How competitive is the Ice niche on Amazon United Kingdom?

5 brands and 35 sellers compete in Ice on Amazon United Kingdom. The top 5 Ice products take 96% of clicks and its top 5 brands hold 100% of demand.

What does it cost to enter the Ice niche?

Ice sells for £3.38 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.00–£12.38. The average incumbent carries 1,867 reviews — the moat a new listing must climb.

Ice

brand-locked demand (top 5 brands take 100% of clicks) — Ice doesn't clear our bar today.

Signals Trending

Flapen Score

Skip it

This niche Category average

Is Ice profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Ice is a £259K/yr Amazon United Kingdom market (628K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.

Ice: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +112.0% over the last 90 days and 12.2% of searches end in a purchase.

£259K

revenue / yr

Units sold / yr100K

Search volume / yr+112.0%628K

Conversion rate12.2%

Avg price£3.38

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 35

Top-5 product click share96%

Open market0%

Avg brand age31 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 7 products

Top Ice products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Iceland Pure Ice Premium Ice Cubes 2Kg (Frozen)

Price: £1.00
Rating: 4.6/5
Reviews: 461
Age: 2y ago

Ice Club Classic Ice Cubes 1.8kg

Price: £1.41
Rating: 4.6/5
Reviews: 1,302
Age: 4y ago

Ice Club Really Big Ice Cubes 1kg

Price: £1.44
Rating: 4.6/5
Reviews: 196
Age: 2y ago

Ice Club Crushed Ice 1.8kg

Price: £1.43
Rating: 4.7/5
Reviews: 460
Age: 4y ago

Ram 50 Pack Reusable Ice Cubes for Drinks Frozen Cold Drink Chilled Ice Cubes Multi-Coloured

Price: £4.46
Rating: 4.4/5
Reviews: 1,077
Age: 4y ago

Newest

by launch date

Ice Club Really Big Ice Cubes 1kg

Price: £1.44
Rating: 4.6/5
Reviews: 196
Age: 2y ago

Iceland Pure Ice Premium Ice Cubes 2Kg (Frozen)

Price: £1.00
Rating: 4.6/5
Reviews: 461
Age: 2y ago

Ice Cube Tray with Lid and Bin PHINOX 64 pcs Ice Trays for Freezer Ice Cube Trays for Freezer with 2 Trays Container Lid & Ice Scoop BPA Free

Price: £12.38
Rating: 4.7/5
Reviews: 9,508
Age: 4y ago

Ram 50 Pack Reusable Ice Cubes for Drinks Frozen Cold Drink Chilled Ice Cubes Multi-Coloured

Price: £4.46
Rating: 4.4/5
Reviews: 1,077
Age: 4y ago

Ice Club Classic Ice Cubes 1.8kg

Price: £1.41
Rating: 4.6/5
Reviews: 1,302
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Ice Club52%
Iceland39%
RAM ONLINE5%
CO OP2%
PHINOX2%
Open — no brand owns it (0%)

Top Ice search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

ice549K/yr +97.7%7.6% conv.
ice cubes76K/yr +275.3%9.7% conv.
frozen ice2K/yr -83.5%5.6% conv.

What reviews say buyers love and hate about Ice

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews

Ease Of Use22%

“Easy to use”

Quality-Overall16%

“Great product”

Value For Money14%

“Great value”

Size-Overall13%

“decent size”

Design-Overall8%

“Whilst the design of this product seems good”

What buyers complain about

85% of reviews

Color22%

“almost all yellow”

Functionality-Overall17%

“does not work”

Size-Overall16%

“The storage bin is huge”

Durability11%

“Break Quickly”

Ease Of Use11%

“It makes it difficult to press”

Ice return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

64%

2Defective Material/Parts

11%

3Advertised Vs Actual Product

4Functionality-Overall

5Color

Common Ice questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Ice 47/100 on Amazon United Kingdom — Skip it. The niche generates £259K/yr across 7 tracked products. Search demand moved +112.0% over the last 90 days.

Ice buyers on Amazon United Kingdom complain most about Color, Functionality-Overall, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.