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Hipp Organic Milk 3

Fail

The top 5 products take 100% of clicks, so Hipp Organic Milk 3 is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£24K/yr19K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Hipp Organic Milk 3 against its category

The dotted line is the Grocery average. Past it, Hipp Organic Milk 3 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hipp Organic Milk 3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hipp Organic Milk 3 19K times last year and spent an estimated £24K. One brand takes every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 4.3% of those searches ended in a purchase.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
4.3%
Market size, estimated
£24Ka year
Peak month
July1.5× the quietest month
Top search term
hipp organic milk 316K searches a year

02 · Price

A sale here is worth £29.07.

Listings sell for £29.07 on average, from £7.82 to £70.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At £29.07 that is £44K to £58K a year per listing.

Average price
£29.07inside the $15 to $100 sweet spot
Price range
£7.82–£70.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
£44K–£58K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #13 within Baby Foods. It carries 230 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
32.7%
Average rank
#13in Baby Foods
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
3

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Products

Top Hipp Organic Milk 3 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

100%

Top 20: 100%

Open market

0%

  • HiPP100%

Demand

Hipp Organic Milk 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Hipp Organic Milk 3

We read the reviews and the return reasons for every product selling here.

100%of positive reviews mention “Solubility”
0.1%of orders come back
“I personally loved the idea of liquid formula”
A buyer, on “Solubility”100% of positive reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

1 topic

NegativePositive

FAQ

Common Hipp Organic Milk 3 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data