How competitive is the Hummus niche on Amazon United Kingdom?

8 brands and 41 sellers compete in Hummus on Amazon United Kingdom. The top 5 Hummus products take 51% of clicks and its top 5 brands hold 97% of demand.

What do buyers complain about in Hummus?

Hummus buyers on Amazon United Kingdom complain most about Taste-Overall, Oily/Greasy, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hummus niche?

Hummus sells for £1.98 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.06–£3.55. The average incumbent carries 341 reviews — the moat a new listing must climb.

Hummus

Hummus shows searches that convert (37.5% search→purchase), but prices mostly outside the sweet spot ($1.06–$3.55) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Hummus profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hummus is a £217K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.

Hummus: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.8% over the last 90 days and 37.5% of searches end in a purchase.

£217K

revenue / yr

Units sold / yr125K

Search volume / yr+10.8%293K

Conversion rate37.5%

Avg price£1.98

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

open market share

Brands · sellers8 · 41

Top-5 product click share51%

Open market3%

Avg brand age61 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 28 products

Top Hummus products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Morrisons Classic Houmous 300g

Price: £1.71
Rating: 4.4/5
Reviews: 543
Age: 13y ago

Morrisons Classic Houmous 200g

Price: £1.43
Rating: 4.5/5
Reviews: 763
Age: 13y ago

Ramonas Original Houmous 500g

Price: £3.55
Rating: 4.6/5
Reviews: 197
Age: 3y ago

by Amazon Reduced Fat Houmous 200g

Price: £1.15
Rating: 4.5/5
Reviews: 344
Age: 5y ago

Morrisons Red Pepper Houmous

Price: £1.49
Rating: 4.4/5
Reviews: 861
Age: 4y ago

Newest

by launch date

Morrisons Deli Grazing Houmous 170g

Price: £2.59
Rating: 5.0/5
Reviews: 1
Age: 5mo ago

Morrisons Savers Houmous 200g

Price: £1.06
Rating: 4.4/5
Reviews: 107
Age: 1y ago

Moorish Velvet Hummus 150 GR

Price: £1.85
Rating: 4.5/5
Reviews: 5
Age: 3y ago

Ramonas Original Houmous 500g

Price: £3.55
Rating: 4.6/5
Reviews: 197
Age: 3y ago

Ramonas Jalapeno Houmous 500g

Price: £3.49
Rating: 4.7/5
Reviews: 157
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

51%

Top 20: 93%

Open market

Morrisons60%
Ramona's17%
by Amazon14%
Booths5%
Odysea2%
Moorish1%
Open — no brand owns it (2 brands, 2%)

Hummus demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume293KCVR37.5%Products28Brands8Top 5 Brands97%OOS Rate5.0%Rating4.5★Reviews341Avg BSR#2

No pronounced peak months · busiest ÷ quietest = 1.2×

Top Hummus search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hummus179K/yr +4.9%33.0% conv.
houmous70K/yr +32.2%39.5% conv.
humus13K/yr -16.4%24.9% conv.
humous10K/yr +2.6%36.1% conv.
hummus dip8K/yr +14.0%1.0% conv.
homous7K/yr +37.0%38.4% conv.
hummous4K/yr +26.6%35.8% conv.
houmus2K/yr +7.3%38.1% conv.

What reviews say buyers love and hate about Hummus

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews

Taste-Overall40%

“Great taste”

Flavor13%

“Beautiful flavourful humous great tub for parties with picky board I recommend”

Quality-Overall10%

“Excellent product”

Value For Money8%

“Good value for money”

Nutritional Content5%

“I have altered my diet to reduce fat and carbs and this houmous has proved to be a delightful surprise”

What buyers complain about

79% of reviews

Taste-Overall34%

“A little hit on after taste”

Oily/Greasy11%

“Oily unpleasant humous”

Flavor8%

“I was so disappointed with the lack of flavours”

Quality-Overall8%

“Contains mostly cheap vegetable oil”

Salt Content5%

“Too salty”

Common Hummus questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hummus 50/100 on Amazon United Kingdom — Worth a look. The niche generates £217K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved +10.8% over the last 90 days.