Hot Chocolate Flakes
MaybeReturns run at only 0.1% of orders. But the top 5 brands take 100% of clicks, so Hot Chocolate Flakes is a Maybe.
- Flapen Score
- 50 / 100Top 31% of 2,976 Grocery niches · +4 vs the category median of 4650
- Market size
- £1.3M/yr857K searches / yr
- 90-day growth
- -46.3%search demand this quarter
- Competition
- 66%top-5 click share · 5 brands · 109 sellers
Flapen Score
Hot Chocolate Flakes against its category
The dotted line is the Grocery average. Past it, Hot Chocolate Flakes is stronger. Inside it, weaker.
Market
The Hot Chocolate Flakes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Chocolate Flakes 857K times last year and spent an estimated £1.3M. All 5 brands take every click. Demand peaks in Jan–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 857K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.3M a year.
- Searches, last 12 months
- 857K
- Growth, 90 days vs prior 90
- -46.3%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £1.3Ma year
- Peak month
- December10.1× the quietest month
- Top search term
- hotel chocolat velvetiser sachets168K searches a year
02 · Price
A sale here is worth £14.66.
Listings sell for £14.66 on average, from £1.37 to £28.23. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 1,000 to 1,250 of them. At £14.66 that is £15K to £18K a year per listing.
- Average price
- £14.66under the $15 to $100 sweet spot
- Price range
- £1.37–£28.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 50K–60K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £15K–£18K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
29% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #57 within Hot Chocolate & Malted Drinks. It carries 1,262 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 100%
- Out of stock, average day
- 11.8%
- Average rank
- #57in Hot Chocolate & Malted Drinks
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,262per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 54 months
Products
Top Hot Chocolate Flakes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Flake 99 Chocolate Bars 14 x 8.25 g (Pack of 1)
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 4,015
- Age
- 14y ago
Cadbury Flake Chocolate Bar The Crumbliest Flakiest Milk Chocolate 4 x 25.5 g Bar (Pack of 1)
- Price
- £1.37
- Rating
- 4.6/5
- Reviews
- 4,015
- Age
- 10y ago
Cadbury Flake Chocolate Bar 4 Pack Multipack 80g
- Price
- £1.62
- Rating
- 4.6/5
- Reviews
- 4,311
- Age
- 10y ago
Cadbury Flake 99 Milk Chocolate Bars Perfect for Ice Creams Baking and Culinary Use (Box of 144 Bars)
- Price
- £24.26
- Rating
- 4.6/5
- Reviews
- 1,832
- Age
- 15y ago
Hotel Chocolat Milky 50% Hot Chocolate Sachets - Luxury Chocolate Flakes - Pack of 20 Single-Serve Sachets 700g - Made To Pair With The Velvetiser - Serve Hot or Iced% Milk
- Price
- £26.44
- Rating
- 4.5/5
- Reviews
- 900
- Age
- 6y ago
Trending
90-day click momentum
Milk Hot Chocolate Flakes 250g Real Chocolate Flakes for Luxuriously Smooth Café-Style Hot Chocolate Ethically Sources 40% Single-Origin Colombian Cocoa Palm Oil Free
- Price
- £9.95
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 5mo ago
Cadbury Flake Chocolate Bar The Crumbliest Flakiest Milk Chocolate 4 x 25.5 g Bar (Pack of 1)
- Price
- £1.37
- Rating
- 4.6/5
- Reviews
- 4,015
- Age
- 10y ago
Cadbury Flake 99 Chocolate Bars 14 x 8.25 g (Pack of 1)
- Price
- £1.90
- Rating
- 4.6/5
- Reviews
- 4,015
- Age
- 14y ago
Cadbury Flake Chocolate Bars Pack of 4 Bars 102g
- Price
- £2.32
- Rating
- 4.6/5
- Reviews
- 4,015
- Age
- 14y ago
Cadbury Flake Chocolate Bars Pack of 5 | Crumbliest Flakiest Milk Chocolate Bar | Individually Wrapped Treats for Sharing Baking Ice Cream Topping Gifting or Snacking | Smooth Creamy Texture
- Price
- £15.77
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 1y ago
Newest
by launch dateMilk Hot Chocolate Flakes 250g Real Chocolate Flakes for Luxuriously Smooth Café-Style Hot Chocolate Ethically Sources 40% Single-Origin Colombian Cocoa Palm Oil Free
- Price
- £9.95
- Rating
- 4.2/5
- Reviews
- 34
- Age
- 5mo ago
Hotel Chocolat Black Forest Gateau Hot Chocolate Sachets - Luxury Chocolate Flakes - Pack of 10 Single-Serve Sachets 310g - Suitable for Vegetarians
- Price
- £14.31
- Rating
- 4.9/5
- Reviews
- 55
- Age
- 1y ago
Hotel Chocolat Caffé Mocha Latte Hot Chocolate Sachets - Luxury Chocolate Flakes - Pack of 10 Single-Serve Sachets 310g - Suitable for Vegetarians
- Price
- £12.14
- Rating
- 4.6/5
- Reviews
- 41
- Age
- 1y ago
Hotel Chocolat 85% Dark Hot Chocolate Sachets - Luxury Chocolate Flakes - Pack of 10 Single-Serve Sachets 310g - Suitable for Vegetarians & Vegans
- Price
- £14.45
- Rating
- 4.8/5
- Reviews
- 35
- Age
- 1y ago
Cadbury Flake Chocolate Bars Pack of 5 | Crumbliest Flakiest Milk Chocolate Bar | Individually Wrapped Treats for Sharing Baking Ice Cream Topping Gifting or Snacking | Smooth Creamy Texture
- Price
- £15.77
- Rating
- 3.8/5
- Reviews
- 15
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
109
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
66%
Top 20: 100%
Open market
0%
- Cadbury64%
- Hotel Chocolat22%
- KNOOPS9%
- Gnaw2%
- Epished2%
Demand
Hot Chocolate Flakes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 10.1×
Search terms
Top Hot Chocolate Flakes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hotel chocolat velvetiser sachets168K/yr
- flakes cadbury32K/yr
- flake35K/yr
- hotel chocolat hot chocolate231K/yr
- flakes23K/yr
- hot chocolate flakes95K/yr
- cadbury flake18K/yr
- chocolate flakes32K/yr
- knoops hot chocolate44K/yr
- knoops26K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Chocolate Flakes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
little pricey
is far cheaper
Bit expensive
Very small
Tiny bars
These flake bars are so much smaller than they used to be
the taste is average
now its all tastes soapy
Odd aftertaste
Very crumbly and messy
Broken flakes
One pack of flakes was crushed
Not as sweet as ones I've had previously which I find a lot better
I found it not very chocolatey
Too sweet
Love
The smooth taste
Absolutely delicious
This chocolate is absolutely delicious
Good Price
Great value
well worth it
Nice flavour
The flavour is rich
The mint flavour is my favourite
The build quality feels premium
Good selection of quality products
very good quality
not overly sweet
is very creamy without being too sweet
natural sweetness that youd expect from good-quality chocolate
Return
0.1% Return rate 9% Fixable by listing
Does a worse job
Dont last as long as wrapped chocolate
Stopped working after 4 months
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Chocolate Flakes questions
Answered from the same tracked data.