hennessy xo
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Great£88.29avg listing price — sweet spot $15–$100
Price range
Good£26.93–£136.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good983.4avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-13.5%90-day search growth — must beat 0% to launch
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad£33K£33K/yr · 28K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, hennessy xo is a £33K/yr Amazon United Kingdom market (28K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 28/100.
Data updated Jul 23, 2026 · scored weekly · How we score niches
hennessy xo market data
- Units sold / yr
- 750–1K
- avg 100–250/product
- Revenue / yr
- £66K–£88K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #269
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 101 months
- Avg seller age
- 203 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
2 falling
Sellers
27
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- Hennessy93%
- Remy Martin7%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 36 weeks — -13.5% search growth over the last 90 days.Top hennessy xo search terms
- hennessy xo21K/yr
- hennessy cognac xo4K/yr
- hennessy xo cognac 70cl3K/yr
Top hennessy xo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 5 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click shareNewest
by launch date
Hennessy X.O Cognac 70cl
Hennessy£136.12354 rev
Hennessy X.O 35cl
Hennessy£136.7888 rev
Hennessy V.S.O.P Cognac Gift Box 70cl
Hennessy£34.90711 rev
Remy Martin XO Cognac Fine Champagne 70cl
Remy Martin£106.701,378 rev
Hennessy Very Special Cognac 70cl
Hennessy£26.932,386 rev
Trending
90-day click momentumWhat buyers say about hennessy xo
What buyers praise and complain about, mined from review topics.What buyers love
“Really good and quality product”
“Good purchase as a gift”
“Good brandy for the money”
“Yummy”
“Great flavour”
“Good price”
Common questions
- Is hennessy xo profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 5 tracked products. 90-day search growth is -13.5%. Flapen's verdict: Skip it (28/100).
- How competitive is the hennessy xo niche?
- 2 brands and 27 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What does it cost to enter the hennessy xo niche?
- Listings span £26.93–£136.78; the average listing price is £88.29 (sweet spot $15–$100). The average incumbent carries 983 reviews — the moat a new listing must climb.