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Hot Chocolate Spoons

Fail

Demand is soft, at -50.8% this quarter, so Hot Chocolate Spoons is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£87K/yr177K searches / yr
90-day growth
-50.8%search demand this quarter
Competition
40%top-5 click share · 13 brands · 21 sellers

Flapen Score

Hot Chocolate Spoons against its category

The dotted line is the Grocery average. Past it, Hot Chocolate Spoons is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Chocolate Spoons market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hot Chocolate Spoons 177K times last year and spent an estimated £87K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -50.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
177K
Growth, 90 days vs prior 90
-50.8%
Conversion, latest week
5.0%
Market size, estimated
£87Ka year
Peak month
December42.4× the quietest month
Top search term
gnaw chocolate8K searches a year

02 · Price

A sale here is worth £9.71.

Listings sell for £9.71 on average, from £4.02 to £21.96. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £9.71 that is £971 to £2K a year per listing.

Average price
£9.71under the $15 to $100 sweet spot
Price range
£4.02–£21.96
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£971–£2K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 34.3% of listings are out of stock. The average listing ranks #655 within Hot Chocolate & Malted Drinks. It carries 160 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
86%
Out of stock, average day
34.3%
Average rank
#655in Hot Chocolate & Malted Drinks
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
160per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 17 launches as successful.

17 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
17
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hot Chocolate Spoons products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 40% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)7 products missing review or click data not plotted

Brands

13 falling

Sellers

21

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

40%

Top 20: 85%

Open market

8%

  • Gnaw67%
  • Kingsbridge Chocolate8%
  • Danny's8%
  • HARRIS & JAMES4%
  • Truede You'll Be Delighted3%
  • Sync'T2%
  • Open — no brand owns it (7 brands, 8%)

Demand

Hot Chocolate Spoons search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 42.4×

Search terms

Top Hot Chocolate Spoons search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • gnaw chocolate8K/yr
  • hot chocolate spoons46K/yr
  • gnaw5K/yr
  • hot chocolate stirrers45K/yr
  • hot chocolate spoon15K/yr
  • hot chocolate sticks14K/yr
  • chocolate stirrers11K/yr
  • chocolate spoons9K/yr
  • hot chocolate stick4K/yr
  • hot chocolate stirrer7K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Chocolate Spoons

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money10%−0.03

pricey

Not worth the price

expensive

Chunk/Clump/Collection7%−0.07

Chocolate chunks are too large

some of the pieces are more like little chunks than flakes

Also clumped hard in packet

Sweetness4%+0.41

very little sweetness

Not as sweet as ones I've had previously which I find a lot better

far less sweet than standard hot chocolate

Taste-Overall4%+2.08

thats not reflected in the taste

not a great taste

Odd aftertaste

Size-Overall4%−0.02

some are reasonably large chunks of chocolate

Personally I think that the lump of chocolate is too big for a regular sized mug

Very small

Love

Taste-Overall30%+2.08

Great taste

This chocolate is absolutely delicious

these taste really good with a subtle caramel flavour

Flavor12%+0.73

The flavour is rich

The flavour is lovely

The flavour is full-bodied

Quality-Overall9%−0.04

Good quality

Build quality: Quality chocolate flakes with consistent texture

The quality of the chocolate is spot on

Value For Money5%−0.03

worth it

Good value for money

Good price

Sweetness4%+0.41

not overly sweet

creamy without being overly sweet

natural sweetness that youd expect from good-quality chocolate

Return

0.0% Return rate 100% Fixable by listing

Size-Overall100%▁▁▁▁█▁

some are reasonably large chunks of chocolate

Personally I think that the lump of chocolate is too big for a regular sized mug

Very small

FAQ

Common Hot Chocolate Spoons questions

Answered from the same tracked data.