ice
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Growth
Incredible+112.0%90-day search growth — must beat 0% to launch
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Market size
Okay£259K£259K/yr · 628K searches
Review moat
Okay1,867.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£3.38avg listing price — sweet spot $15–$100
Competition
Bad96%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£1.00–£12.38cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ice is a £259K/yr Amazon United Kingdom market (628K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
ice market data
- Units sold / yr
- 80K–100K
- avg 10,000–12,500/product
- Revenue / yr
- £270K–£338K
- units × avg price
- Conversion rate
- 12.2%
- Avg BSR
- #9
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 29%
- Out of stock
- 0.0%
- Avg brand age
- 31 months
- Avg seller age
- 183 days
Competition & brand share
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
35
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
96%
Top 20: 100%
Open market
0%
- Ice Club52%
- Iceland39%
- RAM ONLINE5%
- CO OP2%
- PHINOX2%
- Open — no brand owns it (0%)
Top ice search terms
- ice549K/yr
- ice cubes76K/yr
- frozen ice2K/yr
Top ice products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Iceland Pure Ice Premium Ice Cubes 2Kg (Frozen)
Iceland£1.004.6★461 rev
Ice Club Classic Ice Cubes 1.8kg
Ice Club£1.414.6★1,302 rev
Ice Club Really Big Ice Cubes 1kg
Ice Club£1.444.6★196 rev
Ice Club Crushed Ice 1.8kg
Ice Club£1.434.7★460 rev
Ram 50 Pack Reusable Ice Cubes for Drinks Frozen Cold Drink Chilled Ice Cubes Multi-Coloured
RAM ONLINE£4.464.4★1,077 rev
Newest
by launch dateIce Club Really Big Ice Cubes 1kg
Ice Club£1.44196 rev
Iceland Pure Ice Premium Ice Cubes 2Kg (Frozen)
Iceland£1.00461 rev
Ice Cube Tray with Lid and Bin PHINOX 64 pcs Ice Trays for Freezer Ice Cube Trays for Freezer with 2 Trays Container Lid & Ice Scoop BPA Free
PHINOX£12.389,508 rev
Ram 50 Pack Reusable Ice Cubes for Drinks Frozen Cold Drink Chilled Ice Cubes Multi-Coloured
RAM ONLINE£4.461,077 rev
Ice Club Classic Ice Cubes 1.8kg
Ice Club£1.411,302 rev
Trending
90-day click momentumIceland Pure Ice Premium Ice Cubes 2Kg (Frozen)
Iceland£1.004.6★
Ice Cube Tray with Lid and Bin PHINOX 64 pcs Ice Trays for Freezer Ice Cube Trays for Freezer with 2 Trays Container Lid & Ice Scoop BPA Free
PHINOX£12.384.7★
Ram 50 Pack Reusable Ice Cubes for Drinks Frozen Cold Drink Chilled Ice Cubes Multi-Coloured
RAM ONLINE£4.464.4★
Co-op Ice Cubes 2kg (Frozen)
CO OP£1.524.7★
Ice Club Crushed Ice 1.8kg
Ice Club£1.434.7★
What buyers say about ice
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to use”
“Great product”
“Great value”
“decent size”
“Whilst the design of this product seems good”
“does the job”
“Colorful”
“Great value long lasting”
“Great to keep drinks cold without diluting them”
“Freeze fast and last well”
What buyers complain about
“almost all yellow”
“does not work”
“The storage bin is huge”
“Break Quickly”
“It makes it difficult to press”
“Waste of money”
“If youre still using those old-school twist trays that spill everywhere”
Top return reasons
Common questions
- Is ice profitable to sell on Amazon United Kingdom?
- The niche generates £259K/yr across 7 tracked products. 90-day search growth is +112.0%. Flapen's verdict: Skip it (47/100).
- How competitive is the ice niche?
- 5 brands and 35 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ice?
- Top complaints mined from reviews: Color, Functionality-Overall, Size-Overall. The return rate is 0.1%.
- What does it cost to enter the ice niche?
- Listings span £1.00–£12.38; the average listing price is £3.38 (sweet spot $15–$100). The average incumbent carries 1,867 reviews — the moat a new listing must climb.