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Hendersons Relish

Fail

The top 5 brands take 100% of clicks, so Hendersons Relish is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£65K/yr37K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
84%top-5 click share · 3 brands · 18 sellers

Flapen Score

Hendersons Relish against its category

The dotted line is the Grocery average. Past it, Hendersons Relish is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hendersons Relish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hendersons Relish 37K times last year and spent an estimated £65K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

16.8% of searches ended in a purchase last week.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
16.8%
Market size, estimated
£65Ka year
Top search term
hendersons relish34K searches a year

02 · Price

A sale here is worth £10.45.

Listings sell for £10.45 on average, from £2.13 to £22.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.45 that is £5K to £8K a year per listing.

Average price
£10.45under the $15 to $100 sweet spot
Price range
£2.13–£22.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #622 within Condiments & Sauces. It carries 287 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#622in Condiments & Sauces
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
287per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Hendersons Relish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 84% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

18

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

84%

Top 20: 100%

Open market

0%

  • Hendersons58%
  • Bug's Pantry35%
  • Generic7%

Demand

Hendersons Relish search demand

Weekly searches over the year. Pick a range.

800600Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Hendersons Relish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money50%

Original hendos, expensive

Taste-Overall17%

not really enjoyed them

Love

Flavor30%

Absolutely packed with flavour

Mmmm excellent stuff for any dad made sauces like cottage pie or bolognese

Better than Worcester sauce

Taste-Overall28%

Great taste

Yummy

was very tasty

Nutritional Content10%

Gluten free

Perfect for my celiac suffering sister

Vegan/Organic7%

Great vegetarian alternative to Worcestershire Sauce

Excellent vegan option to other sauces/relishes that may contain anchovies

Size-Overall7%

brilliant this more than fits in all ways

Large easy to use container exactly as described and delivered quickly

FAQ

Common Hendersons Relish questions

Answered from the same tracked data.