How competitive is the Honey Rum niche on Amazon United Kingdom?

9 brands and 13 sellers compete in Honey Rum on Amazon United Kingdom. The top 5 Honey Rum products take 81% of clicks and its top 5 brands hold 86% of demand.

What do buyers complain about in Honey Rum?

Honey Rum buyers on Amazon United Kingdom complain most about Flavor, Alcohol Flavor, Taste-Overall, the themes mined from the niche's reviews. Its return rate is 0.2%.

What does it cost to enter the Honey Rum niche?

Honey Rum sells for £22.96 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £13.79–£44.71. The average incumbent carries 458 reviews — the moat a new listing must climb.

Honey Rum

a concentrated shelf (top 5 take 81% of clicks) — Honey Rum doesn't clear our bar today.

Flapen Score

Skip it

This niche Category average

Is Honey Rum profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Honey Rum is a £124K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Honey Rum: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +2.5% over the last 90 days and 5.2% of searches end in a purchase.

£124K

revenue / yr

Units sold / yr6K

Search volume / yr+2.5%104K

Conversion rate5.2%

Avg price£22.96

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 13

Top-5 product click share81%

Open market14%

Avg brand age90 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 11 products

Top Honey Rum products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Ron Miel Canario Artemi Honey (Rum Canary Islands 0 7l Liqueur 0.7 Litre

Price: £18.78
Rating: 4.8/5
Reviews: 1,025
Age: 10y ago

Ron Miel Playa Grande Honey Rum Liqueur 50cl 20% abv

Price: £13.79
Rating: 4.4/5
Reviews: 49
Age: 2y ago

Ron Miel Indias Honey Rum Liqueur Canary Islands 0.7 Litre

Price: £18.96
Rating: 4.8/5
Reviews: 104
Age: 12y ago

Ron Miel Honey and Rum 70 cl

Price: £17.64
Rating: 4.6/5
Reviews: 2,311
Age: 14y ago

Arehucas Ron Miel Guanche

Price: £18.62
Rating: 4.9/5
Reviews: 203
Age: 14y ago

Newest

by launch date

Dead Mans Fingers | Golden Spiced Rum | 1L | 32%

Price: £15.19
Rating: 4.6/5
Reviews: 184
Age: 11mo ago

Ron Miel Playa Grande Honey Rum Liqueur 50cl 20% abv

Price: £13.79
Rating: 4.4/5
Reviews: 49
Age: 2y ago

Ron Miel Canyero Honey Rum 70cl 20% abv

Price: £24.85
Rating: 4.8/5
Reviews: 44
Age: 3y ago

Ron Miel Tobacco Honey Rum Duo 2 x 70cl

Price: £44.71
Rating: 4.9/5
Reviews: 26
Age: 3y ago

Ron Miel Guajiro Honey Rum 70cl 20% ABV

Price: £23.79
Rating: 5.0/5
Reviews: 11
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Artemio32%
Ron Miel26%
Ron Miel Indias12%
Cayo Grande Club8%
Canyero8%
GUANCHE7%
Open — no brand owns it (3 brands, 7%)

Honey Rum demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume104KCVR5.2%Products11Brands9Top 5 Brands86%OOS Rate0.6%Rating4.7★Reviews458Avg BSR#172

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Top Honey Rum search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

honey rum74K/yr +3.5%4.6% conv.
ron miel honey rum10K/yr -2.1%6.4% conv.
honey rum canary islands 1 litre10K/yr -6.9%5.5% conv.
ron miel6K/yr +4.9%5.8% conv.
honey rum canary islands4K/yr +15.1%6.4% conv.

What reviews say buyers love and hate about Honey Rum

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Taste-Overall35%

“Great tasting treat”

Alcohol Flavor22%

“very drinkable”

Value For Money13%

“Good price as well”

Quality-Overall9%

“it has been excellent from the first sip – no issues at all”

Gifting Purpose7%

“Given as a gift”

What buyers complain about

69% of reviews

Flavor21%

“not that much flavour”

Alcohol Flavor14%

“not as nice as my usual rum”

Taste-Overall14%

“If you like rum don't bother as it is almost impossible to taste the rum behind the sugar”

Quality-Overall7%

“Gross”

Durability7%

“It just doesn't last long enough”

Common Honey Rum questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Honey Rum 45/100 on Amazon United Kingdom — Skip it. The niche generates £124K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved +2.5% over the last 90 days.