Hobgoblin Beer
MaybeReturns run at only 0.2% of orders. But shoppers spend only $26K a year here, so Hobgoblin Beer is a Maybe.
- Flapen Score
- 54 / 100Top 17% of 2,976 Grocery niches · +8 vs the category median of 4654
- Market size
- £26K/yr47K searches / yr
- 90-day growth
- +35.8%search demand this quarter
- Competition
- 43%top-5 click share · 13 brands · 38 sellers
Flapen Score
Hobgoblin Beer against its category
The dotted line is the Grocery average. Past it, Hobgoblin Beer is stronger. Inside it, weaker.
Market
The Hobgoblin Beer market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hobgoblin Beer 47K times last year and spent an estimated £26K. The top 5 brands take 83% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
4.5% of searches ended in a purchase last week.
Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.
- Searches, last 12 months
- 47K
- Growth, 90 days vs prior 90
- +35.8%
- Conversion, latest week
- 4.5%
- Market size, estimated
- £26Ka year
- Top search term
- hobgoblin beer20K searches a year
02 · Price
A sale here is worth £12.60.
Listings sell for £12.60 on average, from £1.43 to £34.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.60 that is £1K to £3K a year per listing.
- Average price
- £12.60under the $15 to $100 sweet spot
- Price range
- £1.43–£34.94
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
41% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #839 within Beer, Wine & Spirits. It carries 35 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 41%
- Prime listings
- 79%
- Out of stock, average day
- 0.0%
- Average rank
- #839in Beer, Wine & Spirits
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 35per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 75 months
Products
Top Hobgoblin Beer products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hobgoblin Session IPA Beer | 440ml Can | 10 Pack
- Price
- £10.95
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago

Hobgoblin Session IPA Ale Beer 568ml Can (Pack of 12)
- Price
- £11.63
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago

Hobgoblin Gold Beer 10 x 440ml
- Price
- £12.24
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Beer Hunter Wychwood Hobgoblin Ale Gift Set - Ruby Gold & IPA - 3 Pack
- Price
- £19.29
- Rating
- 4.2/5
- Reviews
- 67
- Age
- 5y ago

Lauries Pub and Bar Accessories Hobgoblin Pint Glass
- Price
- £13.17
- Rating
- 4.7/5
- Reviews
- 49
- Age
- 3y ago
Trending
90-day click momentum
Old Session Hen Beer 24 x 440ml Cans Session Ale
- Price
- £18.46
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 11mo ago

Hobgoblin Session IPA Beer | 440ml Can | 10 Pack
- Price
- £10.95
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago

Old Session Hen Beer 8 x 500ml Bottles Session Ale
- Price
- £7.14
- Rating
- 4.3/5
- Reviews
- 24
- Age
- 2y ago

Ruddles Best Bitter Ale Beer 12 x 500ml Bottles Traditional English Ale
- Price
- £11.82
- Rating
- 3.8/5
- Reviews
- 13
- Age
- 1y ago

Old Speckled Hen Pale Ale Beer 24 x 500ml Cans
- Price
- £27.93
- Rating
- 4.7/5
- Reviews
- 74
- Age
- 3y ago
Newest
by launch date
Greene King Great British Beers Mixed Case 6 x 500ml Bottles
- Price
- £8.75
- Rating
- 4.1/5
- Reviews
- 9
- Age
- 11mo ago

Old Session Hen Beer 24 x 440ml Cans Session Ale
- Price
- £18.46
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 11mo ago

Hobgoblin Session IPA Beer | 440ml Can | 10 Pack
- Price
- £10.95
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 1y ago

Hobgoblin Gold Beer 10 x 440ml
- Price
- £12.24
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago

Hobgoblin Session IPA Ale Beer 568ml Can (Pack of 12)
- Price
- £11.63
- Rating
- 4.6/5
- Reviews
- 20
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
38
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
43%
Top 20: 92%
Open market
12%
- Hobgoblin34%
- hobgoblin22%
- Beer Hunter11%
- Wychwood10%
- Old Speckled Hen7%
- Laurie's Pub and Bar Accessories5%
- Open — no brand owns it (7 brands, 12%)
Demand
Hobgoblin Beer search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jun, Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked
Search terms
Top Hobgoblin Beer search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- hobgoblin beer20K/yr
- hobgoblin23K/yr
- hobgoblin ruby beer4K/yr
Reviews and returns
What reviews say buyers love and hate about Hobgoblin Beer
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
the taste is lighter than one would get from a stronger beer
just don't taste the same
very little taste trying to be a largar
Not good enough for the money
Price fluctuation
11/12 arrived as one leaked
One leaked everywhere
bland and flavourless
Poor
Love
Good Beer
Very drinkable
Great tasting beer
Great price
Unbelievable value
Great value
Very tasty
Great taste, great value
Tasty beer
Full of flavor
Great price, top notch beer with all the flavour and strength you expect from a quality Ale
Beers are very tasty, lots of flavour and variety
Great quality
Quality
Return
0.2% Return rate 100% Fixable by listing
So it is still somewhat misleading
Firstly, like the IPA, I feel that the marketing of this beer is somewhat misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hobgoblin Beer questions
Answered from the same tracked data.









