
- 10y ago

Morrisons Savers Assorted Fruit Flavour Lollies Pack of 8 (Frozen)
- Price
- £1.27
- Rating
- 4.6/5
- Reviews
- 547
- Age
- 9y ago

Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
- Price
- £2.37
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
Trending
90-day click momentum
Morrisons Cherry & Creme Lolly Limited Edition 280ml
- Price
- £2.66
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 2mo ago

Sun Lolly Variety Pack 32 x 60ml Freezable Fruit Ice Lollies in Assorted Flavours No Artificial Sweeteners Great for Kids Parties and Hot Summer Days
- Price
- £12.15
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

Solero Mini Exotic & Berry Bliss Ice Cream Sticks 6 x 50ml
- Price
- £2.87
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 7mo ago

Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
- Price
- £2.37
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Rowntrees Fruit Push Up Blackcurrant & Orange 4x90ml
- Price
- £2.53
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 2y ago
Newest
by launch date
Morrisons Cherry & Creme Lolly Limited Edition 280ml
- Price
- £2.66
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 2mo ago

Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
- Price
- £2.37
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Heartbrand Calippo Ice Lollies Mini Strawberry 5X 80 ml
- Price
- £2.42
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 7mo ago

Solero Mini Exotic & Berry Bliss Ice Cream Sticks 6 x 50ml
- Price
- £2.87
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 7mo ago

Vimto Eezy Freezy Squeezy 10 x 60ml
- Price
- £1.67
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 32% of clicks. An open shelf where new products get seen.
Brands
24 falling
Sellers
69
Top-5 brand share
67%
Top 20: 98%
Top-5 click share
32%
Top 20: 74%
Open market
28%
- Rowntree's27%
- Heartbrand12%
- Morrisons11%
- Iceland10%
- Nestlé7%
- Algida6%
Demand
Ice Lollies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.0×
Search terms
Top Ice Lollies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ice lollies340K/yr
- ice lolly44K/yr
- fab38K/yr
- calippo20K/yr
- fabs7K/yr
- ice lollys5K/yr
- calippo ice lollies5K/yr
- morrisons ice lollies3K/yr
Reviews and returns
What reviews say buyers love and hate about Ice Lollies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not much of a flavour
Can not always get berry flavour
The flavours were strange to say the least
Unpleasant artificial taste
Not a very good taste
Tasted very artificial
Waste of money
Price could be better
Over priced
Melted
But very watery taste
Love
Great taste
Great treats
Great new tastes
Really nice flavour
Very nice, very tasty, very fruity flavours
it was nice to have so many flavour options
Good value for money
Good Value
Excellent value for money
They arrived frozen and in excellent condition
Very refreshing
Lovely fresh taste
Creamy sweet flavour almost like ice-cream texture
Lovely treat
They have a refreshing cola flavour, the mini size is perfect for kids and adults, and they're not overly sweet
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice Lollies questions
Answered from the same tracked data.









