Hot Honey
FailDemand is soft, at -22.2% this quarter, so Hot Honey is a Fail.
- Flapen Score
- 44 / 100Ranks 1,743 of 2,976 Grocery niches · −2 vs the category median of 4644
- Market size
- £232K/yr201K searches / yr
- 90-day growth
- -22.2%search demand this quarter
- Competition
- 76%top-5 click share · 9 brands · 41 sellers
Flapen Score
Hot Honey against its category
The dotted line is the Grocery average. Past it, Hot Honey is stronger. Inside it, weaker.
Market
The Hot Honey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Honey 201K times last year and spent an estimated £232K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
14.8% of searches ended in a purchase last week.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -22.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- -22.2%
- Conversion, latest week
- 14.8%
- Market size, estimated
- £232Ka year
- Peak month
- December1.9× the quietest month
- Top search term
- hot honey140K searches a year
02 · Price
A sale here is worth £7.84.
Listings sell for £7.84 on average, from £2.10 to £20.75. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 1,250 to 1,500 of them. At £7.84 that is £10K to £12K a year per listing.
- Average price
- £7.84under the $15 to $100 sweet spot
- Price range
- £2.10–£20.75
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 20K–25K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- £10K–£12K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #61 within Baking Supplies. It carries 1,549 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #61in Baking Supplies
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,549per listing
- Listings tracked
- 12
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Hot Honey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hilltop Honey - Hot Honey -Squeezy Bottle - 340g
- Price
- £3.07
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 5y ago

Dinos Famous All American Style Hot Honey Habanero Sauce 350 g
- Price
- £5.45
- Rating
- 4.5/5
- Reviews
- 587
- Age
- 1y ago

Hilltop Infusion Hot Honey 720 g Squeezy
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 1y ago

Hot Star Honey Habanero Chilli Honey - Sweet Hot Honey Sauce - 325g
- Price
- £8.73
- Rating
- 4.4/5
- Reviews
- 1,491
- Age
- 2y ago

JDs Hot Honey | Premium Chilli Infused Spicy Honey | Hot Sauce for Pizza BBQ Chicken & more | 1 x 260g (Original Jalapeno)
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 588
- Age
- 5y ago
Trending
90-day click momentum
Hilltop Honey - Hot Honey -Squeezy Bottle - 340g
- Price
- £3.07
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 5y ago

JDs Hot Honey | Premium Chilli Infused Spicy Honey | Hot Sauce for Pizza BBQ Chicken & more | 1 x 260g (Original Jalapeno)
- Price
- £6.50
- Rating
- 4.5/5
- Reviews
- 588
- Age
- 5y ago

Hot Star Honey Habanero Chilli Honey - Sweet Hot Honey Sauce - 325g
- Price
- £8.73
- Rating
- 4.4/5
- Reviews
- 1,491
- Age
- 2y ago

Morrisons The Best Hot Honey Chilli Sauce 310G
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago

Dinos Famous All American Style Hot Honey Habanero Sauce 350 g
- Price
- £5.45
- Rating
- 4.5/5
- Reviews
- 587
- Age
- 1y ago
Newest
by launch date
Black Bee Hot Honey with Habanero Chilli - British Wildflower Chilli Honey Medium Heat Sweet and Spicy Drizzle Dip or Marinade Great for Pizzas and Burgers - Single Source 227g Jar
- Price
- £7.59
- Rating
- 4.8/5
- Reviews
- 29
- Age
- 11mo ago

Morrisons The Best Hot Honey Chilli Sauce 310G
- Price
- £2.10
- Rating
- 4.6/5
- Reviews
- 32
- Age
- 1y ago

Dinos Famous All American Style Hot Honey Habanero Sauce 350 g
- Price
- £5.45
- Rating
- 4.5/5
- Reviews
- 587
- Age
- 1y ago

Hilltop Infusion Hot Honey 720 g Squeezy
- Price
- £6.12
- Rating
- 4.6/5
- Reviews
- 911
- Age
- 1y ago

JDs Hot Honey Sauce Set (3 x 260g) Original Extra Hot & Chipotle Infused Sweet & Spicy Chilli Honey for Pizza Chicken BBQ & Marinades Squeeze Bottle Trio
- Price
- £20.75
- Rating
- 4.3/5
- Reviews
- 37
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.
Brands
9 flat
Sellers
41
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
76%
Top 20: 100%
Open market
8%
- Hilltop Honey44%
- Dino's Famous17%
- JD's Hot Honey12%
- Hot Star Honey8%
- Mike's Hot Honey5%
- Etholux4%
- Open — no brand owns it (3 brands, 8%)
Demand
Hot Honey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.9×
Search terms
Top Hot Honey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hot honey140K/yr
- hot honey sauce33K/yr
- jd hot honey9K/yr
- hot honey drizzle6K/yr
- jds hot honey7K/yr
- chilli honey5K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Honey
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Its got spice
Not hot spicy enough
FAR too spicy
Love this just wish it wasnt so expensive for what it is
it is a bit pricey
Quite expensive
i barely tasted the heat in this
didn't squeeze out of the bottle nice taste though
Zero spicyness and not much flavour
has a weird flavour
Its very average
Love
This tastes brilliant as expected
Love the taste
This honey is delicious
Sweet treat
Nice honey
If its sweet you're after this is for you
isnt too spicy
Nice honey chilli
Sauces go so nice on pizza, nice blend of spicy and sweet
Nice flavour
adds that taste to my pizzas
When he runs out he will buy asome more really liked this particular flavour nut the company makes various flavours
Good quality honey
Great quality chilli honey
Great product
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Honey questions
Answered from the same tracked data.









