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Hot Chocolate Mug

Fail

Demand is soft, at -57.0% this quarter, so Hot Chocolate Mug is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£31K/yr215K searches / yr
90-day growth
-57.0%search demand this quarter
Competition
37%top-5 click share · 28 brands · 61 sellers

Flapen Score

Hot Chocolate Mug against its category

The dotted line is the Grocery average. Past it, Hot Chocolate Mug is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hot Chocolate Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hot Chocolate Mug 215K times last year and spent an estimated £31K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.

Searches, last 12 months
215K
Growth, 90 days vs prior 90
-57.0%
Conversion, latest week
1.4%
Market size, estimated
£31Ka year
Peak month
December34.3× the quietest month
Top search term
hot chocolate mug96K searches a year

02 · Price

A sale here is worth £10.70.

Listings sell for £10.70 on average, from £3.87 to £22.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.70 that is £0 to £1K a year per listing.

Average price
£10.70under the $15 to $100 sweet spot
Price range
£3.87–£22.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

55% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #942 within Hot Chocolate & Malted Drinks. It carries 674 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
55%
Prime listings
85%
Out of stock, average day
25.4%
Average rank
#942in Hot Chocolate & Malted Drinks
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
674per listing
Listings tracked
33

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Hot Chocolate Mug products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 37% of clicks, no more. An open shelf where new products get seen.

£0£933£2K£3K£4K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

28 falling

Sellers

61

Est. top-5 brand share

47%

Top 20: 89%

Est. top-5 click share

37%

Top 20: 81%

Open market

47%

  • Cadbury15%
  • Purely Home13%
  • Clermont Bundles7%
  • XENEVO6%
  • HAADI6%
  • Me To You6%

Demand

Hot Chocolate Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 34.3×

Search terms

Top Hot Chocolate Mug search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hot chocolate mug96K/yr
  • hot chocolate cups25K/yr
  • hot chocolate gift set with mug36K/yr
  • hot chocolate mugs21K/yr
  • hot chocolate cup10K/yr
  • hot chocolate mug gift set17K/yr
  • hot chocolate mug set6K/yr
  • personalised hot chocolate mug4K/yr

Reviews and returns

What reviews say buyers love and hate about Hot Chocolate Mug

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Size-Overall”
0.9%of orders come back
“bigger than I though”
A buyer, on “Size-Overall”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Hot Chocolate Mug questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data