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High Protein Snacks

Fail

Shoppers spend only $57K a year here, so High Protein Snacks is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£57K/yr52K searches / yr
90-day growth
+0.3%search demand this quarter
Competition
68%top-5 click share · 7 brands · 63 sellers

Flapen Score

High Protein Snacks against its category

The dotted line is the Grocery average. Past it, High Protein Snacks is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The High Protein Snacks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for High Protein Snacks 52K times last year and spent an estimated £57K. The top 5 brands take 93% of clicks. Flapen scores it 48 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +0.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
+0.3%
Conversion, latest week
5.7%
Market size, estimated
£57Ka year
Peak month
February1.6× the quietest month
Top search term
mars protein bars26K searches a year

02 · Price

A sale here is worth £19.35.

Listings sell for £19.35 on average, from £9.31 to £31.25. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £19.35 that is £2K to £5K a year per listing.

Average price
£19.35inside the $15 to $100 sweet spot
Price range
£9.31–£31.25
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #70 within Chocolate Candy. It carries 517 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
69%
Out of stock, average day
3.6%
Average rank
#70in Chocolate Candy
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
517per listing
Listings tracked
16

04 · Newcomers

Amazon counts 5 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
5Amazon's first-year sales bar
Average brand age
55 months

Products

Top High Protein Snacks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 68% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

63

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

68%

Top 20: 100%

Open market

4%

  • Mars66%
  • Myprotein12%
  • Warrior6%
  • Bounty5%
  • Grenade4%
  • Snickers4%
  • Open — no brand owns it (1 brand, 4%)

Demand

High Protein Snacks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top High Protein Snacks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mars protein bars26K/yr
  • protein chocolate15K/yr
  • mars protein7K/yr
  • chocolate brownie protein powder4K/yr

Reviews and returns

What reviews say buyers love and hate about High Protein Snacks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall26%+0.81

very artificial taste

Bad tasting

Not tasty at all

Nutritional Content8%+2.07

what you fail to mention is the 9.4gr of saturated fat

Protein content is not that great either

Not healthy

Flavor6%

Not as the other flavours

Poor Flavour

taste is slightly chalky

Sweetness6%−0.08

Disgustingly over-sweetened

Sickly sweet

There is, also, no overpowering amount of sweetness,

Texture/Consistency-Overall5%−0.12

The texture is rather spongy

How about the texture? Horrible

Texture is a bit strange

Love

Taste-Overall29%+0.81

Enjoy the taste

They taste like a real treat

taste as usual though

Nutritional Content22%+2.07

Good protein powder

Great protein snack

Good protein

Value For Money10%+1.08

Reasonable Price

Good deal

Good value for money

Flavor7%

rich in flavor

Flavour is good

flavour is just like a cream egg

Quality-Overall4%+0.22

Good quality though, good macros, good taste

Great value for the quality

Good product

Return

0.0% Return rate 0% Fixable by listing

Functionality-Overall33%▁▁▁▁▁█
Taste-Overall33%▁▁▁▁▁█

very artificial taste

Bad tasting

Not tasty at all

Leak-Proof33%▁▁▁▁█▁

FAQ

Common High Protein Snacks questions

Answered from the same tracked data.