Hot Chocolate
FailDemand is soft, at -48.1% this quarter, so Hot Chocolate is a Fail.
- Flapen Score
- 48 / 100Top 40% of 2,976 Grocery niches · +2 vs the category median of 4648
- Market size
- £1.2M/yr1.7M searches / yr
- 90-day growth
- -48.1%search demand this quarter
- Competition
- 68%top-5 click share · 9 brands · 127 sellers
Flapen Score
Hot Chocolate against its category
The dotted line is the Grocery average. Past it, Hot Chocolate is stronger. Inside it, weaker.
Market
The Hot Chocolate market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hot Chocolate 1.7M times last year and spent an estimated £1.2M. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.
01 · Demand
9.1% of searches ended in a purchase last week.
Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.1% of those searches ended in a purchase. Searches in the last 90 days moved -48.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.2M a year.
- Searches, last 12 months
- 1.7M
- Growth, 90 days vs prior 90
- -48.1%
- Conversion, latest week
- 9.1%
- Market size, estimated
- £1.2Ma year
- Peak month
- December10.8× the quietest month
- Top search term
- hot chocolate1.1M searches a year
02 · Price
A sale here is worth £7.59.
Listings sell for £7.59 on average, from £2.64 to £36.77. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £7.59 that is £38K to £46K a year per listing.
- Average price
- £7.59under the $15 to $100 sweet spot
- Price range
- £2.64–£36.77
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £38K–£46K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
29% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.7% of listings are out of stock. The average listing ranks #12 within Hot Chocolate & Malted Drinks. It carries 1,554 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 29%
- Prime listings
- 86%
- Out of stock, average day
- 0.7%
- Average rank
- #12in Hot Chocolate & Malted Drinks
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,554per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 61 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 61 months
Products
Top Hot Chocolate products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cadbury Hot Chocolate 1 kg (Packaging may vary)
- Price
- £7.24
- Rating
- 4.7/5
- Reviews
- 3,914
- Age
- 16y ago
Cadbury Instant Hot Chocolate Quick and Easy Hot Chocolate Mix Approximately 11 Servings 300 g (Pack of 1)
- Price
- £3.12
- Rating
- 4.7/5
- Reviews
- 634
- Age
- 2y ago
Galaxy Hot Chocolate 1kg (Pack of 1) 40 Servings | Just Add Water or Milk
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 3,651
- Age
- 14y ago
Nesquik Hot Chocolate Drink Mix Powder 400 g Tin (Pack of 1)
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 964
- Age
- 11y ago
Options Hot Chocolate - Belgian Chocolate & Praline Flavour Hot Chocolate - Limited Edition Christmas Flavour - Perfect Low Calorie Festive Treat - 220g Jar Packaging May Vary
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 1,699
- Age
- 2y ago
Trending
90-day click momentum
Cadbury Highlights Milk Chocolate Hot Drink 180 g (Approx. 14 Servings)
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2y ago
Harrissen Select Hot Chocolate 1kg Rich & Creamy Instant Drink Cups & Baking
- Price
- £11.22
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 8mo ago
Morrisons Instant Hot Chocolate 400g
- Price
- £2.71
- Rating
- 4.4/5
- Reviews
- 383
- Age
- 7y ago
Nesquik Hot Chocolate Drink Mix Powder 400 g Tin (Pack of 1)
- Price
- £3.35
- Rating
- 4.5/5
- Reviews
- 964
- Age
- 11y ago
Cadbury Hot Chocolate 1 kg (Packaging may vary)
- Price
- £7.24
- Rating
- 4.7/5
- Reviews
- 3,914
- Age
- 16y ago
Newest
by launch dateHarrissen Select Hot Chocolate 1kg Rich & Creamy Instant Drink Cups & Baking
- Price
- £11.22
- Rating
- 4.6/5
- Reviews
- 34
- Age
- 8mo ago
Cadbury The Original Hot Chocolate Irresistibly Smooth Value Pack Approximately 31 Servings 450 g (Pack of 1)
- Price
- £3.55
- Rating
- 4.7/5
- Reviews
- 723
- Age
- 2y ago
Cadbury Instant Hot Chocolate Quick and Easy Hot Chocolate Mix Approximately 11 Servings 300 g (Pack of 1)
- Price
- £3.12
- Rating
- 4.7/5
- Reviews
- 634
- Age
- 2y ago
Cadbury Highlights Milk Chocolate Hot Drink 180 g (Approx. 14 Servings)
- Price
- £3.40
- Rating
- 4.6/5
- Reviews
- 90
- Age
- 2y ago
Options Hot Chocolate - Belgian Chocolate & Praline Flavour Hot Chocolate - Limited Edition Christmas Flavour - Perfect Low Calorie Festive Treat - 220g Jar Packaging May Vary
- Price
- £2.64
- Rating
- 4.5/5
- Reviews
- 1,699
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 falling
Sellers
127
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
10%
- Cadbury57%
- GALAXY10%
- Nesquik7%
- Options6%
- Clipper Natural, Fair & Delicious5%
- Aero5%
- Open — no brand owns it (3 brands, 10%)
Demand
Hot Chocolate search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 10.8×
Search terms
Top Hot Chocolate search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hot chocolate1.1M/yr
- cadbury hot chocolate103K/yr
- hot chocolate powder78K/yr
- chocolate powder34K/yr
- galaxy hot chocolate77K/yr
- drinking chocolate52K/yr
- drinking chocolate powder27K/yr
- lindt hot chocolate48K/yr
- instant hot chocolate47K/yr
- cadburys hot chocolate32K/yr
Reviews and returns
What reviews say buyers love and hate about Hot Chocolate
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Horrible artificial taste this wasn't for me
Tasted disgusting
Tastes chemically, not nice
some are far too sweet while others are a little bitter
Too sweet
Just sugar
was sickly sweet in a weird fake sugar way
Wouldnt believe it was artificially sweetened
Full of sweetners with a horrid aftertaste
little expensive at times
its a bit pricy for what you get-
Just like what's sold in regular supermarkets only a lot cheaper at the time
expected a better quality from Clipper brand
Bad quality
if you're used to better quality
Love
Delicious and Aromatic
Rich taste
Good taste
Great value
Excellent value for money
Great deal
on the sweeter side
Love this hot chocolate as its nice and creamy and as not too sweet
Very sweet
Very delicious and creamy
Very yummy, smooth flavour at a great price
Flavor is absolutely amazing
Really good quality, tasty hot chocolate, makes great drinks, milkshakes and good in cookies and cakes
good quality chocolate
Good quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Garden Broom
£911K/yr+38.0%
Electrolytes Sachets
£1.6M/yr+45.8%
Spider Repellent Plug in
£109K/yr+71.2%
Ice Cream Tubs
£167K/yr+150.5%
Alcohol Free Beer
£514K/yr+32.4%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hot Chocolate questions
Answered from the same tracked data.