Is herbal tobacco profitable to sell on Amazon United Kingdom?

The niche generates £150K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (47/100).

How competitive is the herbal tobacco niche?

6 brands and 9 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in herbal tobacco?

Top complaints mined from reviews: Taste-Overall, Smell, Quality-Overall. The return rate is 0.0%.

When does demand for herbal tobacco peak?

Demand peaks in Feb–Aug–Sep; the busiest month runs 3.3× the quietest.

What does it cost to enter the herbal tobacco niche?

Listings span £7.85–£25.18; the average listing price is £13.48 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.

herbal tobacco

Skip it

Brand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Quality gap

Incredible3.7★

avg incumbent rating — lower means beatable quality

Review moat

Good519.32

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.48

avg listing price — sweet spot $15–$100

Price range

Good£7.85–£25.18

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£150K

£150K/yr · 298K searches

Growth

Bad-9.4%

90-day search growth — must beat 0% to launch

Brand share

Bad99%

top-5 brand share — brand-locked demand

Signals Quality Gap

According to Flapen's Amazon United Kingdom niche tracking, herbal tobacco is a £150K/yr Amazon United Kingdom market (298K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Feb–Aug–Sep. Verdict: Skip it — 47/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

herbal tobacco market data

Units sold / yr: 10K–13K; avg 250–500/product
Revenue / yr: £135K–£169K; units × avg price
Conversion rate: 3.7%
Avg BSR: #145
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 13.0%
Avg brand age: 54 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 falling

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

Dutch Mix66%
Amsterdam Herbal19%
Afterglobe9%
Herbal Remedies by J.4%
Lowhill Valley2%
H&H1%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.4% search growth over the last 90 days.

Peak months: Feb, Aug, Sep · busiest ÷ quietest = 3.3×

Open Trend

Top herbal tobacco search terms

tobacco121K/yr -11.6%0.5% conv.
dutch mix25K/yr -0.3%13.4% conv.
rolling tobacco25K/yr -14.6%0.4% conv.
herbal tobacco17K/yr +6.4%5.6% conv.
professor herb13K/yr +1.4%2.3% conv.
smokable herbs12K/yr -21.7%2.7% conv.
amsterdam herbal mix9K/yr +1.1%7.7% conv.
cbd flower8K/yr -10.8%1.1% conv.
tabacco7K/yr +9.3%0.2% conv.
herbal mix for smoking7K/yr +1.8%5.9% conv.

All search terms

Top herbal tobacco products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 19 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dutch Mix Strawberry - Stalk-free & Natural - 30g Quality Herbal Mix - Amsterdam Herbal Mix as used in Coffee Shops

Dutch Mix£10.223.8★746 rev

Dutch Mix Original - Stalk-free & Natural - 30g Quality Herbal Mix - Amsterdam Herbal Mix as used in Coffee Shops

Dutch Mix£10.193.5★550 rev

Amsterdam Herbal Premium Mix - 100% Natural Marshmallow Leaf - As used in the Coffee Shops

Amsterdam Herbal£20.154.0★2,175 rev

Marshmallow Leaf Damiana & Mullein Herbal Blend | Stick-Free & Pre-Ground | Packed in the UK | Loose Herbal Tea (30g)

Afterglobe£10.374.0★37 rev

Dutch Mix Mango - Stalk-free & Natural - 30g Quality Herbal Mix - Amsterdam Herbal Mix as used in Coffee Shops

Dutch Mix£10.203.5★556 rev

Newest

by launch date

Marshmallow Leaf Damiana & Mullein Herbal Blend | Stick-Free & Pre-Ground | Packed in the UK | Loose Herbal Tea (30g)

Afterglobe£10.3737 rev

8mo ago

Lowhill Valley Marshmallow Leaf Althaea officinalis Herbal Tea For Wellbeing No Additives or Preservatives Organically Grown In Reusable Package 30g

Lowhill Valley£7.8549 rev

1y ago

Dutch Mix Strawberry - Stalk-free & Natural - 30g Quality Herbal Mix - Amsterdam Herbal Mix as used in Coffee Shops

Dutch Mix£10.22746 rev

2y ago

Dutch Mix Original - Stalk-free & Natural - 30g Quality Herbal Mix - Amsterdam Herbal Mix as used in Coffee Shops

Dutch Mix£10.19550 rev

2y ago

Dutch Mix Apple - Stalk-free & Natural - 30g Quality Herbal Mix - Amsterdam Herbal Mix as used in Coffee Shops

Dutch Mix£10.23301 rev

2y ago

What buyers say about herbal tobacco

What buyers praise and complain about, mined from review topics.

What buyers love

Taste-Overall21%

“so smooth & tastes n smells lovely”

Smell14%

“Great fruity smell”

Quality-Overall13%

“Great flavour,Great product”

Flavor10%

“Great flavour”

Blend/Ratio6%

“Great Blend”

Soft Feel4%

“It's very smooth”

Value For Money4%

“Decent stuff for good price compared to some other places”

Ingredients-Overall3%

“Nonetheless, a nice additive”

Advertised Vs Actual Product3%

“Does as advertised”

Sweetness3%

“Strawberry best”

What buyers complain about

Taste-Overall25%

“Tastes like chemical”

Smell21%

“hardly any aroma”

Quality-Overall7%

“Garbage, does nothing”

Value For Money6%

“Not worth it”

Moist/Dry6%

“Very dry and difficult to roll to smoke, was expecting something like tobacco, trying to give up smoking, thought this would aid my willpower lol, it also has a lot of splinter like twigs, so a little bit disappointed”

Flavor4%

“theres no accounting for taste - what I dislike about it might be right up someone elses street”

Chunk/Clump/Collection4%

“needs grinding bit chunky”

Advertised Vs Actual Product2%

“poor product & description”

Stale/Rotten/Spoiled2%

“I don't know if it's a dodgy batch”

Hard Feel2%

“Found it a little to harsh”

Common questions

Is herbal tobacco profitable to sell on Amazon United Kingdom?: The niche generates £150K/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.4%. Flapen's verdict: Skip it (47/100).
How competitive is the herbal tobacco niche?: 6 brands and 9 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in herbal tobacco?: Top complaints mined from reviews: Taste-Overall, Smell, Quality-Overall. The return rate is 0.0%.
When does demand for herbal tobacco peak?: Demand peaks in Feb–Aug–Sep; the busiest month runs 3.3× the quietest.
What does it cost to enter the herbal tobacco niche?: Listings span £7.85–£25.18; the average listing price is £13.48 (sweet spot $15–$100). The average incumbent carries 519 reviews — the moat a new listing must climb.

herbal tobacco

herbal tobacco market data

Competition & brand share

Demand & seasonality

Top herbal tobacco search terms

Top herbal tobacco products on Amazon

Top sellers

Newest

Trending

What buyers say about herbal tobacco

What buyers love

What buyers complain about

Common questions

Related niches in Grocery