How competitive is the Hersheys Kisses niche on Amazon United Kingdom?

7 brands and 18 sellers compete in Hersheys Kisses on Amazon United Kingdom. The top 5 Hersheys Kisses products take 67% of clicks and its top 5 brands hold 95% of demand.

What do buyers complain about in Hersheys Kisses?

Hersheys Kisses buyers on Amazon United Kingdom complain most about Taste-Overall, Value For Money, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.1%.

What does it cost to enter the Hersheys Kisses niche?

Hersheys Kisses sells for £16.05 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £5.05–£37.90. The average incumbent carries 284 reviews — the moat a new listing must climb.

Hersheys Kisses

soft demand (-34.1% this quarter) — Hersheys Kisses doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Hersheys Kisses profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hersheys Kisses is a £49K/yr Amazon United Kingdom market (102K searches/yr). The top 5 brands hold 95% of demand. Demand peaks in Feb–Nov–Dec. Verdict: Skip it — 43/100.

Hersheys Kisses: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -34.1% over the last 90 days and 3.0% of searches end in a purchase.

£49K

revenue / yr

Units sold / yr4K

Search volume / yr-34.1%102K

Conversion rate3.0%

Avg price£16.05

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers7 · 18

Top-5 product click share67%

Open market5%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 16 products

Top Hersheys Kisses products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hersheys Kisses Milk Chocolate Share Pack 306g

Price: £14.04
Rating: 4.6/5
Reviews: 2,532
Age: 3y ago

Chocolate Bulk Bags (1kg Silver)

Price: £20.39
Rating: 4.1/5
Reviews: 46
Age: 2y ago

Broadway Candy 900g Blissful Kisses Hamper - American Sweets Gift Box - Chocolates Minis Hamper - An Assortment of Kisses for Kids Adults Birthday Valentine Special Occasion

Price: £19.41
Rating: 4.4/5
Reviews: 130
Age: 2y ago

Hersheys Kisses Milk Chocolate Miniature Bag 43g (1.55oz)

Price: £5.05
Rating: 3.0/5
Reviews: 32
Age: 14y ago

Broadway Candy 2Kg Blissful Kisses Hamper - American Chocolate Gift Box - Chocolates Minis Hamper - An Assortment of Kisses Adults Birthday Special Occasion

Price: £37.90
Rating: 4.1/5
Reviews: 7
Age: 8mo ago

Newest

by launch date

American Kisses Classic Candy Milk 137g

Price: £7.37
Rating: 5.0/5
Reviews: 1
Age: 7mo ago

American Classic Kisses Candy Milk Chocolate 137g

Price: £8.50
Rating: 3.1/5
Reviews: 4
Age: 7mo ago

Broadway Candy 2Kg Blissful Kisses Hamper - American Chocolate Gift Box - Chocolates Minis Hamper - An Assortment of Kisses Adults Birthday Special Occasion

Price: £37.90
Rating: 4.1/5
Reviews: 7
Age: 8mo ago

Kisses Almond & Kisses Milk Selection | Classic Retro American Candy

Price: £10.73
Rating: 1.0/5
Reviews: 1
Age: 8mo ago

Kisses Almond & Milk Selection | Classic Retro American Candy | Exclusive to INTERGALACTIC SWEETS

Price: £12.20
Rating: 3.8/5
Reviews: 6
Age: 8mo ago

Competition: brands, sellers & click share

The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

7 rising

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

Broadway candy42%
Kisses31%
Hershey's12%
Intergalactic Sweets7%
Generic4%
Bug's Pantry3%
Open — no brand owns it (1 brand, 2%)

Hersheys Kisses demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume102KCVR3.0%Products16Brands7Top 5 Brands95%OOS Rate28.1%Rating4.1★Reviews284Avg BSR#1,014

Peak months: Feb, Nov, Dec · busiest ÷ quietest = 4.1×

Top Hersheys Kisses search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

hersheys kisses48K/yr -44.6%4.1% conv.
kisses chocolates17K/yr -15.7%2.3% conv.
hershey kisses18K/yr -20.0%1.9% conv.
kisses8K/yr -35.3%1.7% conv.
chocolate kisses6K/yr -34.1%1.6% conv.
kisses chocolates hersheys4K/yr -39.9%2.1% conv.

What reviews say buyers love and hate about Hersheys Kisses

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Value For Money29%

“Good price for amount”

Taste-Overall26%

“Very tasty and loads of chocolates and varieties of chocolates”

Gifting Purpose18%

“Presentable gift”

Sweetness14%

“Perfect sweet”

Flavor8%

“Classic Hersheys Flavour”

What buyers complain about

100% of reviews

Taste-Overall44%

“doesnt taste good”

Value For Money22%

“What a disgusting price for the size of the bags”

Quality-Overall22%

“Very bad quality of the chocolate”

Size-Overall11%

“The packs are a lot smaller than expected”

Common Hersheys Kisses questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hersheys Kisses 43/100 on Amazon United Kingdom — Skip it. The niche generates £49K/yr across 16 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -34.1% over the last 90 days.