hula hoops
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Competition
Great38%top-5 click share — an open shelf
Review moat
Good698.95avg incumbent reviews — the moat a new listing must climb
Brand share
Good65%top-5 brand share — brands hold most of the demand
Market size
Good£451K£451K/yr · 625K searches
Growth
Okay+18.7%90-day search growth — must beat 0% to launch
Price range
Okay£1.28–£21.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.77avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hula hoops is a £451K/yr Amazon United Kingdom market (625K searches/yr). The top 5 brands hold 65% of demand. Verdict: Worth a look — 68/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hula hoops market data
- Units sold / yr
- 60K–80K
- avg 1,000–1,250/product
- Revenue / yr
- £466K–£622K
- units × avg price
- Conversion rate
- 9.3%
- Avg BSR
- #52
- Page quality
- 0%
- Prime
- 70%
- Sponsored
- 68%
- Out of stock
- 5.2%
- Avg brand age
- 40 months
- Avg seller age
- 182 days
Competition & brand share
Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.Brands
25 falling
Sellers
78
Top-5 brand share
65%
Top 20: 96%
Top-5 click share
38%
Top 20: 78%
Open market
31%
- Hula Hoops29%
- ResultSport14%
- FLYVOLE8%
- 66fit7%
- FlickBuyz6%
- YSFVNP4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +18.7% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.4×
Top hula hoops search terms
- hula hoops294K/yr
- hula hoop95K/yr
- hula hoop kids54K/yr
- hula hoops for adults43K/yr
- hula hoops for kids22K/yr
- hoop19K/yr
- beef hula hoops20K/yr
- kids hula hoop15K/yr
- hoola hoops7K/yr
- hula hoops beef6K/yr
Top hula hoops products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
ResultSport Weighted Hula Hoop for Adults Foam Padded 100cm 1.2kg
ResultSport£20.684.4★7,133 rev
66fit Weighted Hula Hoop 1.5kg Grey
66fit£13.144.5★230 rev
Weighted Hula Hoop Plus Size Smart Hula Hoops for Adults Adjustable & Detachable Infinity Hoop with 360 Auto-Spinning Ball Weight Loss Gifts Exercise Equipment for Home Office Gym
FLYVOLE£10.543.8★47 rev
Hula Hoops - ORIGINAL Multipack 6 x 24g Bags - Deliciously Crunchy Potato Rings - Completely free from artificial flavours colours and MSG Suitable for Vegetarians.
Hula Hoops£1.484.7★1,828 rev
Hula Hoops BBQ Beef Flavour Potato Rings 144g
Hula Hoops£2.194.7★1,376 rev
Newest
by launch dateWeighted Hula Hoop Plus Size Smart Hula Hoops for Adults Adjustable & Detachable Infinity Hoop with 360 Auto-Spinning Ball Weight Loss Gifts Exercise Equipment for Home Office Gym
FLYVOLE£10.5447 rev
2Pcs 8-Section 60CM Hula Hoop Teenager Hula Hoops for Teenager Hula Hoops For Fitness And Training Weighted Hula Hoop For Adults And Adolescent Adjustable For Exercise And Fun Activities
YTLSDHF£6.5516 rev
3 PCS Hula Hoops for Teens Detachable Teens Hula Hoops 7-Section Durable Multi-Color for Fitness Dance Outdoor Play Gym Class School Sports
Syylqyr£8.9733 rev
TradeXone - Fitness Hula Hoop in Multiple Size & Colors - Plain & Glitter 55cm 65cm 75cm Plastic Hula Hoops for Adults Fitness and Dance Exercise Hula Hoop kids. Hula Hoops Plain
TradeXone£5.3458 rev
FlickBuyz Hula Hoop - Multicolor Fitness Hula Hoops - Plain and Glitter 45cm 55cm 65cm 75cm 80cm Plastic Hula Hoops Fitness and Dance Exercise Hoola Hoops (1 Glitter (45cm))
FlickBuyz£5.5274 rev
Trending
90-day click momentumWeighted Hula Hoop Plus Size Smart Hula Hoops for Adults Adjustable & Detachable Infinity Hoop with 360 Auto-Spinning Ball Weight Loss Gifts Exercise Equipment for Home Office Gym
FLYVOLE£10.543.8★
ResultSport Weighted Hula Hoop for Adults Foam Padded 100cm 1.2kg
ResultSport£20.684.4★
Eocolz 3 in 1 Carnival Games Set Soft Plastic Cones Bean Bags Ring Toss Games for Kids Birthday Party Outdoor Games Supplies 32 Pcs Combo Set
Eocolz£14.444.6★
66fit Weighted Hula Hoop 1.5kg Grey
66fit£13.144.5★
FlickBuyz Hula Hoop - Multicolor Fitness Hula Hoops - Plain and Glitter 45cm 55cm 65cm 75cm 80cm Plastic Hula Hoops Fitness and Dance Exercise Hoola Hoops (1 Glitter (45cm))
FlickBuyz£5.523.5★
What buyers say about hula hoops
What buyers praise and complain about, mined from review topics.What buyers love
“Yummy snack, 😋 nice and crispy aswell”
“Good piece of kit”
“Fun toy for little ones”
“Good price”
“Lovely crisps”
“Very crunchy potato chips with tasty flavour”
“Easy to use”
“Perfect for sports day”
“Good size”
“It is just as advertised”
What buyers complain about
“Unfortunately it was a poor quality hula hoop”
“Doesn't fit”
“Extremely flimsy -”
“Awful, broke at the same day”
“Very loud”
“Not at all pleasant”
“These are some of the worst crisps I've ever eaten”
“others wont part easily when you want them to”
“I aint spending £40 to get delivery”
“there's just not enough weight to it to get it going properly”
Top return reasons
Common questions
- Is hula hoops profitable to sell on Amazon United Kingdom?
- The niche generates £451K/yr across 40 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +18.7%. Flapen's verdict: Worth a look (68/100).
- How competitive is the hula hoops niche?
- 25 brands and 78 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 65% of demand.
- What do buyers complain about in hula hoops?
- Top complaints mined from reviews: Quality-Overall, Size-Overall, Strength. The return rate is 0.1%.
- When does demand for hula hoops peak?
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- What does it cost to enter the hula hoops niche?
- Listings span £1.28–£21.40; the average listing price is £7.77 (sweet spot $15–$100). The average incumbent carries 699 reviews — the moat a new listing must climb.