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Hibiki Japanese Whisky

Fail

The top 5 brands take 100% of clicks, so Hibiki Japanese Whisky is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£196K/yr58K searches / yr
90-day growth
+7.5%search demand this quarter
Competition
96%top-5 click share · 5 brands · 28 sellers

Flapen Score

Hibiki Japanese Whisky against its category

The dotted line is the Grocery average. Past it, Hibiki Japanese Whisky is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hibiki Japanese Whisky market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hibiki Japanese Whisky 58K times last year and spent an estimated £196K. All 5 brands take every click. Demand peaks in Nov–Dec. Flapen scores it 40 out of 100, a Fail.

01 · Demand

5.7% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.7% of those searches ended in a purchase. Searches in the last 90 days moved +7.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £196K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
+7.5%
Conversion, latest week
5.7%
Market size, estimated
£196Ka year
Peak month
December3.3× the quietest month
Top search term
hibiki japanese whisky35K searches a year

02 · Price

A sale here is worth £58.70.

Listings sell for £58.70 on average, from £23.04 to £106.76. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 500 to 750 of them. At £58.70 that is £29K to £44K a year per listing.

Average price
£58.70inside the $15 to $100 sweet spot
Price range
£23.04–£106.76
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
500–750
Revenue per listing a year
£29K–£44K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #342 within Beer, Wine & Spirits. It carries 2,591 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#342in Beer, Wine & Spirits
Average rating
4.70 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,591per listing
Listings tracked
6

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 91 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
91 months

Products

Top Hibiki Japanese Whisky products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 96% of clicks. A locked shelf that new listings rarely crack.

£0£39K£78K£118K£157K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

28

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

0%

  • Hibiki83%
  • Drayman Direct4%
  • Suntory4%
  • Nikka4%
  • Toki.4%

Demand

Hibiki Japanese Whisky search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.3×

Search terms

Top Hibiki Japanese Whisky search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hibiki japanese whisky35K/yr
  • hibiki19K/yr
  • hibiki whisky4K/yr

Reviews and returns

What reviews say buyers love and hate about Hibiki Japanese Whisky

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%−0.09

Expensive for what it is

I think it is overpriced as I have tried much better whiskey at this price range

Not worth the price

Taste-Overall20%+0.94

Nice stuff a little harsh for my palate though

Alcohol Content10%+0.28

Smooth as... Ive completed a number of these reviews now and Im starting to see spots and feel dizzy, which is exactly how you feel if you drink excessive amounts of alcohol

Love

Taste-Overall24%+0.94

Very tasty

Great taste

Yummy

Alcohol Flavor24%+1.72

The bottle is lovely too

Very nice Whiskey

one of the nicer Japanese whiskeys for the price

Quality-Overall14%+0.94

Good quality

This is quality stuff

Product itself is perfect

Value For Money12%−0.09

Lovely, good value for Money

Great price, top tipple

At the current price. £65 an absolute steal

Flavor10%+0.60

Smooth strong and flavour for days

Nice whiskey good flavour

FAQ

Common Hibiki Japanese Whisky questions

Answered from the same tracked data.