hobgoblin beer
Worth a lookShows low returns (0.2%), but a small market ($26K/yr) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Incredible34.52avg incumbent reviews — the moat a new listing must climb
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Growth
Good+35.8%90-day search growth — must beat 0% to launch
Price range
Good£1.43–£34.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.60avg listing price — sweet spot $15–$100
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Bad£26K£26K/yr · 47K searches
According to Flapen's Amazon United Kingdom niche tracking, hobgoblin beer is a £26K/yr Amazon United Kingdom market (47K searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hobgoblin beer market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £50K–£63K
- units × avg price
- Conversion rate
- 4.5%
- Avg BSR
- #839
- Page quality
- 0%
- Prime
- 79%
- Sponsored
- 41%
- Out of stock
- 0.0%
- Avg brand age
- 75 months
- Avg seller age
- 187 days
Competition & brand share
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.Brands
13 falling
Sellers
38
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
43%
Top 20: 92%
Open market
12%
- Hobgoblin34%
- hobgoblin22%
- Beer Hunter11%
- Wychwood10%
- Old Speckled Hen7%
- Laurie's Pub and Bar Accessories5%
- Open — no brand owns it (7 brands, 12%)
Demand
Weekly Amazon search volume, last 31 weeks — +35.8% search growth over the last 90 days.Top hobgoblin beer search terms
- hobgoblin beer20K/yr
- hobgoblin23K/yr
- hobgoblin ruby beer4K/yr
Top hobgoblin beer products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hobgoblin Session IPA Beer | 440ml Can | 10 Pack
Hobgoblin£10.954.8★11 rev
Hobgoblin Session IPA Ale Beer 568ml Can (Pack of 12)
hobgoblin£11.634.6★20 rev
Hobgoblin Gold Beer 10 x 440ml
Hobgoblin£12.245.0★2 rev
Beer Hunter Wychwood Hobgoblin Ale Gift Set - Ruby Gold & IPA - 3 Pack
Beer Hunter£19.294.2★67 rev
Lauries Pub and Bar Accessories Hobgoblin Pint Glass
Laurie's Pub and Bar Accessories£13.174.7★49 rev
Newest
by launch date
Greene King Great British Beers Mixed Case 6 x 500ml Bottles
Greene King£8.759 rev
Old Session Hen Beer 24 x 440ml Cans Session Ale
Old Speckled Hen£18.462 rev
Hobgoblin Session IPA Beer | 440ml Can | 10 Pack
Hobgoblin£10.9511 rev
Hobgoblin Gold Beer 10 x 440ml
Hobgoblin£12.242 rev
Hobgoblin Session IPA Ale Beer 568ml Can (Pack of 12)
hobgoblin£11.6320 rev
Trending
90-day click momentumOld Session Hen Beer 24 x 440ml Cans Session Ale
Old Speckled Hen£18.464.0★
Hobgoblin Session IPA Beer | 440ml Can | 10 Pack
Hobgoblin£10.954.8★
Old Session Hen Beer 8 x 500ml Bottles Session Ale
Old Speckled Hen£7.144.3★
Ruddles Best Bitter Ale Beer 12 x 500ml Bottles Traditional English Ale
Greene King£11.823.8★
Old Speckled Hen Pale Ale Beer 24 x 500ml Cans
Old Speckled Hen£27.934.7★
What buyers say about hobgoblin beer
What buyers praise and complain about, mined from review topics.What buyers love
“Good Beer”
“Great price”
“Very tasty”
“Full of flavor”
“Great quality”
“Great Fathers Day Gift”
“Refreshing”
“Looks as stated”
“The fact is, though, that because the name contains the word 'Best', people may think this is a Best Bitter, which it isn't. the ABV is too low for that, CAMRA states that a Best Bitter should be between 4.1% & 4.6% ABV”
“good size holds one can of beer”
What buyers complain about
“the taste is lighter than one would get from a stronger beer”
“Not good enough for the money”
“11/12 arrived as one leaked”
“bland and flavourless”
“Poor”
“So it is still somewhat misleading”
“there was a bottle missing making it unsuitable for gifting”
Top return reasons
Common questions
- Is hobgoblin beer profitable to sell on Amazon United Kingdom?
- The niche generates £26K/yr across 29 tracked products. 2 of 3 products launched in the last 360 days are still selling. 90-day search growth is +35.8%. Flapen's verdict: Worth a look (54/100).
- How competitive is the hobgoblin beer niche?
- 13 brands and 38 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 83% of demand.
- What do buyers complain about in hobgoblin beer?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Leak-Proof. The return rate is 0.2%.
- What does it cost to enter the hobgoblin beer niche?
- Listings span £1.43–£34.94; the average listing price is £12.60 (sweet spot $15–$100). The average incumbent carries 35 reviews — the moat a new listing must climb.