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Hubba Bubba Gum

Fail

Prices span $1.49–$15.78, mostly outside the sweet spot, so Hubba Bubba Gum is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£29K/yr80K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
67%top-5 click share · 6 brands · 75 sellers

Flapen Score

Hubba Bubba Gum against its category

The dotted line is the Grocery average. Past it, Hubba Bubba Gum is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hubba Bubba Gum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hubba Bubba Gum 80K times last year and spent an estimated £29K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

4.2% of searches ended in a purchase last week.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
4.2%
Market size, estimated
£29Ka year
Peak month
December1.7× the quietest month
Top search term
hubba bubba52K searches a year

02 · Price

A sale here is worth £8.41.

Listings sell for £8.41 on average, from £1.49 to £15.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.41 that is £2K to £4K a year per listing.

Average price
£8.41under the $15 to $100 sweet spot
Price range
£1.49–£15.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #172 within Confectionery. It carries 357 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
64%
Out of stock, average day
7.1%
Average rank
#172in Confectionery
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Hubba Bubba Gum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

75

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Hubba Bubba65%
  • Mars10%
  • Wrigley's10%
  • Barratt7%
  • Chupa Chups5%
  • KRISP3%
  • Open — no brand owns it (0%)

Demand

Hubba Bubba Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Hubba Bubba Gum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hubba bubba52K/yr
  • hubba bubba gum20K/yr
  • hubba bubba bubble gum8K/yr

Reviews and returns

What reviews say buyers love and hate about Hubba Bubba Gum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor17%−0.12

Lacking in flavour

A bit misleading that the classic flavor is pink

Wish there were more flavours to batch buy at this price

Ease Of Chewing/Swallowing14%−0.07

almost broke my teeth trying to chew them

Take some chewing

now after 5 minutes of chewing they completely lose their taste making them really gross

Taste-Overall12%+1.33

No taste

now after 5 minutes of chewing they completely lose their taste making them really gross

the taste does not last as long for the other hubba Bubba

Value For Money12%+2.28

Its not these prices anymore

Very much a rip off is coming from bloody Dallas Texas the shipping cost is the same price as a gum

Moist/Dry9%−0.08

Every one of the bubblegums was dried and hard and every paper package was holed,

Very dry, assume due to its expiry date and storage

Love

Taste-Overall34%+1.33

Tastes fine

taste great

Tasty

Value For Money19%+2.28

Great value

Very good price

Great value for money

Flavor13%−0.12

Great flavour

the strawberry flavour was like a delightful explosion in my mouth

they were softer, brighter and had more flavour

Quality-Overall8%+0.45

Excellent Product

Product Quality

A great product

Ease Of Chewing/Swallowing6%−0.07

Great chewing gum

FAQ

Common Hubba Bubba Gum questions

Answered from the same tracked data.