Herbal Tea
Herbal Tea shows low returns (0.0%), but soft demand (-33.6% this quarter) keeps it on the watch list.
Flapen Score
Is Herbal Tea profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Herbal Tea is a £633K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Jan–Mar–Nov–Dec. Verdict: Worth a look — 53/100.
Herbal Tea: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -33.6% over the last 90 days and 7.6% of searches end in a purchase.
£633K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 54 products
Top Herbal Tea products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago
Enveloped Variety Pack (90 Envelopes)
- Price
- £12.02
- Rating
- 4.7/5
- Reviews
- 2,197
- Age
- 8y ago
Twinings Superblends Wellbeing Collection - Defence Glow Digest Detox & Sleep Tea Bags 4 x boxes of 20 biodegradable tea bags 80 bags in total
- Price
- £9.38
- Rating
- 4.7/5
- Reviews
- 721
- Age
- 4y ago
Pukka Herbs Premium Herbal Tea Selection Gift Set Box Ideal Gifts For Women & Men Birthday Anniversary & Self-Care Eco-Friendly Selection 45 Tea Bags 9 Delicious Flavours
- Price
- £16.53
- Rating
- 4.8/5
- Reviews
- 7,896
- Age
- 1y ago
London Fruit & Herb Company Fruit Tea Selection Box and Gift Set. 80 Delicous Assorted Fruit Tea Bags Always Naturally Caffeine-Free (8 Flavours 80 Bags)
- Price
- £9.57
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 2y ago
Trending
90-day click momentum
Twinings English Breakfast Tea | Golden Well Rounded & Full Bodied Black Tea | 40 Biodegradable Tea Bags
- Price
- £2.39
- Rating
- 4.6/5
- Reviews
- 227
- Age
- 3y ago
Twinings Raspberry & Lemon Tea Bags 20 each
- Price
- £2.35
- Rating
- 4.6/5
- Reviews
- 856
- Age
- 6y ago
Twinings Peach & Orange Tea Bags 20 each
- Price
- £2.37
- Rating
- 4.6/5
- Reviews
- 1,826
- Age
- 6y ago
Twinings Wind Down Collection Tea Selection for Relaxation Sleep Calm & Unwind 20 Tea Bags
- Price
- £2.29
- Rating
- 4.7/5
- Reviews
- 1,204
- Age
- 3y ago
Twinings English Strong Breakfast Tea | Bold Lively & Full of Flavour Black Tea | Multipack Bulk Buy 320 (4 x 80) Biodegradable Tea Bags
- Price
- £14.39
- Rating
- 4.8/5
- Reviews
- 1,040
- Age
- 14y ago
Newest
by launch date
Pukka Herbs | Gourmet Favourites Herbal Tea Selection Gift Set Box | Some Of The Best 100% Organic Infusions | Ideal Gifts For Women & Men Birthday Anniversary & Self-Care | 30 Teabags | 5 Flavours
- Price
- £11.41
- Rating
- 4.7/5
- Reviews
- 975
- Age
- 1y ago
Clipper Tea Organic Herbal & Green Tea Selection Gift Box 45 Teabags
- Price
- £13.54
- Rating
- 4.8/5
- Reviews
- 558
- Age
- 1y ago
Pukka Herbs Premium Herbal Tea Selection Gift Set Box Ideal Gifts For Women & Men Birthday Anniversary & Self-Care Eco-Friendly Selection 45 Tea Bags 9 Delicious Flavours
- Price
- £16.53
- Rating
- 4.8/5
- Reviews
- 7,896
- Age
- 1y ago
Twinings Superblends Feel Good Collection Gift Box | Ideal Gifts For Birthday & Valentines Gifts For Her| 20 Tea Bags | 4 Flavours of Premium Green & Herbal Infusion tea
- Price
- £5.81
- Rating
- 4.7/5
- Reviews
- 134
- Age
- 2y ago
London Fruit & Herb Company Fruit Tea Selection Box and Gift Set. 80 Delicous Assorted Fruit Tea Bags Always Naturally Caffeine-Free (8 Flavours 80 Bags)
- Price
- £9.57
- Rating
- 4.7/5
- Reviews
- 250
- Age
- 2y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
Brands
13 falling
Sellers
141
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
34%
Top 20: 73%
Open market
10%
- Twinings58%
- Tetley11%
- Pukka Herbs8%
- Clipper Natural, Fair & Delicious6%
- LONDON FRUIT & HERB COMPANY5%
- Creano3%
- Open — no brand owns it (7 brands, 10%)
Herbal Tea demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Mar, Nov, Dec · busiest ÷ quietest = 2.9×
Top Herbal Tea search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- twinings tea bags220K/yr
- herbal tea244K/yr
- fruit tea94K/yr
- twinings75K/yr
- herbal tea selection59K/yr
- tea selection50K/yr
- twinings tea39K/yr
- twinings english breakfast tea bags19K/yr
- herbal teas22K/yr
- flavoured tea25K/yr
What reviews say buyers love and hate about Herbal Tea
What buyers mention most, as a share of all reviews.
What buyers love
89% of reviews“Absolutely delicious”
“Refreshing flavour”
“Overall, a reliable, high-quality tea assortment that always hits the spot”
“Good value for money”
“Cute gift”
What buyers complain about
69% of reviews“Taste not Good”
“It isn't strongly flavoured”
“a waste of money”
“Bags break too easily”
“Not what was advertised”
Herbal Tea return rate & reasons
Why buyers send it back, as a share of all return requests.
0.0%
Return rate
50%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Herbal Tea questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
