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Hemp Hearts

Fail

Shoppers spend only $60K a year here, so Hemp Hearts is a Fail.

Flapen Score
42
42 / 100
Ranks 2,003 of 2,976 Grocery niches · −4 vs the category median of 46
Market size
£60K/yr35K searches / yr
90-day growth
-6.7%search demand this quarter
Competition
73%top-5 click share · 11 brands · 10 sellers

Flapen Score

Hemp Hearts against its category

The dotted line is the Grocery average. Past it, Hemp Hearts is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Hemp Hearts market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Hemp Hearts 35K times last year and spent an estimated £60K. The top 5 brands take 79% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

14.5% of searches ended in a purchase last week.

Shoppers searched for this 35K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.5% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £60K a year.

Searches, last 12 months
35K
Growth, 90 days vs prior 90
-6.7%
Conversion, latest week
14.5%
Market size, estimated
£60Ka year
Top search term
hemp hearts29K searches a year

02 · Price

A sale here is worth £11.57.

Listings sell for £11.57 on average, from £3.63 to £19.45. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £11.57 that is £3K to £6K a year per listing.

Average price
£11.57under the $15 to $100 sweet spot
Price range
£3.63–£19.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£3K–£6K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #207 within Dried Fruits, Nuts & Vegetables. It carries 425 reviews at 4.75 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.5%
Average rank
#207in Dried Fruits, Nuts & Vegetables
Average rating
4.75 starsAmazon United Kingdom average 4.36 stars
Average reviews
425per listing
Listings tracked
12

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Hemp Hearts products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

10

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

  • Harehope29%
  • jorus18%
  • PURIMA14%
  • Twinbergs11%
  • Nature Diet7%
  • Spring Blossom5%
  • Open — no brand owns it (5 brands, 16%)

Demand

Hemp Hearts search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Spike '26DecJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Reviews and returns

What reviews say buyers love and hate about Hemp Hearts

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money19%−0.03

Too expensive

Expensive,

Chunk/Clump/Collection14%−0.06

as these 'hearts' look like they were de-husked using a high speed blender - barely discernible fragments in an oily powder

Size-Overall14%−0.03

package was smaller than expected

Hard Feel7%

I thought they would be rock hard

Crispiness7%−0.03

Its not fully separated from the husk so sometimes you get horrible crunchy bits

Love

Quality-Overall20%+0.96

Great product - as described

Amazing quality

Excellent product

Taste-Overall17%+1.39

Delicious taste

Taste is lovely, nutty and fresh

Nice nutty taste

Value For Money14%−0.03

great value

Excellent value for money

Good Value

Health Benefits-Overall13%+0.23

healthy seeds

Healthy

Far healthier than shop bought

Nutritional Content10%+0.70

significantly boost the nutrition

good source of fibre

high in nutrients

FAQ

Common Hemp Hearts questions

Answered from the same tracked data.