Hendersons Relish
FailThe top 5 brands take 100% of clicks, so Hendersons Relish is a Fail.
- Flapen Score
- 36 / 100Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 4636
- Market size
- £65K/yr37K searches / yr
- 90-day growth
- -26.9%search demand this quarter
- Competition
- 84%top-5 click share · 3 brands · 18 sellers
Flapen Score
Hendersons Relish against its category
The dotted line is the Grocery average. Past it, Hendersons Relish is stronger. Inside it, weaker.
Market
The Hendersons Relish market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Hendersons Relish 37K times last year and spent an estimated £65K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
16.8% of searches ended in a purchase last week.
Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 37K
- Growth, 90 days vs prior 90
- -26.9%
- Conversion, latest week
- 16.8%
- Market size, estimated
- £65Ka year
- Top search term
- hendersons relish34K searches a year
02 · Price
A sale here is worth £10.45.
Listings sell for £10.45 on average, from £2.13 to £22.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.45 that is £5K to £8K a year per listing.
- Average price
- £10.45under the $15 to $100 sweet spot
- Price range
- £2.13–£22.56
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £5K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #622 within Condiments & Sauces. It carries 287 reviews at 4.69 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 86%
- Out of stock, average day
- 0.0%
- Average rank
- #622in Condiments & Sauces
- Average rating
- 4.69 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 287per listing
- Listings tracked
- 7
04 · Newcomers
Brands here are established.
The brands on the shelf have sold for 73 months on average, so the names here are established.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 73 months
Products
Top Hendersons Relish products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
(2 Bottles) Hendersons Hendersons Strong & Northern Relish 142ml
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 2y ago

Hendersons Relish 284ml
- Price
- £2.13
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 10y ago

Hendersons Strong & Northern Relish 142ml
- Price
- £5.25
- Rating
- 4.6/5
- Reviews
- 213
- Age
- 9y ago

Hendersons Relish - 1 Litre
- Price
- £9.22
- Rating
- 4.8/5
- Reviews
- 1,250
- Age
- 8y ago

Hendersons Relish. an Alternative to Worcestershire Sauce. A Spicy Gluten Free Sauce. Plant Based Ingredients. Suitable for Vegans / Vegetarians. 4.55 Litre Bottle.
- Price
- £22.56
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 5y ago
Trending
90-day click momentum
Relish Bundle with Hendersons Relish 284ml (3 Pack)
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 2y ago

(2 Bottles) Hendersons Hendersons Strong & Northern Relish 142ml
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 2y ago

Hendersons Relish 284ml
- Price
- £2.13
- Rating
- 4.6/5
- Reviews
- 305
- Age
- 10y ago

Hendersons Relish - 1 Litre
- Price
- £9.22
- Rating
- 4.8/5
- Reviews
- 1,250
- Age
- 8y ago

Hendersons Relish. an Alternative to Worcestershire Sauce. A Spicy Gluten Free Sauce. Plant Based Ingredients. Suitable for Vegans / Vegetarians. 4.55 Litre Bottle.
- Price
- £22.56
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 5y ago
Newest
by launch date
(2 Bottles) Hendersons Hendersons Strong & Northern Relish 142ml
- Price
- £8.11
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 2y ago

Bugs Pantry (2 Bottles) Hendersons Spicy Yorkshire Relish 284 ml Hendersons
- Price
- £9.04
- Rating
- 4.8/5
- Reviews
- 65
- Age
- 2y ago

Relish Bundle with Hendersons Relish 284ml (3 Pack)
- Price
- £16.83
- Rating
- 4.6/5
- Reviews
- 27
- Age
- 2y ago

Hendersons Relish. an Alternative to Worcestershire Sauce. A Spicy Gluten Free Sauce. Plant Based Ingredients. Suitable for Vegans / Vegetarians. 4.55 Litre Bottle.
- Price
- £22.56
- Rating
- 4.8/5
- Reviews
- 83
- Age
- 5y ago

Hendersons Relish - 1 Litre
- Price
- £9.22
- Rating
- 4.8/5
- Reviews
- 1,250
- Age
- 8y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
18
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
84%
Top 20: 100%
Open market
0%
- Hendersons58%
- Bug's Pantry35%
- Generic7%
Demand
Hendersons Relish search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Hendersons Relish
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Original hendos, expensive
not really enjoyed them
Love
Absolutely packed with flavour
Mmmm excellent stuff for any dad made sauces like cottage pie or bolognese
Better than Worcester sauce
Great taste
Yummy
was very tasty
Gluten free
Perfect for my celiac suffering sister
Great vegetarian alternative to Worcestershire Sauce
Excellent vegan option to other sauces/relishes that may contain anchovies
brilliant this more than fits in all ways
Large easy to use container exactly as described and delivered quickly
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Hendersons Relish questions
Answered from the same tracked data.









