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Hula Hoops

Pass

Hula Hoops scores 68 out of 100, a Pass. Shoppers spend $451K a year here, search demand grew +18.7% this quarter, and returns run at 0.1% of orders.

Flapen Score
68
68 / 100
Top 1% of 2,976 Grocery niches · +22 vs the category median of 46
Market size
£451K/yr625K searches / yr
90-day growth
+18.7%search demand this quarter
Competition
38%top-5 click share · 25 brands · 78 sellers

Flapen Score

Hula Hoops against its category

The dotted line is the Grocery average. Past it, Hula Hoops is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hula Hoops market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hula Hoops 625K times last year and spent an estimated £451K. The top 5 brands take 65% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

9.3% of searches ended in a purchase last week.

Shoppers searched for this 625K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.3% of those searches ended in a purchase. Searches in the last 90 days moved +18.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £451K a year.

Searches, last 12 months
625K
Growth, 90 days vs prior 90
+18.7%
Conversion, latest week
9.3%
Market size, estimated
£451Ka year
Peak month
April1.4× the quietest month
Top search term
hula hoops294K searches a year

02 · Price

A sale here is worth £7.77.

Listings sell for £7.77 on average, from £1.28 to £21.40. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 1,000 to 1,250 of them. At £7.77 that is £8K to £10K a year per listing.

Average price
£7.77under the $15 to $100 sweet spot
Price range
£1.28–£21.40
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 70% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #52 within Snack Foods. It carries 699 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
70%
Out of stock, average day
5.2%
Average rank
#52in Snack Foods
Average rating
4.09 starsAmazon United Kingdom average 4.36 stars
Average reviews
699per listing
Listings tracked
40

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Hula Hoops products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£18K£36K£54K£72K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

78

Top-5 brand share

65%

Top 20: 96%

Top-5 click share

38%

Top 20: 78%

Open market

31%

  • Hula Hoops29%
  • ResultSport14%
  • FLYVOLE8%
  • 66fit7%
  • FlickBuyz6%
  • YSFVNP4%

Demand

Hula Hoops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KPrime Day '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Hula Hoops search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hula hoops294K/yr
  • hula hoop95K/yr
  • hula hoop kids54K/yr
  • hula hoops for adults43K/yr
  • hula hoops for kids22K/yr
  • hoop19K/yr
  • beef hula hoops20K/yr
  • kids hula hoop15K/yr
  • hoola hoops7K/yr
  • hula hoops beef6K/yr

Reviews and returns

What reviews say buyers love and hate about Hula Hoops

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.09

Unfortunately it was a poor quality hula hoop

Rubbish

Not the best quality

Size-Overall11%−0.12

Doesn't fit

it is far too big

Far too small

Strength9%−0.09

Extremely flimsy -

Flimsy

Not robust at all

Durability8%−0.07

Awful, broke at the same day

the thing has fallen apart while using it

am not sure its going to last

Noise Level7%−0.06

Very loud

Quite noisy

It is also incredibly noisy

Love

Taste-Overall15%+1.04

Yummy snack, 😋 nice and crispy aswell

Good tasting

Very tasty, love these really good snack

Quality-Overall13%−0.09

Good piece of kit

Excellent product

Great quality

Fun/Entertainment Experience11%+1.13

Fun toy for little ones

Great Fun for Little Ones and Families

Fun

Value For Money10%+0.64

Good price

Good value for money

Good value for money

Crispiness8%+0.25

Lovely crisps

These are puffy crisp

Crunchy

Return

0.1% Return rate 40% Fixable by listing

Size-Overall30%▇█▄▅▆█

Doesn't fit

it is far too big

Far too small

Quality-Overall15%█▆▇▄▆▄

Unfortunately it was a poor quality hula hoop

Rubbish

Not the best quality

Defective Material/Parts7%▅▅█▇▃▆
Durability6%▅▃▅█▄▃

Awful, broke at the same day

the thing has fallen apart while using it

am not sure its going to last

Weight Heavy6%▃▁▅▃▇█

FAQ

Common Hula Hoops questions

Answered from the same tracked data.