Is holi colour powder profitable to sell on Amazon United Kingdom?

The niche generates £155K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (45/100).

How competitive is the holi colour powder niche?

10 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 92% of demand.

What do buyers complain about in holi colour powder?

Top complaints mined from reviews: Color, Quality-Overall, Brightness/Shine/Glow. The return rate is 0.8%.

When does demand for holi colour powder peak?

Demand peaks in Mar–Jul–Nov–Dec; the busiest month runs 4.1× the quietest.

What does it cost to enter the holi colour powder niche?

Listings span £6.36–£337.32; the average listing price is £35.29 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.

holi colour powder

Skip it

Soft demand (-24.4% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Incredible£35.29

avg listing price — sweet spot $15–$100

Review moat

Great124.21

avg incumbent reviews — the moat a new listing must climb

Conversion

Great8.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£155K

£155K/yr · 52K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Price range

Okay£6.36–£337.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad92%

top-5 brand share — brand-locked demand

Growth

Bad-24.4%

90-day search growth — must beat 0% to launch

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, holi colour powder is a £155K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Jul–Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

holi colour powder market data

Units sold / yr: 3K–4K; avg 250–500/product
Revenue / yr: £106K–£141K; units × avg price
Conversion rate: 8.5%
Avg BSR: #9,296
Page quality: 0%
Prime: 79%
Sponsored: 89%
Out of stock: 3.9%
Avg brand age: 43 months
Avg seller age: 213 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

10 flat

Sellers

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

Festive Colours30%
Pick N Save28%
Generic17%
festofcolor14%
DALTON MANOR5%
Pound Veg2%
Open — no brand owns it (4 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.

Peak months: Mar, Jul, Nov, Dec · busiest ÷ quietest = 4.1×

Open Trend

Top holi colour powder search terms

colour run powder8K/yr +396.5%3.9% conv.
powder paint14K/yr +17.7%3.7% conv.
holi powder6K/yr -28.3%7.1% conv.
powder paint for throwing3K/yr +305.9%8.7% conv.
colour powder4K/yr +80.5%4.7% conv.
holi colour powder10K/yr -89.3%4.8% conv.
powder paint for kids3K/yr -35.8%3.4% conv.
holi colours3K/yr -94.7%8.2% conv.

All search terms

Top holi colour powder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Premium Holi Colours - Holi Giftbox - Holi ke Rang - 100% Natural & Child Safe - Lab Tested Certified - 10 Vibrant Colours & Smooth Texture (100g [Pack of 10])

Pick N Save£11.324.5★88 rev

Festive Colours Powder 6 * 50GMs. SGS UK EN-71 Safety Tested Pet Safe Easy Clean Festivals & Colour Runs

Festive Colours£6.364.8★11 rev

6 * 50GMs NON TOXIC HOLI COLOURED POWDER FOR COLOUR RUN PHOTOSHOTS GENDER REVEAL PARTIES FESTIVALS AND VARIOUS ART

Generic£6.394.7★219 rev

FestOfColor 14 Packets 50g Each 7 Brilliant Color Holi Powder Powder for Photograpy Color Party Holi Event Birthday Party Rainbow Party Photoshoots Trampoline Fun Gender Reveals Festivals

festofcolor£18.714.5★192 rev

6 X100gms HOLI COLOURED POWDER FOR COLOUR RUN GENDER REVEAL AND VARIOUS ART

Generic£8.154.6★79 rev

Newest

by launch date

Holi Colours - Holi Giftbox - Holi ke Rang - 100% Natural Safe - Lab Tested Certified - 10 Vibrant Colours & Smooth Texture 50g (Pack of 10)

Pick N Save£7.341 rev

2mo ago

Luckymica Mica Powder 36 Colors Mica Powder for Resin Epoxy Resin Pigment Powder Set 108g for Soap Making Art Crafts Nails Dye

Luckymica£12.49183 rev

5mo ago

SATVIK Set of 5 - Purely Velvet Touch Holi Gulal Colors Gift Box | Natural & Eco-Friendly Color Powder | Skin-Friendly & Safe Holi Colors

SATVIK£18.830 rev

5mo ago

FestOfColor 100 Packets - 50gram Each Holi Powder Color Powder Gender Reveals Baby Shower Parties Rangoli Diwali Smoke for Photography Natural Color Wars Rainbow Party Festivals

festofcolor£112.392 rev

1y ago

Matio Color Run Powder 12 Pack 3.5oz/100g Each Natural Holi Powders Assorted Coloring Rangoli Bulk Washable Chalk Powders Paint for Color War Summer Camp Photography Smoke Gender Reveals

Matio£16.32144 rev

1y ago

What buyers say about holi colour powder

What buyers praise and complain about, mined from review topics.

What buyers love

Color32%

“They mix well, look great and you get a nice variety of colours to try”

Value For Money19%

“the deal seems fair”

Fun/Entertainment Experience17%

“So much fun”

Quality-Overall15%

“I would say that the quality is good”

Brightness/Shine/Glow13%

“Nice glow in the dark”

Advertised Vs Actual Product4%

“As advertised”

What buyers complain about

Color61%

“Im not very impressed with the colour pigments”

Quality-Overall28%

“Disappointing Results – Poor Blending”

Brightness/Shine/Glow11%

“they dont leave a nice shine or anything when dry”

Top return reasons

Color23%

Leak-Proof13%

Value For Money12%

Quality-Overall11%

Size-Overall10%

Advertised Vs Actual Product8%

Functionality-Overall8%

Paint Quality4%

Compatibility-Overall4%

Ethically/Sustainably Sourced2%

Common questions

Is holi colour powder profitable to sell on Amazon United Kingdom?: The niche generates £155K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Skip it (45/100).
How competitive is the holi colour powder niche?: 10 brands and 34 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 92% of demand.
What do buyers complain about in holi colour powder?: Top complaints mined from reviews: Color, Quality-Overall, Brightness/Shine/Glow. The return rate is 0.8%.
When does demand for holi colour powder peak?: Demand peaks in Mar–Jul–Nov–Dec; the busiest month runs 4.1× the quietest.
What does it cost to enter the holi colour powder niche?: Listings span £6.36–£337.32; the average listing price is £35.29 (sweet spot $15–$100). The average incumbent carries 124 reviews — the moat a new listing must climb.