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Hubba Bubba Gum

Fail

Prices span $1.49–$15.78, mostly outside the sweet spot, so Hubba Bubba Gum is a Fail.

Flapen Score
38
38 / 100
Ranks 2,496 of 2,976 Grocery niches · −8 vs the category median of 46
Market size
£29K/yr80K searches / yr
90-day growth
-4.9%search demand this quarter
Competition
67%top-5 click share · 6 brands · 75 sellers

Flapen Score

Hubba Bubba Gum against its category

The dotted line is the Grocery average. Past it, Hubba Bubba Gum is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hubba Bubba Gum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hubba Bubba Gum 80K times last year and spent an estimated £29K. The top 5 brands take 97% of clicks. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
80K
Growth, 90 days vs prior 90
-4.9%
Conversion, latest week
4.2%
Market size, estimated
£29Ka year
Peak month
December1.7× the quietest month
Top search term
hubba bubba52K searches a year

02 · Price

A sale here is worth £8.41.

Listings sell for £8.41 on average, from £1.49 to £15.78. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At £8.41 that is £2K to £4K a year per listing.

Average price
£8.41under the $15 to $100 sweet spot
Price range
£1.49–£15.78
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #172 within Confectionery. It carries 357 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
64%
Out of stock, average day
7.1%
Average rank
#172in Confectionery
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
357per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Hubba Bubba Gum products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£11K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

75

Est. top-5 brand share

97%

Top 20: 100%

Est. top-5 click share

67%

Top 20: 100%

Open market

0%

  • Hubba Bubba65%
  • Mars10%
  • Wrigley's10%
  • Barratt7%
  • Chupa Chups5%
  • KRISP3%
  • Open — no brand owns it (0%)

Demand

Hubba Bubba Gum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Black Friday '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.7×

Search terms

Top Hubba Bubba Gum search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hubba bubba52K/yr
  • hubba bubba gum20K/yr
  • hubba bubba bubble gum8K/yr

Reviews and returns

What reviews say buyers love and hate about Hubba Bubba Gum

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Flavor”
<0.1%of orders come back, a rate Amazon rounds to zero
“Lacking in flavour”
A buyer, on “Flavor”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Hubba Bubba Gum questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data