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Hob Brite

Fail

Prices span $3.26–$11.89, mostly outside the sweet spot, so Hob Brite is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£98K/yr55K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
68%top-5 click share · 6 brands · 47 sellers

Flapen Score

Hob Brite against its category

The dotted line is the Grocery average. Past it, Hob Brite is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hob Brite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hob Brite 55K times last year and spent an estimated £98K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 22.7% of those searches ended in a purchase.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 22.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
22.7%
Market size, estimated
£98Ka year
Peak month
January1.9× the quietest month
Top search term
hob brite31K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £3.26 to £11.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.81 that is £6K to £8K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£3.26–£11.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Household Cleaners. It carries 595 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#103in Household Cleaners
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
14

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hob Brite products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

47

Est. top-5 brand share

86%

Top 20: 88%

Est. top-5 click share

68%

Top 20: 100%

Open market

2%

  • Hob Brite57%
  • Topest16%
  • --12%
  • Masonara5%
  • PERMORMAK4%
  • Fabulosa3%
  • Open — no brand owns it (2%)

Demand

Hob Brite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Hob Brite search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hob brite31K/yr
  • hob brite ceramic hob cleaner15K/yr
  • hob bright3K/yr
  • hobrite ceramic hob cleaner3K/yr
  • hob bright hob cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Hob Brite

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Ease Of Cleaning”
19%of negative reviews mention “Ease Of Cleaning”
0.2%of orders come back
“poor cleaning power”
A buyer, on “Ease Of Cleaning”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Hob Brite questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data