How competitive is the Honey niche on Amazon United Kingdom?

12 brands and 76 sellers compete in Honey on Amazon United Kingdom. The top 5 Honey products take 47% of clicks and its top 5 brands hold 85% of demand.

What do buyers complain about in Honey?

Honey buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Advertised Vs Actual Product, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Honey niche?

Honey sells for £5.50 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.23–£16.12. The average incumbent carries 1,161 reviews — the moat a new listing must climb.

Honey

Honey shows low returns (0.0%), but prices mostly outside the sweet spot ($1.23–$16.12) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Honey profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Honey is a £1.1M/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jan. Verdict: Worth a look — 54/100.

Honey: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -23.1% over the last 90 days and 18.4% of searches end in a purchase.

£1.1M

revenue / yr

Units sold / yr200K

Search volume / yr-23.1%1.1M

Conversion rate18.4%

Avg price£5.50

Who owns the niche?

The top 5 brands hold 85% of demand, so 15% of the market is open.

15%

open market share

Brands · sellers12 · 76

Top-5 product click share47%

Open market15%

Avg brand age60 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 30 products

Top Honey products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

by Amazon Squeezy Naturally Sweet Honey 340g

Price: £1.23
Rating: 4.6/5
Reviews: 2,189
Age: 5y ago

Hilltop Blossom Honey 720g Squeezy Bottle - Pure and Natural Honey | Premium Quality and Tested for Authenticity | Dairy Nut and Gluten Free | Packaging May Vary 720 g (Pack of 1)

Price: £3.32
Rating: 4.6/5
Reviews: 2,028
Age: 8y ago

Morrisons Pure Clear Honey 454g

Price: £2.15
Rating: 4.6/5
Reviews: 2,909
Age: 10y ago

Rowse Honey Runny Honey Squeezy bottle 100% pure & natural 250g

Price: £2.07
Rating: 4.6/5
Reviews: 602
Age: 11y ago

Hilltop Honey - Organic Blossom Honey - Squeezy Bottle - 720g

Price: £3.62
Rating: 4.5/5
Reviews: 872
Age: 6y ago

Newest

by launch date

Raw Farm - Pure Raw Wildflowers Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Rich in Enzymes & Pollen Straight from RAW FARM Bee hives

Price: £11.78
Rating: 4.6/5
Reviews: 1,394
Age: 2y ago

Hilltop Honey - Blossom Honey - Squeezy Bottle - 1.36kg

Price: £6.65
Rating: 4.6/5
Reviews: 1,022
Age: 3y ago

Rowse Squeezy Organic Honey 680g

Price: £5.31
Rating: 4.7/5
Reviews: 68
Age: 3y ago

Q Honey Raw Wildflower Honey 1KG Unfiltered & Unpasteurised Award-Winning

Price: £14.34
Rating: 4.5/5
Reviews: 3,752
Age: 4y ago

Pure Natural Wild Raw Honey 1KG - Unpasteurised Unfiltered Crystallized Natural Estonian Honey - Harvested Sustainably Using 100% Green Energy by Nordmel

Price: £14.89
Rating: 4.8/5
Reviews: 2,198
Age: 4y ago

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

47%

Top 20: 91%

Open market

11%

Rowse29%
Hilltop Honey26%
by Amazon13%
Morrisons13%
Q honey4%
CO OP4%
Open — no brand owns it (6 brands, 11%)

Honey demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR18.4%Products30Brands12Top 5 Brands85%OOS Rate0.9%Rating4.5★Reviews1,161Avg BSR#169

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Honey search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

honey1.0M/yr -23.3%14.9% conv.
rowse honey15K/yr -13.6%10.9% conv.
runny honey14K/yr -15.4%23.8% conv.
squeezy honey7K/yr -32.0%19.1% conv.
rowse4K/yr +28.0%5.1% conv.
honey squeezy bottle5K/yr -28.1%8.8% conv.
hiney5K/yr -6.2%15.0% conv.
rowse organic honey3K/yr -31.4%11.2% conv.
honey rowse3K/yr -20.0%12.4% conv.
amazon honey4K/yr -53.2%12.0% conv.

What reviews say buyers love and hate about Honey

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews

Taste-Overall31%

“Delicious honey”

Sweetness20%

“natural sweetness”

Value For Money11%

“Excellent value”

Quality-Overall10%

“The quality is consistent”

Flavor5%

“Lovely flavour”

What buyers complain about

57% of reviews

Taste-Overall12%

“Not a nice taste”

Sweetness9%

“Too much sugar”

Advertised Vs Actual Product6%

“not as described”

Texture/Consistency-Overall5%

“I personally dont like the texture of it”

Hard Feel5%

“Totally solid bit tough to get through”

Common Honey questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Honey 54/100 on Amazon United Kingdom — Worth a look. The niche generates £1.1M/yr across 30 tracked products. Search demand moved -23.1% over the last 90 days.