How competitive is the Hemp Hearts niche on Amazon United Kingdom?

11 brands and 10 sellers compete in Hemp Hearts on Amazon United Kingdom. The top 5 Hemp Hearts products take 73% of clicks and its top 5 brands hold 79% of demand.

What does it cost to enter the Hemp Hearts niche?

Hemp Hearts sells for £11.57 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £3.63–£19.45. The average incumbent carries 425 reviews — the moat a new listing must climb.

Hemp Hearts

a small market ($60K/yr) — Hemp Hearts doesn't clear our bar today.

Signals Low Review Barrier

Flapen Score

Skip it

This niche Category average

Is Hemp Hearts profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Hemp Hearts is a £60K/yr Amazon United Kingdom market (35K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 42/100.

Hemp Hearts: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.7% over the last 90 days and 14.5% of searches end in a purchase.

£60K

revenue / yr

Units sold / yr4K

Search volume / yr-6.7%35K

Conversion rate14.5%

Avg price£11.57

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers11 · 10

Top-5 product click share73%

Open market21%

Avg brand age67 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.8★ — the gap to enter on.

0/100

page quality · 12 products

Top Hemp Hearts products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Harehope - British Grown Hemp Hearts - (Dehulled Hemp Seeds - High in Omega 3-6-9 & Plant-Based Protein) 500g

Price: £10.63
Rating: 4.9/5
Reviews: 56
Age: 3y ago

Hulled Hemp Seeds 1kg - Shelled Hemp Hearts Ready to Eat Edible For Human Consumption Grade Without No Shell Seed Natural Protein Omega Raw UnRoasted UnSalted Uncooked Large Bulk UK or European EU

Price: £13.75
Rating: 4.9/5
Reviews: 91
Age: 1y ago

Twinbergs Organic Shelled Hemp Seeds 1KG Raw Hulled Hemp Hearts | Superfood With Omega 3 & 6 for Smoothies Baking & Protein Boost

Price: £19.16
Rating: 4.7/5
Reviews: 68
Age: 1y ago

Jorus Shelled Hemp Seeds 500g Hulled Hemp Hearts High in Protein Vegan

Price: £11.50
Rating: 4.6/5
Reviews: 67
Age: 1y ago

Nature Diet Hemp Seeds Hulled 500 g Rich in Protein & Fatty Acids

Price: £8.53
Rating: 4.7/5
Reviews: 124
Age: 1y ago

Newest

by launch date

Jorus Shelled Hemp Seeds 500g Hulled Hemp Hearts High in Protein Vegan

Price: £11.50
Rating: 4.6/5
Reviews: 67
Age: 1y ago

Intenson Hemp Seeds Hulled 500 g Rich in Protein and Fatty Acids

Price: £9.50
Rating: 4.8/5
Reviews: 199
Age: 1y ago

Twinbergs Organic Shelled Hemp Seeds 1KG Raw Hulled Hemp Hearts | Superfood With Omega 3 & 6 for Smoothies Baking & Protein Boost

Price: £19.16
Rating: 4.7/5
Reviews: 68
Age: 1y ago

Hulled Hemp Seeds 1kg - Shelled Hemp Hearts Ready to Eat Edible For Human Consumption Grade Without No Shell Seed Natural Protein Omega Raw UnRoasted UnSalted Uncooked Large Bulk UK or European EU

Price: £13.75
Rating: 4.9/5
Reviews: 91
Age: 1y ago

Nature Diet Hemp Seeds Hulled 500 g Rich in Protein & Fatty Acids

Price: £8.53
Rating: 4.7/5
Reviews: 124
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

Harehope29%
jorus18%
PURIMA14%
Twinbergs11%
Nature Diet7%
Spring Blossom5%
Open — no brand owns it (5 brands, 16%)

Hemp Hearts demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume35KCVR14.5%Products12Brands11Top 5 Brands79%OOS Rate0.5%Rating4.8★Reviews425Avg BSR#207

What reviews say buyers love and hate about Hemp Hearts

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews

Quality-Overall20%

“Great product - as described”

Taste-Overall17%

“Delicious taste”

Value For Money14%

“great value”

Health Benefits-Overall13%

“healthy seeds”

Nutritional Content10%

“significantly boost the nutrition”

What buyers complain about

72% of reviews

Value For Money19%

“Too expensive”

Chunk/Clump/Collection14%

“as these 'hearts' look like they were de-husked using a high speed blender - barely discernible fragments in an oily powder”

Size-Overall14%

“package was smaller than expected”

Hard Feel7%

“I thought they would be rock hard”

Crispiness7%

“Its not fully separated from the husk so sometimes you get horrible crunchy bits”

Common Hemp Hearts questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Hemp Hearts 42/100 on Amazon United Kingdom — Skip it. The niche generates £60K/yr across 12 tracked products. Search demand moved -6.7% over the last 90 days.

Hemp Hearts buyers on Amazon United Kingdom complain most about Value For Money, Chunk/Clump/Collection, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.0%.