hydrogen peroxide
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($4.24–$12.19) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.7%search→purchase rate — share of searches ending in a sale
Market size
Great£1.1M£1.1M/yr · 1.2M searches
Review moat
Good1,412.63avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Competition
Bad72%top-5 click share — a locked-up shelf
Avg price
Bad£7.15avg listing price — sweet spot $15–$100
Price range
Bad£4.24–£12.19cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hydrogen peroxide is a £1.1M/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hydrogen peroxide market data
- Units sold / yr
- 125K–150K
- avg 5,000–6,000/product
- Revenue / yr
- £894K–£1.1M
- units × avg price
- Conversion rate
- 12.7%
- Avg BSR
- #58
- Page quality
- 0%
- Prime
- 81%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 56 months
- Avg seller age
- 165 days
Competition & brand share
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
11
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
72%
Top 20: 100%
Open market
11%
- Pure Safe32%
- OxyLAB17%
- ONYX INGREDIENTS 10115%
- Chemical Trade Store12%
- Monicare8%
- Innovative Naturopathics6%
- Open — no brand owns it (5 brands, 11%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +1.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top hydrogen peroxide search terms
- hydrogen peroxide764K/yr
- hydrogen peroxide 3 percent144K/yr
- peroxide69K/yr
- hydrogen peroxide 3%49K/yr
- 3% percent hydrogen peroxide27K/yr
- 3% hydrogen peroxide22K/yr
- hydrogen peroxide for cleaning15K/yr
- hydrogen-peroxide16K/yr
- hydrogen peroxide for plants10K/yr
- hydrogen peroxide stain remover6K/yr
Top hydrogen peroxide products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pure Safe Hydrogen Peroxide 3% Solution 500ml Multi-Purpose Household Cleaner Surface Disinfectant Mould and Mildew Remover Stain Fighter Grout Whitener Kitchen and Bathroom Sanitiser
Pure Safe£4.724.4★849 rev
OxyLAB Hydrogen Peroxide 3% Solution 500ml - Multi-Purpose Cleaner & Stain Remover
OxyLAB£4.624.5★1,056 rev
Chemical Trade Store - Hydrogen Peroxide Solution 3% - Multi-Purpose Oxidising Cleaner for Household Laundry Upholstery Stains Whitening Kitchen & Bathroom Use - 500ml
Chemical Trade Store£4.244.3★66 rev
Onyx Hydrogen Peroxide 6% Pure Food Grade Unstabilized and Additive Free Multi-Purpose Cleaner/Mold remover - 20 Vols (500ml)
ONYX INGREDIENTS 101£8.354.5★638 rev
Pure Safe Hydrogen Peroxide 3% Solution 1 ltr Multi-Purpose Household Cleaner Surface Disinfectant Mould and Mildew Remover Stain Fighter Grout Whitener Kitchen and Bathroom Sanitiser
Pure Safe£7.224.4★849 rev
Newest
by launch dateChemical Trade Store - Hydrogen Peroxide Solution 3% - Multi-Purpose Oxidising Cleaner for Household Laundry Upholstery Stains Whitening Kitchen & Bathroom Use - 500ml
Chemical Trade Store£4.2466 rev
Pure Safe Hydrogen Peroxide 3% Solution 500ml Multi-Purpose Household Cleaner Surface Disinfectant Mould and Mildew Remover Stain Fighter Grout Whitener Kitchen and Bathroom Sanitiser
Pure Safe£4.72849 rev
Pure Safe Hydrogen Peroxide 3% Solution 1 ltr Multi-Purpose Household Cleaner Surface Disinfectant Mould and Mildew Remover Stain Fighter Grout Whitener Kitchen and Bathroom Sanitiser
Pure Safe£7.22849 rev
Hexeal Hydrogen Peroxide 3% 5L Multipurpose Cleaner Stain Remover
Hexeal£12.19126 rev
OxyLAB Hydrogen Peroxide 3% Solution 500ml - Multi-Purpose Cleaner & Stain Remover
OxyLAB£4.621,056 rev
Trending
90-day click momentumChemical Trade Store - Hydrogen Peroxide Solution 3% - Multi-Purpose Oxidising Cleaner for Household Laundry Upholstery Stains Whitening Kitchen & Bathroom Use - 500ml
Chemical Trade Store£4.244.3★
ONYX Hydrogen Peroxide 3% 500ml Purest Grade - Unstabilized and Additive Free Multi-Purpose Cleaner/Mold remover - Food Grade - 10 Vols (0.5L)
ONYX INGREDIENTS 101£7.934.6★
Onyx Hydrogen Peroxide 6% Pure Food Grade Unstabilized and Additive Free Multi-Purpose Cleaner/Mold remover - 20 Vols (500ml)
ONYX INGREDIENTS 101£8.354.5★
1 Litre (1000ml) ONYX Hydrogen Peroxide - Purest Grade 3% - Unstabilized and Additive Free Multi-Purpose Cleaner/Mold remover - Food Grade - 10 Vols
ONYX INGREDIENTS 101£9.244.4★
OxyLAB Hydrogen Peroxide 3% Solution 500ml - Multi-Purpose Cleaner & Stain Remover
OxyLAB£4.624.5★
What buyers say about hydrogen peroxide
What buyers praise and complain about, mined from review topics.What buyers love
“Quality product, value for money, delivered on time”
“Great value for money”
“It works as it should”
“good for cleaning”
“easy to store”
“worked really well”
“works well as a disinfectant”
“Worked well and got rid of the bugs and their eggs in our indoor plants”
“Great teeth”
“Cleans my teeth and tile grout”
What buyers complain about
“Arrived leaking”
“Not effective”
“smelled like nothing at all”
“There is a complete lack of fizz on contact with stains which suggests that it is not reacting appropriately”
“Too Diluted 😞 Comes across as very diluted”
“Waste of money”
“I think the strength is just too low”
“in regards to the other uses of it I limit experience in regards to cleaning”
“Second treatment likely needed to kill off remaining fly larvae”
“Bottle bad, product good”
Top return reasons
Common questions
- Is hydrogen peroxide profitable to sell on Amazon United Kingdom?
- The niche generates £1.1M/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.8%. Flapen's verdict: Worth a look (51/100).
- How competitive is the hydrogen peroxide niche?
- 11 brands and 11 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in hydrogen peroxide?
- Top complaints mined from reviews: Leak-Proof, Functionality-Overall, Smell. The return rate is 0.2%.
- When does demand for hydrogen peroxide peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the hydrogen peroxide niche?
- Listings span £4.24–£12.19; the average listing price is £7.15 (sweet spot $15–$100). The average incumbent carries 1,413 reviews — the moat a new listing must climb.