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Hobgoblin Beer

Maybe

An estimated 0.2% of orders come back. But shoppers spend an estimated $26K a year here, so Hobgoblin Beer is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£26K/yr47K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
43%top-5 click share · 13 brands · 38 sellers

Flapen Score

Hobgoblin Beer against its category

The dotted line is the Grocery average. Past it, Hobgoblin Beer is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hobgoblin Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hobgoblin Beer 47K times last year and spent an estimated £26K. The top 5 brands take 83% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 4.5% of those searches ended in a purchase.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
4.5%
Market size, estimated
£26Ka year
Top search term
hobgoblin beer20K searches a year

02 · Price

A sale here is worth £12.60.

Listings sell for £12.60 on average, from £1.43 to £34.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.60 that is £1K to £3K a year per listing.

Average price
£12.60under the $15 to $100 sweet spot
Price range
£1.43–£34.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #839 within Beer, Wine & Spirits. It carries 35 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#839in Beer, Wine & Spirits
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
29

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Hobgoblin Beer products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

38

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 92%

Open market

12%

  • Hobgoblin34%
  • hobgoblin22%
  • Beer Hunter11%
  • Wychwood10%
  • Old Speckled Hen7%
  • Laurie's Pub and Bar Accessories5%
  • Open — no brand owns it (7 brands, 12%)

Demand

Hobgoblin Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked

Search terms

Top Hobgoblin Beer search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hobgoblin beer20K/yr
  • hobgoblin23K/yr
  • hobgoblin ruby beer4K/yr

Reviews and returns

What reviews say buyers love and hate about Hobgoblin Beer

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Alcohol Flavor”
31%of negative reviews mention “Taste-Overall”
0.2%of orders come back
“the taste is lighter than one would get from a stronger beer”
A buyer, on “Taste-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Hobgoblin Beer questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data