How competitive is the Hersheys Chocolate niche on Amazon United Kingdom?

11 brands and 81 sellers compete in Hersheys Chocolate on Amazon United Kingdom. The top 5 Hersheys Chocolate products take 61% of clicks and its top 5 brands hold 87% of demand.

What do buyers complain about in Hersheys Chocolate?

Hersheys Chocolate buyers on Amazon United Kingdom complain most about Taste-Overall, Sweetness, Flavor, the themes mined from the niche's reviews. Its return rate is 0.0%.

What does it cost to enter the Hersheys Chocolate niche?

Hersheys Chocolate sells for £10.41 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.04–£26.93. The average incumbent carries 3,324 reviews — the moat a new listing must climb.

Hersheys Chocolate

Hersheys Chocolate shows low returns (0.0%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.

Flapen Score

Worth a look

This niche Category average

Is Hersheys Chocolate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hersheys Chocolate is a £145K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Hersheys Chocolate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +10.3% over the last 90 days and 8.3% of searches end in a purchase.

£145K

revenue / yr

Units sold / yr15K

Search volume / yr+10.3%167K

Conversion rate8.3%

Avg price£10.41

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers11 · 81

Top-5 product click share61%

Open market13%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 21 products

Top Hersheys Chocolate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Hersheys Chocolate Syrup 680 g (Pack of 1)

Price: £4.48
Rating: 4.6/5
Reviews: 1,683
Age: 10y ago

Simply Chocolate Syrup 1 Litre

Price: £7.21
Rating: 4.4/5
Reviews: 164
Age: 15y ago

Hersheys Milk Chocolate Flavour Bar pack of 24x40g

Price: £21.68
Rating: 4.5/5
Reviews: 119
Age: 7y ago

HERSHEYS Milk Chocolate GIANT block 25 pieces 214g / 7.56 oz

Price: £7.59
Rating: 3.8/5
Reviews: 44
Age: 3y ago

1883 Maison Routin Premium Chocolate Syrup - Flavoured Coffee Syrup Desserts Cocktails Vegan-Friendly Allergen-Free No Artificial Colours 250ml Glass Bottle

Price: £7.28
Rating: 4.3/5
Reviews: 71
Age: 5y ago

Newest

by launch date

Hersheys Cookies N Creme Chocolate Bar (90g) - 3 Pack - 25% More Cookies for Extra Crunch! Delicious White Chocolate with Crunchy Cookie Bits - Perfect for Snacking Sharing and Gifting Treat

Price: £8.91
Rating: 4.7/5
Reviews: 15
Age: 1y ago

Matteos Sugar Free Coffee Flavorin Syrup Mocha Delicious Coffee Syrup 0 Calories 0 Sugar coffee syrups Mocha 750 ml 1-Pack

Price: £5.76
Rating: 4.0/5
Reviews: 1,120
Age: 2y ago

[2 PACK] Hersheys Miniatures Chocolate Candy 136g

Price: £10.72
Rating: 4.1/5
Reviews: 19
Age: 2y ago

HERSHEYS Milk Chocolate GIANT block 25 pieces 214g / 7.56 oz

Price: £7.59
Rating: 3.8/5
Reviews: 44
Age: 3y ago

Hersheys Kisses Milk Chocolate Share Pack 306g

Price: £14.04
Rating: 4.6/5
Reviews: 2,532
Age: 3y ago

Competition: brands, sellers & click share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

10%

Hershey's55%
Simply18%
1883 MAISON ROUTIN7%
Reese's4%
Hershey Reese's4%
Monin3%
Open — no brand owns it (5 brands, 10%)

Hersheys Chocolate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume167KCVR8.3%Products21Brands11Top 5 Brands87%OOS Rate1.1%Rating4.4★Reviews3,324Avg BSR#253

Peak months: Dec · busiest ÷ quietest = 2.1×

Top Hersheys Chocolate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

chocolate syrup35K/yr +25.9%6.7% conv.
hersheys40K/yr -32.9%2.4% conv.
hersheys chocolate46K/yr +59.2%3.2% conv.
hersheys chocolate syrup17K/yr +53.0%12.4% conv.
chocolate syrup for coffee8K/yr +51.5%7.3% conv.
chocolate coffee syrup5K/yr +34.8%7.8% conv.
hershey6K/yr -26.8%2.0% conv.
hersheys syrup4K/yr +18.0%11.3% conv.
hershey chocolate5K/yr -15.8%2.3% conv.

What reviews say buyers love and hate about Hersheys Chocolate

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews

Taste-Overall44%

“The best chocolate sauce”

Flavor10%

“Great flavour”

Value For Money7%

“Worth it”

Gifting Purpose6%

“Presentable gift”

Sweetness5%

“Good quality and sweet -”

What buyers complain about

85% of reviews

Taste-Overall48%

“Okay. Doesnt taste that great”

Sweetness11%

“Its just chocolate”

Flavor8%

“No flavour”

Thickness6%

“This is a bit thicker than their strawberry syrup”

Artificial Sweeteners4%

“it is just a sweetener”

Common Hersheys Chocolate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hersheys Chocolate 50/100 on Amazon United Kingdom — Worth a look. The niche generates £145K/yr across 21 tracked products. Search demand moved +10.3% over the last 90 days.