Hummus

Shoppers searched for this 293K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 37.5% of those searches ended in a purchase. Searches in the last 90 days moved +10.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £217K a year.

Searches, last 12 months

293K

Growth, 90 days vs prior 90

+10.8%

Conversion, latest week

37.5%

Market size, estimated

£217Ka year

Peak month

January1.2× the quietest month

Top search term

hummus179K searches a year

Listings sell for £1.98 on average, from £1.06 to £3.55. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 4,000 to 5,000 of them. At £1.98 that is £8K to £10K a year per listing.

Average price

£1.98under the $15 to $100 sweet spot

Price range

£1.06–£3.55

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

100K–125K

Units per listing a year

4,000–5,000

Revenue per listing a year

£8K–£10K

Returns

0.0%of orders · Amazon United Kingdom median 0.6%

4% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #2 within Fresh & Chilled. It carries 341 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings

4%

Prime listings

100%

Out of stock, average day

5.0%

Average rank

#2in Fresh & Chilled

Average rating

4.49 starsAmazon United Kingdom average 4.36 stars

Average reviews

341per listing

Listings tracked

28

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months

3

Successful launches

1Amazon's first-year sales bar

Average brand age

61 months