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Hersheys Kisses

Fail

Demand is soft, at -34.1% this quarter, so Hersheys Kisses is a Fail.

Flapen Score
43
43 / 100
Ranks 1,873 of 2,976 Grocery niches · −3 vs the category median of 46
Market size
£49K/yr102K searches / yr
90-day growth
-34.1%search demand this quarter
Competition
67%top-5 click share · 7 brands · 18 sellers

Flapen Score

Hersheys Kisses against its category

The dotted line is the Grocery average. Past it, Hersheys Kisses is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hersheys Kisses market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hersheys Kisses 102K times last year and spent an estimated £49K. The top 5 brands take 95% of clicks. Demand peaks in Feb–Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

3.0% of searches ended in a purchase last week.

Shoppers searched for this 102K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -34.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £49K a year.

Searches, last 12 months
102K
Growth, 90 days vs prior 90
-34.1%
Conversion, latest week
3.0%
Market size, estimated
£49Ka year
Peak month
December4.1× the quietest month
Top search term
hersheys kisses48K searches a year

02 · Price

A sale here is worth £16.05.

Listings sell for £16.05 on average, from £5.05 to £37.90. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £16.05 that is £2K to £4K a year per listing.

Average price
£16.05inside the $15 to $100 sweet spot
Price range
£5.05–£37.90
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 28.1% of listings are out of stock. The average listing ranks #1,014 within Chocolate Candy. It carries 284 reviews at 4.07 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
75%
Out of stock, average day
28.1%
Average rank
#1,014in Chocolate Candy
Average rating
4.07 starsAmazon United Kingdom average 4.36 stars
Average reviews
284per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Hersheys Kisses products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£19K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

18

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

2%

  • Broadway candy42%
  • Kisses31%
  • Hershey's12%
  • Intergalactic Sweets7%
  • Generic4%
  • Bug's Pantry3%
  • Open — no brand owns it (1 brand, 2%)

Demand

Hersheys Kisses search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.1×

Search terms

Top Hersheys Kisses search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hersheys kisses48K/yr
  • kisses chocolates17K/yr
  • hershey kisses18K/yr
  • kisses8K/yr
  • chocolate kisses6K/yr
  • kisses chocolates hersheys4K/yr

Reviews and returns

What reviews say buyers love and hate about Hersheys Kisses

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall44%−0.17

doesnt taste good

Tastes like gonevoff cheese - I do idly wrapped packets 20% were open

these taste like straight up vomit

Value For Money22%+0.75

What a disgusting price for the size of the bags

Awful price

Waste of money

Quality-Overall22%−0.15

Very bad quality of the chocolate

American chocolate, not the best

Size-Overall11%−0.07

The packs are a lot smaller than expected

Love

Value For Money29%+0.75

Good price for amount

Good value for money

Well worth the price

Taste-Overall26%−0.17

Very tasty and loads of chocolates and varieties of chocolates

Good chocolates with a kiss 😘 They are delicious

Same great taste

Gifting Purpose18%+1.71

Presentable gift

Very nice welcome present

Sweetness14%+1.25

Perfect sweet

Sweet sweets

Flavor8%+0.67

Classic Hersheys Flavour

Loads of different types of flavours

Great-tasting chocolate with the classic Hersheys flavour

FAQ

Common Hersheys Kisses questions

Answered from the same tracked data.