Ice Lollies
PassIce Lollies scores 73 out of 100, a Pass. Shoppers spend an estimated $336K a year here, search demand grew +386.9% this quarter, and an estimated 0.0% of orders come back.
- Flapen Score
- 73 / 100Top 1% of 2,976 Grocery niches · +27 vs the category median of 4673
- Market size
- £336K/yr463K searches / yr
- 90-day growth
- +386.9%search demand this quarter
- Competition
- 32%top-5 click share · 24 brands · 69 sellers
Flapen Score
Ice Lollies against its category
The dotted line is the Grocery average. Past it, Ice Lollies is stronger. Inside it, weaker.
Market
The Ice Lollies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ice Lollies 463K times last year and spent an estimated £336K. The top 5 brands take 67% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 73 out of 100, a Pass.
01 · Demand
An estimated 21.4% of those searches ended in a purchase.
Shoppers searched for this 463K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.4% of those searches ended in a purchase. Searches in the last 90 days moved +386.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £336K a year.
- Searches, last 12 months
- 463K
- Growth, 90 days vs prior 90
- +386.9%
- Conversion, latest week
- 21.4%
- Market size, estimated
- £336Ka year
- Peak month
- July7.0× the quietest month
- Top search term
- ice lollies340K searches a year
02 · Price
A sale here is worth £3.39.
Listings sell for £3.39 on average, from £1.00 to £19.85. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,500 to 2,000 of them. At £3.39 that is £5K to £7K a year per listing.
- Average price
- £3.39under the $15 to $100 sweet spot
- Price range
- £1.00–£19.85
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £5K–£7K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
13% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 4.4% of listings are out of stock. The average listing ranks #53 within Frozen. It carries 254 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 13%
- Prime listings
- 94%
- Out of stock, average day
- 4.4%
- Average rank
- #53in Frozen
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 254per listing
- Listings tracked
- 48
04 · Newcomers
7 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 7Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Ice Lollies products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Rowntrees Fruit Pastilles Lollies 4 x 65ml (Frozen)
- Price
- £2.24
- Rating
- 4.6/5
- Reviews
- 932
- Age
- 10y ago

Walls Calippo Mini Orange & Lemon-Lime Ice Lollies 5 x 80ml
- Price
- £2.59
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 3y ago

Nestlé Fab Ice Cream Strawberry 6 x 58ml (Frozen)
- Price
- £2.23
- Rating
- 4.6/5
- Reviews
- 497
- Age
- 10y ago

Morrisons Savers Assorted Fruit Flavour Lollies Pack of 8 (Frozen)
- Price
- £1.27
- Rating
- 4.6/5
- Reviews
- 547
- Age
- 9y ago

Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
- Price
- £2.37
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago
Trending
estimated 90-day click momentum
Morrisons Cherry & Creme Lolly Limited Edition 280ml
- Price
- £2.66
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 2mo ago

Sun Lolly Variety Pack 32 x 60ml Freezable Fruit Ice Lollies in Assorted Flavours No Artificial Sweeteners Great for Kids Parties and Hot Summer Days
- Price
- £12.15
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 1y ago

Solero Mini Exotic & Berry Bliss Ice Cream Sticks 6 x 50ml
- Price
- £2.87
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 7mo ago

Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
- Price
- £2.37
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Rowntrees Fruit Push Up Blackcurrant & Orange 4x90ml
- Price
- £2.53
- Rating
- 4.1/5
- Reviews
- 33
- Age
- 2y ago
Newest
by launch date
Morrisons Cherry & Creme Lolly Limited Edition 280ml
- Price
- £2.66
- Rating
- 2.6/5
- Reviews
- 4
- Age
- 2mo ago

Rowntrees 260ml Berries Fruit Pastille Ice Lollies (Frozen)
- Price
- £2.37
- Rating
- 5.0/5
- Reviews
- 5
- Age
- 7mo ago

Heartbrand Calippo Ice Lollies Mini Strawberry 5X 80 ml
- Price
- £2.42
- Rating
- 4.2/5
- Reviews
- 28
- Age
- 7mo ago

Solero Mini Exotic & Berry Bliss Ice Cream Sticks 6 x 50ml
- Price
- £2.87
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 7mo ago

Vimto Eezy Freezy Squeezy 10 x 60ml
- Price
- £1.67
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
69
Est. top-5 brand share
67%
Top 20: 98%
Est. top-5 click share
32%
Top 20: 74%
Open market
28%
- Rowntree's27%
- Heartbrand12%
- Morrisons11%
- Iceland10%
- Nestlé7%
- Algida6%
Demand
Ice Lollies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.0×
Search terms
Top Ice Lollies search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- ice lollies340K/yr
- ice lolly44K/yr
- fab38K/yr
- calippo20K/yr
- fabs7K/yr
- ice lollys5K/yr
- calippo ice lollies5K/yr
- morrisons ice lollies3K/yr
Reviews and returns
What reviews say buyers love and hate about Ice Lollies
We read the reviews and the return reasons for every product selling here.
“Not much of a flavour”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice Lollies questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









