How competitive is the Hobgoblin Beer niche on Amazon United Kingdom?

13 brands and 38 sellers compete in Hobgoblin Beer on Amazon United Kingdom. The top 5 Hobgoblin Beer products take 43% of clicks and its top 5 brands hold 83% of demand.

What does it cost to enter the Hobgoblin Beer niche?

Hobgoblin Beer sells for £12.60 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £1.43–£34.94. The average incumbent carries 35 reviews — the moat a new listing must climb.

Hobgoblin Beer

Hobgoblin Beer shows low returns (0.2%), but a small market ($26K/yr) keeps it on the watch list.

Signals Low Review Barrier

Flapen Score

Worth a look

This niche Category average

Is Hobgoblin Beer profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hobgoblin Beer is a £26K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 54/100.

Hobgoblin Beer: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +35.8% over the last 90 days and 4.5% of searches end in a purchase.

£26K

revenue / yr

Units sold / yr5K

Search volume / yr+35.8%47K

Conversion rate4.5%

Avg price£12.60

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers13 · 38

Top-5 product click share43%

Open market17%

Avg brand age75 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 29 products

Top Hobgoblin Beer products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hobgoblin Session IPA Beer | 440ml Can | 10 Pack

Price: £10.95
Rating: 4.8/5
Reviews: 11
Age: 1y ago

Hobgoblin Session IPA Ale Beer 568ml Can (Pack of 12)

Price: £11.63
Rating: 4.6/5
Reviews: 20
Age: 1y ago

Hobgoblin Gold Beer 10 x 440ml

Price: £12.24
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Beer Hunter Wychwood Hobgoblin Ale Gift Set - Ruby Gold & IPA - 3 Pack

Price: £19.29
Rating: 4.2/5
Reviews: 67
Age: 5y ago

Lauries Pub and Bar Accessories Hobgoblin Pint Glass

Price: £13.17
Rating: 4.7/5
Reviews: 49
Age: 3y ago

Newest

by launch date

Greene King Great British Beers Mixed Case 6 x 500ml Bottles

Price: £8.75
Rating: 4.1/5
Reviews: 9
Age: 11mo ago

Old Session Hen Beer 24 x 440ml Cans Session Ale

Price: £18.46
Rating: 4.0/5
Reviews: 2
Age: 11mo ago

Hobgoblin Session IPA Beer | 440ml Can | 10 Pack

Price: £10.95
Rating: 4.8/5
Reviews: 11
Age: 1y ago

Hobgoblin Gold Beer 10 x 440ml

Price: £12.24
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Hobgoblin Session IPA Ale Beer 568ml Can (Pack of 12)

Price: £11.63
Rating: 4.6/5
Reviews: 20
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

12%

Hobgoblin34%
hobgoblin22%
Beer Hunter11%
Wychwood10%
Old Speckled Hen7%
Laurie's Pub and Bar Accessories5%
Open — no brand owns it (7 brands, 12%)

Hobgoblin Beer demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR4.5%Products29Brands13Top 5 Brands83%OOS Rate0.0%Rating4.5★Reviews35Avg BSR#839

Top Hobgoblin Beer search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hobgoblin beer20K/yr +41.0%3.0% conv.
hobgoblin23K/yr +36.5%5.9% conv.
hobgoblin ruby beer4K/yr +14.2%1.8% conv.

What reviews say buyers love and hate about Hobgoblin Beer

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews

Alcohol Flavor37%

“Good Beer”

Value For Money19%

“Great price”

Taste-Overall8%

“Very tasty”

Flavor8%

“Full of flavor”

Quality-Overall7%

“Great quality”

What buyers complain about

80% of reviews

Taste-Overall31%

“the taste is lighter than one would get from a stronger beer”

Value For Money17%

“Not good enough for the money”

Leak-Proof11%

“11/12 arrived as one leaked”

Flavor6%

“bland and flavourless”

Quality-Overall6%

“Poor”

Hobgoblin Beer return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

100%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Advertised Vs Actual Product

100%

Common Hobgoblin Beer questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hobgoblin Beer 54/100 on Amazon United Kingdom — Worth a look. The niche generates £26K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. Search demand moved +35.8% over the last 90 days.

Hobgoblin Beer buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Leak-Proof, the themes mined from the niche's reviews. Its return rate is 0.2%.