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Hibiki Japanese Whisky

Fail

The top 5 brands take 100% of clicks, so Hibiki Japanese Whisky is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£196K/yr58K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
96%top-5 click share · 5 brands · 28 sellers

Flapen Score

Hibiki Japanese Whisky against its category

The dotted line is the Grocery average. Past it, Hibiki Japanese Whisky is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hibiki Japanese Whisky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hibiki Japanese Whisky 58K times last year and spent an estimated £196K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 5.7% of those searches ended in a purchase.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
5.7%
Market size, estimated
£196Ka year
Peak month
December3.3× the quietest month
Top search term
hibiki japanese whisky35K searches a year

02 · Price

A sale here is worth £58.70.

Listings sell for £58.70 on average, from £23.04 to £106.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £58.70 that is £29K to £44K a year per listing.

Average price
£58.70inside the $15 to $100 sweet spot
Price range
£23.04–£106.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£29K–£44K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #342 within Beer, Wine & Spirits. It carries 2,591 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#342in Beer, Wine & Spirits
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,591per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Hibiki Japanese Whisky products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£39K£78K£118K£157K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

28

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • Hibiki83%
  • Drayman Direct4%
  • Suntory4%
  • Nikka4%
  • Toki.4%

Demand

Hibiki Japanese Whisky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Hibiki Japanese Whisky search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • hibiki japanese whisky35K/yr
  • hibiki19K/yr
  • hibiki whisky4K/yr

Reviews and returns

What reviews say buyers love and hate about Hibiki Japanese Whisky

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Taste-Overall”
50%of negative reviews mention “Value For Money”
0.6%of orders come back
“Expensive for what it is”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

9 topics

NegativePositive

FAQ

Common Hibiki Japanese Whisky questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data