Honey Rum
FailThe top 5 products take 81% of clicks, so Honey Rum is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £124K/yr104K searches / yr
- 90-day growth
- +2.5%search demand this quarter
- Competition
- 81%top-5 click share · 9 brands · 13 sellers
Flapen Score
Honey Rum against its category
The dotted line is the Grocery average. Past it, Honey Rum is stronger. Inside it, weaker.
Market
The Honey Rum market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Honey Rum 104K times last year and spent an estimated £124K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
5.2% of searches ended in a purchase last week.
Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 104K
- Growth, 90 days vs prior 90
- +2.5%
- Conversion, latest week
- 5.2%
- Market size, estimated
- £124Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- honey rum74K searches a year
02 · Price
A sale here is worth £22.96.
Listings sell for £22.96 on average, from £13.79 to £44.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £22.96 that is £6K to £11K a year per listing.
- Average price
- £22.96inside the $15 to $100 sweet spot
- Price range
- £13.79–£44.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #172 within Beer, Wine & Spirits. It carries 458 reviews at 4.72 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #172in Beer, Wine & Spirits
- Average rating
- 4.72 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 458per listing
- Listings tracked
- 11
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 90 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 90 months
Products
Top Honey Rum products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Ron Miel Canario Artemi Honey (Rum Canary Islands 0 7l Liqueur 0.7 Litre
- Price
- £18.78
- Rating
- 4.8/5
- Reviews
- 1,025
- Age
- 10y ago

Ron Miel Playa Grande Honey Rum Liqueur 50cl 20% abv
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 2y ago

Ron Miel Indias Honey Rum Liqueur Canary Islands 0.7 Litre
- Price
- £18.96
- Rating
- 4.8/5
- Reviews
- 104
- Age
- 12y ago

Ron Miel Honey and Rum 70 cl
- Price
- £17.64
- Rating
- 4.6/5
- Reviews
- 2,311
- Age
- 14y ago

Arehucas Ron Miel Guanche
- Price
- £18.62
- Rating
- 4.9/5
- Reviews
- 203
- Age
- 14y ago
Trending
90-day click momentum
Dead Mans Fingers | Golden Spiced Rum | 1L | 32%
- Price
- £15.19
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 11mo ago

Ron Miel Playa Grande Honey Rum Liqueur 50cl 20% abv
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 2y ago

Wildjac Premium Honey Spiced Rum 70cl 37.5% abv
- Price
- £27.77
- Rating
- 4.4/5
- Reviews
- 60
- Age
- 5y ago

Ron Miel Guajiro Honey Rum 70cl 20% ABV
- Price
- £23.79
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 4y ago

Ron Miel Indias Honey Rum Liqueur Canary Islands 0.7 Litre
- Price
- £18.96
- Rating
- 4.8/5
- Reviews
- 104
- Age
- 12y ago
Newest
by launch date
Dead Mans Fingers | Golden Spiced Rum | 1L | 32%
- Price
- £15.19
- Rating
- 4.6/5
- Reviews
- 184
- Age
- 11mo ago

Ron Miel Playa Grande Honey Rum Liqueur 50cl 20% abv
- Price
- £13.79
- Rating
- 4.4/5
- Reviews
- 49
- Age
- 2y ago

Ron Miel Canyero Honey Rum 70cl 20% abv
- Price
- £24.85
- Rating
- 4.8/5
- Reviews
- 44
- Age
- 3y ago

Ron Miel Tobacco Honey Rum Duo 2 x 70cl
- Price
- £44.71
- Rating
- 4.9/5
- Reviews
- 26
- Age
- 3y ago

Ron Miel Guajiro Honey Rum 70cl 20% ABV
- Price
- £23.79
- Rating
- 5.0/5
- Reviews
- 11
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
13
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
81%
Top 20: 100%
Open market
7%
- Artemio32%
- Ron Miel26%
- Ron Miel Indias12%
- Cayo Grande Club8%
- Canyero8%
- GUANCHE7%
- Open — no brand owns it (3 brands, 7%)
Demand
Honey Rum search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Honey Rum search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- honey rum74K/yr
- ron miel honey rum10K/yr
- honey rum canary islands 1 litre10K/yr
- ron miel6K/yr
- honey rum canary islands4K/yr
Reviews and returns
What reviews say buyers love and hate about Honey Rum
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not that much flavour
flavoured is a push - mixed with coke it tastes like vanilla coke
not as nice as my usual rum
If you like rum don't bother as it is almost impossible to taste the rum behind the sugar
this taste is different
Syrup with no real taste
Gross
It just doesn't last long enough
Love
Great tasting treat
Delicious as always
Very tasty
very drinkable
Very nice drink
Smooth drink ideal served from fridge
Good price as well
Well worth the money
Good valuec
it has been excellent from the first sip – no issues at all
quality very good
Good quality, deliciously flavoursome smooth rum
Given as a gift
Good gift
makes a good mid priced gift too
Keep looking
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Best Flapen score
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FAQ
Common Honey Rum questions
Answered from the same tracked data.









