Skip to content

Hob Brite

Fail

Prices span $3.26–$11.89, mostly outside the sweet spot, so Hob Brite is a Fail.

Flapen Score
41
41 / 100
Ranks 2,140 of 2,976 Grocery niches · −5 vs the category median of 46
Market size
£98K/yr55K searches / yr
90-day growth
-29.3%search demand this quarter
Competition
68%top-5 click share · 6 brands · 47 sellers

Flapen Score

Hob Brite against its category

The dotted line is the Grocery average. Past it, Hob Brite is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hob Brite market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hob Brite 55K times last year and spent an estimated £98K. The top 5 brands take 86% of clicks. Demand peaks in Jan–Feb. Flapen scores it 41 out of 100, a Fail.

01 · Demand

22.7% of searches ended in a purchase last week.

Shoppers searched for this 55K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.7% of those searches ended in a purchase. Searches in the last 90 days moved -29.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £98K a year.

Searches, last 12 months
55K
Growth, 90 days vs prior 90
-29.3%
Conversion, latest week
22.7%
Market size, estimated
£98Ka year
Peak month
January1.9× the quietest month
Top search term
hob brite31K searches a year

02 · Price

A sale here is worth £7.81.

Listings sell for £7.81 on average, from £3.26 to £11.89. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At £7.81 that is £6K to £8K a year per listing.

Average price
£7.81under the $15 to $100 sweet spot
Price range
£3.26–£11.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
£6K–£8K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #103 within Household Cleaners. It carries 595 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
71%
Out of stock, average day
0.0%
Average rank
#103in Household Cleaners
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
595per listing
Listings tracked
14

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Hob Brite products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£20K£30K£39K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

47

Top-5 brand share

86%

Top 20: 88%

Top-5 click share

68%

Top 20: 100%

Open market

2%

  • Hob Brite57%
  • Topest16%
  • --12%
  • Masonara5%
  • PERMORMAK4%
  • Fabulosa3%
  • Open — no brand owns it (2%)

Demand

Hob Brite search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Search terms

Top Hob Brite search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hob brite31K/yr
  • hob brite ceramic hob cleaner15K/yr
  • hob bright3K/yr
  • hobrite ceramic hob cleaner3K/yr
  • hob bright hob cleaner3K/yr

Reviews and returns

What reviews say buyers love and hate about Hob Brite

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning19%+0.49

poor cleaning power

my is it difficult to keep clean

Not the best to clean my hob

Value For Money11%−0.08

Waste of money

though bit on a pricey side I yhoyght it will be worth it

Functionality-Overall8%−0.04

Doesnt work

none of them works

Tried several different products, nothing worked

Stain Resistance4%−0.04

Did not remove any stains or marks at all

stains are still there

Had stubborn stain on my kitchen hob

Quality-Overall3%+0.86

Poor quality

Love

Ease Of Cleaning28%+0.49

Brilliant cleaning stuff

Good cleaner

Cleans well

Quality-Overall23%+0.86

Excellent kit

Good product been searching for

Excellent Product

Value For Money11%−0.08

Good value for money

GOOD VALUE

great value for money

Advertised Vs Actual Product9%−0.05

This does the work it is expected to do

Does the job

Does the job perfectly

Ease Of Use5%+0.86

Ease of use

Easy to remove marks

would recommend it as a handy starter kit

Return

0.2% Return rate 23% Fixable by listing

Leak-Proof29%▅▂▃██▅

My hob spillage was severe

Advertised Vs Actual Product17%▆▄▆█▄▄
Functionality-Overall14%▄▂▃▂▅█

Doesnt work

none of them works

Tried several different products, nothing worked

Value For Money9%▁▆█▁▁▁

Waste of money

though bit on a pricey side I yhoyght it will be worth it

Smell7%▆█▁▅▁█

If not better with the lemon scent

The cleaner itself has a smell which I am not so keen

FAQ

Common Hob Brite questions

Answered from the same tracked data.