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Heineken 0.0 Alcohol Free Beer

Fail

The top 5 products take 100% of clicks, so Heineken 0.0 Alcohol Free Beer is a Fail.

Flapen Score
37
37 / 100
Ranks 2,578 of 2,976 Grocery niches · −9 vs the category median of 46
Market size
£68K/yr27K searches / yr
90-day growth
-8.4%search demand this quarter
Competition
100%top-5 click share · 2 brands · 10 sellers

Flapen Score

Heineken 0.0 Alcohol Free Beer against its category

The dotted line is the Grocery average. Past it, Heineken 0.0 Alcohol Free Beer is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Heineken 0.0 Alcohol Free Beer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Heineken 0.0 Alcohol Free Beer 27K times last year and spent an estimated £68K. All 2 brands take every click. Flapen scores it 37 out of 100, a Fail.

01 · Demand

21.6% of searches ended in a purchase last week.

Shoppers searched for this 27K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £68K a year.

Searches, last 12 months
27K
Growth, 90 days vs prior 90
-8.4%
Conversion, latest week
21.6%
Market size, estimated
£68Ka year
Top search term
heineken 0.0 alcohol free beer24K searches a year

02 · Price

A sale here is worth £11.62.

Listings sell for £11.62 on average, from £3.77 to £26.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 750 to 1,000 of them. At £11.62 that is £9K to £12K a year per listing.

Average price
£11.62under the $15 to $100 sweet spot
Price range
£3.77–£26.43
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
750–1,000
Revenue per listing a year
£9K–£12K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

20% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #78 within Beer, Wine & Spirits. It carries 466 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
20%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#78in Beer, Wine & Spirits
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
466per listing
Listings tracked
5

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Heineken 0.0 Alcohol Free Beer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£41K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

2 falling

Sellers

10

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Heineken67%
  • HEINEKEN 0.033%
  • Open — no brand owns it (0%)

Reviews and returns

What reviews say buyers love and hate about Heineken 0.0 Alcohol Free Beer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Alcohol Flavor50%+1.09

Could hardly believe it was alcohol free

It doesn't have that strange alcohol free aftertaste you normally get

Love

Advertised Vs Actual Product33%−0.20

Product was as expected

Value For Money33%+2.72

reasonably priced

Taste-Overall17%+1.09

it tasted that good

I think this tastes better than the standard 5.0 alcohol version

FAQ

Common Heineken 0.0 Alcohol Free Beer questions

Answered from the same tracked data.