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Hot Chocolate Mug

Fail

Demand is soft, at -57.0% this quarter, so Hot Chocolate Mug is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£31K/yr215K searches / yr
90-day growth
-57.0%search demand this quarter
Competition
37%top-5 click share · 28 brands · 61 sellers

Flapen Score

Hot Chocolate Mug against its category

The dotted line is the Grocery average. Past it, Hot Chocolate Mug is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Chocolate Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hot Chocolate Mug 215K times last year and spent an estimated £31K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-57.0%
Conversion, latest week
1.4%
Market size, estimated
£31Ka year
Peak month
December34.3× the quietest month
Top search term
hot chocolate mug96K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £3.87 to £22.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.70 that is £0 to £1K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£3.87–£22.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #942 within Hot Chocolate & Malted Drinks. It carries 674 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
85%
Out of stock, average day
25.4%
Average rank
#942in Hot Chocolate & Malted Drinks
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
674per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hot Chocolate Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£933£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

61

Top-5 brand share

47%

Top 20: 89%

Top-5 click share

37%

Top 20: 81%

Open market

47%

  • Cadbury15%
  • Purely Home13%
  • Clermont Bundles7%
  • XENEVO6%
  • HAADI6%
  • Me To You6%

Demand

Hot Chocolate Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 34.3×

Search terms

Top Hot Chocolate Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hot chocolate mug96K/yr
  • hot chocolate cups25K/yr
  • hot chocolate gift set with mug36K/yr
  • hot chocolate mugs21K/yr
  • hot chocolate cup10K/yr
  • hot chocolate mug gift set17K/yr
  • hot chocolate mug set6K/yr
  • personalised hot chocolate mug4K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Chocolate Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.13

bigger than I though

Too small

The hot water bottle is smaller than usual

Value For Money9%+0.46

They look expensive for the price

they were much more expensive

pricey for what it is

Durability8%−0.08

For the price I would have expected them to last a bit longer than a few weeks

one recently broke

Only had them for a very short time and already two of them have cracked both in the same place around the handles and then around the class

Quality-Overall6%+0.52

Not great quality

Quality not great, cracked and unusable already

However the quality clearly isn't that great as one of them has a crack in the side already

Advertised Vs Actual Product4%

was expecting the mugs very misleading

photo very misleading

Love

Quality-Overall17%+0.52

Excellent product

Brilliant quality, the mugs look great and do the job really well

The coffee mugs are stunning quality

Value For Money14%+0.46

Good value

good value

Excellent Value

Gifting Purpose10%+1.16

Nice gift

Perfect Christmas Gift

Great gift idea

Size-Overall8%−0.13

Good size

Great size as some we find are too small

love the size

Color8%+0.72

lovely cheerful colours

Lovely colours

colours are amazing

Return

0.9% Return rate 80% Fixable by listing

Size-Overall72%▇▆▇▇█▆

bigger than I though

Too small

The hot water bottle is smaller than usual

Leak-Proof5%▇▃██▆▃
Quality-Overall4%▃█▄▁▆▃

Not great quality

Quality not great, cracked and unusable already

However the quality clearly isn't that great as one of them has a crack in the side already

Handle Quality4%▇▅▁█▁▆
Advertised Vs Actual Product2%▁▅██▁▃

was expecting the mugs very misleading

photo very misleading

FAQ

Common Hot Chocolate Mug questions

Answered from the same tracked data.