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Hibiscus Tea

Fail

Prices span $2.30–$13.49, mostly outside the sweet spot, so Hibiscus Tea is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£279K/yr314K searches / yr
90-day growth
-6.8%search demand this quarter
Competition
83%top-5 click share · 8 brands · 15 sellers

Flapen Score

Hibiscus Tea against its category

The dotted line is the Grocery average. Past it, Hibiscus Tea is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hibiscus Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hibiscus Tea 314K times last year and spent an estimated £279K. The top 5 brands take 90% of clicks. Demand peaks in Apr. Flapen scores it 40 out of 100, a Fail.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 314K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved -6.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £279K a year.

Searches, last 12 months
314K
Growth, 90 days vs prior 90
-6.8%
Conversion, latest week
10.9%
Market size, estimated
£279Ka year
Peak month
April2.0× the quietest month
Top search term
hibiscus tea248K searches a year

02 · Price

A sale here is worth £8.14.

Listings sell for £8.14 on average, from £2.30 to £13.49. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 2,000 to 2,500 of them. At £8.14 that is £16K to £20K a year per listing.

Average price
£8.14under the $15 to $100 sweet spot
Price range
£2.30–£13.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
2,000–2,500
Revenue per listing a year
£16K–£20K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #62 within Tea. It carries 3,185 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#62in Tea
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,185per listing
Listings tracked
9

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Hibiscus Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£28K£56K£84K£111K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

15

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

5%

  • HANDPICK36%
  • Origeens23%
  • The Natural Health Market17%
  • Natur Boutique7%
  • BLUE TEA6%
  • Good Earth Tea Co.6%
  • Open — no brand owns it (2 brands, 5%)

Demand

Hibiscus Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr · busiest ÷ quietest = 2.0×

Search terms

Top Hibiscus Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hibiscus tea248K/yr
  • hibiscus tea bags42K/yr
  • organic hibiscus tea13K/yr
  • hibiscus tea organic8K/yr
  • organic hibiscus tea bags3K/yr

Reviews and returns

What reviews say buyers love and hate about Hibiscus Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall24%+0.69

Unpleasant taste

was very tasteless

Did not like the taste

Value For Money12%−0.03

expensive

gone up in price

Gone up in price

Strength10%−0.13

Its weak and tastes stale/Metallic

Not strong enough

Weak

Quality-Overall7%+0.53

Not very good quality

Only reason others are raving about the quality must be that the earlier batches have been good

I dont trust the quality

Size-Overall4%

Quite a lot of intensity considering the bags are quite small

its small, not much tea in it

The teabag is quite small

Love

Taste-Overall37%+0.69

Delicious tea

Strong taste

Amazing taste

Quality-Overall18%+0.53

Brilliant quality lovely tea

Nice quality tea

Excellent product

Flavor10%−0.03

Great Flavour

Super flavour natural tea

nice refreshing flavour

Freshness6%+0.88

Lovely fresh and natural taste

Very refreshing

Very nice tea refreshing

Value For Money4%−0.03

reasonably priced

Great price

Excellent value

FAQ

Common Hibiscus Tea questions

Answered from the same tracked data.