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Hoisin Sauce

Fail

The top 5 brands take 100% of clicks, so Hoisin Sauce is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£99K/yr71K searches / yr
90-day growth
-22.1%search demand this quarter
Competition
80%top-5 click share · 5 brands · 53 sellers

Flapen Score

Hoisin Sauce against its category

The dotted line is the Grocery average. Past it, Hoisin Sauce is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hoisin Sauce market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hoisin Sauce 71K times last year and spent an estimated £99K. All 5 brands take every click. Demand peaks in Jan. Flapen scores it 36 out of 100, a Fail.

01 · Demand

21.9% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.9% of those searches ended in a purchase. Searches in the last 90 days moved -22.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £99K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-22.1%
Conversion, latest week
21.9%
Market size, estimated
£99Ka year
Peak month
January1.7× the quietest month
Top search term
hoisin sauce61K searches a year

02 · Price

A sale here is worth £6.39.

Listings sell for £6.39 on average, from £0.89 to £12.07. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 750 to 1,000 of them. At £6.39 that is £5K to £6K a year per listing.

Average price
£6.39under the $15 to $100 sweet spot
Price range
£0.89–£12.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
750–1,000
Revenue per listing a year
£5K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

64% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #41 within Condiments & Sauces. It carries 1,501 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#41in Condiments & Sauces
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,501per listing
Listings tracked
11

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Hoisin Sauce products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 80% of clicks. A locked shelf that new listings rarely crack.

£0£10K£20K£30K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

53

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

0%

  • Blue Dragon38%
  • Flying Goose33%
  • Lee Kum Kee25%
  • Sharwood's2%
  • Starry Mart2%

Demand

Hoisin Sauce search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan · busiest ÷ quietest = 1.7×

Search terms

Top Hoisin Sauce search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hoisin sauce61K/yr
  • hoisin5K/yr
  • hoisin sauce chinese5K/yr

Reviews and returns

What reviews say buyers love and hate about Hoisin Sauce

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product25%−0.09

false advertisement of this product have resulted in my wife becoming very poorly

Product details state it is, but product received contains wheat. Very disappointed. Seller should update the details asap and make clear.

Quality-Overall13%−0.02

Quality issue

Salt Content13%−0.05

salt that was the consistency

Natural Resource Wastage13%−0.05

money wasted

Value For Money6%+0.60

Before you think this is expensive

Love

Taste-Overall36%+2.81

Lovely sauce

A very nice tasting sauce

Good taste

Value For Money17%+0.60

Good value for money

Excellent value for money

great price

Flavor15%+0.51

Good flavour

Really nice rich flavour

Very flavoursome, and a bargain price

Quality-Overall9%−0.02

Great quality

high-quality

Great product

Cooking Instructions4%+0.22

excellent for stir fry s

Return

0.0% Return rate 50% Fixable by listing

Advertised Vs Actual Product50%▁▁▁▁█▁

false advertisement of this product have resulted in my wife becoming very poorly

Product details state it is, but product received contains wheat. Very disappointed. Seller should update the details asap and make clear.

Certifications50%▁█▁▁▁▁

FAQ

Common Hoisin Sauce questions

Answered from the same tracked data.