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Hot Honey

Fail

Demand is soft, at -22.2% this quarter, so Hot Honey is a Fail.

Flapen Score
44
44 / 100
Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 46
Market size
£232K/yr201K searches / yr
90-day growth
-22.2%search demand this quarter
Competition
76%top-5 click share · 9 brands · 41 sellers

Flapen Score

Hot Honey against its category

The dotted line is the Grocery average. Past it, Hot Honey is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Honey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hot Honey 201K times last year and spent an estimated £232K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
-22.2%
Conversion, latest week
14.8%
Market size, estimated
£232Ka year
Peak month
December1.9× the quietest month
Top search term
hot honey140K searches a year

02 · Price

A sale here is worth £7.84.

Listings sell for £7.84 on average, from £2.10 to £20.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £7.84 that is £10K to £12K a year per listing.

Average price
£7.84under the $15 to $100 sweet spot
Price range
£2.10–£20.75
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
1,250–1,500
Revenue per listing a year
£10K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Baking Supplies. It carries 1,549 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#61in Baking Supplies
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,549per listing
Listings tracked
12

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Hot Honey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£70K£93K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

41

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

8%

  • Hilltop Honey44%
  • Dino's Famous17%
  • JD's Hot Honey12%
  • Hot Star Honey8%
  • Mike's Hot Honey5%
  • Etholux4%
  • Open — no brand owns it (3 brands, 8%)

Demand

Hot Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KHoliday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.9×

Search terms

Top Hot Honey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot honey140K/yr
  • hot honey sauce33K/yr
  • jd hot honey9K/yr
  • hot honey drizzle6K/yr
  • jds hot honey7K/yr
  • chilli honey5K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Honey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Spiciness20%+0.84

Its got spice

Not hot spicy enough

FAR too spicy

Value For Money11%

Love this just wish it wasnt so expensive for what it is

it is a bit pricey

Quite expensive

Taste-Overall8%+3.16

i barely tasted the heat in this

didn't squeeze out of the bottle nice taste though

Flavor7%−0.07

Zero spicyness and not much flavour

has a weird flavour

Quality-Overall5%0.00

Its very average

Love

Taste-Overall38%+3.16

This tastes brilliant as expected

Love the taste

This honey is delicious

Sweetness15%+0.40

Sweet treat

Nice honey

If its sweet you're after this is for you

Spiciness13%+0.84

isnt too spicy

Nice honey chilli

Sauces go so nice on pizza, nice blend of spicy and sweet

Flavor10%−0.07

Nice flavour

adds that taste to my pizzas

When he runs out he will buy asome more really liked this particular flavour nut the company makes various flavours

Quality-Overall6%0.00

Good quality honey

Great quality chilli honey

Great product

FAQ

Common Hot Honey questions

Answered from the same tracked data.