Honey
MaybeReturns run at only 0.0% of orders. But prices span $1.23–$16.12, mostly outside the sweet spot, so Honey is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £1.1M/yr1.1M searches / yr
- 90-day growth
- -23.1%search demand this quarter
- Competition
- 47%top-5 click share · 12 brands · 76 sellers
Flapen Score
Honey against its category
The dotted line is the Grocery average. Past it, Honey is stronger. Inside it, weaker.
Market
The Honey market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Honey 1.1M times last year and spent an estimated £1.1M. The top 5 brands take 85% of clicks. Demand peaks in Jan. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
18.4% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.4% of those searches ended in a purchase. Searches in the last 90 days moved -23.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -23.1%
- Conversion, latest week
- 18.4%
- Market size, estimated
- £1.1Ma year
- Peak month
- January1.7× the quietest month
- Top search term
- honey1.0M searches a year
02 · Price
A sale here is worth £5.50.
Listings sell for £5.50 on average, from £1.23 to £16.12. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 5,000 to 6,000 of them. At £5.50 that is £28K to £33K a year per listing.
- Average price
- £5.50under the $15 to $100 sweet spot
- Price range
- £1.23–£16.12
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 150K–200K
- Units per listing a year
- 5,000–6,000
- Revenue per listing a year
- £28K–£33K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
70% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #169 within Jams, Honey & Spreads. It carries 1,161 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 70%
- Prime listings
- 100%
- Out of stock, average day
- 0.9%
- Average rank
- #169in Jams, Honey & Spreads
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,161per listing
- Listings tracked
- 30
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 60 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 60 months
Products
Top Honey products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
by Amazon Squeezy Naturally Sweet Honey 340g
- Price
- £1.23
- Rating
- 4.6/5
- Reviews
- 2,189
- Age
- 5y ago

Hilltop Blossom Honey 720g Squeezy Bottle - Pure and Natural Honey | Premium Quality and Tested for Authenticity | Dairy Nut and Gluten Free | Packaging May Vary 720 g (Pack of 1)
- Price
- £3.32
- Rating
- 4.6/5
- Reviews
- 2,028
- Age
- 8y ago

Morrisons Pure Clear Honey 454g
- Price
- £2.15
- Rating
- 4.6/5
- Reviews
- 2,909
- Age
- 10y ago

Rowse Honey Runny Honey Squeezy bottle 100% pure & natural 250g
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 602
- Age
- 11y ago

Hilltop Honey - Organic Blossom Honey - Squeezy Bottle - 720g
- Price
- £3.62
- Rating
- 4.5/5
- Reviews
- 872
- Age
- 6y ago
Trending
90-day click momentum
Rowse Honey Organic Honey Squeezy bottle 100% pure & natural 340g
- Price
- £3.07
- Rating
- 4.3/5
- Reviews
- 1,568
- Age
- 13y ago

Rowse Honey Dark & Rich Honey Squeezy bottle 100% pure & natural 340g
- Price
- £2.32
- Rating
- 4.6/5
- Reviews
- 165
- Age
- 6y ago

Co Op Squeezy Clear Honey 340g
- Price
- £1.54
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 5y ago

Hilltop Honey - Blossom Honey - Squeezy Bottle - 340g
- Price
- £2.12
- Rating
- 4.6/5
- Reviews
- 1,022
- Age
- 8y ago

Rowse Honey Runny Honey Squeezy bottle 100% pure & natural 250g
- Price
- £2.07
- Rating
- 4.6/5
- Reviews
- 602
- Age
- 11y ago
Newest
by launch date
Raw Farm - Pure Raw Wildflowers Honey 900 g - Unfiltered Unheated Unprocessed Cold-Extracted Rich in Enzymes & Pollen Straight from RAW FARM Bee hives
- Price
- £11.78
- Rating
- 4.6/5
- Reviews
- 1,394
- Age
- 2y ago

Hilltop Honey - Blossom Honey - Squeezy Bottle - 1.36kg
- Price
- £6.65
- Rating
- 4.6/5
- Reviews
- 1,022
- Age
- 3y ago

Rowse Squeezy Organic Honey 680g
- Price
- £5.31
- Rating
- 4.7/5
- Reviews
- 68
- Age
- 3y ago

Q Honey Raw Wildflower Honey 1KG Unfiltered & Unpasteurised Award-Winning
- Price
- £14.34
- Rating
- 4.5/5
- Reviews
- 3,752
- Age
- 4y ago

Pure Natural Wild Raw Honey 1KG - Unpasteurised Unfiltered Crystallized Natural Estonian Honey - Harvested Sustainably Using 100% Green Energy by Nordmel
- Price
- £14.89
- Rating
- 4.8/5
- Reviews
- 2,198
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 rising
Sellers
76
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
47%
Top 20: 91%
Open market
11%
- Rowse29%
- Hilltop Honey26%
- by Amazon13%
- Morrisons13%
- Q honey4%
- CO OP4%
- Open — no brand owns it (6 brands, 11%)
Demand
Honey search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Honey search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- honey1.0M/yr
- rowse honey15K/yr
- runny honey14K/yr
- squeezy honey7K/yr
- rowse4K/yr
- honey squeezy bottle5K/yr
- hiney5K/yr
- rowse organic honey3K/yr
- honey rowse3K/yr
- amazon honey4K/yr
Reviews and returns
What reviews say buyers love and hate about Honey
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not a nice taste
just not as tasty as I personally wanted
Its taste was vile
Too much sugar
Way too sweet
its not as sweet as other honey
not as described
adds to the contradiction
Misleading advertising and I wouldnt have bought it if Id known it was blended
I personally dont like the texture of it
Inconsistent texture
the texture isnt right
Totally solid bit tough to get through
Goes hard
it is a hard set honey
Love
Delicious honey
Absolutely delicious
Delicious Honey
natural sweetness
Very sweet
Not too sickly sweet
Excellent value
Excellent value
Good price
The quality is consistent
Excellent product
This honey is really good quality
Lovely flavour
The flavours are sublime
Natural beautiful flavour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Honey questions
Answered from the same tracked data.









