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Hemp Oil

Maybe

Returns run at only 0.1% of orders. But shoppers spend only $64K a year here, so Hemp Oil is a Maybe.

Flapen Score
53
53 / 100
Top 20% of 2,976 Grocery niches · +7 vs the category median of 46
Market size
£64K/yr65K searches / yr
90-day growth
-13.7%search demand this quarter
Competition
52%top-5 click share · 21 brands · 30 sellers

Flapen Score

Hemp Oil against its category

The dotted line is the Grocery average. Past it, Hemp Oil is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hemp Oil market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hemp Oil 65K times last year and spent an estimated £64K. The top 5 brands take 53% of clicks. Demand peaks in Sep. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

8.5% of searches ended in a purchase last week.

Shoppers searched for this 65K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 8.5% of those searches ended in a purchase. Searches in the last 90 days moved -13.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £64K a year.

Searches, last 12 months
65K
Growth, 90 days vs prior 90
-13.7%
Conversion, latest week
8.5%
Market size, estimated
£64Ka year
Peak month
September1.8× the quietest month
Top search term
hemp oil43K searches a year

02 · Price

A sale here is worth £11.61.

Listings sell for £11.61 on average, from £5.78 to £18.73. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At £11.61 that is £1K to £3K a year per listing.

Average price
£11.61under the $15 to $100 sweet spot
Price range
£5.78–£18.73
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #146 within Oils, Vinegars & Salad Dressings. It carries 925 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
96%
Out of stock, average day
6.8%
Average rank
#146in Oils, Vinegars & Salad Dressings
Average rating
4.39 starsAmazon United Kingdom average 4.36 stars
Average reviews
925per listing
Listings tracked
24

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
63 months

Products

Top Hemp Oil products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

30

Top-5 brand share

53%

Top 20: 99%

Top-5 click share

52%

Top 20: 96%

Open market

41%

  • Biona20%
  • The Soapery11%
  • BeneHemp8%
  • Horbäach7%
  • WeightWorld7%
  • NOVADS6%

Demand

Hemp Oil search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Sep · busiest ÷ quietest = 1.8×

Search terms

Top Hemp Oil search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hemp oil43K/yr
  • hemp seed oil15K/yr
  • hemp oil for humans7K/yr

Reviews and returns

What reviews say buyers love and hate about Hemp Oil

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall16%−0.18

Not affective. Doesnt help

This product has no effect on me

Doesn't work On some dogs

Taste-Overall11%−0.11

Tastes like chemicals now

Taste has changed

dog doesnt like the taste

Value For Money8%+0.42

Could be cheaper

expensive

to be honest they havent been as effective despite being more expensive

Quality-Overall4%+0.72

together with a cheap marketing

Garbage

Sleep Quality4%+0.30

Didnt help anxiety or insomnia

its made no difference to my quality of sleep

Love

Value For Money14%+0.42

Good value

Excellent value for money

Fair Price

Quality-Overall12%+0.72

Excellent product

Good quality

that is truly nice in comparison

Sleep Quality12%+0.30

A good night's sleep

Helps me sleep

improved my sleep

Taste-Overall7%−0.11

This oil is nice tasting

I brought this for my dog he loves the taste he will lick the spoon to

Doesn't taste bad either

Stress/Anxiety6%+0.59

Helps anxiety

It really helps to calm my anxiety

Really helped with anxiety issues

Return

0.1% Return rate 25% Fixable by listing

Functionality-Overall50%▁█▁▁▁▁

Not affective. Doesnt help

This product has no effect on me

Doesn't work On some dogs

Smell25%▁▁█▁▁▁
Color25%▁▁█▁▁▁

FAQ

Common Hemp Oil questions

Answered from the same tracked data.