hersheys kisses
Skip itSoft demand (-34.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Review moat
Great283.88avg incumbent reviews — the moat a new listing must climb
Avg price
Great£16.05avg listing price — sweet spot $15–$100
Price range
Good£5.05–£37.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£49K£49K/yr · 102K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Growth
Bad-34.1%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, hersheys kisses is a £49K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hersheys kisses market data
- Units sold / yr
- 3K–4K
- avg 100–250/product
- Revenue / yr
- £48K–£64K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #1,014
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 44%
- Out of stock
- 28.1%
- Avg brand age
- 45 months
- Avg seller age
- 157 days
Competition & brand share
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.Brands
7 rising
Sellers
18
Top-5 brand share
95%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
2%
- Broadway candy42%
- Kisses31%
- Hershey's12%
- Intergalactic Sweets7%
- Generic4%
- Bug's Pantry3%
- Open — no brand owns it (1 brand, 2%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -34.1% search growth over the last 90 days.Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.1×
Top hersheys kisses search terms
- hersheys kisses48K/yr
- kisses chocolates17K/yr
- hershey kisses18K/yr
- kisses8K/yr
- chocolate kisses6K/yr
- kisses chocolates hersheys4K/yr
Top hersheys kisses products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Hersheys Kisses Milk Chocolate Share Pack 306g
Kisses£14.044.6★2,532 rev
Chocolate Bulk Bags (1kg Silver)
Broadway candy£20.394.1★46 rev
Broadway Candy 900g Blissful Kisses Hamper - American Sweets Gift Box - Chocolates Minis Hamper - An Assortment of Kisses for Kids Adults Birthday Valentine Special Occasion
Broadway candy£19.414.4★130 rev
Hersheys Kisses Milk Chocolate Miniature Bag 43g (1.55oz)
Hershey's£5.053.0★32 rev
Broadway Candy 2Kg Blissful Kisses Hamper - American Chocolate Gift Box - Chocolates Minis Hamper - An Assortment of Kisses Adults Birthday Special Occasion
Broadway candy£37.904.1★7 rev
Newest
by launch date
American Kisses Classic Candy Milk 137g
Intergalactic Sweets£7.371 rev
American Classic Kisses Candy Milk Chocolate 137g
Generic£8.504 rev
Broadway Candy 2Kg Blissful Kisses Hamper - American Chocolate Gift Box - Chocolates Minis Hamper - An Assortment of Kisses Adults Birthday Special Occasion
Broadway candy£37.907 rev
Kisses Almond & Kisses Milk Selection | Classic Retro American Candy
Generic£10.731 rev
Kisses Almond & Milk Selection | Classic Retro American Candy | Exclusive to INTERGALACTIC SWEETS
Intergalactic Sweets£12.206 rev
Trending
90-day click momentumBroadway Candy 2Kg Blissful Kisses Hamper - American Chocolate Gift Box - Chocolates Minis Hamper - An Assortment of Kisses Adults Birthday Special Occasion
Broadway candy£37.904.1★
American Kisses Classic Candy Milk 137g
Intergalactic Sweets£7.375.0★
Broadway Candy 500g Blissful Jar- American Sweets Gift Hamper - Chocolates Minis - an Assortment for Kids Adults Birthday Valentine Special Occasion
Broadway candy£16.970.0★
Hersheys Kisses Milk Chocolate Share Pack 306g
Kisses£14.044.6★
Broadway Candy Sweets Jar 600g - Kisses Original - Individually Wrapped American Sweets - Bite-Sized Chocolates in Silver - Approximately 120 Pieces
Broadway candy£14.264.4★
What buyers say about hersheys kisses
What buyers praise and complain about, mined from review topics.What buyers love
“Good price for amount”
“Very tasty and loads of chocolates and varieties of chocolates”
“Presentable gift”
“Perfect sweet”
“Classic Hersheys Flavour”
“Exactly as described”
“making it perfect for snacking, baking, or sharing”
What buyers complain about
“doesnt taste good”
“What a disgusting price for the size of the bags”
“Very bad quality of the chocolate”
“The packs are a lot smaller than expected”
Common questions
- Is hersheys kisses profitable to sell on Amazon United Kingdom?
- The niche generates £49K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -34.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the hersheys kisses niche?
- 7 brands and 18 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 95% of demand.
- What do buyers complain about in hersheys kisses?
- Top complaints mined from reviews: Taste-Overall, Value For Money, Quality-Overall. The return rate is 0.1%.
- When does demand for hersheys kisses peak?
- Demand peaks in Feb–Nov–Dec; the busiest month runs 4.1× the quietest.
- What does it cost to enter the hersheys kisses niche?
- Listings span £5.05–£37.90; the average listing price is £16.05 (sweet spot $15–$100). The average incumbent carries 284 reviews — the moat a new listing must climb.