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50

hersheys chocolate

Worth a look

Shows low returns (0.0%), but brand-locked demand (top 5 brands take 87% of clicks) keeps it on the watch list.

Market size 31Growth 38Conversion 80Competition 40Returns 100Price range 50Avg price 37Brand share 30Review moat 32Quality gap 62

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great8.3%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Good£3.04–£26.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Okay61%

top-5 click share — leaders hold, buyers still browse

Growth

Okay+10.3%

90-day search growth — must beat 0% to launch

Avg price

Okay£10.41

avg listing price — sweet spot $15–$100

Review moat

Okay3,323.9

avg incumbent reviews — the moat a new listing must climb

Market size

Okay£145K

£145K/yr · 167K searches

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

According to Flapen's Amazon United Kingdom niche tracking, hersheys chocolate is a £145K/yr Amazon United Kingdom market (167K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 23, 2026 · scored weekly · How we score niches

hersheys chocolate market data

Units sold / yr
13K–15K
avg 500–750/product
Revenue / yr
£130K–£156K
units × avg price
Conversion rate
8.3%
Avg BSR
#253
Page quality
0%
Prime
95%
Sponsored
38%
Out of stock
1.1%
Avg brand age
56 months
Avg seller age
170 days

Competition & brand share

The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.

Brands

11 rising

Sellers

81

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

61%

Top 20: 99%

Open market

10%

  • Hershey's55%
  • Simply18%
  • 1883 MAISON ROUTIN7%
  • Reese's4%
  • Hershey Reese's4%
  • Monin3%
  • Open — no brand owns it (5 brands, 10%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +10.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Top hersheys chocolate search terms

  • chocolate syrup35K/yr
  • hersheys40K/yr
  • hersheys chocolate46K/yr
  • hersheys chocolate syrup17K/yr
  • chocolate syrup for coffee8K/yr
  • chocolate coffee syrup5K/yr
  • hershey6K/yr
  • hersheys syrup4K/yr
  • hershey chocolate5K/yr
All search terms

Top hersheys chocolate products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£15K20%£29K30%£44K40%£58K101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about hersheys chocolate

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall44%

“The best chocolate sauce”

Flavor10%

“Great flavour”

Value For Money7%

“Worth it”

Gifting Purpose6%

“Presentable gift”

Sweetness5%

“Good quality and sweet -”

Advertised Vs Actual Product5%

“Does the job”

Baking4%

“Favourite for pancakes”

Caffeine Content2%

“Really good syrup for coffee”

Alcohol Flavor2%

“Great for cocktails”

Weight Light2%

“Nice and light, don't need much at all”

What buyers complain about

Taste-Overall48%

“Okay. Doesnt taste that great”

Sweetness11%

“Its just chocolate”

Flavor8%

“No flavour”

Thickness6%

“This is a bit thicker than their strawberry syrup”

Artificial Sweeteners4%

“it is just a sweetener”

Quality-Overall2%

“Bad product quality”

Value For Money2%

“A bit overpriced for what it is”

Color2%

“It looks and tastes like coloured water”

Ingredients-Overall2%

“I should have read the ingredients before buying”

Storage Temperature1%

“It did come half melted”

Common questions

Is hersheys chocolate profitable to sell on Amazon United Kingdom?
The niche generates £145K/yr across 21 tracked products. 90-day search growth is +10.3%. Flapen's verdict: Worth a look (50/100).
How competitive is the hersheys chocolate niche?
11 brands and 81 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in hersheys chocolate?
Top complaints mined from reviews: Taste-Overall, Sweetness, Flavor. The return rate is 0.0%.
When does demand for hersheys chocolate peak?
Demand peaks in Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the hersheys chocolate niche?
Listings span £3.04–£26.93; the average listing price is £10.41 (sweet spot $15–$100). The average incumbent carries 3,324 reviews — the moat a new listing must climb.