How competitive is the Hoisin Sauce niche on Amazon United Kingdom?

5 brands and 53 sellers compete in Hoisin Sauce on Amazon United Kingdom. The top 5 Hoisin Sauce products take 80% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Hoisin Sauce?

Hoisin Sauce buyers on Amazon United Kingdom complain most about Advertised Vs Actual Product, Quality-Overall, Salt Content, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hoisin Sauce niche?

Hoisin Sauce sells for £6.39 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £0.89–£12.07. The average incumbent carries 1,501 reviews — the moat a new listing must climb.

Hoisin Sauce

brand-locked demand (top 5 brands take 100% of clicks) — Hoisin Sauce doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Hoisin Sauce profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hoisin Sauce is a £99K/yr Amazon United Kingdom market (71K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.

Hoisin Sauce: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -22.1% over the last 90 days and 21.9% of searches end in a purchase.

£99K

revenue / yr

Units sold / yr15K

Search volume / yr-22.1%71K

Conversion rate21.9%

Avg price£6.39

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 53

Top-5 product click share80%

Open market0%

Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Top Hoisin Sauce products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Blue Dragon Rich Hoisin Sauce 250ml | Mild Spice | Perfect For Stir Fries Cooking Marinades & More

Price: £2.25
Rating: 4.8/5
Reviews: 60
Age: 2y ago

Flying Goose Hoi Sin Sauce 455 ml

Price: £5.77
Rating: 4.7/5
Reviews: 5,267
Age: 8y ago

Lee Kum Kee Gluten Free Hoisin Sauce 210g

Price: £1.96
Rating: 4.5/5
Reviews: 389
Age: 6y ago

Lee Kum Kee Hoisin Sauce Vegan 2.45 kg (Pack of 1)

Price: £12.07
Rating: 4.5/5
Reviews: 713
Age: 13y ago

Flying Goose Hoi Sin Sauce 455 ml (Pack of 2)

Price: £8.10
Rating: 4.7/5
Reviews: 5,267
Age: 12y ago

Newest

by launch date

Blue Dragon Rich Hoisin Sauce 250ml | Mild Spice | Perfect For Stir Fries Cooking Marinades & More

Price: £2.25
Rating: 4.8/5
Reviews: 60
Age: 2y ago

Lee Kum Kee Sweet Hoisin Sauce in Bottle for Stir Fry Cooking Big Size 567g (Pack of 2) VEGAN

Price: £10.47
Rating: 3.6/5
Reviews: 7
Age: 2y ago

Lee Kum Kee Gluten Free Hoisin Sauce 210g

Price: £1.96
Rating: 4.5/5
Reviews: 389
Age: 6y ago

Flying Goose Hoi Sin Sauce 455 ml

Price: £5.77
Rating: 4.7/5
Reviews: 5,267
Age: 8y ago

Sharwoods Hoisin Marinade 290 g

Price: £3.39
Rating: 4.4/5
Reviews: 71
Age: 8y ago

Competition: brands, sellers & click share

The top 5 products capture 80% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

80%

Top 20: 100%

Open market

Blue Dragon38%
Flying Goose33%
Lee Kum Kee25%
Sharwood's2%
Starry Mart2%

Hoisin Sauce demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume71KCVR21.9%Products11Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews1,501Avg BSR#41

Peak months: Jan · busiest ÷ quietest = 1.7×

Top Hoisin Sauce search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hoisin sauce61K/yr -19.3%16.5% conv.
hoisin5K/yr -25.9%17.1% conv.
hoisin sauce chinese5K/yr -49.9%8.4% conv.

What reviews say buyers love and hate about Hoisin Sauce

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews

Taste-Overall36%

“Lovely sauce”

Value For Money17%

“Good value for money”

Flavor15%

“Good flavour”

Quality-Overall9%

“Great quality”

Cooking Instructions4%

“excellent for stir fry s”

What buyers complain about

88% of reviews

Advertised Vs Actual Product25%

“false advertisement of this product have resulted in my wife becoming very poorly”

Quality-Overall13%

“Quality issue”

Salt Content13%

“salt that was the consistency”

Natural Resource Wastage13%

“money wasted”

Value For Money6%

“Before you think this is expensive”

Hoisin Sauce return rate & reasons

Why buyers send it back, as a share of all return requests.

0.0%

Return rate

50%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

50%

2Certifications

50%

Common Hoisin Sauce questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hoisin Sauce 36/100 on Amazon United Kingdom — Skip it. The niche generates £99K/yr across 11 tracked products. Search demand moved -22.1% over the last 90 days.