Hersheys Kisses
FailDemand is soft, at -34.1% this quarter, so Hersheys Kisses is a Fail.
- Flapen Score
- 43 / 100Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 4643
- Market size
- £49K/yr102K searches / yr
- 90-day growth
- -34.1%search demand this quarter
- Competition
- 67%top-5 click share · 7 brands · 18 sellers
Flapen Score
Hersheys Kisses against its category
The dotted line is the Grocery average. Past it, Hersheys Kisses is stronger. Inside it, weaker.
Market
The Hersheys Kisses market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hersheys Kisses 102K times last year and spent an estimated £49K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.
01 · Demand
An estimated 3.0% of those searches ended in a purchase.
Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.
- Searches, last 12 months
- 102K
- Growth, 90 days vs prior 90
- -34.1%
- Conversion, latest week
- 3.0%
- Market size, estimated
- £49Ka year
- Peak month
- December4.1× the quietest month
- Top search term
- hersheys kisses48K searches a year
02 · Price
A sale here is worth £16.05.
Listings sell for £16.05 on average, from £5.05 to £37.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.05 that is £2K to £4K a year per listing.
- Average price
- £16.05inside the $15 to $100 sweet spot
- Price range
- £5.05–£37.90
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
44% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #1,014 within Chocolate Candy. It carries 284 reviews at 4.07 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 44%
- Prime listings
- 75%
- Out of stock, average day
- 28.1%
- Average rank
- #1,014in Chocolate Candy
- Average rating
- 4.07 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 284per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 45 months
Products
Top Hersheys Kisses products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hersheys Kisses Milk Chocolate Share Pack 306g
- Price
- £14.04
- Rating
- 4.6/5
- Reviews
- 2,532
- Age
- 3y ago

Chocolate Bulk Bags (1kg Silver)
- Price
- £20.39
- Rating
- 4.1/5
- Reviews
- 46
- Age
- 2y ago

Broadway Candy 900g Blissful Kisses Hamper - American Sweets Gift Box - Chocolates Minis Hamper - An Assortment of Kisses for Kids Adults Birthday Valentine Special Occasion
- Price
- £19.41
- Rating
- 4.4/5
- Reviews
- 130
- Age
- 2y ago

Hersheys Kisses Milk Chocolate Miniature Bag 43g (1.55oz)
- Price
- £5.05
- Rating
- 3.0/5
- Reviews
- 32
- Age
- 14y ago

Broadway Candy 2Kg Blissful Kisses Hamper - American Chocolate Gift Box - Chocolates Minis Hamper - An Assortment of Kisses Adults Birthday Special Occasion
- Price
- £37.90
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Broadway Candy 2Kg Blissful Kisses Hamper - American Chocolate Gift Box - Chocolates Minis Hamper - An Assortment of Kisses Adults Birthday Special Occasion
- Price
- £37.90
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 8mo ago

American Kisses Classic Candy Milk 137g
- Price
- £7.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

Broadway Candy 500g Blissful Jar- American Sweets Gift Hamper - Chocolates Minis - an Assortment for Kids Adults Birthday Valentine Special Occasion
- Price
- £16.97
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago

Hersheys Kisses Milk Chocolate Share Pack 306g
- Price
- £14.04
- Rating
- 4.6/5
- Reviews
- 2,532
- Age
- 3y ago

Broadway Candy Sweets Jar 600g - Kisses Original - Individually Wrapped American Sweets - Bite-Sized Chocolates in Silver - Approximately 120 Pieces
- Price
- £14.26
- Rating
- 4.4/5
- Reviews
- 77
- Age
- 3y ago
Newest
by launch date
American Kisses Classic Candy Milk 137g
- Price
- £7.37
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago

American Classic Kisses Candy Milk Chocolate 137g
- Price
- £8.50
- Rating
- 3.1/5
- Reviews
- 4
- Age
- 7mo ago

Broadway Candy 2Kg Blissful Kisses Hamper - American Chocolate Gift Box - Chocolates Minis Hamper - An Assortment of Kisses Adults Birthday Special Occasion
- Price
- £37.90
- Rating
- 4.1/5
- Reviews
- 7
- Age
- 8mo ago

Kisses Almond & Kisses Milk Selection | Classic Retro American Candy
- Price
- £10.73
- Rating
- 1.0/5
- Reviews
- 1
- Age
- 8mo ago

Kisses Almond & Milk Selection | Classic Retro American Candy | Exclusive to INTERGALACTIC SWEETS
- Price
- £12.20
- Rating
- 3.8/5
- Reviews
- 6
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
18
Est. top-5 brand share
95%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
2%
- Broadway candy42%
- Kisses31%
- Hershey's12%
- Intergalactic Sweets7%
- Generic4%
- Bug's Pantry3%
- Open — no brand owns it (1 brand, 2%)
Demand
Hersheys Kisses search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.1×
Search terms
Top Hersheys Kisses search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- hersheys kisses48K/yr
- kisses chocolates17K/yr
- hershey kisses18K/yr
- kisses8K/yr
- chocolate kisses6K/yr
- kisses chocolates hersheys4K/yr
Reviews and returns
What reviews say buyers love and hate about Hersheys Kisses
We read the reviews and the return reasons for every product selling here.
“doesnt taste good”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
9 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hersheys Kisses questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









