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Herbal Tea Gift Set

Fail

Demand is soft, at -39.3% this quarter, so Herbal Tea Gift Set is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£395K/yr401K searches / yr
90-day growth
-39.3%search demand this quarter
Competition
43%top-5 click share · 9 brands · 106 sellers

Flapen Score

Herbal Tea Gift Set against its category

The dotted line is the Grocery average. Past it, Herbal Tea Gift Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herbal Tea Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Herbal Tea Gift Set 401K times last year and spent an estimated £395K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £395K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
-39.3%
Conversion, latest week
8.5%
Market size, estimated
£395Ka year
Peak month
December4.0× the quietest month
Top search term
pukka tea162K searches a year

02 · Price

A sale here is worth £11.58.

Listings sell for £11.58 on average, from £2.29 to £26.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.58 that is £9K to £12K a year per listing.

Average price
£11.58under the $15 to $100 sweet spot
Price range
£2.29–£26.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #97 within Tea. It carries 1,901 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
4.0%
Average rank
#97in Tea
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,901per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Herbal Tea Gift Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£59K£79K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

106

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

43%

Top 20: 82%

Open market

4%

  • Pukka Herbs66%
  • Twinings13%
  • Tetley7%
  • Clipper Natural, Fair & Delicious5%
  • Creano3%
  • Yogi2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Herbal Tea Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Herbal Tea Gift Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pukka tea162K/yr
  • herbal tea selection59K/yr
  • pukka48K/yr
  • pukka tea bags27K/yr
  • pukka tea selection box31K/yr
  • twinings tea selection box28K/yr
  • tea variety pack6K/yr
  • pukka tea gift set8K/yr
  • pukka teas4K/yr
  • twinings tea gift set4K/yr

Reviews and returns

What reviews say buyers love and hate about Herbal Tea Gift Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%−0.04

so they probably taste weaker than if they were in a normal cup/mug

Found it tasteless

Taste is truly horrible

Flavor9%−0.05

Uneequal amounts of flavors

not a very strong flavour

The cinnamon and ginger completely overpower the flavour

Value For Money8%+1.47

a bit pricey

Cheaper to buy in other stores

Not worth the price

Advertised Vs Actual Product7%−0.06

Very misleading

Misleading picture

Disappointing assortment — not as advertised

Quality-Overall7%+0.38

Very poor selection

Poor quality, split bags

Terrible quality

Love

Taste-Overall25%−0.04

Delicious teas

Beautiful tea

Excellent taste

Flavor19%−0.05

great variety of flavours

Lovely selection of flavours

Great Flavour

Quality-Overall14%+0.38

Great quality tea

Excellent product

Lovely selection of quality tea

Value For Money12%+1.47

fair price

Great value

Excellent value for money

Gifting Purpose10%+1.98

Cute gift

delightful gift

Good gift

Return

0.1% Return rate 79% Fixable by listing

Size-Overall79%█▇▇█▇█
Value For Money6%█▇▁▃▁▃

a bit pricey

Cheaper to buy in other stores

Not worth the price

Paper Quality4%▁▁▃▁█▃
Compatibility-Overall3%▁█▁▁▁▃
Defective Material/Parts3%▁▁█▆▁▁

FAQ

Common Herbal Tea Gift Set questions

Answered from the same tracked data.