Hot Chocolate Mug
FailDemand is soft, at -57.0% this quarter, so Hot Chocolate Mug is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £31K/yr215K searches / yr
- 90-day growth
- -57.0%search demand this quarter
- Competition
- 37%top-5 click share · 28 brands · 61 sellers
Flapen Score
Hot Chocolate Mug against its category
The dotted line is the Grocery average. Past it, Hot Chocolate Mug is stronger. Inside it, weaker.
Market
The Hot Chocolate Mug market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Chocolate Mug 215K times last year and spent an estimated £31K. The top 5 brands take 47% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
1.4% of searches ended in a purchase last week.
Shoppers searched for this 215K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £31K a year.
- Searches, last 12 months
- 215K
- Growth, 90 days vs prior 90
- -57.0%
- Conversion, latest week
- 1.4%
- Market size, estimated
- £31Ka year
- Peak month
- December34.3× the quietest month
- Top search term
- hot chocolate mug96K searches a year
02 · Price
A sale here is worth £10.70.
Listings sell for £10.70 on average, from £3.87 to £22.97. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £10.70 that is £0 to £1K a year per listing.
- Average price
- £10.70under the $15 to $100 sweet spot
- Price range
- £3.87–£22.97
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£1K
- Returns
- 0.9%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
55% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 25.4% of listings are out of stock. The average listing ranks #942 within Hot Chocolate & Malted Drinks. It carries 674 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 55%
- Prime listings
- 85%
- Out of stock, average day
- 25.4%
- Average rank
- #942in Hot Chocolate & Malted Drinks
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 674per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 7 launches as successful.
7 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 7
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Hot Chocolate Mug products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Instant Hot Chocolate Cups - Add Water 9 Pack of Cups x 6 (Total 54 cups)
- Price
- £15.10
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 9mo ago

Purely Home Hot Chocolate Mug and Spoon Set - Hot Chocolate Makes Everything Better - Ceramic White Coffee/Tea Mug with Spoon in Handle
- Price
- £11.36
- Rating
- 4.5/5
- Reviews
- 41
- Age
- 3y ago

Instant Hot Chocolate Bundle of 3 | 9 Cups Per Pack (27-Cups Total) Easy Stir with Hot Water | Rich & Creamy Cocoa Taste | 9 x 15g Each
- Price
- £9.89
- Rating
- 4.5/5
- Reviews
- 29
- Age
- 1y ago

Latte Glasses Tea & Coffee Cups Pack of 2-270ml Temperature Resistant Hot Drink Cafe Mugs with Handle Ideal for Milk Juice Ice Cream Latte Cappuccino Espresso and Hot Chocolate
- Price
- £7.45
- Rating
- 4.6/5
- Reviews
- 1,727
- Age
- 5y ago

Me to You Tatty Teddy PorcelainMug And Hot Chocolate Gift Set - Official Collection Grey Blue
- Price
- £9.10
- Rating
- 4.8/5
- Reviews
- 38
- Age
- 1y ago
Trending
90-day click momentum
Lummerce Instant Hot Chocolate Cups - Add Water 9 Pack of Cups x 2 (Total 18 cups)
- Price
- £8.92
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Cadbury Instant Hot Chocolate Cups - Add Water 25 Pack Cup Sleeve
- Price
- £9.51
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 4mo ago

Hot Chocolate Gift Set - Includes 16 Items Mixed Sachets Marshmallows and Biscuits. Perfect Hot Chocolate Set for Women and Men. Mini Marshmallows Gift for all Occasions
- Price
- £12.84
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 5mo ago

XUDUOO Cute Coffee Mug with Feet Novelty Ceramic Tea Cup 325ml Funny Office Desk Mug for Women & Men Gift for Birthday Christmas Creative Art Decoration for Offices Home (Brown)
- Price
- £11.07
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago

Streeterville THERMALOCK Desk Mug 420 ml
- Price
- £7.94
- Rating
- 4.3/5
- Reviews
- 2,700
- Age
- 3y ago
Newest
by launch date
Cadbury Instant Hot Chocolate Cups - Add Water 25 Pack Cup Sleeve
- Price
- £9.51
- Rating
- 3.2/5
- Reviews
- 8
- Age
- 4mo ago

Hot Chocolate Gift Set - Includes 16 Items Mixed Sachets Marshmallows and Biscuits. Perfect Hot Chocolate Set for Women and Men. Mini Marshmallows Gift for all Occasions
- Price
- £12.84
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 5mo ago

XUDUOO Cute Coffee Mug with Feet Novelty Ceramic Tea Cup 325ml Funny Office Desk Mug for Women & Men Gift for Birthday Christmas Creative Art Decoration for Offices Home (Brown)
- Price
- £11.07
- Rating
- 4.8/5
- Reviews
- 9
- Age
- 7mo ago

Katsy Style Instant Hot Chocolate Mix | Creamy Cocoa Powder | 7 Cups Ready Drink Sachets | Easy to Prepare | Rich Chocolate Beverage for Home Office & Travel
- Price
- £7.17
- Rating
- 4.4/5
- Reviews
- 4
- Age
- 8mo ago

Harry Potter Mug & Hot Chocolate Gift Set - Ceramic Travel Mug with Colour Changing Hot Chocolate Drink. Harry Potter Gifts for Stocking Fillers Christmas Gift for Kids (Black)
- Price
- £15.47
- Rating
- 4.8/5
- Reviews
- 23
- Age
- 9mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 37% of clicks. An open shelf where new products get seen.
Brands
28 falling
Sellers
61
Top-5 brand share
47%
Top 20: 89%
Top-5 click share
37%
Top 20: 81%
Open market
47%
- Cadbury15%
- Purely Home13%
- Clermont Bundles7%
- XENEVO6%
- HAADI6%
- Me To You6%
Demand
Hot Chocolate Mug search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 34.3×
Search terms
Top Hot Chocolate Mug search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hot chocolate mug96K/yr
- hot chocolate cups25K/yr
- hot chocolate gift set with mug36K/yr
- hot chocolate mugs21K/yr
- hot chocolate cup10K/yr
- hot chocolate mug gift set17K/yr
- hot chocolate mug set6K/yr
- personalised hot chocolate mug4K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Chocolate Mug
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
bigger than I though
Too small
The hot water bottle is smaller than usual
They look expensive for the price
they were much more expensive
pricey for what it is
For the price I would have expected them to last a bit longer than a few weeks
one recently broke
Only had them for a very short time and already two of them have cracked both in the same place around the handles and then around the class
Not great quality
Quality not great, cracked and unusable already
However the quality clearly isn't that great as one of them has a crack in the side already
was expecting the mugs very misleading
photo very misleading
Love
Excellent product
Brilliant quality, the mugs look great and do the job really well
The coffee mugs are stunning quality
Good value
good value
Excellent Value
Nice gift
Perfect Christmas Gift
Great gift idea
Good size
Great size as some we find are too small
love the size
lovely cheerful colours
Lovely colours
colours are amazing
Return
0.9% Return rate 80% Fixable by listing
bigger than I though
Too small
The hot water bottle is smaller than usual
Not great quality
Quality not great, cracked and unusable already
However the quality clearly isn't that great as one of them has a crack in the side already
was expecting the mugs very misleading
photo very misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Chocolate Mug questions
Answered from the same tracked data.









