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Honey Whiskey

Fail

The top 5 brands take 100% of clicks, so Honey Whiskey is a Fail.

Flapen Score
46
46 / 100
Ranks 1,444 of 2,976 Grocery niches · on the category median
Market size
£733K/yr395K searches / yr
90-day growth
-7.9%search demand this quarter
Competition
86%top-5 click share · 5 brands · 51 sellers

Flapen Score

Honey Whiskey against its category

The dotted line is the Grocery average. Past it, Honey Whiskey is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Whiskey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honey Whiskey 395K times last year and spent an estimated £733K. All 5 brands take every click. Demand peaks in Jun–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 10.4% of those searches ended in a purchase.

Shoppers searched for this 395K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £733K a year.

Searches, last 12 months
395K
Growth, 90 days vs prior 90
-7.9%
Conversion, latest week
10.4%
Market size, estimated
£733Ka year
Peak month
December5.7× the quietest month
Top search term
jack daniels honey67K searches a year

02 · Price

A sale here is worth £17.85.

Listings sell for £17.85 on average, from £1.97 to £46.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 3,000 to 4,000 of them. At £17.85 that is £54K to £71K a year per listing.

Average price
£17.85inside the $15 to $100 sweet spot
Price range
£1.97–£46.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
3,000–4,000
Revenue per listing a year
£54K–£71K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

40% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Beer, Wine & Spirits. It carries 1,361 reviews at 4.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
40%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#119in Beer, Wine & Spirits
Average rating
4.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,361per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 78 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
78 months

Products

Top Honey Whiskey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£73K£147K£220K£293K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

51

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • Sheep Dog35%
  • JACKDANIEL'S32%
  • SHANKY'S WHIP21%
  • Jim Beam7%
  • Princes5%
  • Open — no brand owns it (0%)

Demand

Honey Whiskey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Honey Whiskey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • jack daniels honey67K/yr
  • shankys whip32K/yr
  • sheepdog peanut butter whisky25K/yr
  • sheep dog peanut butter whiskey24K/yr
  • cherry pie filling25K/yr
  • jim beam black cherry17K/yr
  • honey whiskey20K/yr
  • peanut butter whiskey14K/yr
  • shankys whip irish whiskey7K/yr
  • black cherry13K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Whiskey

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Taste-Overall”
17%of negative reviews mention “Sweetness”
0.4%of orders come back
“I'm not one for sweet drinks”
A buyer, on “Sweetness”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Honey Whiskey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data