Household Essentials

Shoppers searched for this 6.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months

6.2M

Growth, 90 days vs prior 90

-33.7%

Conversion, latest week

0.1%

Market size, estimated

£71Ka year

Peak month

June3.4× the quietest month

Top search term

home and kitchen3.7M searches a year

Listings sell for £11.33 on average, from £0.64 to £69.50. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £11.33 that is £0 to £1K a year per listing.

Average price

£11.33under the $15 to $100 sweet spot

Price range

£0.64–£69.50

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

4K–5K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

0.6%of orders · Amazon United Kingdom median 0.6%

73% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #247 within Cleaning Tools. It carries 9,413 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings

73%

Prime listings

69%

Out of stock, average day

12.7%

Average rank

#247in Cleaning Tools

Average rating

4.31 starsAmazon United Kingdom average 4.36 stars

Average reviews

9,413per listing

Listings tracked

104

14 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months