honey whiskey
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great10.4%search→purchase rate — share of searches ending in a sale
Avg price
Great£17.85avg listing price — sweet spot $15–$100
Price range
Good£1.97–£46.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£733K£733K/yr · 395K searches
Review moat
Good1,361.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad86%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, honey whiskey is a £733K/yr Amazon United Kingdom market (395K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
honey whiskey market data
- Units sold / yr
- 30K–40K
- avg 3,000–4,000/product
- Revenue / yr
- £536K–£714K
- units × avg price
- Conversion rate
- 10.4%
- Avg BSR
- #119
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 40%
- Out of stock
- 0.0%
- Avg brand age
- 78 months
- Avg seller age
- 171 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 falling
Sellers
51
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- Sheep Dog35%
- JACKDANIEL'S32%
- SHANKY'S WHIP21%
- Jim Beam7%
- Princes5%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -7.9% search growth over the last 90 days.Peak months: Jun, Nov, Dec · busiest ÷ quietest = 5.7×
Top honey whiskey search terms
- jack daniels honey67K/yr
- shankys whip32K/yr
- sheepdog peanut butter whisky25K/yr
- sheep dog peanut butter whiskey24K/yr
- cherry pie filling25K/yr
- jim beam black cherry17K/yr
- honey whiskey20K/yr
- peanut butter whiskey14K/yr
- shankys whip irish whiskey7K/yr
- black cherry13K/yr
Top honey whiskey products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Sheep Dog Peanut Butter Whiskey Liqueur 70cl 35% ABV Aroma of Vanilla and Butterscotch with Sweet Caramel Taste Ideal Neat or in Cocktails like Peanut Butter Old Fashioned Whisky Gift Idea
Sheep Dog£15.204.7★3,089 rev
Shankys Whip | 70cl | Caramel and Vanilla Irish Whiskey Liqueur | 33% ABV | Whiskey Blend | Toffee Liqueur | Enjoy Neat | Whisky Cocktails Alcohol Gift Shots
SHANKY'S WHIP£19.354.8★2,132 rev
Jack Daniels Tennessee Honey 70cl
JACKDANIEL'S£15.884.9★378 rev
Jack Daniels Tennessee Honey 1L
JACKDANIEL'S£22.424.8★1,704 rev
Jim Beam Black Cherry Kentucky Bourbon Whiskey 70cl- 32.5% ABV
Jim Beam£13.734.6★117 rev
Newest
by launch date
Shankys Whip | Shot Glass Gift Pack | Irish Whiskey Liqueur Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Blend Toffee Liqueur | Whisky Cocktails Gift Shots Spirits Gift Box
SHANKY'S WHIP£22.652,132 rev
Shankys Whip | The Original Black Liqueur and Whiskey Blend | Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Liqueur | Whisky Cocktails Gift (1.75ltr Bottle)
SHANKY'S WHIP£46.492,132 rev
Jim Beam Black Cherry Kentucky Bourbon Whiskey 70cl- 32.5% ABV
Jim Beam£13.73117 rev
Shankys Whip | 70cl | Caramel and Vanilla Irish Whiskey Liqueur | 33% ABV | Whiskey Blend | Toffee Liqueur | Enjoy Neat | Whisky Cocktails Alcohol Gift Shots
SHANKY'S WHIP£19.352,132 rev
Sheep Dog Peanut Butter Whiskey Liqueur 70cl 35% ABV Aroma of Vanilla and Butterscotch with Sweet Caramel Taste Ideal Neat or in Cocktails like Peanut Butter Old Fashioned Whisky Gift Idea
Sheep Dog£15.203,089 rev
Trending
90-day click momentumJack Daniels Tennessee Honey 1L
JACKDANIEL'S£22.424.8★
Jim Beam Black Cherry Kentucky Bourbon Whiskey 70cl- 32.5% ABV
Jim Beam£13.734.6★
Shankys Whip | The Original Black Liqueur and Whiskey Blend | Flavoured with Caramel and Vanilla | 33% ABV | Whiskey Liqueur | Whisky Cocktails Gift (1.75ltr Bottle)
SHANKY'S WHIP£46.494.8★
Sheep Dog Peanut Butter Whiskey Liqueur 70cl 35% ABV Aroma of Vanilla and Butterscotch with Sweet Caramel Taste Ideal Neat or in Cocktails like Peanut Butter Old Fashioned Whisky Gift Idea
Sheep Dog£15.204.7★
Shankys Whip | 70cl | Caramel and Vanilla Irish Whiskey Liqueur | 33% ABV | Whiskey Blend | Toffee Liqueur | Enjoy Neat | Whisky Cocktails Alcohol Gift Shots
SHANKY'S WHIP£19.354.8★
What buyers say about honey whiskey
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent taste”
“wonderful drink neat”
“Great price”
“very sweet”
“Lovely flavour”
“Excellent product”
“A nice gift – much appreciated”
“It does the job”
“Its the perfect excuse to stay in, keep warm & hibernate until this ghastly weather is over for another year”
“mix in a little kirsch”
What buyers complain about
“I'm not one for sweet drinks”
“costly”
“dont usually like whiskey”
“Tined red cherries dont taste like they used to not the same anymore someone really needs to tell them that the filling tastes off”
“So disappointed with this drink, it's far too sweet and the cherry flavour is artificial and overpowering, not even sure if it's flavoured bourbon or something completely different, nothing's stated on the bottle other than "liquer", which makes me rather suspicious”
“This should not work”
“So disappointed with this drink, it's far too sweet and the cherry flavour is artificial and overpowering, not even sure if it's flavoured bourbon or something completely different, nothing's stated on the bottle other than "liquer", which makes me rather suspicious”
“Bit of a mix up it seems”
“Truthfully, Im a little sensitive to alcohol”
Common questions
- Is honey whiskey profitable to sell on Amazon United Kingdom?
- The niche generates £733K/yr across 10 tracked products. 90-day search growth is -7.9%. Flapen's verdict: Skip it (46/100).
- How competitive is the honey whiskey niche?
- 5 brands and 51 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in honey whiskey?
- Top complaints mined from reviews: Sweetness, Value For Money, Alcohol Flavor. The return rate is 0.4%.
- When does demand for honey whiskey peak?
- Demand peaks in Jun–Nov–Dec; the busiest month runs 5.7× the quietest.
- What does it cost to enter the honey whiskey niche?
- Listings span £1.97–£46.49; the average listing price is £17.85 (sweet spot $15–$100). The average incumbent carries 1,361 reviews — the moat a new listing must climb.