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Hollandaise Sauce

Fail

Shoppers spend only $60K a year here, so Hollandaise Sauce is a Fail.

Flapen Score
49
49 / 100
Top 36% of 2,976 Grocery niches · +3 vs the category median of 46
Market size
£60K/yr32K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
80%top-5 click share · 8 brands · 45 sellers

Flapen Score

Hollandaise Sauce against its category

The dotted line is the Grocery average. Past it, Hollandaise Sauce is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hollandaise Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hollandaise Sauce 32K times last year and spent an estimated £60K. The top 5 brands take 91% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

16.9% of searches ended in a purchase last week.

Shoppers searched for this 32K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.9% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
32K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
16.9%
Market size, estimated
£60Ka year
Peak month
December1.9× the quietest month
Top search term
hollandaise sauce28K searches a year

02 · Price

A sale here is worth £11.21.

Listings sell for £11.21 on average, from £0.76 to £66.68. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £11.21 that is £3K to £6K a year per listing.

Average price
£11.21under the $15 to $100 sweet spot
Price range
£0.76–£66.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

42% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #43 within Condiments & Sauces. It carries 119 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
42%
Prime listings
92%
Out of stock, average day
4.5%
Average rank
#43in Condiments & Sauces
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
119per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 82 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
82 months

Products

Top Hollandaise Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 flat

Sellers

45

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

5%

  • The Condiment Company28%
  • Schwartz24%
  • Knorr18%
  • Morrisons13%
  • Maille8%
  • Macphie4%
  • Open — no brand owns it (2 brands, 5%)

Demand

Hollandaise Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '25Prime Day '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.9×

Reviews and returns

What reviews say buyers love and hate about Hollandaise Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall50%−0.17

Tasted like a gruesome vanilla paste

Not to our taste

I found this sauce to be distasteful,the lemon was sour and too strong and the overall taste was old and bad,like something left in the pantry too long

Sour19%−0.26

Sour and simply not nice at all

I found this sauce to be distasteful,the lemon was sour and too strong and the overall taste was old and bad,like something left in the pantry too long

Flavor13%−0.17

Disappointing flavour

Very disappointing, the flavour was not to our personal liking

Blend/Ratio6%−0.08

Please don't buy this revolting sloppy mix

Dilute/Watery6%−0.08

very poor watery not shop standard

Love

Taste-Overall50%−0.17

Great taste

Jar with taste

This has a rich taste

Quality-Overall19%+1.54

Good quality

Nice product

Spiciness13%+1.35

Delicious sauce best i have

Cooking Instructions13%+1.35

Excellent on a piece of pan-fried cod - no more home-made butter sauce

Freshness6%+0.66

Lovely taste on my fresh salmon

FAQ

Common Hollandaise Sauce questions

Answered from the same tracked data.