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Hipp Organic Milk 3

Fail

The top 5 products take 100% of clicks, so Hipp Organic Milk 3 is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£24K/yr19K searches / yr
90-day growth
+10.6%search demand this quarter
Competition
100%top-5 click share · 1 brands · 3 sellers

Flapen Score

Hipp Organic Milk 3 against its category

The dotted line is the Grocery average. Past it, Hipp Organic Milk 3 is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hipp Organic Milk 3 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hipp Organic Milk 3 19K times last year and spent an estimated £24K. One brand takes every click. Demand peaks in Jul. Flapen scores it 42 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 19K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
19K
Growth, 90 days vs prior 90
+10.6%
Conversion, latest week
4.3%
Market size, estimated
£24Ka year
Peak month
July1.5× the quietest month
Top search term
hipp organic milk 316K searches a year

02 · Price

A sale here is worth £29.07.

Listings sell for £29.07 on average, from £7.82 to £70.29. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 1,500 to 2,000 of them. At £29.07 that is £44K to £58K a year per listing.

Average price
£29.07inside the $15 to $100 sweet spot
Price range
£7.82–£70.29
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
1,500–2,000
Revenue per listing a year
£44K–£58K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 32.7% of listings are out of stock. The average listing ranks #13 within Baby Foods. It carries 230 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
32.7%
Average rank
#13in Baby Foods
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
230per listing
Listings tracked
3

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 72 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
72 months

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£4K£7K£11K£14K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 flat

Sellers

3

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • HiPP100%

Demand

Hipp Organic Milk 3 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600400Spike '24Spike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.5×

Reviews and returns

What reviews say buyers love and hate about Hipp Organic Milk 3

What buyers praise, what they complain about and why they send it back, from the reviews.

Love

Solubility100%−0.60

I personally loved the idea of liquid formula

FAQ

Common Hipp Organic Milk 3 questions

Answered from the same tracked data.