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Honey Whiskey

Fail

The top 5 brands take 100% of clicks, so Honey Whiskey is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£733K/yr395K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
86%top-5 click share · 5 brands · 51 sellers

Flapen Score

Honey Whiskey against its category

The dotted line is the Grocery average. Past it, Honey Whiskey is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Whiskey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honey Whiskey 395K times last year and spent an estimated £733K. All 5 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

10.4% of searches ended in a purchase last week.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £733K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
10.4%
Market size, estimated
£733Ka year
Peak month
December5.7× the quietest month
Top search term
jack daniels honey67K searches a year

02 · Price

A sale here is worth £17.85.

Listings sell for £17.85 on average, from £1.97 to £46.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £17.85 that is £54K to £71K a year per listing.

Average price
£17.85inside the $15 to $100 sweet spot
Price range
£1.97–£46.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£54K–£71K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Beer, Wine & Spirits. It carries 1,361 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#119in Beer, Wine & Spirits
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,361per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Honey Whiskey products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.

£0£73K£147K£220K£293K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

51

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • Sheep Dog35%
  • JACKDANIEL'S32%
  • SHANKY'S WHIP21%
  • Jim Beam7%
  • Princes5%
  • Open — no brand owns it (0%)

Demand

Honey Whiskey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Honey Whiskey search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • jack daniels honey67K/yr
  • shankys whip32K/yr
  • sheepdog peanut butter whisky25K/yr
  • sheep dog peanut butter whiskey24K/yr
  • cherry pie filling25K/yr
  • jim beam black cherry17K/yr
  • honey whiskey20K/yr
  • peanut butter whiskey14K/yr
  • shankys whip irish whiskey7K/yr
  • black cherry13K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Whiskey

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sweetness17%−0.01

I'm not one for sweet drinks

not as sweet as you might expect

however if you coming from genuine whisky then this will be too sweet

Value For Money13%+0.71

costly

The normal £28-30 is a bit steep

Alcohol Flavor8%+3.42

dont usually like whiskey

If you hate whisky, it doesn't matter, I hate whisky

Taste-Overall8%+0.31

Tined red cherries dont taste like they used to not the same anymore someone really needs to tell them that the filling tastes off

Flavor7%−0.04

So disappointed with this drink, it's far too sweet and the cherry flavour is artificial and overpowering, not even sure if it's flavoured bourbon or something completely different, nothing's stated on the bottle other than "liquer", which makes me rather suspicious

it doesn't have a very strong flavour

Love

Taste-Overall27%+0.31

Excellent taste

Tasted lovely too

Smooth taste

Alcohol Flavor18%+3.42

wonderful drink neat

It's a very smooth drink

Just the right alcohol burn mixed with a chocolatey, caremelly and distinct pranutty taste

Value For Money14%+0.71

Great price

Great value for the price

Good value for money

Sweetness9%−0.01

very sweet

Sweet and smooth

does actually taste like a sweet peanut butter

Flavor8%−0.04

Lovely flavour

Gorgeous bourbon, lots of flavour, not as sweet as you might expect

Great flavour whiskey liqueur

FAQ

Common Honey Whiskey questions

Answered from the same tracked data.