Hoisin Sauce
FailThe top 5 brands take 100% of clicks, so Hoisin Sauce is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £99K/yr71K searches / yr
- 90-day growth
- -22.1%search demand this quarter
- Competition
- 80%top-5 click share · 5 brands · 53 sellers
Flapen Score
Hoisin Sauce against its category
The dotted line is the Grocery average. Past it, Hoisin Sauce is stronger. Inside it, weaker.
Market
The Hoisin Sauce market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hoisin Sauce 71K times last year and spent an estimated £99K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.
01 · Demand
21.9% of searches ended in a purchase last week.
Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.
- Searches, last 12 months
- 71K
- Growth, 90 days vs prior 90
- -22.1%
- Conversion, latest week
- 21.9%
- Market size, estimated
- £99Ka year
- Peak month
- January1.7× the quietest month
- Top search term
- hoisin sauce61K searches a year
02 · Price
A sale here is worth £6.39.
Listings sell for £6.39 on average, from £0.89 to £12.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £6.39 that is £5K to £6K a year per listing.
- Average price
- £6.39under the $15 to $100 sweet spot
- Price range
- £0.89–£12.07
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £5K–£6K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Condiments & Sauces. It carries 1,501 reviews at 4.50 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 64%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #41in Condiments & Sauces
- Average rating
- 4.50 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,501per listing
- Listings tracked
- 11
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 68 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 68 months
Products
Top Hoisin Sauce products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Blue Dragon Rich Hoisin Sauce 250ml | Mild Spice | Perfect For Stir Fries Cooking Marinades & More
- Price
- £2.25
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 2y ago

Flying Goose Hoi Sin Sauce 455 ml
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 5,267
- Age
- 8y ago

Lee Kum Kee Gluten Free Hoisin Sauce 210g
- Price
- £1.96
- Rating
- 4.5/5
- Reviews
- 389
- Age
- 6y ago

Lee Kum Kee Hoisin Sauce Vegan 2.45 kg (Pack of 1)
- Price
- £12.07
- Rating
- 4.5/5
- Reviews
- 713
- Age
- 13y ago

Flying Goose Hoi Sin Sauce 455 ml (Pack of 2)
- Price
- £8.10
- Rating
- 4.7/5
- Reviews
- 5,267
- Age
- 12y ago
Trending
90-day click momentum
Blue Dragon Rich Hoisin Sauce 250ml | Mild Spice | Perfect For Stir Fries Cooking Marinades & More
- Price
- £2.25
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 2y ago

Flying Goose Hoi Sin Sauce 455 ml
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 5,267
- Age
- 8y ago

Lee Kum Kee Sweet Hoisin Sauce in Bottle for Stir Fry Cooking Big Size 567g (Pack of 2) VEGAN
- Price
- £10.47
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 2y ago

Sharwoods Hoisin Marinade 290 g
- Price
- £3.39
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 8y ago

Lee Kum Kee Gluten Free Hoisin Sauce 210g
- Price
- £1.96
- Rating
- 4.5/5
- Reviews
- 389
- Age
- 6y ago
Newest
by launch date
Blue Dragon Rich Hoisin Sauce 250ml | Mild Spice | Perfect For Stir Fries Cooking Marinades & More
- Price
- £2.25
- Rating
- 4.8/5
- Reviews
- 60
- Age
- 2y ago

Lee Kum Kee Sweet Hoisin Sauce in Bottle for Stir Fry Cooking Big Size 567g (Pack of 2) VEGAN
- Price
- £10.47
- Rating
- 3.6/5
- Reviews
- 7
- Age
- 2y ago

Lee Kum Kee Gluten Free Hoisin Sauce 210g
- Price
- £1.96
- Rating
- 4.5/5
- Reviews
- 389
- Age
- 6y ago

Flying Goose Hoi Sin Sauce 455 ml
- Price
- £5.77
- Rating
- 4.7/5
- Reviews
- 5,267
- Age
- 8y ago

Sharwoods Hoisin Marinade 290 g
- Price
- £3.39
- Rating
- 4.4/5
- Reviews
- 71
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.
Brands
5 falling
Sellers
53
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
80%
Top 20: 100%
Open market
0%
- Blue Dragon38%
- Flying Goose33%
- Lee Kum Kee25%
- Sharwood's2%
- Starry Mart2%
Demand
Hoisin Sauce search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan · busiest ÷ quietest = 1.7×
Search terms
Top Hoisin Sauce search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hoisin sauce61K/yr
- hoisin5K/yr
- hoisin sauce chinese5K/yr
Reviews and returns
What reviews say buyers love and hate about Hoisin Sauce
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
false advertisement of this product have resulted in my wife becoming very poorly
Product details state it is, but product received contains wheat. Very disappointed. Seller should update the details asap and make clear.
Quality issue
salt that was the consistency
money wasted
Before you think this is expensive
Love
Lovely sauce
A very nice tasting sauce
Good taste
Good value for money
Excellent value for money
great price
Good flavour
Really nice rich flavour
Very flavoursome, and a bargain price
Great quality
high-quality
Great product
excellent for stir fry s
Return
0.0% Return rate 50% Fixable by listing
false advertisement of this product have resulted in my wife becoming very poorly
Product details state it is, but product received contains wheat. Very disappointed. Seller should update the details asap and make clear.
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hoisin Sauce questions
Answered from the same tracked data.









