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Honeycomb

Fail

Prices span $4.65–$16.01, mostly outside the sweet spot, so Honeycomb is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£109K/yr143K searches / yr
90-day growth
-12.4%search demand this quarter
Competition
70%top-5 click share · 11 brands · 18 sellers

Flapen Score

Honeycomb against its category

The dotted line is the Grocery average. Past it, Honeycomb is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honeycomb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honeycomb 143K times last year and spent an estimated £109K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.

Searches, last 12 months
143K
Growth, 90 days vs prior 90
-12.4%
Conversion, latest week
7.6%
Market size, estimated
£109Ka year
Peak month
December2.2× the quietest month
Top search term
honeycomb103K searches a year

02 · Price

A sale here is worth £10.10.

Listings sell for £10.10 on average, from £4.65 to £16.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.10 that is £3K to £5K a year per listing.

Average price
£10.10under the $15 to $100 sweet spot
Price range
£4.65–£16.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£3K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #122 within Jams, Honey & Spreads. It carries 598 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
80%
Out of stock, average day
33.4%
Average rank
#122in Jams, Honey & Spreads
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
598per listing
Listings tracked
15

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Honeycomb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£44K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

18

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

11%

  • Cartwright & Butler38%
  • Hilltop Honey24%
  • The Scottish Bee Company10%
  • natura honey8%
  • Bulgarian Bee5%
  • Manuka Doctor4%
  • Open — no brand owns it (5 brands, 11%)

Demand

Honeycomb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.2×

Search terms

Top Honeycomb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honeycomb103K/yr
  • honey comb24K/yr
  • raw honeycomb11K/yr
  • honey with honeycomb5K/yr

Reviews and returns

What reviews say buyers love and hate about Honeycomb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.11

Not so happy with this batch as all wax

Poor quality

Quality downgrade

Taste-Overall14%+2.09

No taste

Tastes terrible

Taste nothing special

Sweetness8%−0.09

Too sweet for me

Most tastelesss honey I have ever bought

Value For Money7%+1.09

Not worth it

Quite expensive

Overpriced

Moist/Dry6%−0.03

Ive read reviews saying when some ppl received their item it was dry

Dried up and rock hard

Love

Taste-Overall39%+2.09

Good tasting raw honey comb

The best honey Ive ever tasted

Absolutely delicious

Quality-Overall13%−0.11

The quality of the honeycomb is excellent—pure, natural, and tastes amazing

Excellent product

Excellent product, reliable seller

Value For Money12%+1.09

worth it

Great value

Good value

Sweetness10%−0.09

Usually mild and sweet

Lovely honey

The honey was incredibly sweet

Gifting Purpose5%+0.12

Gift

perfect for present

made a good gift

FAQ

Common Honeycomb questions

Answered from the same tracked data.