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Herbal Tobacco

Fail

The top 5 brands take 99% of clicks, so Herbal Tobacco is a Fail.

Flapen Score
47
47 / 100
Top 44% of 2,976 Grocery niches · +1 vs the category median of 46
Market size
£150K/yr298K searches / yr
90-day growth
-9.4%search demand this quarter
Competition
65%top-5 click share · 6 brands · 9 sellers

Flapen Score

Herbal Tobacco against its category

The dotted line is the Grocery average. Past it, Herbal Tobacco is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herbal Tobacco market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Herbal Tobacco 298K times last year and spent an estimated £150K. The top 5 brands take 99% of clicks. Demand peaks in Feb–Aug–Sep. Flapen scores it 47 out of 100, a Fail.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 298K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -9.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £150K a year.

Searches, last 12 months
298K
Growth, 90 days vs prior 90
-9.4%
Conversion, latest week
3.7%
Market size, estimated
£150Ka year
Peak month
February3.3× the quietest month
Top search term
tobacco121K searches a year

02 · Price

A sale here is worth £13.48.

Listings sell for £13.48 on average, from £7.85 to £25.18. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.48 that is £3K to £7K a year per listing.

Average price
£13.48under the $15 to $100 sweet spot
Price range
£7.85–£25.18
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.0% of listings are out of stock. The average listing ranks #145 within Tea. It carries 519 reviews at 3.74 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
13.0%
Average rank
#145in Tea
Average rating
3.74 starsAmazon United Kingdom average 4.36 stars
Average reviews
519per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Herbal Tobacco products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£30K£45K£60K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

9

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

0%

  • Dutch Mix66%
  • Amsterdam Herbal19%
  • Afterglobe9%
  • Herbal Remedies by J.4%
  • Lowhill Valley2%
  • H&H1%

Demand

Herbal Tobacco search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Spike '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: Feb, Aug, Sep · busiest ÷ quietest = 3.3×

Search terms

Top Herbal Tobacco search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tobacco121K/yr
  • dutch mix25K/yr
  • rolling tobacco25K/yr
  • herbal tobacco17K/yr
  • professor herb13K/yr
  • smokable herbs12K/yr
  • amsterdam herbal mix9K/yr
  • cbd flower8K/yr
  • tabacco7K/yr
  • herbal mix for smoking7K/yr

Reviews and returns

What reviews say buyers love and hate about Herbal Tobacco

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall25%−0.54

Tastes like chemical

Awful taste

Horrible taste, chemical smell

Smell21%−0.23

hardly any aroma

chemical smell

the smell is disgusting

Quality-Overall7%+1.18

Garbage, does nothing

for me was not the best

However, the quality is just getting worse every time

Value For Money6%−0.02

Not worth it

Waste of money

wasted 10 quid

Moist/Dry6%

Very dry and difficult to roll to smoke, was expecting something like tobacco, trying to give up smoking, thought this would aid my willpower lol, it also has a lot of splinter like twigs, so a little bit disappointed

The herb is very dry

Very dry

Love

Taste-Overall21%−0.54

so smooth & tastes n smells lovely

Best tasting aniseed mix I've ever tasted

Great taste

Smell14%−0.23

Great fruity smell

The smell is so strong

Tastes and smells great

Quality-Overall13%+1.18

Great flavour,Great product

Excellent product

Good quality

Flavor10%+0.84

Great flavour

pleasant especially expecting a pure fruit flavour

The strawberry flavour tastes good

Blend/Ratio6%+0.93

Great Blend

Really good mix

Strawberry mix the best out the lot

FAQ

Common Herbal Tobacco questions

Answered from the same tracked data.