Is honey rum profitable to sell on Amazon United Kingdom?

The niche generates £124K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (45/100).

How competitive is the honey rum niche?

9 brands and 13 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in honey rum?

Top complaints mined from reviews: Flavor, Alcohol Flavor, Taste-Overall. The return rate is 0.2%.

When does demand for honey rum peak?

Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the honey rum niche?

Listings span £13.79–£44.71; the average listing price is £22.96 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.

honey rum

Skip it

A concentrated shelf (top 5 take 81% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Avg price

Incredible£22.96

avg listing price — sweet spot $15–$100

Price range

Great£13.79–£44.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great458.45

avg incumbent reviews — the moat a new listing must climb

Conversion

Good5.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Market size

Okay£124K

£124K/yr · 104K searches

Growth

Okay+2.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad81%

top-5 click share — a locked-up shelf

According to Flapen's Amazon United Kingdom niche tracking, honey rum is a £124K/yr Amazon United Kingdom market (104K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

honey rum market data

Units sold / yr: 5K–6K; avg 250–500/product
Revenue / yr: £115K–£138K; units × avg price
Conversion rate: 5.2%
Avg BSR: #172
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.6%
Avg brand age: 90 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

9 rising

Sellers

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

Artemio32%
Ron Miel26%
Ron Miel Indias12%
Cayo Grande Club8%
Canyero8%
GUANCHE7%
Open — no brand owns it (3 brands, 7%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +2.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top honey rum search terms

honey rum74K/yr +3.5%4.6% conv.
ron miel honey rum10K/yr -2.1%6.4% conv.
honey rum canary islands 1 litre10K/yr -6.9%5.5% conv.
ron miel6K/yr +4.9%5.8% conv.
honey rum canary islands4K/yr +15.1%6.4% conv.

All search terms

Top honey rum products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Ron Miel Canario Artemi Honey (Rum Canary Islands 0 7l Liqueur 0.7 Litre

Artemio£18.784.8★1,025 rev

Ron Miel Playa Grande Honey Rum Liqueur 50cl 20% abv

Ron Miel£13.794.4★49 rev

Ron Miel Indias Honey Rum Liqueur Canary Islands 0.7 Litre

Ron Miel Indias£18.964.8★104 rev

Ron Miel Honey and Rum 70 cl

Cayo Grande Club£17.644.6★2,311 rev

Arehucas Ron Miel Guanche

GUANCHE£18.624.9★203 rev

Newest

by launch date

Dead Mans Fingers | Golden Spiced Rum | 1L | 32%

DEAD MAN'S FINGERS£15.19184 rev

11mo ago

Ron Miel Playa Grande Honey Rum Liqueur 50cl 20% abv

Ron Miel£13.7949 rev

2y ago

Ron Miel Canyero Honey Rum 70cl 20% abv

Canyero£24.8544 rev

3y ago

Ron Miel Tobacco Honey Rum Duo 2 x 70cl

Ron Miel£44.7126 rev

3y ago

Ron Miel Guajiro Honey Rum 70cl 20% ABV

Canyero£23.7911 rev

4y ago

What buyers say about honey rum

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall35%

“Great tasting treat”

Alcohol Flavor22%

“very drinkable”

Value For Money13%

“Good price as well”

Quality-Overall9%

“it has been excellent from the first sip – no issues at all”

Gifting Purpose7%

“Given as a gift”

Sweetness5%

“smooth rum taste with just the right amount of natural honey sweetness”

Flavor4%

“Officially my favourite flavour”

Ease Of Use1%

“it goes down easier”

Advertised Vs Actual Product0%

“just exactly what I was hoping for”

What buyers complain about

Flavor21%

“not that much flavour”

Alcohol Flavor14%

“not as nice as my usual rum”

Taste-Overall14%

“If you like rum don't bother as it is almost impossible to taste the rum behind the sugar”

Quality-Overall7%

“Gross”

Durability7%

“It just doesn't last long enough”

Value For Money5%

“I only wish it was a little less expensive”

Common questions

Is honey rum profitable to sell on Amazon United Kingdom?: The niche generates £124K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +2.5%. Flapen's verdict: Skip it (45/100).
How competitive is the honey rum niche?: 9 brands and 13 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in honey rum?: Top complaints mined from reviews: Flavor, Alcohol Flavor, Taste-Overall. The return rate is 0.2%.
When does demand for honey rum peak?: Demand peaks in Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the honey rum niche?: Listings span £13.79–£44.71; the average listing price is £22.96 (sweet spot $15–$100). The average incumbent carries 458 reviews — the moat a new listing must climb.