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Hubba Bubba Gum

prices mostly outside the sweet spot ($1.49–$15.78) — Hubba Bubba Gum doesn't clear our bar today.

Flapen Score

38
Skip it
Market size 7Growth 23Conversion 52Competition 29Returns 100Price range 5Avg price 23Brand share 7Review moat 82Quality gap 75
This niche Category average

Is Hubba Bubba Gum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hubba Bubba Gum is a £29K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 97% of demand. Verdict: Skip it — 38/100.

Hubba Bubba Gum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.9% over the last 90 days and 4.2% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr5K
Search volume / yr-4.9%80K
Conversion rate4.2%
Avg price£8.41

Who owns the niche?

The top 5 brands hold 97% of demand, so 3% of the market is open.

3%

open market share

Brands · sellers6 · 75
Top-5 product click share67%
Open market3%
Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 14 products

Sponsored placement14%
New entrants (1y)0· 0 succeeded
Avg rating4.3★
Avg reviews357

Top Hubba Bubba Gum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

75

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

0%

  • Hubba Bubba65%
  • Mars10%
  • Wrigley's10%
  • Barratt7%
  • Chupa Chups5%
  • KRISP3%
  • Open — no brand owns it (0%)

Hubba Bubba Gum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume80KCVR4.2%Products14Brands6Top 5 Brands97%OOS Rate7.1%Rating4.3★Reviews357Avg BSR#172
2K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Top Hubba Bubba Gum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • hubba bubba52K/yr
  • hubba bubba gum20K/yr
  • hubba bubba bubble gum8K/yr

What reviews say buyers love and hate about Hubba Bubba Gum

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Taste-Overall34%

Tastes fine

Value For Money19%

Great value

Flavor13%

Great flavour

Quality-Overall8%

Excellent Product

Ease Of Chewing/Swallowing6%

Great chewing gum

What buyers complain about

88% of reviews
Flavor17%

Lacking in flavour

Ease Of Chewing/Swallowing14%

almost broke my teeth trying to chew them

Taste-Overall12%

No taste

Value For Money12%

Its not these prices anymore

Moist/Dry9%

Every one of the bubblegums was dried and hard and every paper package was holed,

Common Hubba Bubba Gum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hubba Bubba Gum 38/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 14 tracked products. Search demand moved -4.9% over the last 90 days.
Search demand for Hubba Bubba Gum on Amazon United Kingdom is steady year-round — the busiest month runs 1.7× the quietest.