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Ice Cream

Pass

Ice Cream scores 72 out of 100, a Pass. Shoppers spend $1.2M a year here, search demand grew +100.0% this quarter, and returns run at 0.0% of orders.

Flapen Score
72
72 / 100
Top 1% of 2,976 Grocery niches · +26 vs the category median of 46
Market size
£1.2M/yr2.1M searches / yr
90-day growth
+100.0%search demand this quarter
Competition
22%top-5 click share · 19 brands · 45 sellers

Flapen Score

Ice Cream against its category

The dotted line is the Grocery average. Past it, Ice Cream is stronger. Inside it, weaker.

72Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ice Cream market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ice Cream 2.1M times last year and spent an estimated £1.2M. The top 5 brands take 82% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 72 out of 100, a Pass.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved +100.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+100.0%
Conversion, latest week
18.0%
Market size, estimated
£1.2Ma year
Peak month
July2.4× the quietest month
Top search term
ice cream1.5M searches a year

02 · Price

A sale here is worth £3.27.

Listings sell for £3.27 on average, from £1.45 to £8.59. Amazon reports units sold in ranges. This niche sold 300K to 400K a year. The average listing sells 2,500 to 3,000 of them. At £3.27 that is £8K to £10K a year per listing.

Average price
£3.27under the $15 to $100 sweet spot
Price range
£1.45–£8.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
300K–400K
Units per listing a year
2,500–3,000
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

1% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #16 within Frozen. It carries 372 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
1%
Prime listings
100%
Out of stock, average day
2.2%
Average rank
#16in Frozen
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
372per listing
Listings tracked
85

04 · Newcomers

Amazon counts 10 of last year's 13 launches as successful.

13 products launched here in the last 12 months. Amazon counts 10 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
10Amazon's first-year sales bar
Average brand age
53 months

Products

Top Ice Cream products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

£0£25K£50K£74K£99K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

45

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

22%

Top 20: 54%

Open market

13%

  • Magnum24%
  • Häagen-Dazs18%
  • Cornetto15%
  • Morrisons13%
  • Ben & Jerry's13%
  • Wall's4%
  • Open — no brand owns it (13 brands, 13%)

Demand

Ice Cream search demand

Weekly searches over the year, seasonality beneath. Pick a range.

120K80KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Ice Cream search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ice cream1.5M/yr
  • icecream107K/yr
  • magnum85K/yr
  • ben and jerry ice cream94K/yr
  • magnum ice cream54K/yr
  • haagen dazs ice cream54K/yr
  • cornetto37K/yr
  • chocolate ice cream29K/yr
  • haagen dazs16K/yr
  • ben and jerrys18K/yr

Reviews and returns

What reviews say buyers love and hate about Ice Cream

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall18%+3.81

a weird aftertaste

Taste awful

tastes fake

Value For Money13%+0.17

expensive

Expensive

Overpriced

Flavor12%

Flavour is weak compared to other products that are half the price

Not very nice no flavour to it

Flavour thinz

Sweetness9%−0.05

Too artificial and sweet

Too rich

Too sweet

Quality-Overall5%−0.02

Obviously no quality control or value for money

Not the best

Low quality

Love

Taste-Overall50%+3.81

Oh these are always delicious chocolate

Amazing taste

Lovely Creamy taste

Value For Money11%+0.17

Good Value

worth it

Good value for money

Flavor8%

Nice and creamy lovely flavour

Excellent Flavour

Lovely vanilla flavour

Quality-Overall5%−0.02

The contents was good

Great condition Great quality Great for my money lovely reminder having them when I was a kid lovely

Excellent product

Sweetness5%−0.05

its got that nice balance between sweet

Very sweet

Sweet treats

FAQ

Common Ice Cream questions

Answered from the same tracked data.