Is honeycomb profitable to sell on Amazon United Kingdom?

The niche generates £109K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (43/100).

How competitive is the honeycomb niche?

11 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.

What do buyers complain about in honeycomb?

Top complaints mined from reviews: Quality-Overall, Taste-Overall, Sweetness. The return rate is 0.0%.

When does demand for honeycomb peak?

Demand peaks in Dec; the busiest month runs 2.2× the quietest.

What does it cost to enter the honeycomb niche?

Listings span £4.65–£16.01; the average listing price is £10.10 (sweet spot $15–$100). The average incumbent carries 598 reviews — the moat a new listing must climb.

honeycomb

Skip it

Prices mostly outside the sweet spot ($4.65–$16.01) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Review moat

Good598.47

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay85%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.10

avg listing price — sweet spot $15–$100

Market size

Okay£109K

£109K/yr · 143K searches

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Growth

Bad-12.4%

90-day search growth — must beat 0% to launch

Price range

Bad£4.65–£16.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, honeycomb is a £109K/yr Amazon United Kingdom market (143K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

honeycomb market data

Units sold / yr: 8K–10K; avg 250–500/product
Revenue / yr: £81K–£101K; units × avg price
Conversion rate: 7.6%
Avg BSR: #122
Page quality: 0%
Prime: 80%
Sponsored: 60%
Out of stock: 33.4%
Avg brand age: 44 months
Avg seller age: 183 days

Competition & brand share

The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 falling

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

11%

Cartwright & Butler38%
Hilltop Honey24%
The Scottish Bee Company10%
natura honey8%
Bulgarian Bee5%
Manuka Doctor4%
Open — no brand owns it (5 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -12.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 2.2×

Open Trend

Top honeycomb search terms

honeycomb103K/yr -14.6%5.2% conv.
honey comb24K/yr +4.7%5.7% conv.
raw honeycomb11K/yr -25.1%5.0% conv.
honey with honeycomb5K/yr -24.8%4.7% conv.

All search terms

Top honeycomb products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Cartwright & Butler Natural Honeycomb in Carton 200g Edible Honey Comb 100% Natural Honey Mild Sweet & Floral Gluten Free Honey for Toast Yoghurt Drinks & Cooking

Cartwright & Butler£6.634.3★706 rev

Hilltop Honey Cut Comb Slab 200g - Pure and Natural | Premium Quality and Tested For Authenticity | Certified Kosher | Dairy Nut and Gluten Free

Hilltop Honey£7.674.3★2,597 rev

Raw Scottish Heather Honeycomb from The Scottish Bee Company 200g - Raw Honeycomb Naturally Cut Once a Year Direct from the Beehives

The Scottish Bee Company£16.014.4★190 rev

Cartwright & Butler Natural Honeycomb in Carton 400g Edible Honey Comb 100% Natural Honey Mild Sweet & Floral Gluten Free Honey for Toast Yoghurt Drinks & Cooking

Cartwright & Butler£10.884.2★31 rev

Natura 100% Honeycomb Raw Unfiltered Honey in Natural Comb | Single Source | Pure Bee Honey from Bulgaria | Eco-Friendly Packaging (350g (Pack)

natura honey£6.614.2★8 rev

Newest

by launch date

Natura 100% Honeycomb Raw Unfiltered Honey in Natural Comb | Single Source | Pure Bee Honey from Bulgaria | Eco-Friendly Packaging (350g (Pack)

natura honey£6.618 rev

today

Anthap 100% Natural Premium Honeycomb Honey 100% Raw & Unprocessed Rich Golden Flavor Premium Ideal for Breakfast Toast & Desserts Naturally Sweet 400g

Anthap£15.152 rev

1y ago

Natura 100% Honeycomb Raw Honey in Natural Comb Unfiltered Single-Source Bee Honey from Bulgaria Pure Natural Honeycomb in Eco-Friendly Packaging 400gr

natura honey£8.745 rev

2y ago

BioHoney Wildflowers Organic Raw Honeycomb 200g 100% Pure & Unfiltered Great Taste Award Winner Certified Organic GB-ORG-04 Premium Bulgarian Honey

BioHoney£13.6570 rev

2y ago

300 g Organic Raw Acacia Honeycomb Natural Pure Fresh Directly from The hive Handmade

Bulgarian Bee£9.53696 rev

3y ago

What buyers say about honeycomb

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall39%

“Good tasting raw honey comb”

Quality-Overall13%

“The quality of the honeycomb is excellent—pure, natural, and tastes amazing”

Value For Money12%

“worth it”

Sweetness10%

“Usually mild and sweet”

Gifting Purpose5%

“Gift”

Flavor3%

“Delicious, rich and flavourful”

Leak-Proof3%

“This didnt leak at all”

Nutritional Content2%

“Great nutritional value for pets”

Natural Ingredients1%

“Natura 100% Bulgarian Honeycomb offers a fresh”

Ease Of Chewing/Swallowing1%

“☑️ Great taste and amazing texture that is slightly chewy with the honeycomb - so different from cheap processed alternatives”

What buyers complain about

Quality-Overall14%

“Not so happy with this batch as all wax”

Taste-Overall14%

“No taste”

Sweetness8%

“Too sweet for me”

Value For Money7%

“Not worth it”

Moist/Dry6%

“Ive read reviews saying when some ppl received their item it was dry”

Size-Overall6%

“Could be a bit bigger”

Chunk/Clump/Collection6%

“Not happy with the batch I received - very waxy layer on top”

Hard Feel6%

“I found it too hard you could break a tooth trying to bite into each piece shame”

Instructions/User Manual/Troubleshooting3%

“courier didn't follow instructions to not leave on floor as cannot pick up”

Ease Of Chewing/Swallowing3%

“the bee's wax wasn't pleasant to chew”

Common questions

Is honeycomb profitable to sell on Amazon United Kingdom?: The niche generates £109K/yr across 15 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.4%. Flapen's verdict: Skip it (43/100).
How competitive is the honeycomb niche?: 11 brands and 18 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 85% of demand.
What do buyers complain about in honeycomb?: Top complaints mined from reviews: Quality-Overall, Taste-Overall, Sweetness. The return rate is 0.0%.
When does demand for honeycomb peak?: Demand peaks in Dec; the busiest month runs 2.2× the quietest.
What does it cost to enter the honeycomb niche?: Listings span £4.65–£16.01; the average listing price is £10.10 (sweet spot $15–$100). The average incumbent carries 598 reviews — the moat a new listing must climb.