Hoover Freshener

Shoppers searched for this 324K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 12.9% of those searches ended in a purchase. Searches in the last 90 days moved -9.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £224K a year.

Searches, last 12 months

324K

Growth, 90 days vs prior 90

-9.6%

Conversion, latest week

12.9%

Market size, estimated

£224Ka year

Peak month

August1.6× the quietest month

Top search term

hoover discs scented88K searches a year

Listings sell for £5.36 on average, from £3.20 to £8.46. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £5.36 that is £8K to £11K a year per listing.

Average price

£5.36under the $15 to $100 sweet spot

Price range

£3.20–£8.46

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

1,500–2,000

Revenue per listing a year

£8K–£11K

Returns

0.1%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #108 within Air Fresheners. It carries 629 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

92%

Out of stock, average day

5.7%

Average rank

#108in Air Fresheners

Average rating

4.40 starsAmazon United Kingdom average 4.36 stars

Average reviews

629per listing

Listings tracked

24

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

2

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months