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Honey

Maybe

An estimated 0.0% of orders come back. But prices span $1.23–$16.12, mostly outside the sweet spot, so Honey is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£1.1M/yr1.1M searches / yr
90-day growth
-23.1%search demand this quarter
Competition
47%top-5 click share · 12 brands · 76 sellers

Flapen Score

Honey against its category

The dotted line is the Grocery average. Past it, Honey is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Honey market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Honey 1.1M times last year and spent an estimated £1.1M. The top 5 brands take 85% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 18.4% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-23.1%
Conversion, latest week
18.4%
Market size, estimated
£1.1Ma year
Peak month
January1.7× the quietest month
Top search term
honey1.0M searches a year

02 · Price

A sale here is worth £5.50.

Listings sell for £5.50 on average, from £1.23 to £16.12. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £5.50 that is £28K to £33K a year per listing.

Average price
£5.50under the $15 to $100 sweet spot
Price range
£1.23–£16.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
5,000–6,000
Revenue per listing a year
£28K–£33K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #169 within Jams, Honey & Spreads. It carries 1,161 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
100%
Out of stock, average day
0.9%
Average rank
#169in Jams, Honey & Spreads
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,161per listing
Listings tracked
30

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 60 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
60 months

Products

Top Honey products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£44K£89K£133K£177K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 rising

Sellers

76

Est. top-5 brand share

85%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 91%

Open market

11%

  • Rowse29%
  • Hilltop Honey26%
  • by Amazon13%
  • Morrisons13%
  • Q honey4%
  • CO OP4%
  • Open — no brand owns it (6 brands, 11%)

Demand

Honey search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Honey search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • honey1.0M/yr
  • rowse honey15K/yr
  • runny honey14K/yr
  • squeezy honey7K/yr
  • rowse4K/yr
  • honey squeezy bottle5K/yr
  • hiney5K/yr
  • rowse organic honey3K/yr
  • honey rowse3K/yr
  • amazon honey4K/yr

Reviews and returns

What reviews say buyers love and hate about Honey

We read the reviews and the return reasons for every product selling here.

31%of positive reviews mention “Taste-Overall”
12%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Not a nice taste”
A buyer, on “Taste-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Honey questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data