high protein snacks
Skip itA small market ($57K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great£19.35avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good517.25avg incumbent reviews — the moat a new listing must climb
Price range
Good£9.31–£31.25cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Growth
Okay+0.3%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand
Market size
Bad£57K£57K/yr · 52K searches
According to Flapen's Amazon United Kingdom niche tracking, high protein snacks is a £57K/yr Amazon United Kingdom market (52K searches/yr). The top 5 brands hold 93% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
high protein snacks market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £58K–£77K
- units × avg price
- Conversion rate
- 5.7%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 69%
- Sponsored
- 44%
- Out of stock
- 3.6%
- Avg brand age
- 55 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
63
Top-5 brand share
93%
Top 20: 100%
Top-5 click share
68%
Top 20: 100%
Open market
4%
- Mars66%
- Myprotein12%
- Warrior6%
- Bounty5%
- Grenade4%
- Snickers4%
- Open — no brand owns it (1 brand, 4%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +0.3% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top high protein snacks search terms
- mars protein bars26K/yr
- protein chocolate15K/yr
- mars protein7K/yr
- chocolate brownie protein powder4K/yr
Top high protein snacks products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mars Protein Bar Milk Chocolate 12 × 57g 18g Protein Low Sugar (2g) HighProtein Snack for Gym Work & OntheGo
Mars£18.293.9★79 rev
Mars Protein Caramel Nougat & Milk Chocolate Bars 18 x 50g
Mars£26.294.3★254 rev
Mars Orange Chocolate Low Sugar High Protein Bars 12×55g | 18g Protein Only 2g Sugar | Healthy Energy Snack Individually Wrapped Protein Bar for Fitness Gym & OntheGo Fuel
Mars£18.153.7★12 rev
Mars Salted Caramel Protein Bar 12 × 57g 18g Protein Low Sugar (2g) HighProtein Chocolate Snack for Gym Work & OntheGo
Mars£19.064.1★191 rev
Myprotein Impact Whey Protein Mars | Chocolate Caramel & Malt Flavour Protein Powder | 1 kg (31 Servings) - 20g Protein per Serving | Low Sugar High-Performance Whey
Myprotein£28.984.5★33 rev
Newest
by launch dateMyprotein Impact Whey Protein Mars | Chocolate Caramel & Malt Flavour Protein Powder | 1 kg (31 Servings) - 20g Protein per Serving | Low Sugar High-Performance Whey
Myprotein£28.9833 rev
Myprotein Impact Whey Protein Mars | Chocolate Caramel & Malt Flavour Protein Powder | 500 g (15 Servings) - 20g Protein per Serving | Low Sugar High-Performance Whey
Myprotein£17.9333 rev
Myprotein Impact Whey Protein Powder | Chocolate Brownie - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
Myprotein£23.3633 rev
Mars Orange Chocolate Low Sugar High Protein Bars 12×55g | 18g Protein Only 2g Sugar | Healthy Energy Snack Individually Wrapped Protein Bar for Fitness Gym & OntheGo Fuel
Mars£18.1512 rev
Grenade Limited Edition Creme Egg Flavour Soft Core Protein Bar - High Protein Low Sugar 18 x 45 g
Grenade£18.05304 rev
Trending
90-day click momentumMars Orange Chocolate Low Sugar High Protein Bars 12×55g | 18g Protein Only 2g Sugar | Healthy Energy Snack Individually Wrapped Protein Bar for Fitness Gym & OntheGo Fuel
Mars£18.153.7★
Myprotein Impact Whey Protein Mars | Chocolate Caramel & Malt Flavour Protein Powder | 1 kg (31 Servings) - 20g Protein per Serving | Low Sugar High-Performance Whey
Myprotein£28.984.5★
Myprotein Impact Whey Protein Powder | Chocolate Brownie - 30 Servings | Up to 23 g Whey Protein Per Serving with BCAAs | Builds Lean Muscle Speeds Recovery | Low Fat & Carbs | Vegetarian
Myprotein£23.364.2★
Mars Hi Protein Salted Caramel Bar (12 x 59g) - High Protein Energy Snack with Salted Caramel Nougat and Real Milk Chocolate - Contains 20g Protein
Mars£27.354.4★
Myprotein Impact Whey Protein Mars | Chocolate Caramel & Malt Flavour Protein Powder | 500 g (15 Servings) - 20g Protein per Serving | Low Sugar High-Performance Whey
Myprotein£17.934.5★
What buyers say about high protein snacks
What buyers praise and complain about, mined from review topics.What buyers love
“Enjoy the taste”
“Good protein powder”
“Reasonable Price”
“rich in flavor”
“Good quality though, good macros, good taste”
“Very chocolate lovely”
“Smooth consistency - Nice taste”
“It has a soft”
“Easy to mix”
“Nice taste and does dissolve well”
What buyers complain about
“very artificial taste”
“what you fail to mention is the 9.4gr of saturated fat”
“Not as the other flavours”
“Disgustingly over-sweetened”
“The texture is rather spongy”
“Price increase”
“Too chewy, not healthy”
“they are really dry and chewy”
“artificial sweeteners”
“Nothing like the picture that accompanies the image of chocolate brownie”
Top return reasons
Common questions
- Is high protein snacks profitable to sell on Amazon United Kingdom?
- The niche generates £57K/yr across 16 tracked products. 5 of 5 products launched in the last 360 days are still selling. 90-day search growth is +0.3%. Flapen's verdict: Skip it (48/100).
- How competitive is the high protein snacks niche?
- 7 brands and 63 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 93% of demand.
- What do buyers complain about in high protein snacks?
- Top complaints mined from reviews: Taste-Overall, Nutritional Content, Flavor. The return rate is 0.0%.
- When does demand for high protein snacks peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the high protein snacks niche?
- Listings span £9.31–£31.25; the average listing price is £19.35 (sweet spot $15–$100). The average incumbent carries 517 reviews — the moat a new listing must climb.