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Herbal Tea Gift Set

Fail

Demand is soft, at -39.3% this quarter, so Herbal Tea Gift Set is a Fail.

Flapen Score
48
48 / 100
Top 40% of 2,976 Grocery niches · +2 vs the category median of 46
Market size
£395K/yr401K searches / yr
90-day growth
-39.3%search demand this quarter
Competition
43%top-5 click share · 9 brands · 106 sellers

Flapen Score

Herbal Tea Gift Set against its category

The dotted line is the Grocery average. Past it, Herbal Tea Gift Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herbal Tea Gift Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Herbal Tea Gift Set 401K times last year and spent an estimated £395K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 8.5% of those searches ended in a purchase.

Shoppers searched for this 401K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £395K a year.

Searches, last 12 months
401K
Growth, 90 days vs prior 90
-39.3%
Conversion, latest week
8.5%
Market size, estimated
£395Ka year
Peak month
December4.0× the quietest month
Top search term
pukka tea162K searches a year

02 · Price

A sale here is worth £11.58.

Listings sell for £11.58 on average, from £2.29 to £26.20. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £11.58 that is £9K to £12K a year per listing.

Average price
£11.58under the $15 to $100 sweet spot
Price range
£2.29–£26.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #97 within Tea. It carries 1,901 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
97%
Out of stock, average day
4.0%
Average rank
#97in Tea
Average rating
4.67 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,901per listing
Listings tracked
35

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Herbal Tea Gift Set products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 43% of clicks. Leaders hold, but buyers still shop past them.

£0£20K£40K£59K£79K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 flat

Sellers

106

Est. top-5 brand share

94%

Top 20: 100%

Est. top-5 click share

43%

Top 20: 82%

Open market

4%

  • Pukka Herbs66%
  • Twinings13%
  • Tetley7%
  • Clipper Natural, Fair & Delicious5%
  • Creano3%
  • Yogi2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Herbal Tea Gift Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Herbal Tea Gift Set search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • pukka tea162K/yr
  • herbal tea selection59K/yr
  • pukka48K/yr
  • pukka tea bags27K/yr
  • pukka tea selection box31K/yr
  • twinings tea selection box28K/yr
  • tea variety pack6K/yr
  • pukka tea gift set8K/yr
  • pukka teas4K/yr
  • twinings tea gift set4K/yr

Reviews and returns

What reviews say buyers love and hate about Herbal Tea Gift Set

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Taste-Overall”
21%of negative reviews mention “Taste-Overall”
0.1%of orders come back
“so they probably taste weaker than if they were in a normal cup/mug”
A buyer, on “Taste-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Herbal Tea Gift Set questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data