Skip to content

Holi Colour Powder

soft demand (-24.4% this quarter) — Holi Colour Powder doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 33Growth 13Conversion 81Competition 27Returns 96Price range 26Avg price 95Brand share 20Review moat 94Quality gap 35
This niche Category average

Is Holi Colour Powder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Holi Colour Powder is a £155K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 92% of demand. Demand peaks in Mar–Jul–Nov–Dec. Verdict: Skip it — 45/100.

Holi Colour Powder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -24.4% over the last 90 days and 8.5% of searches end in a purchase.

£155K

revenue / yr

Units sold / yr4K
Search volume / yr-24.4%52K
Conversion rate8.5%
Avg price£35.29

Who owns the niche?

The top 5 brands hold 92% of demand, so 8% of the market is open.

8%

open market share

Brands · sellers10 · 34
Top-5 product click share69%
Open market8%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement89%
New entrants (1y)3· 0 succeeded
Avg rating4.5★
Avg reviews124

Top Holi Colour Powder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

£0£15K£31K£46K£62K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

34

Top-5 brand share

92%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

6%

  • Festive Colours30%
  • Pick N Save28%
  • Generic17%
  • festofcolor14%
  • DALTON MANOR5%
  • Pound Veg2%
  • Open — no brand owns it (4 brands, 6%)

Holi Colour Powder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume52KCVR8.5%Products19Brands10Top 5 Brands92%OOS Rate3.9%Rating4.5★Reviews124Avg BSR#9,296
7K5KHoliday '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Mar, Jul, Nov, Dec · busiest ÷ quietest = 4.1×

Top Holi Colour Powder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • colour run powder8K/yr
  • powder paint14K/yr
  • holi powder6K/yr
  • powder paint for throwing3K/yr
  • colour powder4K/yr
  • holi colour powder10K/yr
  • powder paint for kids3K/yr
  • holi colours3K/yr

What reviews say buyers love and hate about Holi Colour Powder

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews
Color32%

They mix well, look great and you get a nice variety of colours to try

Value For Money19%

the deal seems fair

Fun/Entertainment Experience17%

So much fun

Quality-Overall15%

I would say that the quality is good

Brightness/Shine/Glow13%

Nice glow in the dark

What buyers complain about

100% of reviews
Color61%

Im not very impressed with the colour pigments

Quality-Overall28%

Disappointing Results – Poor Blending

Brightness/Shine/Glow11%

they dont leave a nice shine or anything when dry

Holi Colour Powder return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

44%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Color
23%
2Leak-Proof
13%
3Value For Money
12%
4Quality-Overall
11%
5Size-Overall
10%

Common Holi Colour Powder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Holi Colour Powder 45/100 on Amazon United Kingdom — Skip it. The niche generates £155K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -24.4% over the last 90 days.
Search demand for Holi Colour Powder on Amazon United Kingdom peaks in Mar–Jul–Nov–Dec, where the busiest month runs 4.1× the quietest.