Is hollandaise sauce profitable to sell on Amazon United Kingdom?

The niche generates £60K/yr across 12 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (49/100).

How competitive is the hollandaise sauce niche?

8 brands and 45 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in hollandaise sauce?

Top complaints mined from reviews: Taste-Overall, Sour, Flavor. The return rate is 0.1%.

When does demand for hollandaise sauce peak?

Demand peaks in Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the hollandaise sauce niche?

Listings span £0.76–£66.68; the average listing price is £11.21 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.

hollandaise sauce

Skip it

A small market ($60K/yr) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible16.9%

search→purchase rate — share of searches ending in a sale

Review moat

Great119.08

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Price range

Great£0.76–£66.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£11.21

avg listing price — sweet spot $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-8.4%

90-day search growth — must beat 0% to launch

Competition

Bad80%

top-5 click share — a locked-up shelf

Market size

Bad£60K

£60K/yr · 32K searches

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, hollandaise sauce is a £60K/yr Amazon United Kingdom market (32K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

hollandaise sauce market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £67K–£90K; units × avg price
Conversion rate: 16.9%
Avg BSR: #43
Page quality: 0%
Prime: 92%
Sponsored: 42%
Out of stock: 4.5%
Avg brand age: 82 months
Avg seller age: 186 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

The Condiment Company28%
Schwartz24%
Knorr18%
Morrisons13%
Maille8%
Macphie4%
Open — no brand owns it (2 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 78 weeks — -8.4% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.9×

Open Trend

Top hollandaise sauce products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 12 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

The Condiment Company Hollandaise Sauce - Gluten Free & Buttery with Lemon- Smooth Creamy Sauce for Eggs Benedict Salmon Asparagus 190 g (Pack of 1)

The Condiment Company£4.213.8★150 rev

Knorr Professional Garde Dor Hollandaise Ready-To-Use sauce 1L

Knorr£5.714.3★653 rev

Schwartz Hollandaise Sauce Mix 25g

Schwartz£1.104.2★110 rev

Morrisons The Best Hollandaise Sauce 165 g x 6

Morrisons£10.124.3★60 rev

Maille Hollandaise Sauce 185g

Maille£3.554.4★52 rev

Newest

by launch date

Knorr Professional Garde Dor Hollandaise Ready-To-Use sauce 1L

Knorr£5.71653 rev

1y ago

Maille Hollandaise Sauce 185g

Maille£3.5552 rev

2y ago

Schwartz£10.1655 rev

4y ago

Atkins & Potts | Hollandaise Sauce | 3 x 205g

Atkins & Potts£14.956 rev

5y ago

Morrisons The Best Hollandaise Sauce 165 g x 6

Morrisons£10.1260 rev

5y ago

What buyers say about hollandaise sauce

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall50%

“Great taste”

Quality-Overall19%

“Good quality”

Spiciness13%

“Delicious sauce best i have”

Cooking Instructions13%

“Excellent on a piece of pan-fried cod - no more home-made butter sauce”

Freshness6%

“Lovely taste on my fresh salmon”

What buyers complain about

Taste-Overall50%

“Tasted like a gruesome vanilla paste”

Sour19%

“Sour and simply not nice at all”

Flavor13%

“Disappointing flavour”

Blend/Ratio6%

“Please don't buy this revolting sloppy mix”

Dilute/Watery6%

“very poor watery not shop standard”

Quality-Overall6%

“poor quality”

Common questions

Is hollandaise sauce profitable to sell on Amazon United Kingdom?: The niche generates £60K/yr across 12 tracked products. 90-day search growth is -8.4%. Flapen's verdict: Skip it (49/100).
How competitive is the hollandaise sauce niche?: 8 brands and 45 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in hollandaise sauce?: Top complaints mined from reviews: Taste-Overall, Sour, Flavor. The return rate is 0.1%.
When does demand for hollandaise sauce peak?: Demand peaks in Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the hollandaise sauce niche?: Listings span £0.76–£66.68; the average listing price is £11.21 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.