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Hersheys Chocolate

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 87% of clicks, so Hersheys Chocolate is a Maybe.

Flapen Score
50
50 / 100
Top 31% of 2,976 Grocery niches · +4 vs the category median of 46
Market size
£145K/yr167K searches / yr
90-day growth
+10.3%search demand this quarter
Competition
61%top-5 click share · 11 brands · 81 sellers

Flapen Score

Hersheys Chocolate against its category

The dotted line is the Grocery average. Past it, Hersheys Chocolate is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hersheys Chocolate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hersheys Chocolate 167K times last year and spent an estimated £145K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

8.3% of searches ended in a purchase last week.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.3% of those searches ended in a purchase. Searches in the last 90 days moved +10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £145K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
+10.3%
Conversion, latest week
8.3%
Market size, estimated
£145Ka year
Peak month
December2.1× the quietest month
Top search term
chocolate syrup35K searches a year

02 · Price

A sale here is worth £10.41.

Listings sell for £10.41 on average, from £3.04 to £26.93. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £10.41 that is £5K to £8K a year per listing.

Average price
£10.41under the $15 to $100 sweet spot
Price range
£3.04–£26.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

38% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #253 within Beverage Syrups & Concentrates. It carries 3,324 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
38%
Prime listings
95%
Out of stock, average day
1.1%
Average rank
#253in Beverage Syrups & Concentrates
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,324per listing
Listings tracked
21

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
56 months

Products

Top Hersheys Chocolate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 61% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£29K£44K£58K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

81

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

10%

  • Hershey's55%
  • Simply18%
  • 1883 MAISON ROUTIN7%
  • Reese's4%
  • Hershey Reese's4%
  • Monin3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Hersheys Chocolate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Hersheys Chocolate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chocolate syrup35K/yr
  • hersheys40K/yr
  • hersheys chocolate46K/yr
  • hersheys chocolate syrup17K/yr
  • chocolate syrup for coffee8K/yr
  • chocolate coffee syrup5K/yr
  • hershey6K/yr
  • hersheys syrup4K/yr
  • hershey chocolate5K/yr

Reviews and returns

What reviews say buyers love and hate about Hersheys Chocolate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall48%−0.23

Okay. Doesnt taste that great

it tastes different

Taste awful

Sweetness11%+0.36

Its just chocolate

No flavour at all just sweet

VERY SWEET

Flavor8%+0.25

No flavour

Flavour is so overwhelming that you cannot use this in any mocha or chocolate drink

There doesn't seem to be a way to get little enough in to not taste the chemical flavour

Thickness6%−0.05

This is a bit thicker than their strawberry syrup

Thin

Very thin sauce

Artificial Sweeteners4%−0.09

it is just a sweetener

Its just an overpriced sweetener

Love

Taste-Overall44%−0.23

The best chocolate sauce

other than that chocolate tastes great

Excellent taste

Flavor10%+0.25

Great flavour

Perfect caramel flavour

Great flavour no artificial aftertaste

Value For Money7%+0.48

Worth it

Good value for money

Good price

Gifting Purpose6%+1.12

Presentable gift

Very nice welcome present

Great chocolate thank you arrived unbroken made a great gift

Sweetness5%+0.36

Good quality and sweet -

nice milkshake

bonus its sugar free

FAQ

Common Hersheys Chocolate questions

Answered from the same tracked data.