Ice Cream
PassIce Cream scores 72 out of 100, a Pass. Shoppers spend $1.2M a year here, search demand grew +100.0% this quarter, and returns run at 0.0% of orders.
- Flapen Score
- 72 / 100Top 1% of 2,976 Grocery niches · +26 vs the category median of 4672
- Market size
- £1.2M/yr2.1M searches / yr
- 90-day growth
- +100.0%search demand this quarter
- Competition
- 22%top-5 click share · 19 brands · 45 sellers
Flapen Score
Ice Cream against its category
The dotted line is the Grocery average. Past it, Ice Cream is stronger. Inside it, weaker.
Market
The Ice Cream market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Ice Cream 2.1M times last year and spent an estimated £1.2M. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.
01 · Demand
18.0% of searches ended in a purchase last week.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +100.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- +100.0%
- Conversion, latest week
- 18.0%
- Market size, estimated
- £1.2Ma year
- Peak month
- July2.4× the quietest month
- Top search term
- ice cream1.5M searches a year
02 · Price
A sale here is worth £3.27.
Listings sell for £3.27 on average, from £1.45 to £8.59. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,500 to 3,000 of them. At £3.27 that is £8K to £10K a year per listing.
- Average price
- £3.27under the $15 to $100 sweet spot
- Price range
- £1.45–£8.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 300K–400K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
1% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #16 within Frozen. It carries 372 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 1%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #16in Frozen
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 372per listing
- Listings tracked
- 85
04 · Newcomers
Amazon counts 10 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 10Amazon's first-year sales bar
- Average brand age
- 53 months
Products
Top Ice Cream products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Magnum Classic Ice Cream Sticks 3x 100 ml
- Price
- £2.43
- Rating
- 4.7/5
- Reviews
- 529
- Age
- 3y ago

Cornetto 6 Classico Ice Cream Cone Pack of 6
- Price
- £2.61
- Rating
- 4.6/5
- Reviews
- 1,766
- Age
- 8y ago

Heartbrand Walls Soft Scoop Vanilla Ice Cream Dessert 1.8 L
- Price
- £2.53
- Rating
- 4.7/5
- Reviews
- 1,213
- Age
- 10y ago

Häagen-Dazs Ice Cream Fruit Mini Cup Collection 4 x 95ml (Frozen)
- Price
- £3.40
- Rating
- 4.7/5
- Reviews
- 915
- Age
- 7y ago

Magnum Signature Pistachio Ice Cream Sticks 3x 90 ml
- Price
- £3.17
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 7mo ago
Trending
90-day click momentum
Cornetto MAX Pistachio Ice Cream Cones 4x 90 ml
- Price
- £3.10
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 6mo ago

Cornetto MAX Hazelnut & Chocolate Ice Cream Cones 4x 90 ml
- Price
- £3.18
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 7mo ago

Ben & Jerrys Cookie Dough Ice Cream Sandwich Multipack 4MP
- Price
- £3.78
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 7mo ago

Magnum Signature Pistachio Ice Cream Sticks 3x 90 ml
- Price
- £3.17
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 7mo ago

Morrisons Raspberry Pavlova Ice Cream Cone 4 x 110ml
- Price
- £1.80
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 4mo ago
Newest
by launch date
Morrisons Raspberry Pavlova Ice Cream Cone 4 x 110ml
- Price
- £1.80
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 4mo ago

Cornetto MAX Pistachio Ice Cream Cones 4x 90 ml
- Price
- £3.10
- Rating
- 3.6/5
- Reviews
- 19
- Age
- 6mo ago

Magnum Signature Pistachio Ice Cream Sticks 3x 90 ml
- Price
- £3.17
- Rating
- 4.0/5
- Reviews
- 24
- Age
- 7mo ago

Cornetto MAX Hazelnut & Chocolate Ice Cream Cones 4x 90 ml
- Price
- £3.18
- Rating
- 3.7/5
- Reviews
- 9
- Age
- 7mo ago

Ben & Jerrys Cookie Dough Ice Cream Sandwich Multipack 4MP
- Price
- £3.78
- Rating
- 3.3/5
- Reviews
- 20
- Age
- 7mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 22% of clicks. An open shelf where new products get seen.
Brands
19 falling
Sellers
45
Top-5 brand share
82%
Top 20: 100%
Top-5 click share
22%
Top 20: 54%
Open market
13%
- Magnum24%
- Häagen-Dazs18%
- Cornetto15%
- Morrisons13%
- Ben & Jerry's13%
- Wall's4%
- Open — no brand owns it (13 brands, 13%)
Demand
Ice Cream search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×
Search terms
Top Ice Cream search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- ice cream1.5M/yr
- icecream107K/yr
- magnum85K/yr
- ben and jerry ice cream94K/yr
- magnum ice cream54K/yr
- haagen dazs ice cream54K/yr
- cornetto37K/yr
- chocolate ice cream29K/yr
- haagen dazs16K/yr
- ben and jerrys18K/yr
Reviews and returns
What reviews say buyers love and hate about Ice Cream
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
a weird aftertaste
Taste awful
tastes fake
expensive
Expensive
Overpriced
Flavour is weak compared to other products that are half the price
Not very nice no flavour to it
Flavour thinz
Too artificial and sweet
Too rich
Too sweet
Obviously no quality control or value for money
Not the best
Low quality
Love
Oh these are always delicious chocolate
Amazing taste
Lovely Creamy taste
Good Value
worth it
Good value for money
Nice and creamy lovely flavour
Excellent Flavour
Lovely vanilla flavour
The contents was good
Great condition Great quality Great for my money lovely reminder having them when I was a kid lovely
Excellent product
its got that nice balance between sweet
Very sweet
Sweet treats
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Ice Cream questions
Answered from the same tracked data.









