hummus
Worth a lookShows searches that convert (37.5% search→purchase), but prices mostly outside the sweet spot ($1.06–$3.55) keeps it on the watch list.
Conversion
Incredible37.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great340.5avg incumbent reviews — the moat a new listing must climb
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£217K£217K/yr · 293K searches
Growth
Okay+10.8%90-day search growth — must beat 0% to launch
Brand share
Bad97%top-5 brand share — brand-locked demand
Avg price
Bad£1.98avg listing price — sweet spot $15–$100
Price range
Bad£1.06–£3.55cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hummus is a £217K/yr Amazon United Kingdom market (293K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hummus market data
- Units sold / yr
- 100K–125K
- avg 4,000–5,000/product
- Revenue / yr
- £198K–£248K
- units × avg price
- Conversion rate
- 37.5%
- Avg BSR
- #2
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 4%
- Out of stock
- 5.0%
- Avg brand age
- 61 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.Brands
8 rising
Sellers
41
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
51%
Top 20: 93%
Open market
2%
- Morrisons60%
- Ramona's17%
- by Amazon14%
- Booths5%
- Odysea2%
- Moorish1%
- Open — no brand owns it (2 brands, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +10.8% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.2×
Top hummus search terms
- hummus179K/yr
- houmous70K/yr
- humus13K/yr
- humous10K/yr
- hummus dip8K/yr
- homous7K/yr
- hummous4K/yr
- houmus2K/yr
Top hummus products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Newest
by launch date
Trending
90-day click momentum
What buyers say about hummus
What buyers praise and complain about, mined from review topics.What buyers love
“Great taste”
“Beautiful flavourful humous great tub for parties with picky board I recommend”
“Excellent product”
“Good value for money”
“I have altered my diet to reduce fat and carbs and this houmous has proved to be a delightful surprise”
“Nice texture”
“the different smells you can tell it is good quality”
“Smooth & tasty”
“Nice and fresh”
“As expected”
What buyers complain about
“A little hit on after taste”
“Oily unpleasant humous”
“I was so disappointed with the lack of flavours”
“Contains mostly cheap vegetable oil”
“Too salty”
“Wouldnt guesslow-fat”
“A little bit spicy”
“I really wish it came in two different sizes”
“lately it tastes sour and weird”
“furthermore it contains cheap rapeseed oil”
Common questions
- Is hummus profitable to sell on Amazon United Kingdom?
- The niche generates £217K/yr across 28 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +10.8%. Flapen's verdict: Worth a look (50/100).
- How competitive is the hummus niche?
- 8 brands and 41 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in hummus?
- Top complaints mined from reviews: Taste-Overall, Oily/Greasy, Flavor. The return rate is 0.0%.
- When does demand for hummus peak?
- Demand is steady year-round — the busiest month runs 1.2× the quietest.
- What does it cost to enter the hummus niche?
- Listings span £1.06–£3.55; the average listing price is £1.98 (sweet spot $15–$100). The average incumbent carries 341 reviews — the moat a new listing must climb.