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Hugo Spritz

Fail

The top 5 products take 100% of clicks, so Hugo Spritz is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£282K/yr192K searches / yr
90-day growth
+75.0%search demand this quarter
Competition
100%top-5 click share · 2 brands · 23 sellers

Flapen Score

Hugo Spritz against its category

The dotted line is the Grocery average. Past it, Hugo Spritz is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hugo Spritz market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hugo Spritz 192K times last year and spent an estimated £282K. All 2 brands take every click. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.0% of searches ended in a purchase last week.

Shoppers searched for this 192K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.0% of those searches ended in a purchase. Searches in the last 90 days moved +75.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £282K a year.

Searches, last 12 months
192K
Growth, 90 days vs prior 90
+75.0%
Conversion, latest week
8.0%
Market size, estimated
£282Ka year
Top search term
st germain elderflower liqueur85K searches a year

02 · Price

A sale here is worth £18.42.

Listings sell for £18.42 on average, from £10.53 to £24.66. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 2,500 to 3,000 of them. At £18.42 that is £46K to £55K a year per listing.

Average price
£18.42inside the $15 to $100 sweet spot
Price range
£10.53–£24.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
2,500–3,000
Revenue per listing a year
£46K–£55K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #53 within Beer, Wine & Spirits. It carries 4,007 reviews at 4.78 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#53in Beer, Wine & Spirits
Average rating
4.78 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,007per listing
Listings tracked
5

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 65 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
65 months

Products

Top Hugo Spritz products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£42K£85K£127K£169K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

23

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • St Germain93%
  • Edinburgh Gin8%

Demand

Hugo Spritz search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KHoliday '25Spike '26NovDecJanFebMarAprMayJunJul

Peak months: Jun, Jul, Dec · busiest ÷ quietest = 4.7× · 9 of 12 months tracked

Search terms

Top Hugo Spritz search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • st germain elderflower liqueur85K/yr
  • hugo spritz38K/yr
  • st germain29K/yr
  • hugo spritz gift set9K/yr
  • st germain liqueur3K/yr
  • saint germain elderflower7K/yr
  • saint germain4K/yr
  • st germain elderflower2K/yr
  • saint germain elderflower liqueur2K/yr
  • st germain hugo spritz2K/yr

Reviews and returns

What reviews say buyers love and hate about Hugo Spritz

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall61%−0.04

Bland

Does not taste like a hugo spritz

Tastes like flat off brand lemonade

Flavor17%−0.01

All mint flavour and nothing els

Artificial Sweeteners11%−0.01

Very strong artificial sweetener taste

Sweetness11%−0.01

Too sweet and tastes more of lemon than elderflower or mint

Love

Taste-Overall30%−0.04

Delicious drink

He said it tasted really lovely

Tasty

Gifting Purpose23%+2.19

Lovely gift - recipient delighted

A lovely gift

This is the perfect gift set for friends

Alcohol Flavor20%+1.07

Delicious drink

Delicious Summer Drink

Lovely liquor

Freshness9%+0.76

Light, refreshing and perfect for a summer picnic

very refreshing for the summer months

Value For Money8%+0.63

fantastic product, competitive price

is great value

FAQ

Common Hugo Spritz questions

Answered from the same tracked data.