Holi Colour Powder
FailDemand is soft, at -24.4% this quarter, so Holi Colour Powder is a Fail.
- Flapen Score
- 45 / 100Ranks 1,592 of 2,976 Grocery niches · −1 vs the category median of 4645
- Market size
- £155K/yr52K searches / yr
- 90-day growth
- -24.4%search demand this quarter
- Competition
- 69%top-5 click share · 10 brands · 34 sellers
Flapen Score
Holi Colour Powder against its category
The dotted line is the Grocery average. Past it, Holi Colour Powder is stronger. Inside it, weaker.
Market
The Holi Colour Powder market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Holi Colour Powder 52K times last year and spent an estimated £155K. The top 5 brands take 92% of clicks. Demand peaks in Mar–Jul–Nov–Dec. Flapen scores it 45 out of 100, a Fail.
01 · Demand
An estimated 8.5% of those searches ended in a purchase.
Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £155K a year.
- Searches, last 12 months
- 52K
- Growth, 90 days vs prior 90
- -24.4%
- Conversion, latest week
- 8.5%
- Market size, estimated
- £155Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- colour run powder8K searches a year
02 · Price
A sale here is worth £35.29.
Listings sell for £35.29 on average, from £6.36 to £337.32. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £35.29 that is £9K to £18K a year per listing.
- Average price
- £35.29inside the $15 to $100 sweet spot
- Price range
- £6.36–£337.32
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £9K–£18K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #9,296 within Baking Supplies. It carries 124 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 79%
- Out of stock, average day
- 3.9%
- Average rank
- #9,296in Baking Supplies
- Average rating
- 4.54 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 124per listing
- Listings tracked
- 19
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Holi Colour Powder products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share![Premium Holi Colours - Holi Giftbox - Holi ke Rang - 100% Natural & Child Safe - Lab Tested Certified - 10 Vibrant Colours & Smooth Texture (100g [Pack of 10])](https://m.media-amazon.com/images/I/51X5K1fFDIL.jpg)
Premium Holi Colours - Holi Giftbox - Holi ke Rang - 100% Natural & Child Safe - Lab Tested Certified - 10 Vibrant Colours & Smooth Texture (100g [Pack of 10])
- Price
- £11.32
- Rating
- 4.5/5
- Reviews
- 88
- Age
- 3y ago

Festive Colours Powder 6 * 50GMs. SGS UK EN-71 Safety Tested Pet Safe Easy Clean Festivals & Colour Runs
- Price
- £6.36
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 2y ago

6 * 50GMs NON TOXIC HOLI COLOURED POWDER FOR COLOUR RUN PHOTOSHOTS GENDER REVEAL PARTIES FESTIVALS AND VARIOUS ART
- Price
- £6.39
- Rating
- 4.7/5
- Reviews
- 219
- Age
- 6y ago

FestOfColor 14 Packets 50g Each 7 Brilliant Color Holi Powder Powder for Photograpy Color Party Holi Event Birthday Party Rainbow Party Photoshoots Trampoline Fun Gender Reveals Festivals
- Price
- £18.71
- Rating
- 4.5/5
- Reviews
- 192
- Age
- 5y ago

6 X100gms HOLI COLOURED POWDER FOR COLOUR RUN GENDER REVEAL AND VARIOUS ART
- Price
- £8.15
- Rating
- 4.6/5
- Reviews
- 79
- Age
- 3y ago
Trending
estimated 90-day click momentum
Holi Colors Easy Wash Festive Color Color Run - 1 KG Bag (RED)
- Price
- £9.14
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 4y ago

Holi Colours - Holi Giftbox - Holi ke Rang - 100% Natural Safe - Lab Tested Certified - 10 Vibrant Colours & Smooth Texture 50g (Pack of 10)
- Price
- £7.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Luckymica Mica Powder 36 Colors Mica Powder for Resin Epoxy Resin Pigment Powder Set 108g for Soap Making Art Crafts Nails Dye
- Price
- £12.49
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 5mo ago

SATVIK Set of 5 - Purely Velvet Touch Holi Gulal Colors Gift Box | Natural & Eco-Friendly Color Powder | Skin-Friendly & Safe Holi Colors
- Price
- £18.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

DALTON MANOR 10KG BULK BOXES HOLI GULAL FESTIVAL COLOUR RUN THROWING POWDER CHOOSE FROM 6 COLOURS (ALL 6 COLOURS 10KG OF EACH)
- Price
- £337.32
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 4y ago
Newest
by launch date
Holi Colours - Holi Giftbox - Holi ke Rang - 100% Natural Safe - Lab Tested Certified - 10 Vibrant Colours & Smooth Texture 50g (Pack of 10)
- Price
- £7.34
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 2mo ago

Luckymica Mica Powder 36 Colors Mica Powder for Resin Epoxy Resin Pigment Powder Set 108g for Soap Making Art Crafts Nails Dye
- Price
- £12.49
- Rating
- 4.5/5
- Reviews
- 183
- Age
- 5mo ago

SATVIK Set of 5 - Purely Velvet Touch Holi Gulal Colors Gift Box | Natural & Eco-Friendly Color Powder | Skin-Friendly & Safe Holi Colors
- Price
- £18.83
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 5mo ago

FestOfColor 100 Packets - 50gram Each Holi Powder Color Powder Gender Reveals Baby Shower Parties Rangoli Diwali Smoke for Photography Natural Color Wars Rainbow Party Festivals
- Price
- £112.39
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Matio Color Run Powder 12 Pack 3.5oz/100g Each Natural Holi Powders Assorted Coloring Rangoli Bulk Washable Chalk Powders Paint for Color War Summer Camp Photography Smoke Gender Reveals
- Price
- £16.32
- Rating
- 4.7/5
- Reviews
- 144
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 flat
Sellers
34
Est. top-5 brand share
92%
Top 20: 100%
Est. top-5 click share
69%
Top 20: 100%
Open market
6%
- Festive Colours30%
- Pick N Save28%
- Generic17%
- festofcolor14%
- DALTON MANOR5%
- Pound Veg2%
- Open — no brand owns it (4 brands, 6%)
Demand
Holi Colour Powder search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Jul, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Holi Colour Powder search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- colour run powder8K/yr
- powder paint14K/yr
- holi powder6K/yr
- powder paint for throwing3K/yr
- colour powder4K/yr
- holi colour powder10K/yr
- powder paint for kids3K/yr
- holi colours3K/yr
Reviews and returns
What reviews say buyers love and hate about Holi Colour Powder
We read the reviews and the return reasons for every product selling here.
“Im not very impressed with the colour pigments”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Holi Colour Powder questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









