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Herbalife

Fail

The top 5 brands take 100% of clicks, so Herbalife is a Fail.

Flapen Score
40
40 / 100
Ranks 2,270 of 2,976 Grocery niches · −6 vs the category median of 46
Market size
£71K/yr141K searches / yr
90-day growth
-2.9%search demand this quarter
Competition
81%top-5 click share · 4 brands · 49 sellers

Flapen Score

Herbalife against its category

The dotted line is the Grocery average. Past it, Herbalife is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herbalife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Herbalife 141K times last year and spent an estimated £71K. All 4 brands take every click. Demand peaks in Sep. Flapen scores it 40 out of 100, a Fail.

01 · Demand

2.5% of searches ended in a purchase last week.

Shoppers searched for this 141K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -2.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
141K
Growth, 90 days vs prior 90
-2.9%
Conversion, latest week
2.5%
Market size, estimated
£71Ka year
Peak month
September5.9× the quietest month
Top search term
herbalife63K searches a year

02 · Price

A sale here is worth £20.29.

Listings sell for £20.29 on average, from £4.69 to £44.12. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 500 to 750 of them. At £20.29 that is £10K to £15K a year per listing.

Average price
£20.29inside the $15 to $100 sweet spot
Price range
£4.69–£44.12
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
500–750
Revenue per listing a year
£10K–£15K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

30% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #293 within Energy Drinks. It carries 1,921 reviews at 4.18 stars, so a new listing needs social proof before a better product.

Sponsored listings
30%
Prime listings
90%
Out of stock, average day
6.7%
Average rank
#293in Energy Drinks
Average rating
4.18 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,921per listing
Listings tracked
10

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Herbalife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

49

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

0%

  • Herbalife71%
  • SlimFast21%
  • Super Supplement5%
  • Aloe Pura3%
  • Open — no brand owns it (0%)

Demand

Herbalife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 5.9×

Search terms

Top Herbalife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • herbalife63K/yr
  • herbalife shakes for weight loss37K/yr
  • herbalife protein powder10K/yr
  • slimfast strawberry8K/yr
  • herbal life6K/yr
  • strawberry slimfast4K/yr
  • herbalife formula 14K/yr
  • herbalife products2K/yr
  • herbalife nutrition2K/yr
  • herbalife shake2K/yr

Reviews and returns

What reviews say buyers love and hate about Herbalife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall38%−0.43

both of these tubs tasted miserable

Tastes nasty

Do not taste good

Sweetness16%−0.27

High in sugar

too sweet

delicious however the blueberry, banana and white choc & raspberry were not very sweet, in fact they didn't have much taste,

Value For Money4%+0.88

Waste of money

Flavor4%+0.14

Not a fan of this flavour

Functionality-Overall4%+0.17

Didn't work

Love

Taste-Overall34%−0.43

Great for a snack

Fresh taste in the morning

Good taste

Flavor15%+0.14

It's easy to use like their other flavors

Great flavour

Very smooth and tasty and a good selection of flavours

Value For Money12%+0.88

Amazing price

Great value

Good value for money

Quality-Overall8%+0.84

Excellent product

usual top quality

Well made & right for the job

Nutritional Content5%+0.57

Theres a lot of protein in these drinks which is great

Great diet powder

Great nutrition for breakfast on the go

FAQ

Common Herbalife questions

Answered from the same tracked data.