hemp oil
Worth a lookShows low returns (0.1%), but a small market ($64K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great53%top-5 brand share — no brand owns this niche
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Good924.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£11.61avg listing price — sweet spot $15–$100
Price range
Okay£5.78–£18.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-13.7%90-day search growth — must beat 0% to launch
Market size
Bad£64K£64K/yr · 65K searches
According to Flapen's Amazon United Kingdom niche tracking, hemp oil is a £64K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hemp oil market data
- Units sold / yr
- 5K–6K
- avg 100–250/product
- Revenue / yr
- £58K–£70K
- units × avg price
- Conversion rate
- 8.5%
- Avg BSR
- #146
- Page quality
- 0%
- Prime
- 96%
- Sponsored
- 71%
- Out of stock
- 6.8%
- Avg brand age
- 63 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.Brands
21 falling
Sellers
30
Top-5 brand share
53%
Top 20: 99%
Top-5 click share
52%
Top 20: 96%
Open market
41%
- Biona20%
- The Soapery11%
- BeneHemp8%
- Horbäach7%
- WeightWorld7%
- NOVADS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -13.7% search growth over the last 90 days.Peak months: Sep · busiest ÷ quietest = 1.8×
Top hemp oil search terms
- hemp oil43K/yr
- hemp seed oil15K/yr
- hemp oil for humans7K/yr
Top hemp oil products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Biona Organic Hemp Seed Oil 250ml - Cold-pressed & Unrefined - Source of Omega 3 Omega 6 & Vitamin D - Ideal for Soups Salads & Hair Skin & Nail Health - Non GMO Vegan
Biona£5.784.6★339 rev
Hemp Seed Oil 1 litre - Virgin Cold Pressed Carrier Oil for Massage Skin and Hair Treatments - 100% Pure and Natural
The Soapery£12.404.5★281 rev
High Strength 100000mg Natural Oil Premium Quality Rich in Omega 3-6-9 Vitamin C & E 100% Vegan Non-GMO (60 ml (Pack of 1))
BeneHemp£18.734.3★1,194 rev
Hemp Seed Oil Capsules High Strength | 240 Softgels | 3000mg | Cold Pressed Supplement with Omega 3 6 and 9 | By Horbaach
Horbäach£12.974.5★1,054 rev
Premium Oil - 100000mg High Potency Natural Oil Rich in Omega 3-6-9 and Vitamin C & E Vegan Enhanced Purity 60ml (Pack of 1)
NOVADS£16.554.3★930 rev
Newest
by launch date
Starrhor High Strength Natural Oil Powerful Formula 100000MG Natural Ingredients Non GMO Rich in Omega 3-6-9
Starrhor£16.23247 rev
Premium Oil - 100000mg High Potency Natural Oil Rich in Omega 3-6-9 and Vitamin C & E Vegan Enhanced Purity 60ml (Pack of 1)
NOVADS£16.55930 rev
YEARS Hemp Oil for Dogs | Calms Anxious Dogs & Soothes Stiff Painful Joints | 100% Pure Cold Pressed Hemp Seed Oil UK | Omega 3 6 9 | Natural Dog Supplement | 250ml
Years£8.18222 rev
Eat Wholesome Organic Hemp Seed Oil 500ml - Cold Pressed Unrefined High Source of Omega 3 100% Pure & Natural For Soups Salads Vegan
Eat Wholesome£11.7030 rev
Hemp Seed Oil 2000mg | 120 Softgel Capsules | with Vitamin E
Simply Supplements£8.5534 rev
Trending
90-day click momentum
Alucia Organics Certified Organic Hemp Seed Oil 100ml - Pure Natural Cold Pressed Certified Organic Vegan Cruelty Free for Skin Face Body Massage
ALUCIA ORGANICS£8.554.4★
Pure & Cold Pressed Hemp Seed Oil - 60ml - 60000mg of Natural & Vegan Hemp Oil for Humans - 2000mg per Serving - Sublingual Drops
WeightWorld£8.924.0★
YEARS Hemp Oil for Dogs | Calms Anxious Dogs & Soothes Stiff Painful Joints | 100% Pure Cold Pressed Hemp Seed Oil UK | Omega 3 6 9 | Natural Dog Supplement | 250ml
Years£8.184.4★
Hemp Seed Oil 2000mg | 120 Softgel Capsules | with Vitamin E
Simply Supplements£8.554.6★
High Strength 100000mg Natural Oil Premium Quality Rich in Omega 3-6-9 Vitamin C & E 100% Vegan Non-GMO (60 ml (Pack of 1))
BeneHemp£18.734.3★
What buyers say about hemp oil
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Excellent product”
“A good night's sleep”
“This oil is nice tasting”
“Helps anxiety”
“Calming effect”
“Works Well”
“Easy to use”
“As advertised”
“helps joints so not as achy”
What buyers complain about
“Not affective. Doesnt help”
“Tastes like chemicals now”
“Could be cheaper”
“together with a cheap marketing”
“Didnt help anxiety or insomnia”
“Not 100% hemp oil”
“Not sure about pain controll”
“Made dog very loose”
“I didn't notice any improvement”
“This is not suitable for vegans”
Top return reasons
Common questions
- Is hemp oil profitable to sell on Amazon United Kingdom?
- The niche generates £64K/yr across 24 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.7%. Flapen's verdict: Worth a look (53/100).
- How competitive is the hemp oil niche?
- 21 brands and 30 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in hemp oil?
- Top complaints mined from reviews: Functionality-Overall, Taste-Overall, Value For Money. The return rate is 0.1%.
- When does demand for hemp oil peak?
- Demand peaks in Sep; the busiest month runs 1.8× the quietest.
- What does it cost to enter the hemp oil niche?
- Listings span £5.78–£18.73; the average listing price is £11.61 (sweet spot $15–$100). The average incumbent carries 925 reviews — the moat a new listing must climb.