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Hendersons Relish

Fail

The top 5 brands take 100% of clicks, so Hendersons Relish is a Fail.

Flapen Score
36
36 / 100
Ranks 2,659 of 2,976 Grocery niches · −10 vs the category median of 46
Market size
£65K/yr37K searches / yr
90-day growth
-26.9%search demand this quarter
Competition
84%top-5 click share · 3 brands · 18 sellers

Flapen Score

Hendersons Relish against its category

The dotted line is the Grocery average. Past it, Hendersons Relish is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hendersons Relish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hendersons Relish 37K times last year and spent an estimated £65K. All 3 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 16.8% of those searches ended in a purchase.

Shoppers searched for this 37K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
37K
Growth, 90 days vs prior 90
-26.9%
Conversion, latest week
16.8%
Market size, estimated
£65Ka year
Top search term
hendersons relish34K searches a year

02 · Price

A sale here is worth £10.45.

Listings sell for £10.45 on average, from £2.13 to £22.56. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 500 to 750 of them. At £10.45 that is £5K to £8K a year per listing.

Average price
£10.45under the $15 to $100 sweet spot
Price range
£2.13–£22.56
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
500–750
Revenue per listing a year
£5K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #622 within Condiments & Sauces. It carries 287 reviews at 4.69 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
86%
Out of stock, average day
0.0%
Average rank
#622in Condiments & Sauces
Average rating
4.69 starsAmazon United Kingdom average 4.36 stars
Average reviews
287per listing
Listings tracked
7

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
73 months

Products

Top Hendersons Relish products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 24, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 84% of clicks. A locked shelf that new listings rarely crack.

£0£6K£13K£19K£26K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

18

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

84%

Top 20: 100%

Open market

0%

  • Hendersons58%
  • Bug's Pantry35%
  • Generic7%

Demand

Hendersons Relish search demand

Weekly searches over the year. Pick a range.

800600Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Reviews and returns

What reviews say buyers love and hate about Hendersons Relish

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Flavor”
50%of negative reviews mention “Value For Money”
<0.1%of orders come back, a rate Amazon rounds to zero
“Original hendos, expensive”
A buyer, on “Value For Money”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

10 topics

NegativePositive

FAQ

Common Hendersons Relish questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data