Herbal Tea
MaybeReturns run at only 0.0% of orders. But demand is soft, at -33.6% this quarter, so Herbal Tea is a Maybe.
- Flapen Score
- 53 / 100Top 20% of 2,976 Grocery niches · +7 vs the category median of 4653
- Market size
- £633K/yr1.1M searches / yr
- 90-day growth
- -33.6%search demand this quarter
- Competition
- 34%top-5 click share · 13 brands · 141 sellers
Flapen Score
Herbal Tea against its category
The dotted line is the Grocery average. Past it, Herbal Tea is stronger. Inside it, weaker.
Market
The Herbal Tea market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Herbal Tea 1.1M times last year and spent an estimated £633K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Mar–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £633K a year.
- Searches, last 12 months
- 1.1M
- Growth, 90 days vs prior 90
- -33.6%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £633Ka year
- Peak month
- December2.9× the quietest month
- Top search term
- twinings tea bags220K searches a year
02 · Price
A sale here is worth £7.62.
Listings sell for £7.62 on average, from £1.40 to £33.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £7.62 that is £8K to £10K a year per listing.
- Average price
- £7.62under the $15 to $100 sweet spot
- Price range
- £1.40–£33.99
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 80K–100K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- £8K–£10K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #117 within Tea. It carries 1,493 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 98%
- Out of stock, average day
- 2.3%
- Average rank
- #117in Tea
- Average rating
- 4.62 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,493per listing
- Listings tracked
- 54
04 · Newcomers
Amazon counts 1 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 58 months
Products
Top Herbal Tea products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago

Enveloped Variety Pack (90 Envelopes)
- Price
- £12.02
- Rating
- 4.7/5
- Reviews
- 2,197
- Age
- 8y ago

Twinings Superblends Wellbeing Collection - Defence Glow Digest Detox & Sleep Tea Bags 4 x boxes of 20 biodegradable tea bags 80 bags in total
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 721
- Age
- 4y ago

Pukka Herbs Premium Herbal Tea Selection Gift Set Box Ideal Gifts For Women & Men Birthday Anniversary & Self-Care Eco-Friendly Selection 45 Tea Bags 9 Delicious Flavours
- Price
- £16.53
- Rating
- 4.8/5
- Reviews
- 7,896
- Age
- 1y ago

London Fruit & Herb Company Fruit Tea Selection Box and Gift Set. 80 Delicous Assorted Fruit Tea Bags Always Naturally Caffeine-Free (8 Flavours 80 Bags)
- Price
- £9.57
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 2y ago
Trending
90-day click momentum
Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 3y ago

Twinings Raspberry & Lemon Tea Bags 20 each
- Price
- £2.35
- Rating
- 4.6/5
- Reviews
- 856
- Age
- 6y ago

Twinings Peach & Orange Tea Bags 20 each
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 6y ago

Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago

Twinings English Strong Breakfast Tea | Bold Lively & Full of Flavour Black Tea | Multipack Bulk Buy 320 (4 x 80) Biodegradable Tea Bags
- Price
- £14.39
- Rating
- 4.8/5
- Reviews
- 1,040
- Age
- 14y ago
Newest
by launch date
Pukka Herbs | Gourmet Favourites Herbal Tea Selection Gift Set Box | Some Of The Best 100% Organic Infusions | Ideal Gifts For Women & Men Birthday Anniversary & Self-Care | 30 Teabags | 5 Flavours
- Price
- £11.41
- Rating
- 4.7/5
- Reviews
- 975
- Age
- 1y ago

Clipper Tea Organic Herbal & Green Tea Selection Gift Box 45 Teabags
- Price
- £13.54
- Rating
- 4.8/5
- Reviews
- 558
- Age
- 1y ago

Pukka Herbs Premium Herbal Tea Selection Gift Set Box Ideal Gifts For Women & Men Birthday Anniversary & Self-Care Eco-Friendly Selection 45 Tea Bags 9 Delicious Flavours
- Price
- £16.53
- Rating
- 4.8/5
- Reviews
- 7,896
- Age
- 1y ago

Twinings Superblends Feel Good Collection Gift Box | Ideal Gifts For Birthday & Valentines Gifts For Her| 20 Tea Bags | 4 Flavours of Premium Green & Herbal Infusion tea
- Price
- £5.81
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 2y ago

London Fruit & Herb Company Fruit Tea Selection Box and Gift Set. 80 Delicous Assorted Fruit Tea Bags Always Naturally Caffeine-Free (8 Flavours 80 Bags)
- Price
- £9.57
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
13 falling
Sellers
141
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
10%
- Twinings58%
- Tetley11%
- Pukka Herbs8%
- Clipper Natural, Fair & Delicious6%
- LONDON FRUIT & HERB COMPANY5%
- Creano3%
- Open — no brand owns it (7 brands, 10%)
Demand
Herbal Tea search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Mar, Nov, Dec · busiest ÷ quietest = 2.9×
Search terms
Top Herbal Tea search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- twinings tea bags220K/yr
- herbal tea244K/yr
- fruit tea94K/yr
- twinings75K/yr
- herbal tea selection59K/yr
- tea selection50K/yr
- twinings tea39K/yr
- twinings english breakfast tea bags19K/yr
- herbal teas22K/yr
- flavoured tea25K/yr
Reviews and returns
What reviews say buyers love and hate about Herbal Tea
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Taste not Good
slightly weak taste
so they probably taste weaker than if they were in a normal cup/mug
It isn't strongly flavoured
No flavour
Very mild flavour
a waste of money
Bit pricey
Too expensive
Bags break too easily
The bags are super weak
a bit weak
Not what was advertised
is plain false advertising
Misleading
Love
Absolutely delicious
Very lovely tea
Delicious tea
Refreshing flavour
Great flavour
Fresh flavour
Overall, a reliable, high-quality tea assortment that always hits the spot
Lovely selection of quality tea
Fabulous Quality
Good value for money
Good value for money
fair price
Cute gift
delightful gift
Good gift
Return
0.0% Return rate 50% Fixable by listing
Not what was advertised
is plain false advertising
Misleading
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Herbal Tea questions
Answered from the same tracked data.









