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High Protein Snacks

Fail

Shoppers spend an estimated $57K a year here, so High Protein Snacks is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£57K/yr52K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
68%top-5 click share · 7 brands · 63 sellers

Flapen Score

High Protein Snacks against its category

The dotted line is the Grocery average. Past it, High Protein Snacks is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The High Protein Snacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for High Protein Snacks 52K times last year and spent an estimated £57K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
5.7%
Market size, estimated
£57Ka year
Peak month
February1.6× the quietest month
Top search term
mars protein bars26K searches a year

02 · Price

A sale here is worth £19.35.

Listings sell for £19.35 on average, from £9.31 to £31.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.35 that is £2K to £5K a year per listing.

Average price
£19.35inside the $15 to $100 sweet spot
Price range
£9.31–£31.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #70 within Chocolate Candy. It carries 517 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
69%
Out of stock, average day
3.6%
Average rank
#70in Chocolate Candy
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
517per listing
Listings tracked
16

04 · Newcomers

5 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
55 months

Products

Top High Protein Snacks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 68% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

63

Est. top-5 brand share

93%

Top 20: 100%

Est. top-5 click share

68%

Top 20: 100%

Open market

4%

  • Mars66%
  • Myprotein12%
  • Warrior6%
  • Bounty5%
  • Grenade4%
  • Snickers4%
  • Open — no brand owns it (1 brand, 4%)

Demand

High Protein Snacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top High Protein Snacks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mars protein bars26K/yr
  • protein chocolate15K/yr
  • mars protein7K/yr
  • chocolate brownie protein powder4K/yr

Reviews and returns

What reviews say buyers love and hate about High Protein Snacks

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Taste-Overall”
26%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“very artificial taste”
A buyer, on “Taste-Overall”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common High Protein Snacks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data