hemp hearts
Skip itA small market ($60K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible14.5%search→purchase rate — share of searches ending in a sale
Review moat
Great425.08avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.57avg listing price — sweet spot $15–$100
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Price range
Okay£3.63–£19.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad73%top-5 click share — a locked-up shelf
Growth
Bad-6.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Market size
Bad£60K£60K/yr · 35K searches
According to Flapen's Amazon United Kingdom niche tracking, hemp hearts is a £60K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · How we score niches
hemp hearts market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £35K–£46K
- units × avg price
- Conversion rate
- 14.5%
- Avg BSR
- #207
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 67%
- Out of stock
- 0.5%
- Avg brand age
- 67 months
- Avg seller age
- 194 days
Competition & brand share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.Brands
11 falling
Sellers
10
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
16%
- Harehope29%
- jorus18%
- PURIMA14%
- Twinbergs11%
- Nature Diet7%
- Spring Blossom5%
- Open — no brand owns it (5 brands, 16%)
Demand
Weekly Amazon search volume, last 34 weeks — -6.7% search growth over the last 90 days.Top hemp hearts products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Harehope - British Grown Hemp Hearts - (Dehulled Hemp Seeds - High in Omega 3-6-9 & Plant-Based Protein) 500g
Harehope£10.634.9★56 rev
Hulled Hemp Seeds 1kg - Shelled Hemp Hearts Ready to Eat Edible For Human Consumption Grade Without No Shell Seed Natural Protein Omega Raw UnRoasted UnSalted Uncooked Large Bulk UK or European EU
PURIMA£13.754.9★91 rev
Twinbergs Organic Shelled Hemp Seeds 1KG Raw Hulled Hemp Hearts | Superfood With Omega 3 & 6 for Smoothies Baking & Protein Boost
Twinbergs£19.164.7★68 rev
Jorus Shelled Hemp Seeds 500g Hulled Hemp Hearts High in Protein Vegan
jorus£11.504.6★67 rev
Nature Diet Hemp Seeds Hulled 500 g Rich in Protein & Fatty Acids
Nature Diet£8.534.7★124 rev
Newest
by launch dateJorus Shelled Hemp Seeds 500g Hulled Hemp Hearts High in Protein Vegan
jorus£11.5067 rev
Intenson Hemp Seeds Hulled 500 g Rich in Protein and Fatty Acids
Intenson£9.50199 rev
Twinbergs Organic Shelled Hemp Seeds 1KG Raw Hulled Hemp Hearts | Superfood With Omega 3 & 6 for Smoothies Baking & Protein Boost
Twinbergs£19.1668 rev
Hulled Hemp Seeds 1kg - Shelled Hemp Hearts Ready to Eat Edible For Human Consumption Grade Without No Shell Seed Natural Protein Omega Raw UnRoasted UnSalted Uncooked Large Bulk UK or European EU
PURIMA£13.7591 rev
Nature Diet Hemp Seeds Hulled 500 g Rich in Protein & Fatty Acids
Nature Diet£8.53124 rev
Trending
90-day click momentumNature Diet Hemp Seeds Hulled 500 g Rich in Protein & Fatty Acids
Nature Diet£8.534.7★
Twinbergs Organic Shelled Hemp Seeds 1KG Raw Hulled Hemp Hearts | Superfood With Omega 3 & 6 for Smoothies Baking & Protein Boost
Twinbergs£19.164.7★
Jorus Shelled Hemp Seeds 500g Hulled Hemp Hearts High in Protein Vegan
jorus£11.504.6★
Hemp Seeds 150g Shaker High in Protein Omega-3 & Amino Acids Supports Muscle & Heart Health Vegan & Gluten-Free Great for Smoothies Salads Soups & More Munchy Seeds Need Seeds
Munchy Seeds£3.634.9★
Intenson Hemp Seeds Hulled 500 g Rich in Protein and Fatty Acids
Intenson£9.504.8★
What buyers say about hemp hearts
What buyers praise and complain about, mined from review topics.What buyers love
“Great product - as described”
“Delicious taste”
“great value”
“healthy seeds”
“significantly boost the nutrition”
“Fresh and clean seeds”
“As advertised”
“Good flavour and value”
“Good in smoothies”
“Great superfood for my vegan diet with health benefits and good texture”
What buyers complain about
“Too expensive”
“as these 'hearts' look like they were de-husked using a high speed blender - barely discernible fragments in an oily powder”
“package was smaller than expected”
“I thought they would be rock hard”
“Its not fully separated from the husk so sometimes you get horrible crunchy bits”
“Poor quality”
“Very little taste”
Common questions
- Is hemp hearts profitable to sell on Amazon United Kingdom?
- The niche generates £60K/yr across 12 tracked products. 90-day search growth is -6.7%. Flapen's verdict: Skip it (42/100).
- How competitive is the hemp hearts niche?
- 11 brands and 10 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in hemp hearts?
- Top complaints mined from reviews: Value For Money, Chunk/Clump/Collection, Size-Overall. The return rate is 0.0%.
- What does it cost to enter the hemp hearts niche?
- Listings span £3.63–£19.45; the average listing price is £11.57 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.