Is hob brite profitable to sell on Amazon United Kingdom?

The niche generates £98K/yr across 14 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -29.3%. Flapen's verdict: Skip it (41/100).

How competitive is the hob brite niche?

6 brands and 47 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in hob brite?

Top complaints mined from reviews: Ease Of Cleaning, Value For Money, Functionality-Overall. The return rate is 0.2%.

When does demand for hob brite peak?

Demand peaks in Jan–Feb; the busiest month runs 1.9× the quietest.

What does it cost to enter the hob brite niche?

Listings span £3.26–£11.89; the average listing price is £7.81 (sweet spot $15–$100). The average incumbent carries 595 reviews — the moat a new listing must climb.

hob brite

Skip it

Prices mostly outside the sweet spot ($3.26–$11.89) — this niche doesn't clear our bar today.

Conversion

Incredible22.7%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Review moat

Good594.5

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Competition

Okay68%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£98K

£98K/yr · 55K searches

Avg price

Bad£7.81

avg listing price — sweet spot $15–$100

Growth

Bad-29.3%

90-day search growth — must beat 0% to launch

Price range

Bad£3.26–£11.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, hob brite is a £98K/yr Amazon United Kingdom market (55K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 41/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

hob brite market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: £78K–£98K; units × avg price
Conversion rate: 22.7%
Avg BSR: #103
Page quality: 0%
Prime: 71%
Sponsored: 79%
Out of stock: 0.0%
Avg brand age: 46 months
Avg seller age: 170 days

Competition & brand share

The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 flat

Sellers

Top-5 brand share

86%

Top 20: 88%

Top-5 click share

68%

Top 20: 100%

Open market

Hob Brite57%
Topest16%
--12%
Masonara5%
PERMORMAK4%
Fabulosa3%
Open — no brand owns it (2%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -29.3% search growth over the last 90 days.

Peak months: Jan, Feb · busiest ÷ quietest = 1.9×

Open Trend

Top hob brite search terms

hob brite31K/yr -36.1%17.7% conv.
hob brite ceramic hob cleaner15K/yr -22.4%19.0% conv.
hob bright3K/yr +32.2%14.2% conv.
hobrite ceramic hob cleaner3K/yr -24.1%20.5% conv.
hob bright hob cleaner3K/yr -45.2%20.4% conv.

All search terms

Top hob brite products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hob Brite Hob Cleaner Lemon Sherbet (2X 250 ml) A Powerful Cream Formula for Electric Ceramic Halogen and Induction Cookers with Degreaser Sponge

Hob Brite£4.654.5★4,267 rev

2X Hob Brite Hob Cleaner Lemon Sherbet (2X 250 ML) Ceramic Electric Halogen and Induction Hob Cream Cleaner with Degreaser Sponge- Packaging May Vary

--£9.464.4★253 rev

Hob Brite Hob Cleaner (250 Ml) + Hob Cleaning Tool [Non-Scratch] - Ideal for Ceramic Electric Halogen and Induction Hobs [Packaging May Vary]

Topest£8.514.7★56 rev

Hob Brite Cleaner 250ml

Hob Brite£4.204.4★338 rev

Hob Brite Original Ceramic Electric Halogen and Induction Hob Cream Cleaner (300ml Pack of 3)

Hob Brite£5.564.5★1,358 rev

Newest

by launch date

Fabulosa Hob Brite Electric Ceramic Induction and Halogen Hob Cleaner and Stain Remover Powerful Formula for Sparkling Hobs 250ml 3 Pack Lemon Sherbet

Fabulosa£3.261 rev

1mo ago

Hob Brite Ceramic Hob Cleaner for Glass Induction & Electric Hobs - with Non-Scratch Scraper Cleaning Cloth Polishing Cloth & Gloves - Professional Kit for Burnt Pans & Stove Top (250ml)

Masonara£8.50297 rev

7mo ago

Hob Brite Hob Cleaner Glass Ceramic 250ml Ceramic Hob Cleaner and Induction Hob Cleaner Kit with Microfibre Cloth and Safety Scraper for Home Kitchen Cooktops

Asquare Essentials£10.1419 rev

9mo ago

Hob Cleaner | Hob Brite & Hob Cleaner Tool | Made For Ceramic Hob Induction Hob Glass Hob | Plus 20 Spare Units | Permormak Hob cleaning set

PERMORMAK£9.69411 rev

1y ago

Hob Brite Hob Cleaner (250 Ml) + Hob Cleaning Tool [Non-Scratch] - Ideal for Ceramic Electric Halogen and Induction Hobs [Packaging May Vary]

Topest£8.5156 rev

1y ago

What buyers say about hob brite

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Cleaning28%

“Brilliant cleaning stuff”

Quality-Overall23%

“Excellent kit”

Value For Money11%

“Good value for money”

Advertised Vs Actual Product9%

“This does the work it is expected to do”

Ease Of Use5%

“Ease of use”

Efficiency5%

“Really effective”

Brightness/Shine/Glow5%

“shines like glass”

Product Condition3%

“Looks brand new”

Smell3%

“No chemical smells”

Strength1%

“Effective”

What buyers complain about

Ease Of Cleaning19%

“poor cleaning power”

Value For Money11%

“Waste of money”

Functionality-Overall8%

“Doesnt work”

Stain Resistance4%

“Did not remove any stains or marks at all”

Quality-Overall3%

“Poor quality”

Burnt/Roasted/Overbaked3%

“immediately stained it with burned on food”

Wrinkles3%

“Worst problem, it leaves patchy appearance”

Smell3%

“If not better with the lemon scent”

De-Grease3%

“Will have to get the elbow grease out”

Leak-Proof3%

“My hob spillage was severe”

Top return reasons

Leak-Proof29%

Advertised Vs Actual Product17%

Functionality-Overall14%

Value For Money9%

Smell7%

Stain Resistance6%

Size-Overall4%