Is hoisin sauce profitable to sell on Amazon United Kingdom?

The niche generates £99K/yr across 11 tracked products. 90-day search growth is -22.1%. Flapen's verdict: Skip it (36/100).

How competitive is the hoisin sauce niche?

5 brands and 53 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in hoisin sauce?

Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Salt Content. The return rate is 0.0%.

When does demand for hoisin sauce peak?

Demand peaks in Jan; the busiest month runs 1.7× the quietest.

What does it cost to enter the hoisin sauce niche?

Listings span £0.89–£12.07; the average listing price is £6.39 (sweet spot $15–$100). The average incumbent carries 1,501 reviews — the moat a new listing must climb.

hoisin sauce

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Conversion

Incredible21.9%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Review moat

Okay1,501.09

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£99K

£99K/yr · 71K searches

Avg price

Bad£6.39

avg listing price — sweet spot $15–$100

Competition

Bad80%

top-5 click share — a locked-up shelf

Growth

Bad-22.1%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

Price range

Bad£0.89–£12.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, hoisin sauce is a £99K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

hoisin sauce market data

Units sold / yr: 13K–15K; avg 750–1,000/product
Revenue / yr: £80K–£96K; units × avg price
Conversion rate: 21.9%
Avg BSR: #41
Page quality: 0%
Prime: 100%
Sponsored: 64%
Out of stock: 0.0%
Avg brand age: 68 months
Avg seller age: 167 days

Competition & brand share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Blue Dragon38%
Flying Goose33%
Lee Kum Kee25%
Sharwood's2%
Starry Mart2%

Demand & seasonality

Weekly Amazon search volume, last 86 weeks — -22.1% search growth over the last 90 days.

Peak months: Jan · busiest ÷ quietest = 1.7×

Open Trend

Top hoisin sauce search terms

hoisin sauce61K/yr -19.3%16.5% conv.
hoisin5K/yr -25.9%17.1% conv.
hoisin sauce chinese5K/yr -49.9%8.4% conv.

All search terms

Top hoisin sauce products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Blue Dragon Rich Hoisin Sauce 250ml | Mild Spice | Perfect For Stir Fries Cooking Marinades & More

Blue Dragon£2.254.8★60 rev

Flying Goose Hoi Sin Sauce 455 ml

Flying Goose£5.774.7★5,267 rev

Lee Kum Kee Gluten Free Hoisin Sauce 210g

Lee Kum Kee£1.964.5★389 rev

Lee Kum Kee Hoisin Sauce Vegan 2.45 kg (Pack of 1)

Lee Kum Kee£12.074.5★713 rev

Flying Goose Hoi Sin Sauce 455 ml (Pack of 2)

Flying Goose£8.104.7★5,267 rev

Newest

by launch date

Blue Dragon Rich Hoisin Sauce 250ml | Mild Spice | Perfect For Stir Fries Cooking Marinades & More

Blue Dragon£2.2560 rev

2y ago

Lee Kum Kee Sweet Hoisin Sauce in Bottle for Stir Fry Cooking Big Size 567g (Pack of 2) VEGAN

Starry Mart£10.477 rev

2y ago

Lee Kum Kee Gluten Free Hoisin Sauce 210g

Lee Kum Kee£1.96389 rev

6y ago

Flying Goose Hoi Sin Sauce 455 ml

Flying Goose£5.775,267 rev

8y ago

Sharwoods Hoisin Marinade 290 g

Sharwood's£3.3971 rev

8y ago

What buyers say about hoisin sauce

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall36%

“Lovely sauce”

Value For Money17%

“Good value for money”

Flavor15%

“Good flavour”

Quality-Overall9%

“Great quality”

Cooking Instructions4%

“excellent for stir fry s”

Spiciness4%

“very tasty sauce”

Advertised Vs Actual Product4%

“Just what I wanted”

Freshness2%

“Saved 30% buying from fresh”

Ease Of Use2%

“Easy to use”

Thickness2%

“Nice taste and thickness”

What buyers complain about

Advertised Vs Actual Product25%

“false advertisement of this product have resulted in my wife becoming very poorly”

Quality-Overall13%

“Quality issue”

Salt Content13%

“salt that was the consistency”

Natural Resource Wastage13%

“money wasted”

Value For Money6%

“Before you think this is expensive”

Flavor6%

“Not My Usual Hoisin Sauce Flavour”

Size-Overall6%

“B. Bigger than expected”

Color6%

“Not the same as the much lighter in colour I am used to”

Top return reasons

Advertised Vs Actual Product50%

Certifications50%

Common questions

Is hoisin sauce profitable to sell on Amazon United Kingdom?: The niche generates £99K/yr across 11 tracked products. 90-day search growth is -22.1%. Flapen's verdict: Skip it (36/100).
How competitive is the hoisin sauce niche?: 5 brands and 53 sellers compete. The top 5 products take 80% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hoisin sauce?: Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Salt Content. The return rate is 0.0%.
When does demand for hoisin sauce peak?: Demand peaks in Jan; the busiest month runs 1.7× the quietest.
What does it cost to enter the hoisin sauce niche?: Listings span £0.89–£12.07; the average listing price is £6.39 (sweet spot $15–$100). The average incumbent carries 1,501 reviews — the moat a new listing must climb.