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hendersons relish

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 16Growth 12Conversion 98Competition 13Returns 100Price range 37Avg price 37Brand share 0Review moat 86Quality gap 19

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Incredible16.8%

search→purchase rate — share of searches ending in a sale

Review moat

Great287

avg incumbent reviews — the moat a new listing must climb

Avg price

Okay£10.45

avg listing price — sweet spot $15–$100

Price range

Okay£2.13–£22.56

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Market size

Bad£65K

£65K/yr · 37K searches

Competition

Bad84%

top-5 click share — a locked-up shelf

Growth

Bad-26.9%

90-day search growth — must beat 0% to launch

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon United Kingdom niche tracking, hendersons relish is a £65K/yr Amazon United Kingdom market (37K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.

Data updated Jul 24, 2026 · scored weekly · How we score niches

hendersons relish market data

Units sold / yr
6K–8K
avg 500–750/product
Revenue / yr
£63K–£84K
units × avg price
Conversion rate
16.8%
Avg BSR
#622
Page quality
0%
Prime
86%
Sponsored
57%
Out of stock
0.0%
Avg brand age
73 months
Avg seller age
176 days

Competition & brand share

The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.

Brands

3 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Hendersons58%
  • Bug's Pantry35%
  • Generic7%

Demand

Weekly Amazon search volume, last 21 weeks — -26.9% search growth over the last 90 days.
800600Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Top hendersons relish products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%£6K20%£13K30%£19K40%£26K101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 7 tracked products in this niche — three views at once, no toggling.

What buyers say about hendersons relish

What buyers praise and complain about, mined from review topics.

What buyers love

Flavor30%

“Absolutely packed with flavour”

Taste-Overall28%

“Great taste”

Nutritional Content10%

“Gluten free”

Vegan/Organic7%

“Great vegetarian alternative to Worcestershire Sauce”

Size-Overall7%

“brilliant this more than fits in all ways”

Spiciness7%

“This spicy Yorkshire relish has so much depth and punch, and it goes with everything”

Ease Of Use5%

“Reasonably process was easy to see on shelf when shopping”

Cooking Instructions3%

“Great addition to any beef dishes”

Quality-Overall2%

“However, this is really quite astonishingly good”

Value For Money2%

“Great price for the 2 bottles”

What buyers complain about

Value For Money50%

“Original hendos, expensive”

Taste-Overall17%

“not really enjoyed them”

Common questions

Is hendersons relish profitable to sell on Amazon United Kingdom?
The niche generates £65K/yr across 7 tracked products. 90-day search growth is -26.9%. Flapen's verdict: Skip it (36/100).
How competitive is the hendersons relish niche?
3 brands and 18 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in hendersons relish?
Top complaints mined from reviews: Value For Money, Taste-Overall. The return rate is 0.0%.
What does it cost to enter the hendersons relish niche?
Listings span £2.13–£22.56; the average listing price is £10.45 (sweet spot $15–$100). The average incumbent carries 287 reviews — the moat a new listing must climb.