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Hersheys Chocolate

Maybe

An estimated 0.0% of orders come back. But the top 5 brands take 87% of clicks, so Hersheys Chocolate is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£145K/yr167K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
61%top-5 click share · 11 brands · 81 sellers

Flapen Score

Hersheys Chocolate against its category

The dotted line is the Grocery average. Past it, Hersheys Chocolate is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hersheys Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hersheys Chocolate 167K times last year and spent an estimated £145K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 8.3% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
8.3%
Market size, estimated
£145Ka year
Peak month
December2.1× the quietest month
Top search term
chocolate syrup35K searches a year

02 · Price

A sale here is worth £10.41.

Listings sell for £10.41 on average, from £3.04 to £26.93. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.41 that is £5K to £8K a year per listing.

Average price
£10.41under the $15 to $100 sweet spot
Price range
£3.04–£26.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #253 within Beverage Syrups & Concentrates. It carries 3,324 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
95%
Out of stock, average day
1.1%
Average rank
#253in Beverage Syrups & Concentrates
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,324per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Hersheys Chocolate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 23, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 61% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

81

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

61%

Top 20: 99%

Open market

10%

  • Hershey's55%
  • Simply18%
  • 1883 MAISON ROUTIN7%
  • Reese's4%
  • Hershey Reese's4%
  • Monin3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Hersheys Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Hersheys Chocolate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • chocolate syrup35K/yr
  • hersheys40K/yr
  • hersheys chocolate46K/yr
  • hersheys chocolate syrup17K/yr
  • chocolate syrup for coffee8K/yr
  • chocolate coffee syrup5K/yr
  • hershey6K/yr
  • hersheys syrup4K/yr
  • hershey chocolate5K/yr

Reviews and returns

What reviews say buyers love and hate about Hersheys Chocolate

We read the reviews and the return reasons for every product selling here.

44%of positive reviews mention “Taste-Overall”
48%of negative reviews mention “Taste-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Okay. Doesnt taste that great”
A buyer, on “Taste-Overall”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Hersheys Chocolate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data