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Herbal Tea

Maybe

Returns run at only 0.0% of orders. But demand is soft, at -33.6% this quarter, so Herbal Tea is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£633K/yr1.1M searches / yr
90-day growth
-33.6%search demand this quarter
Competition
34%top-5 click share · 13 brands · 141 sellers

Flapen Score

Herbal Tea against its category

The dotted line is the Grocery average. Past it, Herbal Tea is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Herbal Tea market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Herbal Tea 1.1M times last year and spent an estimated £633K. The top 5 brands take 87% of clicks. Demand peaks in Jan–Mar–Nov–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -33.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £633K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-33.6%
Conversion, latest week
7.6%
Market size, estimated
£633Ka year
Peak month
December2.9× the quietest month
Top search term
twinings tea bags220K searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £1.40 to £33.99. Amazon reports units sold in ranges. This niche sold 80K to 100K a year. The average listing sells 1,000 to 1,250 of them. At £7.62 that is £8K to £10K a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£1.40–£33.99
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
80K–100K
Units per listing a year
1,000–1,250
Revenue per listing a year
£8K–£10K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #117 within Tea. It carries 1,493 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
98%
Out of stock, average day
2.3%
Average rank
#117in Tea
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,493per listing
Listings tracked
54

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 58 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
58 months

Products

Top Herbal Tea products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£19K£38K£57K£76K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

141

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

34%

Top 20: 73%

Open market

10%

  • Twinings58%
  • Tetley11%
  • Pukka Herbs8%
  • Clipper Natural, Fair & Delicious6%
  • LONDON FRUIT & HERB COMPANY5%
  • Creano3%
  • Open — no brand owns it (7 brands, 10%)

Demand

Herbal Tea search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Mar, Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Herbal Tea search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • twinings tea bags220K/yr
  • herbal tea244K/yr
  • fruit tea94K/yr
  • twinings75K/yr
  • herbal tea selection59K/yr
  • tea selection50K/yr
  • twinings tea39K/yr
  • twinings english breakfast tea bags19K/yr
  • herbal teas22K/yr
  • flavoured tea25K/yr

Reviews and returns

What reviews say buyers love and hate about Herbal Tea

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Taste-Overall21%+1.84

Taste not Good

slightly weak taste

so they probably taste weaker than if they were in a normal cup/mug

Flavor12%−0.08

It isn't strongly flavoured

No flavour

Very mild flavour

Value For Money10%+0.26

a waste of money

Bit pricey

Too expensive

Strength7%−0.07

Bags break too easily

The bags are super weak

a bit weak

Advertised Vs Actual Product6%−0.06

Not what was advertised

is plain false advertising

Misleading

Love

Taste-Overall32%+1.84

Absolutely delicious

Very lovely tea

Delicious tea

Flavor17%−0.08

Refreshing flavour

Great flavour

Fresh flavour

Quality-Overall11%+0.14

Overall, a reliable, high-quality tea assortment that always hits the spot

Lovely selection of quality tea

Fabulous Quality

Value For Money10%+0.26

Good value for money

Good value for money

fair price

Gifting Purpose8%+1.41

Cute gift

delightful gift

Good gift

Return

0.0% Return rate 50% Fixable by listing

Advertised Vs Actual Product40%▁█▁▁▁▁

Not what was advertised

is plain false advertising

Misleading

Defective Material/Parts40%▁█▁▁▁▁
Size-Overall10%▁█▁▁▁▁
Safety Standards10%▁█▁▁▁▁

FAQ

Common Herbal Tea questions

Answered from the same tracked data.