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Hoisin Sauce

Fail

The top 5 brands take 100% of clicks, so Hoisin Sauce is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£99K/yr71K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
80%top-5 click share · 5 brands · 53 sellers

Flapen Score

Hoisin Sauce against its category

The dotted line is the Grocery average. Past it, Hoisin Sauce is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hoisin Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hoisin Sauce 71K times last year and spent an estimated £99K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 21.9% of those searches ended in a purchase.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 21.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
21.9%
Market size, estimated
£99Ka year
Peak month
January1.7× the quietest month
Top search term
hoisin sauce61K searches a year

02 · Price

A sale here is worth £6.39.

Listings sell for £6.39 on average, from £0.89 to £12.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £6.39 that is £5K to £6K a year per listing.

Average price
£6.39under the $15 to $100 sweet spot
Price range
£0.89–£12.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Condiments & Sauces. It carries 1,501 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Condiments & Sauces
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,501per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Hoisin Sauce products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 80% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

53

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

80%

Top 20: 100%

Open market

0%

  • Blue Dragon38%
  • Flying Goose33%
  • Lee Kum Kee25%
  • Sharwood's2%
  • Starry Mart2%

Demand

Hoisin Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Hoisin Sauce search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hoisin sauce61K/yr
  • hoisin5K/yr
  • hoisin sauce chinese5K/yr

Reviews and returns

What reviews say buyers love and hate about Hoisin Sauce

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Taste-Overall”
25%of negative reviews mention “Advertised Vs Actual Product”
<0.1%of orders come back, a rate Amazon rounds to zero
“false advertisement of this product have resulted in my wife becoming very poorly”
A buyer, on “Advertised Vs Actual Product”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Hoisin Sauce questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data