Skip to content

Honey Rum

Fail

The top 5 products take 81% of clicks, so Honey Rum is a Fail.

Flapen Score
45
45 / 100
Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 46
Market size
£124K/yr104K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
81%top-5 click share · 9 brands · 13 sellers

Flapen Score

Honey Rum against its category

The dotted line is the Grocery average. Past it, Honey Rum is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey Rum market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honey Rum 104K times last year and spent an estimated £124K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.2% of searches ended in a purchase last week.

Shoppers searched for this 104K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.2% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
104K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
5.2%
Market size, estimated
£124Ka year
Peak month
December4.1× the quietest month
Top search term
honey rum74K searches a year

02 · Price

A sale here is worth £22.96.

Listings sell for £22.96 on average, from £13.79 to £44.71. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £22.96 that is £6K to £11K a year per listing.

Average price
£22.96inside the $15 to $100 sweet spot
Price range
£13.79–£44.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£6K–£11K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #172 within Beer, Wine & Spirits. It carries 458 reviews at 4.72 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.6%
Average rank
#172in Beer, Wine & Spirits
Average rating
4.72 starsAmazon United Kingdom average 4.36 stars
Average reviews
458per listing
Listings tracked
11

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 90 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
90 months

Products

Top Honey Rum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£12K£25K£37K£50K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 rising

Sellers

13

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

7%

  • Artemio32%
  • Ron Miel26%
  • Ron Miel Indias12%
  • Cayo Grande Club8%
  • Canyero8%
  • GUANCHE7%
  • Open — no brand owns it (3 brands, 7%)

Demand

Honey Rum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Honey Rum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • honey rum74K/yr
  • ron miel honey rum10K/yr
  • honey rum canary islands 1 litre10K/yr
  • ron miel6K/yr
  • honey rum canary islands4K/yr

Reviews and returns

What reviews say buyers love and hate about Honey Rum

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flavor21%−0.11

not that much flavour

flavoured is a push - mixed with coke it tastes like vanilla coke

Alcohol Flavor14%+1.21

not as nice as my usual rum

Taste-Overall14%−0.05

If you like rum don't bother as it is almost impossible to taste the rum behind the sugar

this taste is different

Syrup with no real taste

Quality-Overall7%−0.02

Gross

Durability7%+0.15

It just doesn't last long enough

Love

Taste-Overall35%−0.05

Great tasting treat

Delicious as always

Very tasty

Alcohol Flavor22%+1.21

very drinkable

Very nice drink

Smooth drink ideal served from fridge

Value For Money13%+2.25

Good price as well

Well worth the money

Good valuec

Quality-Overall9%−0.02

it has been excellent from the first sip – no issues at all

quality very good

Good quality, deliciously flavoursome smooth rum

Gifting Purpose7%+1.05

Given as a gift

Good gift

makes a good mid priced gift too

FAQ

Common Honey Rum questions

Answered from the same tracked data.