ice cream
Launch itA $1.2M/yr market growing +100.0% this quarter with returns at 0.0% — clears our launch bar.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Competition
Great22%top-5 click share — an open shelf
Growth
Great+100.0%90-day search growth — must beat 0% to launch
Market size
Great£1.2M£1.2M/yr · 2.1M searches
Review moat
Great372.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Avg price
Bad£3.27avg listing price — sweet spot $15–$100
Price range
Bad£1.45–£8.59cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ice cream is a £1.2M/yr Amazon United Kingdom market (2.1M searches/yr). The top 5 brands hold 82% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 72/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ice cream market data
- Units sold / yr
- 300K–400K
- avg 2,500–3,000/product
- Revenue / yr
- £981K–£1.3M
- units × avg price
- Conversion rate
- 18.0%
- Avg BSR
- #16
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 1%
- Out of stock
- 2.2%
- Avg brand age
- 53 months
- Avg seller age
- 176 days
Competition & brand share
Clicks spread well past the top 5 (22% combined) — an open shelf where new products get seen.Brands
19 falling
Sellers
45
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
22%
Top 20: 54%
Open market
13%
- Magnum24%
- Häagen-Dazs18%
- Cornetto15%
- Morrisons13%
- Ben & Jerry's13%
- Wall's4%
- Open — no brand owns it (13 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +100.0% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
Top ice cream search terms
- ice cream1.5M/yr
- icecream107K/yr
- magnum85K/yr
- ben and jerry ice cream94K/yr
- magnum ice cream54K/yr
- haagen dazs ice cream54K/yr
- cornetto37K/yr
- chocolate ice cream29K/yr
- haagen dazs16K/yr
- ben and jerrys18K/yr
Top ice cream products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magnum Classic Ice Cream Sticks 3x 100 ml
Magnum£2.434.7★529 rev
Cornetto 6 Classico Ice Cream Cone Pack of 6
Cornetto£2.614.6★1,766 rev
Heartbrand Walls Soft Scoop Vanilla Ice Cream Dessert 1.8 L
Wall's£2.534.7★1,213 rev
Häagen-Dazs Ice Cream Fruit Mini Cup Collection 4 x 95ml (Frozen)
Häagen-Dazs£3.404.7★915 rev
Magnum Signature Pistachio Ice Cream Sticks 3x 90 ml
Magnum£3.174.0★24 rev
Newest
by launch date
Morrisons Raspberry Pavlova Ice Cream Cone 4 x 110ml
Morrisons£1.8013 rev
Cornetto MAX Pistachio Ice Cream Cones 4x 90 ml
Cornetto£3.1019 rev
Magnum Signature Pistachio Ice Cream Sticks 3x 90 ml
Magnum£3.1724 rev
Cornetto MAX Hazelnut & Chocolate Ice Cream Cones 4x 90 ml
Cornetto£3.189 rev
Ben & Jerrys Cookie Dough Ice Cream Sandwich Multipack 4MP
Ben & Jerry's£3.7820 rev
Trending
90-day click momentumCornetto MAX Pistachio Ice Cream Cones 4x 90 ml
Cornetto£3.103.6★
Cornetto MAX Hazelnut & Chocolate Ice Cream Cones 4x 90 ml
Cornetto£3.183.7★
Ben & Jerrys Cookie Dough Ice Cream Sandwich Multipack 4MP
Ben & Jerry's£3.783.3★
Magnum Signature Pistachio Ice Cream Sticks 3x 90 ml
Magnum£3.174.0★
Morrisons Raspberry Pavlova Ice Cream Cone 4 x 110ml
Morrisons£1.804.4★
What buyers say about ice cream
What buyers praise and complain about, mined from review topics.What buyers love
“Oh these are always delicious chocolate”
“Good Value”
“Nice and creamy lovely flavour”
“The contents was good”
“its got that nice balance between sweet”
“Creamy”
“Good size to”
“As expected”
“the little crunchy bits add a bit of texture which is a nice touch”
“Gluten free”
What buyers complain about
“a weird aftertaste”
“expensive”
“Flavour is weak compared to other products that are half the price”
“Too artificial and sweet”
“Obviously no quality control or value for money”
“So small”
“Too artificial and sweet”
“salty”
“arrived defrosted”
“Stiff”
Common questions
- Is ice cream profitable to sell on Amazon United Kingdom?
- The niche generates £1.2M/yr across 85 tracked products. 10 of 13 products launched in the last 360 days are still selling. 90-day search growth is +100.0%. Flapen's verdict: Launch it (72/100).
- How competitive is the ice cream niche?
- 19 brands and 45 sellers compete. The top 5 products take 22% of clicks and top 5 brands hold 82% of demand.
- What do buyers complain about in ice cream?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- When does demand for ice cream peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.4× the quietest.
- What does it cost to enter the ice cream niche?
- Listings span £1.45–£8.59; the average listing price is £3.27 (sweet spot $15–$100). The average incumbent carries 372 reviews — the moat a new listing must climb.