Skip to content

Hobgoblin Beer

Maybe

Returns run at only 0.2% of orders. But shoppers spend only $26K a year here, so Hobgoblin Beer is a Maybe.

Flapen Score
54
54 / 100
Top 17% of 2,976 Grocery niches · +8 vs the category median of 46
Market size
£26K/yr47K searches / yr
90-day growth
+35.8%search demand this quarter
Competition
43%top-5 click share · 13 brands · 38 sellers

Flapen Score

Hobgoblin Beer against its category

The dotted line is the Grocery average. Past it, Hobgoblin Beer is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hobgoblin Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hobgoblin Beer 47K times last year and spent an estimated £26K. The top 5 brands take 83% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.5% of searches ended in a purchase last week.

Shoppers searched for this 47K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.5% of those searches ended in a purchase. Searches in the last 90 days moved +35.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £26K a year.

Searches, last 12 months
47K
Growth, 90 days vs prior 90
+35.8%
Conversion, latest week
4.5%
Market size, estimated
£26Ka year
Top search term
hobgoblin beer20K searches a year

02 · Price

A sale here is worth £12.60.

Listings sell for £12.60 on average, from £1.43 to £34.94. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £12.60 that is £1K to £3K a year per listing.

Average price
£12.60under the $15 to $100 sweet spot
Price range
£1.43–£34.94
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

41% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #839 within Beer, Wine & Spirits. It carries 35 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
41%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#839in Beer, Wine & Spirits
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
35per listing
Listings tracked
29

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
75 months

Products

Top Hobgoblin Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£3K£4K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

13 falling

Sellers

38

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

43%

Top 20: 92%

Open market

12%

  • Hobgoblin34%
  • hobgoblin22%
  • Beer Hunter11%
  • Wychwood10%
  • Old Speckled Hen7%
  • Laurie's Pub and Bar Accessories5%
  • Open — no brand owns it (7 brands, 12%)

Demand

Hobgoblin Beer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked

Search terms

Top Hobgoblin Beer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hobgoblin beer20K/yr
  • hobgoblin23K/yr
  • hobgoblin ruby beer4K/yr

Reviews and returns

What reviews say buyers love and hate about Hobgoblin Beer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall31%−0.15

the taste is lighter than one would get from a stronger beer

just don't taste the same

very little taste trying to be a largar

Value For Money17%+1.22

Not good enough for the money

Price fluctuation

Leak-Proof11%

11/12 arrived as one leaked

One leaked everywhere

Flavor6%−0.05

bland and flavourless

Quality-Overall6%+0.06

Poor

Love

Alcohol Flavor37%+2.91

Good Beer

Very drinkable

Great tasting beer

Value For Money19%+1.22

Great price

Unbelievable value

Great value

Taste-Overall8%−0.15

Very tasty

Great taste, great value

Tasty beer

Flavor8%−0.05

Full of flavor

Great price, top notch beer with all the flavour and strength you expect from a quality Ale

Beers are very tasty, lots of flavour and variety

Quality-Overall7%+0.06

Great quality

Quality

Return

0.2% Return rate 100% Fixable by listing

Advertised Vs Actual Product100%▁▁▁▁▁█

So it is still somewhat misleading

Firstly, like the IPA, I feel that the marketing of this beer is somewhat misleading

FAQ

Common Hobgoblin Beer questions

Answered from the same tracked data.