hoover freshener
Worth a lookShows low returns (0.1%), but prices mostly outside the sweet spot ($3.20–$8.46) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Review moat
Good629.46avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Market size
Okay£224K£224K/yr · 324K searches
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-9.6%90-day search growth — must beat 0% to launch
Avg price
Bad£5.36avg listing price — sweet spot $15–$100
Price range
Bad£3.20–£8.46cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, hoover freshener is a £224K/yr Amazon United Kingdom market (324K searches/yr). The top 5 brands hold 87% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hoover freshener market data
- Units sold / yr
- 30K–40K
- avg 1,500–2,000/product
- Revenue / yr
- £161K–£214K
- units × avg price
- Conversion rate
- 12.9%
- Avg BSR
- #108
- Page quality
- 0%
- Prime
- 92%
- Sponsored
- 75%
- Out of stock
- 5.7%
- Avg brand age
- 41 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.Brands
12 rising
Sellers
32
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
55%
Top 20: 96%
Open market
9%
- CICIX LIMITED30%
- VAC N FRESH21%
- Bestus Accessories14%
- ultimatesalestore12%
- NIGHT OWLS CAVE10%
- Karrma Ltd.5%
- Open — no brand owns it (6 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -9.6% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top hoover freshener search terms
- hoover discs scented88K/yr
- hoover freshener65K/yr
- vacuum fresheners scented discs16K/yr
- vacuum freshener21K/yr
- hoover discs21K/yr
- hoover air freshener12K/yr
- hoover scent discs12K/yr
- hoover freshener discs12K/yr
- vacuum discs scented12K/yr
- vacuum air freshener9K/yr
Top hoover freshener products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Vac N Fresh Hoover Bag Fresheners - Scented Vacuum Cleaner Smellies - For Bagless as well as Regular Vacuum Cleaners - Card Shaped Vac Deodoriser Discs for Pet Lovers (5 count Pack of 1)
VAC N FRESH£3.204.2★4,086 rev
Hoover Discs Scented Spring Meadow - Hoover Freshener Discs - 6 Pack Long-Lasting Pet Odour Neutraliser for Vacuum Cleaner - Compatible with All - Made in UK
ultimatesalestore£3.334.5★3,440 rev
CICIX LIMITED Scented Vacuum Freshner Discs. 130+ Scents To Pick From. Handmade in England. Strong Scented Long lasting. Pack of 4x 3cm Discs. Vegan And Cruelty Free. (Black Opium)
CICIX LIMITED£5.054.1★87 rev
BESTUS - Hoover Discs Scented Vacuum Freshener - Pet Lover 4 Packs (24 Discs) Fits All Vacuum Cleaners Summer & Spring Meadow Lavender - VAC Freshens Air with Pleasant Scents for Home & Office
Bestus Accessories£8.464.5★211 rev
CICIX LIMITED Scented Vacuum Freshner Discs. 130+ Scents To Pick From. Handmade in England. Strong Scented Long lasting. Pack of 4x 3cm Discs. Vegan And Cruelty Free. (Clean Cotton)
CICIX LIMITED£5.044.3★104 rev
Newest
by launch date
ANGIX VAC Freshener Disc 12 Pack - 6 Summer + 6 Spring Meadow Hoover Disc for Pet Lovers Extra Strength Pet Odour Control Discs for Vacuum Cleaners Fits All Vacuum
ANGIX£5.1012 rev
Pikari Vacuum Cleaner Freshener Discs Spring & Summer Meadow Scent Hoover Air Freshener for Pet Lovers Odor Eliminating Vacuum Fragrance Long-Lasting Deodorizer Combo Pack (12 Discs)
Pikari£7.108 rev
Neutradol Vac Sacs Vacuum Deodoriser Place in Vacuum Cleaner Bags & Dust Bags Original Multipack of 3 x 3 Vac Sacs
Neutradol£5.7035 rev
Scented Vacuum freshner discs-long lasting strong designer inspired perfume scents(Alien Angel Miss million dark opium) 4 packets each contaning 2 disc (3cm) plus one surprise scent.
Generic£6.9641 rev
Vac N Fresh Perfume Hoover Inserts - Odour Eliminator for Your Vacuum Cleaner - Neutraliser for Pet Smells - Scented Freshener Discs for Carpet Fabric and More - Anti Tobacco and Musty Smell Remover
VAC N FRESH£3.28316 rev
Trending
90-day click momentumANGIX VAC Freshener Disc 12 Pack - 6 Summer + 6 Spring Meadow Hoover Disc for Pet Lovers Extra Strength Pet Odour Control Discs for Vacuum Cleaners Fits All Vacuum
ANGIX£5.104.7★
CICIX LIMITED Scented Vacuum Freshner Discs. 130+ Scents To Pick From. Handmade in England. Strong Scented Long lasting. Pack of 4x 3cm Discs. Vegan And Cruelty Free. (Dreams Unstoppable)
CICIX LIMITED£5.013.9★
Handmade Scented Hoover Discs - Elevate Your Vacuum Game with Fresh Long-Lasting Fragrances | 4 Pack 30MM | Extra Strength Vacuum Disc Fresheners (Clean Cotton)
NIGHT OWLS CAVE£5.634.0★
Pikari Vacuum Cleaner Freshener Discs Spring & Summer Meadow Scent Hoover Air Freshener for Pet Lovers Odor Eliminating Vacuum Fragrance Long-Lasting Deodorizer Combo Pack (12 Discs)
Pikari£7.105.0★
Neutradol Vac Sacs Vacuum Deodoriser Place in Vacuum Cleaner Bags & Dust Bags Original Multipack of 3 x 3 Vac Sacs
Neutradol£5.704.7★
What buyers say about hoover freshener
What buyers praise and complain about, mined from review topics.What buyers love
“Smell powerful”
“Good price”
“Excellent quality”
“Nice & fresh”
“Easy to use”
“Reliability”
“Does the job”
“clean while vacuuming”
“they small great”
“Extremely handy for anyone with pets”
What buyers complain about
“No strong smell”
“Misleading title”
“expensive”
“Don't fit in the filters wasted my”
“Utter rubbish only four in pack”
“doesnt last all day”
“these do absolutely nothing”
“oils leaked all over it”
“The packet was a lot smaller than I was expecting I almost threw the box away that it came it cause it was in there with other stuff”
“can not get them out”
Top return reasons
Common questions
- Is hoover freshener profitable to sell on Amazon United Kingdom?
- The niche generates £224K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -9.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the hoover freshener niche?
- 12 brands and 32 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in hoover freshener?
- Top complaints mined from reviews: Smell, Advertised Vs Actual Product, Value For Money. The return rate is 0.1%.
- When does demand for hoover freshener peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the hoover freshener niche?
- Listings span £3.20–£8.46; the average listing price is £5.36 (sweet spot $15–$100). The average incumbent carries 629 reviews — the moat a new listing must climb.