Honeycomb
FailPrices span $4.65–$16.01, mostly outside the sweet spot, so Honeycomb is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £109K/yr143K searches / yr
- 90-day growth
- -12.4%search demand this quarter
- Competition
- 70%top-5 click share · 11 brands · 18 sellers
Flapen Score
Honeycomb against its category
The dotted line is the Grocery average. Past it, Honeycomb is stronger. Inside it, weaker.
Market
The Honeycomb market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Honeycomb 143K times last year and spent an estimated £109K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 143K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £109K a year.
- Searches, last 12 months
- 143K
- Growth, 90 days vs prior 90
- -12.4%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £109Ka year
- Peak month
- December2.2× the quietest month
- Top search term
- honeycomb103K searches a year
02 · Price
A sale here is worth £10.10.
Listings sell for £10.10 on average, from £4.65 to £16.01. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £10.10 that is £3K to £5K a year per listing.
- Average price
- £10.10under the $15 to $100 sweet spot
- Price range
- £4.65–£16.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
60% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 33.4% of listings are out of stock. The average listing ranks #122 within Jams, Honey & Spreads. It carries 598 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 60%
- Prime listings
- 80%
- Out of stock, average day
- 33.4%
- Average rank
- #122in Jams, Honey & Spreads
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 598per listing
- Listings tracked
- 15
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Honeycomb products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cartwright & Butler Natural Honeycomb in Carton 200g Edible Honey Comb 100% Natural Honey Mild Sweet & Floral Gluten Free Honey for Toast Yoghurt Drinks & Cooking
- Price
- £6.63
- Rating
- 4.3/5
- Reviews
- 706
- Age
- 5y ago

Hilltop Honey Cut Comb Slab 200g - Pure and Natural | Premium Quality and Tested For Authenticity | Certified Kosher | Dairy Nut and Gluten Free
- Price
- £7.67
- Rating
- 4.3/5
- Reviews
- 2,597
- Age
- 11y ago

Raw Scottish Heather Honeycomb from The Scottish Bee Company 200g - Raw Honeycomb Naturally Cut Once a Year Direct from the Beehives
- Price
- £16.01
- Rating
- 4.4/5
- Reviews
- 190
- Age
- 4y ago

Cartwright & Butler Natural Honeycomb in Carton 400g Edible Honey Comb 100% Natural Honey Mild Sweet & Floral Gluten Free Honey for Toast Yoghurt Drinks & Cooking
- Price
- £10.88
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 5y ago

Natura 100% Honeycomb Raw Unfiltered Honey in Natural Comb | Single Source | Pure Bee Honey from Bulgaria | Eco-Friendly Packaging (350g (Pack)
- Price
- £6.61
- Rating
- 4.2/5
- Reviews
- 8
- Age
- today
Trending
90-day click momentum
Natura 100% Honeycomb Raw Unfiltered Honey in Natural Comb | Single Source | Pure Bee Honey from Bulgaria | Eco-Friendly Packaging (350g (Pack)
- Price
- £6.61
- Rating
- 4.2/5
- Reviews
- 8
- Age
- today

Natura 100% Honeycomb Raw Honey in Natural Comb Unfiltered Single-Source Bee Honey from Bulgaria Pure Natural Honeycomb in Eco-Friendly Packaging 400gr
- Price
- £8.74
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 2y ago

Anthap 100% Natural Premium Honeycomb Honey 100% Raw & Unprocessed Rich Golden Flavor Premium Ideal for Breakfast Toast & Desserts Naturally Sweet 400g
- Price
- £15.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Cartwright & Butler Natural Honeycomb in Carton 400g Edible Honey Comb 100% Natural Honey Mild Sweet & Floral Gluten Free Honey for Toast Yoghurt Drinks & Cooking
- Price
- £10.88
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 5y ago

Cartwright & Butler Natural Honeycomb in Carton 200g Edible Honey Comb 100% Natural Honey Mild Sweet & Floral Gluten Free Honey for Toast Yoghurt Drinks & Cooking
- Price
- £6.63
- Rating
- 4.3/5
- Reviews
- 706
- Age
- 5y ago
Newest
by launch date
Natura 100% Honeycomb Raw Unfiltered Honey in Natural Comb | Single Source | Pure Bee Honey from Bulgaria | Eco-Friendly Packaging (350g (Pack)
- Price
- £6.61
- Rating
- 4.2/5
- Reviews
- 8
- Age
- today

Anthap 100% Natural Premium Honeycomb Honey 100% Raw & Unprocessed Rich Golden Flavor Premium Ideal for Breakfast Toast & Desserts Naturally Sweet 400g
- Price
- £15.15
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Natura 100% Honeycomb Raw Honey in Natural Comb Unfiltered Single-Source Bee Honey from Bulgaria Pure Natural Honeycomb in Eco-Friendly Packaging 400gr
- Price
- £8.74
- Rating
- 4.8/5
- Reviews
- 5
- Age
- 2y ago

BioHoney Wildflowers Organic Raw Honeycomb 200g 100% Pure & Unfiltered Great Taste Award Winner Certified Organic GB-ORG-04 Premium Bulgarian Honey
- Price
- £13.65
- Rating
- 4.1/5
- Reviews
- 70
- Age
- 2y ago

300 g Organic Raw Acacia Honeycomb Natural Pure Fresh Directly from The hive Handmade
- Price
- £9.53
- Rating
- 4.3/5
- Reviews
- 696
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.
Brands
11 falling
Sellers
18
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
70%
Top 20: 100%
Open market
11%
- Cartwright & Butler38%
- Hilltop Honey24%
- The Scottish Bee Company10%
- natura honey8%
- Bulgarian Bee5%
- Manuka Doctor4%
- Open — no brand owns it (5 brands, 11%)
Demand
Honeycomb search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.2×
Search terms
Top Honeycomb search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- honeycomb103K/yr
- honey comb24K/yr
- raw honeycomb11K/yr
- honey with honeycomb5K/yr
Reviews and returns
What reviews say buyers love and hate about Honeycomb
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not so happy with this batch as all wax
Poor quality
Quality downgrade
No taste
Tastes terrible
Taste nothing special
Too sweet for me
Most tastelesss honey I have ever bought
Not worth it
Quite expensive
Overpriced
Ive read reviews saying when some ppl received their item it was dry
Dried up and rock hard
Love
Good tasting raw honey comb
The best honey Ive ever tasted
Absolutely delicious
The quality of the honeycomb is excellent—pure, natural, and tastes amazing
Excellent product
Excellent product, reliable seller
worth it
Great value
Good value
Usually mild and sweet
Lovely honey
The honey was incredibly sweet
Gift
perfect for present
made a good gift
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honeycomb questions
Answered from the same tracked data.









